Heron Financial Group, LLC — Q2 2020 13F Holdings

Name: Heron Financial Group, LLC — 13F Holdings, Q2 2020
Creator: AlphaSMO
License: https://www.sec.gov/forms

CIK: 0001803648

Total reported value

$185.6M

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Full holdings list this quarter

#	Ticker	Issuer	Asset Subclass	Weight	Weight Change	Shares Change
1	VUG	Vanguard Growth ETF	ETF-Other	5.10%	—	-1.49%
2	IWP	Ishares Russell Mid-cap Grow	ETF-Other	4.52%	—	+1.16%
3	EFAV	Ishares Msci Eafe Min Vol Fa	ETF-Other	4.51%	—	+3.69%
4	VOO	Vanguard S&p 500 ETF	ETF-Large Cap & Growth	4.35%	—	+1.71%
5	VYM	Vanguard High Dvd Yield ETF	ETF-Other	3.88%	—	+2.83%
6	IWR	Ishares Russell Mid-cap ETF	ETF-Other	3.85%	—	+1.92%
7	PFF	Ishares Preferred & Income S	ETF-Other	3.78%	—	-7.91%
8	IJJ	Ishares S&p Mid-cap 400 Valu	ETF-Other	3.28%	—	+4.69%
9	IWO	Ishares Russell 2000 Growth	ETF-Small Cap	3.21%	—	+1.98%
10	PGX	Invesco Preferred ETF	ETF-Other	3.04%	—	+8.72%
11	VB	Vanguard Small-cap ETF	ETF-Other	2.87%	—	+2.74%
12	IWN	Ishares Russell 2000 Value E	ETF-Small Cap	2.50%	—	+7.01%
13	TFX	Teleflex INC	Stock-Healthcare	2.17%	—	—
14	TMO	Thermo Fisher Scientific INC	Stock-Healthcare	1.89%	—	-1.69%
15	MSFT	Microsoft CORP	Stock-Tech	1.74%	—	+18.65%
16	PIE	Invesco Dorsey Wright Emergi	ETF-Other	1.44%	—	-0.33%
17	AAPL	Apple INC	Stock-Tech	1.40%	—	-3.97%
18	JPM	Jpmorgan Chase & Co	Stock-Financials	1.32%	—	+2.87%
19	ITW	Illinois Tool Works	Stock-Industrials	1.22%	—	—
20	MS	Morgan Stanley	Stock-Financials	1.16%	—	+0.47%
21	AMZN	Amazon.com INC	Stock-Consumer Disc	1.14%	—	+6.42%
22	UNH	Unitedhealth Group INC	Stock-Healthcare	1.13%	—	-0.83%
23	ADBE	Adobe INC	Stock-Tech	1.03%	—	—
24	VZ	Verizon Communications INC	Stock-Comm Services	0.99%	—	+6.76%
25	BIV	Vanguard Intermediate-term B	ETF-Other	0.99%	—	-1.16%
26	AON	Aon plc	Stock-Financials	0.98%	—	—
27	BRK-B	Berkshire Hathaway Inc-cl B	Stock-Other	0.96%	—	—
28	CSCO	Cisco Systems INC	Stock-Tech	0.94%	—	-3.09%
29	DTE	Dte Energy Company	Stock-Utilities	0.88%	—	-0.90%
30	JNJ	Johnson & Johnson	Stock-Healthcare	0.86%	—	+2.90%
31	INTC	Intel CORP	Stock-Tech	0.86%	—	-1.41%
32	FICO	Fair Isaac CORP	Stock-Tech	0.82%	—	—
33	IEI	Ishares 3-7 Year Treasury Bo	ETF-Gov Bonds	0.73%	—	-0.73%
34	AMGN	Amgen INC	Stock-Healthcare	0.73%	—	+3.00%
35	LYB	LyondellBasell Industries N.V.	Stock-Materials	0.72%	—	+26.61%
36	HD	Home Depot INC	Stock-Consumer Disc	0.70%	—	-6.70%
37	MA	Mastercard INC - A	Stock-Financials	0.68%	—	+1.86%
38	XOM	Exxon Mobil CORP	Stock-Energy	0.61%	—	+5.81%
39	NEE	Nextera Energy INC	Stock-Utilities	0.60%	—	+21.77%
40	EW	Edwards Lifesciences CORP	Stock-Healthcare	0.60%	—	+187.28%
41	SH1USD	Proshares Short S&p500	ETF-Other	0.58%	—	+200.00%
42	PG	Procter & Gamble Co/the	Stock-Consumer Staples	0.58%	—	+5.36%
43	INTU	Intuit INC	Stock-Tech	0.57%	—	-1.88%
44	PFE	Pfizer INC	Stock-Healthcare	0.57%	—	-6.00%
45	T	At&t INC	Stock-Comm Services	0.56%	—	+4.81%
46	PSX	Phillips 66	Stock-Energy	0.56%	—	-0.89%
47	PYPL	Paypal Holdings INC	Stock-Financials	0.51%	—	+42.60%
48	BMY	Bristol-myers Squibb Co	Stock-Healthcare	0.50%	—	-3.38%
49	NFLX	Netflix INC	Stock-Comm Services	0.50%	—	-3.71%
50	BAX	Baxter International INC	Stock-Healthcare	0.49%	—	-3.93%

