HF
Heron Financial Group, LLC Historical SEC 13F Holdings & Archive (Q2 2023)
Heron Financial Group, LLCCIK: 0001803648
Diversified strategyLong-term holder
Total reported value
$185.6M
Reporting period: 2023-06-30 · Number of holdings: 142
HERON FINANCIAL GROUP, LLC disclosed 142 holdings in its latest 13F filing for the period ending 2023-06-30, with total reported value of $185.6M and a quarterly turnover rate of 0.0%.
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Personality snowflake
- Concentration
- 0
- Portfolio Stability
- 0
- Momentum
- 50
- Sector conviction
- 55.46
- Diversification
- 100
- Sizing Uniformity
- —
No strong tilt toward either adding to existing winners or initiating outsized new positions was observed in the latest reported quarter.
Sector classification currently covers about 0% of this portfolio's disclosed value; the remainder includes holdings (e.g. unmapped tickers, options, or other security types) not yet covered by our sector mapping.
Source and citation information
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Recent moves
View source Form 13F filing on SEC.govNo holding changes this quarter
Holdings Map
New buyAddUnchangedTrim
Top 10 holdings by weight
Full holdings list this quarter
| # | Ticker | Issuer | Asset Subclass | Weight | Weight Change | Shares Change | 4Q Trend |
|---|---|---|---|---|---|---|---|
| 1 | VUG | Vanguard Growth ETF | ETF-Other | 5.53% | — | -3.02% | |
| 2 | VOO | Vanguard S&p 500 ETF | ETF-Large Cap & Growth | 5.35% | — | -1.75% | |
| 3 | EFAV | Ishares Msci Eafe Min Vol Fa | ETF-Other | 4.64% | — | -5.40% | |
| 4 | IWR | Ishares Russell Mid-cap ETF | ETF-Other | 4.47% | — | -4.51% | |
| 5 | IWP | Ishares Russell Mid-cap Grow | ETF-Other | 4.42% | — | -5.04% | |
| 6 | IJJ | Ishares S&p Mid-cap 400 Valu | ETF-Other | 4.29% | — | -4.43% | |
| 7 | VYM | Vanguard High Dvd Yield ETF | ETF-Other | 3.81% | — | +0.20% | |
| 8 | IWO | Ishares Russell 2000 Growth | ETF-Small Cap | 3.75% | — | -2.14% | |
| 9 | VB | Vanguard Small-cap ETF | ETF-Other | 3.61% | — | -4.20% | |
| 10 | IWN | Ishares Russell 2000 Value E | ETF-Small Cap | 3.38% | — | -2.89% | |
| 11 | AAPL | Apple Inc | Stock-Tech | 2.72% | — | -1.77% | |
| 12 | IWV | Ishares Russell 3000 ETF | ETF-Other | 2.26% | — | -1.33% | |
| 13 | MSFT | Microsoft CORP | Stock-Tech | 1.56% | — | -3.18% | |
| 14 | JPEM | JPM Diversified Ret Em Equit | ETF-Other | 1.41% | — | +2.23% | |
| 15 | TMO | Thermo Fisher Scientific Inc | Stock-Healthcare | 1.41% | — | — | |
| 16 | PGX | Invesco Preferred ETF | ETF-Other | 1.20% | — | -0.55% | |
| 17 | MS | Morgan Stanley | Stock-Financials | 1.17% | — | +0.40% | |
| 18 | COWZ | Pacer US Cash Cows 100 ETF | ETF-Other | 1.10% | — | -14.30% | |
| 19 | BRK-B | Berkshire Hathaway Inc-cl B | Stock-Other | 1.08% | — | -0.30% | |
| 20 | LYB | LyondellBasell Industries N.V. | Stock-Materials | 1.07% | — | +1.65% | |
