Heron Financial Group, LLC — Q2 2021 13F Holdings

Name: Heron Financial Group, LLC — 13F Holdings, Q2 2021
Creator: AlphaSMO
License: https://www.sec.gov/forms

CIK: 0001803648

Total reported value

$185.6M

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Full holdings list this quarter

#	Ticker	Issuer	Asset Subclass	Weight	Weight Change	Shares Change
1	VUG	Vanguard Growth ETF	ETF-Other	4.94%	—	+0.62%
2	VOO	Vanguard S&p 500 ETF	ETF-Large Cap & Growth	4.72%	—	+2.57%
3	EFAV	Ishares Msci Eafe Min Vol Fa	ETF-Other	4.46%	—	+2.99%
4	VYM	Vanguard High Dvd Yield ETF	ETF-Other	4.41%	—	+3.98%
5	IWR	Ishares Russell Mid-cap ETF	ETF-Other	4.33%	—	+1.38%
6	IWP	Ishares Russell Mid-cap Grow	ETF-Other	4.09%	—	-1.21%
7	IJJ	Ishares S&p Mid-cap 400 Valu	ETF-Other	4.05%	—	+0.94%
8	IWO	Ishares Russell 2000 Growth	ETF-Small Cap	3.71%	—	+1.67%
9	IWN	Ishares Russell 2000 Value E	ETF-Small Cap	3.57%	—	-4.95%
10	PGX	Invesco Preferred ETF	ETF-Other	3.47%	—	+8.41%
11	VB	Vanguard Small-cap ETF	ETF-Other	3.45%	—	+0.92%
12	PFF	Ishares Preferred & Income S	ETF-Other	2.39%	—	-5.55%
13	TFX	Teleflex INC	Stock-Healthcare	1.51%	—	—
14	TMO	Thermo Fisher Scientific INC	Stock-Healthcare	1.48%	—	-0.58%
15	MS	Morgan Stanley	Stock-Financials	1.46%	—	-2.32%
16	MSFT	Microsoft CORP	Stock-Tech	1.41%	—	-4.23%
17	JPM	Jpmorgan Chase & Co	Stock-Financials	1.27%	—	+0.14%
18	PIE	Invesco Dorsey Wright Emergi	ETF-Other	1.25%	—	+0.00%
19	LYB	LyondellBasell Industries N.V.	Stock-Materials	1.12%	—	+1.62%
20	AAPL	Apple INC	Stock-Tech	1.03%	—	-4.22%
21	ITW	Illinois Tool Works	Stock-Industrials	1.00%	—	—
22	BRK-B	Berkshire Hathaway Inc-cl B	Stock-Other	0.93%	—	-0.02%
23	VZ	Verizon Communications INC	Stock-Comm Services	0.93%	—	+10.01%
24	AMZN	Amazon.com INC	Stock-Consumer Disc	0.90%	—	-5.17%
25	UNH	Unitedhealth Group INC	Stock-Healthcare	0.83%	—	-2.07%
26	JNJ	Johnson & Johnson	Stock-Healthcare	0.83%	—	+3.60%
27	DTE	Dte Energy Company	Stock-Utilities	0.81%	—	+5.78%
28	NEE	Nextera Energy INC	Stock-Utilities	0.78%	—	+15.82%
29	JPEM	JPM Diversified Ret Em Equit	ETF-Other	0.77%	—	+4.79%
30	AON	Aon plc	Stock-Financials	0.77%	—	-0.09%
31	HD	Home Depot INC	Stock-Consumer Disc	0.74%	—	+9.81%
32	ADBE	Adobe INC	Stock-Tech	0.72%	—	-3.35%
33	CSCO	Cisco Systems INC	Stock-Tech	0.70%	—	+2.84%
34	MA	Mastercard INC - A	Stock-Financials	0.67%	—	+0.78%
35	XOM	Exxon Mobil CORP	Stock-Energy	0.67%	—	—
36	COST	Costco Wholesale CORP	Stock-Consumer Staples	0.65%	—	+14.32%
37	VLO	Valero Energy CORP	Stock-Energy	0.65%	—	-1.80%
38	FICO	Fair Isaac CORP	Stock-Tech	0.59%	—	-2.56%
39	FDX	Fedex CORP	Stock-Industrials	0.58%	—	-1.44%
40	EW	Edwards Lifesciences CORP	Stock-Healthcare	0.58%	—	+3.81%
41	SDA	Sealed Air CORP	Stock-Consumer Disc	0.58%	—	+15.16%
42	PG	Procter & Gamble Co/the	Stock-Consumer Staples	0.55%	—	+3.15%
43	PYPL	Paypal Holdings INC	Stock-Financials	0.54%	—	-2.52%
44	BIV	Vanguard Intermediate-term B	ETF-Other	0.52%	—	+0.30%
45	DUK	Duke Energy CORP	Stock-Utilities	0.52%	—	+10.41%
46	TPL	Texas Pacific Land CORP	Stock-Energy	0.51%	—	—
47	INTC	Intel CORP	Stock-Tech	0.50%	—	-3.08%
48	INTU	Intuit INC	Stock-Tech	0.48%	—	-9.45%
49	POOL	Pool CORP	Stock-Industrials	0.47%	—	+5.27%
50	AMGN	Amgen INC	Stock-Healthcare	0.46%	—	+2.50%

