Heron Financial Group, LLC — Q4 2020 13F Holdings

Name: Heron Financial Group, LLC — 13F Holdings, Q4 2020
Creator: AlphaSMO
License: https://www.sec.gov/forms

CIK: 0001803648

Total reported value

$185.6M

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Full holdings list this quarter

#	Ticker	Issuer	Asset Subclass	Weight	Weight Change	Shares Change
1	VUG	Vanguard Growth ETF	ETF-Other	4.50%	—	+0.01%
2	EFAV	Ishares Msci Eafe Min Vol Fa	ETF-Other	4.37%	—	+5.65%
3	VOO	Vanguard S&p 500 ETF	ETF-Large Cap & Growth	4.18%	—	+2.09%
4	IWP	Ishares Russell Mid-cap Grow	ETF-Other	4.18%	—	+86.81%
5	IWR	Ishares Russell Mid-cap ETF	ETF-Other	4.14%	—	+2.31%
6	VYM	Vanguard High Dvd Yield ETF	ETF-Other	3.88%	—	+5.52%
7	IWO	Ishares Russell 2000 Growth	ETF-Small Cap	3.84%	—	+1.79%
8	IJJ	Ishares S&p Mid-cap 400 Valu	ETF-Other	3.66%	—	+92.22%
9	IWN	Ishares Russell 2000 Value E	ETF-Small Cap	3.40%	—	+2.30%
10	VB	Vanguard Small-cap ETF	ETF-Other	3.31%	—	+2.69%
11	PFF	Ishares Preferred & Income S	ETF-Other	2.95%	—	-3.23%
12	PGX	Invesco Preferred ETF	ETF-Other	2.89%	—	-1.10%
13	TFX	Teleflex INC	Stock-Healthcare	1.83%	—	—
14	TMO	Thermo Fisher Scientific INC	Stock-Healthcare	1.78%	—	—
15	MS	Morgan Stanley	Stock-Financials	1.43%	—	-1.89%
16	MSFT	Microsoft CORP	Stock-Tech	1.38%	—	+0.03%
17	JPM	Jpmorgan Chase & Co	Stock-Financials	1.34%	—	-2.46%
18	PIE	Invesco Dorsey Wright Emergi	ETF-Other	1.34%	—	+0.02%
19	AAPL	Apple INC	Stock-Tech	1.24%	—	-2.23%
20	LYB	LyondellBasell Industries N.V.	Stock-Materials	1.23%	—	-0.79%
21	ITW	Illinois Tool Works	Stock-Industrials	1.14%	—	+0.79%
22	VZ	Verizon Communications INC	Stock-Comm Services	1.00%	—	+4.46%
23	BRK-B	Berkshire Hathaway Inc-cl B	Stock-Other	0.95%	—	—
24	UNH	Unitedhealth Group INC	Stock-Healthcare	0.93%	—	-1.99%
25	JNJ	Johnson & Johnson	Stock-Healthcare	0.90%	—	-2.15%
26	AMZN	Amazon.com INC	Stock-Consumer Disc	0.83%	—	-2.81%
27	DTE	Dte Energy Company	Stock-Utilities	0.82%	—	+3.59%
28	RUN	Sunrun INC	Stock-Tech	0.80%	—	+66.52%
29	AON	Aon plc	Stock-Financials	0.80%	—	-3.50%
30	NEE	Nextera Energy INC	Stock-Utilities	0.79%	—	+346.38%
31	ADBE	Adobe INC	Stock-Tech	0.76%	—	—
32	MA	Mastercard INC - A	Stock-Financials	0.75%	—	+9.15%
33	FICO	Fair Isaac CORP	Stock-Tech	0.73%	—	-0.14%
34	BIV	Vanguard Intermediate-term B	ETF-Other	0.70%	—	-5.16%
35	CSCO	Cisco Systems INC	Stock-Tech	0.69%	—	-6.20%
36	HD	Home Depot INC	Stock-Consumer Disc	0.65%	—	+3.00%
37	PG	Procter & Gamble Co/the	Stock-Consumer Staples	0.63%	—	+1.77%
38	VLO	Valero Energy CORP	Stock-Energy	0.62%	—	-12.43%
39	FDX	Fedex CORP	Stock-Industrials	0.60%	—	-5.75%
40	INTC	Intel CORP	Stock-Tech	0.59%	—	-0.15%
41	XOM	Exxon Mobil CORP	Stock-Energy	0.58%	—	-7.55%
42	EW	Edwards Lifesciences CORP	Stock-Healthcare	0.58%	—	-3.82%
43	COST	Costco Wholesale CORP	Stock-Consumer Staples	0.57%	—	+13.05%
44	QCOM	Qualcomm INC	Stock-Tech	0.55%	—	-0.27%
45	PYPL	Paypal Holdings INC	Stock-Financials	0.54%	—	+3.38%
46	T	At&t INC	Stock-Comm Services	0.53%	—	-15.33%
47	JPEM	JPM Diversified Ret Em Equit	ETF-Other	0.52%	—	+18.29%
48	IEI	Ishares 3-7 Year Treasury Bo	ETF-Gov Bonds	0.51%	—	-7.02%
49	AMGN	Amgen INC	Stock-Healthcare	0.51%	—	-3.68%
50	DUK	Duke Energy CORP	Stock-Utilities	0.50%	—	+2.62%