| 21 | ITW | Illinois Tool Works | Stock-Industrials | 1.07% | — | — | |
| 22 | TMUS | T-mobile US Inc | Stock-Comm Services | 1.06% | — | +5.44% | |
| 23 | AON | Aon plc | Stock-Financials | 1.04% | — | +1.64% | |
| 24 | XOM | Exxon Mobil CORP | Stock-Energy | 0.97% | — | -0.14% | |
| 25 | JPM | Jpmorgan Chase & Co | Stock-Financials | 0.91% | — | -1.52% | |
| 26 | JNJ | Johnson & Johnson | Stock-Healthcare | 0.90% | — | +1.37% | |
| 27 | TFX | Teleflex Inc | Stock-Healthcare | 0.84% | — | +0.31% | |
| 28 | COST | Costco Wholesale CORP | Stock-Consumer Staples | 0.83% | — | +3.26% | |
| 29 | NEE | Nextera Energy Inc | Stock-Utilities | 0.82% | — | +0.54% | |
| 30 | AMZN | Amazon.com Inc | Stock-Consumer Disc | 0.78% | — | +0.72% | |
| 31 | FICO | Fair Isaac CORP | Stock-Tech | 0.78% | — | +1.71% | |
| 32 | MA | Mastercard Inc - A | Stock-Financials | 0.71% | — | +0.91% | |
| 33 | UNH | Unitedhealth Group Inc | Stock-Healthcare | 0.69% | — | -0.04% | |
| 34 | DTE | Dte Energy Company | Stock-Utilities | 0.68% | — | +0.80% | |
| 35 | PFF | Ishares Preferred & Income S | ETF-Other | 0.64% | — | -0.05% | |
| 36 | VLO | Valero Energy CORP | Stock-Energy | 0.61% | — | -3.77% | |
| 37 | PG | Procter & Gamble Co/the | Stock-Consumer Staples | 0.61% | — | -2.46% | |
| 38 | ADBE | Adobe Inc | Stock-Tech | 0.60% | — | -0.04% | |
| 39 | CSCO | Cisco Systems Inc | Stock-Tech | 0.58% | — | -2.26% | |
| 40 | DUK | Duke Energy CORP | Stock-Utilities | 0.57% | — | +0.39% | |
| 41 | VZ | Verizon Communications Inc | Stock-Comm Services | 0.55% | — | +4.03% | |
| 42 | BIV | Vanguard Intermediate-term B | ETF-Other | 0.53% | — | -0.15% | |
| 43 | PIE | Invesco Dorsey Wright Emergi | ETF-Other | 0.53% | — | -0.82% | |
| 44 | ADI | Analog Devices Inc | Stock-Tech | 0.52% | — | +0.75% | |
| 45 | EW | Edwards Lifesciences CORP | Stock-Healthcare | 0.50% | — | +2.30% | |
| 46 | MRK | Merck & Co. Inc. | Stock-Healthcare | 0.49% | — | +4.05% | |
| 47 | SJM | Jm Smucker Co/the | Stock-Consumer Staples | 0.45% | — | +1.24% | |
| 48 | HD | Home Depot Inc | Stock-Consumer Disc | 0.45% | — | +1.50% | |
| 49 | CMC | Commercial Metals Co | Stock-Industrials | 0.44% | — | — | |
| 50 | LLY | Eli Lilly & Co | Stock-Healthcare | 0.44% | — | -2.23% |
1–50 of 142
Portfolio Performance
Performance for Q3 2026
+4%
Performance Last 4 Quarters
+19.7%
- Stdev
- +11.9%
- Beta
- +0.84
- Alpha
- -0.4%
- Max Drawdown
- -8.6%
- Annualized Perf
- +16.8%
- Batting Avg vs S&P
- +41.7%
- Sortino
- +2.55
- Stutzer
- +0.4
- Treynor
- +0.19
- Sterling
- +1.06
- Calmar
- +1.95
- Information Ratio
- -0.68
- Tracking Error
- +5.4%
- Stdev Down
- +6.4%
- Winning Months %
- +72.2%
- Losing Months %
- +27.8%
- Best 12 Months
- +31.5%
- Worst 12 Months
- +5.5%
- Efficiency Ratio
- +0.54
- Sharpe
- +1.37
- Stdev Sectors
- +8.7%
- Skewness
- -0.22
- Kurtosis
- -0.41
- Upside Potential
- +4.16
Reported value over time
Sector allocation
Sector allocation over time
Quarterly history