1–50 of 143

Holding changes this quarter

Position changes disclosed by Heron Financial Group, LLC for the quarter ending Q2 2021, including ticker, issuer, weight change, shares change, and action
#	Ticker	Issuer	Weight Change	Shares Change	Action
1	VUG	Vanguard Growth ETF	+0.2%	+0.62%	Add
2	SDA	Sealed Air CORP	+0.2%	+15.16%	Add
3	VOO	Vanguard S&p 500 ETF	+0.1%	+2.57%	Add
4	PGX	Invesco Preferred ETF	+0.1%	+8.41%	Add
5	MS	Morgan Stanley	+0.1%	-2.32%	Trim
6	COST	Costco Wholesale CORP	+0.1%	+14.32%	Add
7	POOL	Pool CORP	+0.1%	+5.27%	Add
8	EW	Edwards Lifesciences CORP	+0.1%	+3.81%	Add
9	PIE	Invesco Dorsey Wright Emergi	+0.1%	+0.00%	Add
10	TMUS	T-mobile US INC	+0.1%	+21.20%	Add
11	ADBE	Adobe INC	+0.1%	-3.35%	Trim
12	SJM	Jm Smucker Co/the	+0.1%	+24.72%	Add
13	IWP	Ishares Russell Mid-cap Grow	+0.1%	-1.21%	Trim
14	TMO	Thermo Fisher Scientific INC	+0.1%	-0.58%	Trim
15	HD	Home Depot INC	+0.1%	+9.81%	Add
16	BIIB	Biogen INC	+0.1%	—	Unchanged
17	VYM	Vanguard High Dvd Yield ETF	0%	+3.98%	Add
18	NEE	Nextera Energy INC	0%	+15.82%	Add
19	PYPL	Paypal Holdings INC	0%	-2.52%	Trim
20	DUK	Duke Energy CORP	0%	+10.41%	Add
21	ADI	Analog Devices INC	0%	+10.65%	Add
22	IWR	Ishares Russell Mid-cap ETF	0%	+1.38%	Add
23	XOM	Exxon Mobil CORP	0%	—	Unchanged
24	JPEM	JPM Diversified Ret Em Equit	0%	+4.79%	Add
25	INTU	Intuit INC	0%	-9.45%	Trim
26	MSFT	Microsoft CORP	0%	-4.23%	Trim
27	BRK-B	Berkshire Hathaway Inc-cl B	0%	-0.02%	Trim
28	AAPL	Apple INC	0%	-4.22%	Trim
29	UNH	Unitedhealth Group INC	—	-2.07%	Trim
30	EFAV	Ishares Msci Eafe Min Vol Fa	0%	+2.99%	Add
31	VB	Vanguard Small-cap ETF	-0.1%	+0.92%	Add
32	IWO	Ishares Russell 2000 Growth	-0.1%	+1.67%	Add
33	RUN	Sunrun INC	-0.1%	-13.19%	Trim
34	IJJ	Ishares S&p Mid-cap 400 Valu	-0.1%	+0.94%	Add
35	INTC	Intel CORP	-0.1%	-3.08%	Trim
36	PFF	Ishares Preferred & Income S	-0.2%	-5.55%	Trim
37	IWN	Ishares Russell 2000 Value E	-0.3%	-4.95%	Trim
38	TPLUSD	Texas Pacific Land Trust	—	EXIT	Sold out
39	TPL	Texas Pacific Land CORP	—	NEW	New buy
40	DFUS	Dimensional US Eq Mkt ETF	—	NEW	New buy
41	NVDA	Nvidia CORP	—	NEW	New buy
42	VOYA	Voya Financial INC	—	EXIT	Sold out
43	ARW	Arrow Electronics INC	—	EXIT	Sold out
44	TRV	Travelers Cos Inc/the	—	EXIT	Sold out
45	MRSH	Marsh & Mclennan Cos	—	NEW	New buy
46	ADP	Automatic Data Processing	—	NEW	New buy
47	IWV	Ishares Russell 3000 ETF	—	EXIT	Sold out
48	EBAY	Ebay INC	—	NEW	New buy
49	NKE	Nike INC -cl B	—	NEW	New buy
50	DHR	Danaher CORP	—	EXIT	Sold out