1–50 of 120

Holding changes this quarter

Position changes disclosed by Heron Financial Group, LLC for the quarter ending Q2 2020, including ticker, issuer, weight change, shares change, and action
#	Ticker	Issuer	Weight Change	Shares Change	Action
1	MSFT	Microsoft CORP	+0.4%	+18.65%	Add
2	IWP	Ishares Russell Mid-cap Grow	+0.3%	+1.16%	Add
3	SH1USD	Proshares Short S&p500	+0.3%	+200.00%	Add
4	AMZN	Amazon.com INC	+0.3%	+6.42%	Add
5	PYPL	Paypal Holdings INC	+0.3%	+42.60%	Add
6	VUG	Vanguard Growth ETF	+0.2%	-1.49%	Trim
7	IWO	Ishares Russell 2000 Growth	+0.2%	+1.98%	Add
8	ADBE	Adobe INC	+0.2%	—	Unchanged
9	AAPL	Apple INC	+0.2%	-3.97%	Trim
10	LYB	LyondellBasell Industries N.V.	+0.1%	+26.61%	Add
11	PIE	Invesco Dorsey Wright Emergi	+0.1%	-0.33%	Trim
12	VB	Vanguard Small-cap ETF	+0.1%	+2.74%	Add
13	FICO	Fair Isaac CORP	+0.1%	—	Unchanged
14	VLO	Valero Energy CORP	+0.1%	+45.65%	Add
15	MS	Morgan Stanley	+0.1%	+0.47%	Add
16	MPC	Marathon Petroleum CORP	+0.1%	+7.78%	Add
17	NEE	Nextera Energy INC	+0.1%	+21.77%	Add
18	POOL	Pool CORP	+0.1%	—	Unchanged
19	NFLX	Netflix INC	+0.1%	-3.71%	Trim
20	IWR	Ishares Russell Mid-cap ETF	0%	+1.92%	Add
21	IWN	Ishares Russell 2000 Value E	0%	+7.01%	Add
22	TMO	Thermo Fisher Scientific INC	0%	-1.69%	Trim
23	IJJ	Ishares S&p Mid-cap 400 Valu	0%	+4.69%	Add
24	ITW	Illinois Tool Works	0%	—	Unchanged
25	VOO	Vanguard S&p 500 ETF	0%	+1.71%	Add
26	PGX	Invesco Preferred ETF	-0.1%	+8.72%	Add
27	TFX	Teleflex INC	-0.2%	—	Unchanged
28	CACI	Caci International INC -cl A	-0.2%	-2.97%	Trim
29	EFAV	Ishares Msci Eafe Min Vol Fa	-0.3%	+3.69%	Add
30	VYM	Vanguard High Dvd Yield ETF	-0.4%	+2.83%	Add
31	PFF	Ishares Preferred & Income S	-0.8%	-7.91%	Trim
32	AON	Aon plc	—	EXIT	Sold out
33	AON	Aon plc	—	NEW	New buy
34	SON	Sonoco Products Co	—	NEW	New buy
35	LOW	Lowe's Cos INC	—	NEW	New buy
36	BA	Boeing Co/the	—	NEW	New buy
37	WFC	Wells Fargo & Co	—	EXIT	Sold out
38	IEMG	Ishares Core Msci Emerging	—	NEW	New buy
39	LHX	L3harris Technologies INC	—	EXIT	Sold out
40	SPOT	Spotify Technology S.A.	—	NEW	New buy
41	SJM	Jm Smucker Co/the	—	NEW	New buy
42	MCD	Mcdonald's CORP	—	NEW	New buy
43	JPIN	JPM Diversified Ret Intl Eq	—	NEW	New buy
44	V	Visa Inc-class A Shares	—	NEW	New buy
45	ADM	Archer-daniels-midland Co	—	NEW	New buy
46	AVGO	Broadcom INC	—	NEW	New buy
47	IJR	Ishares Core S&p Small-cap E	—	NEW	New buy
48	ADC	Agree Realty CORP	—	EXIT	Sold out
49	UNUSD	Unilever N V -ny Shares	—	NEW	New buy
50	WMB	Williams Cos INC	—	NEW	New buy