| Period | Holdings | Total value | Stability | Top holdings | |
|---|---|---|---|---|---|
| 2023 Q2 | 142 | $185.6M | 0 | ||
| 2023 Q1 | 144 | $181.4M | 0 | ||
| 2022 Q4 | 128 | $149.7M | 0 | ||
| 2022 Q3 | 132 | $161.8M | 0 | ||
| 2022 Q2 | 138 | $164.8M | 0 | ||
| 2022 Q1 | 152 | $192.3M | 0 | ||
| 2021 Q4 | 149 | $185.8M | 0 | ||
| 2021 Q3 | 145 | $179.5M | 0 | ||
| 2021 Q2 | 143 | $175.1M | 10 | ||
| 2021 Q1 | 142 | $164.8M | 16 | ||
| 2020 Q4 | 135 | $144.7M | 17 | ||
| 2020 Q3 | 126 | $124.9M | 18 | ||
| 2020 Q2 | 120 | $111.7M | 20 | ||
| 2020 Q1 | 109 | $97.3M | 23 | ||
| 2019 Q4 | 133 | $120.8M | 0 |
* This report is exclusively curated by the AlphaSMO team. AlphaSMO is the web's most authoritative 13F / Inside Trader database, delivering precise insider trading and institutional holdings insights.
Holding changes this quarter
| # | Ticker | Issuer | Weight Change | Shares Change | Action |
|---|
Filing History
FAQ
What is Heron Financial Group, LLC and what type of investor is it?
Heron Financial Group, LLC is an investment manager that files SEC Form 13F quarterly, disclosing its U.S. public equity holdings to regulators. As of the most recent reporting period (2023-06-30), the firm manages a tracked equity portfolio valued at approximately $185.6M, spread across 142 disclosed positions.
What are Heron Financial Group, LLC's largest equity positions?
Based on the latest 13F filing, Heron Financial Group, LLC's top holdings by market value are:
1. Vanguard Growth ETF (VUG) — $10.3M (5.5%)
2. Vanguard S&p 500 ETF (VOO) — $9.9M (5.3%)
3. Ishares Msci Eafe Min Vol Fa (EFAV) — $8.6M (4.6%)
4. Ishares Russell Mid-cap ETF (IWR) — $8.3M (4.5%)
5. Ishares Russell Mid-cap Grow (IWP) — $8.2M (4.4%)
What changes did Heron Financial Group, LLC make in its most recent portfolio filing?
No notable portfolio changes were recorded for Heron Financial Group, LLC in the most recent quarter. Holdings appear to have remained relatively stable.
What sectors does Heron Financial Group, LLC focus on?
Heron Financial Group, LLC is concentrated in the following sectors based on its current disclosed equity portfolio:
• Information Technology: 31.5%
• Health Care: 19.0%
• Financials: 15.8%
• Communication Services: 9.7%
• Consumer Discretionary: 7.4%
• Energy: 6.5%
Investment Profile
Heron Financial Group, LLC returned an annualized 16.8% over the trailing 36 months — underperforming the S&P 500 by 0.4 points — based on a reconstructed track record of its disclosed 13F positions, with a beta of 0.84 (less volatile than the market) and a 42% quarterly batting average against the index.
Its portfolio is broadly diversified and long-term-holding, with 31.5% of the portfolio concentrated in Information Technology.
It has added to its AAPL position over the past two quarters (+$1.7M, now $5.0M), while trimming TPL over the same stretch (-$393.4K, still holding $735.9K).
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