1–50 of 135

Holding changes this quarter

Position changes disclosed by Heron Financial Group, LLC for the quarter ending Q4 2020, including ticker, issuer, weight change, shares change, and action
#	Ticker	Issuer	Weight Change	Shares Change	Action
1	IWN	Ishares Russell 2000 Value E	+0.5%	+2.30%	Add
2	IWO	Ishares Russell 2000 Growth	+0.5%	+1.79%	Add
3	VB	Vanguard Small-cap ETF	+0.4%	+2.69%	Add
4	MS	Morgan Stanley	+0.3%	-1.89%	Trim
5	RUN	Sunrun INC	+0.3%	+66.52%	Add
6	IWR	Ishares Russell Mid-cap ETF	+0.2%	+2.31%	Add
7	IJJ	Ishares S&p Mid-cap 400 Valu	+0.2%	+92.22%	Add
8	JPM	Jpmorgan Chase & Co	+0.2%	-2.46%	Trim
9	VYM	Vanguard High Dvd Yield ETF	+0.2%	+5.52%	Add
10	LYB	LyondellBasell Industries N.V.	+0.1%	-0.79%	Trim
11	TPLUSD	Texas Pacific Land Trust	+0.1%	—	Unchanged
12	JPEM	JPM Diversified Ret Em Equit	+0.1%	+18.29%	Add
13	AMAT	Applied Materials INC	+0.1%	—	Unchanged
14	PIE	Invesco Dorsey Wright Emergi	+0.1%	+0.02%	Add
15	QCOM	Qualcomm INC	+0.1%	-0.27%	Trim
16	ADSK	Autodesk INC	+0.1%	—	Unchanged
17	TFX	Teleflex INC	+0.1%	—	Unchanged
18	NEE	Nextera Energy INC	+0.1%	+346.38%	Add
19	IJR	Ishares Core S&p Small-cap E	+0.1%	+11.27%	Add
20	PYPL	Paypal Holdings INC	0%	+3.38%	Add
21	XOM	Exxon Mobil CORP	0%	-7.55%	Trim
22	VLO	Valero Energy CORP	0%	-12.43%	Trim
23	TFC	Truist Financial CORP	0%	+1.67%	Add
24	SON	Sonoco Products Co	0%	+2.59%	Add
25	POOL	Pool CORP	0%	+1.53%	Add
26	COST	Costco Wholesale CORP	—	+13.05%	Add
27	FICO	Fair Isaac CORP	0%	-0.14%	Trim
28	UNH	Unitedhealth Group INC	0%	-1.99%	Trim
29	MA	Mastercard INC - A	0%	+9.15%	Add
30	BRK-B	Berkshire Hathaway Inc-cl B	-0.1%	—	Unchanged
31	VOO	Vanguard S&p 500 ETF	-0.1%	+2.09%	Add
32	AAPL	Apple INC	-0.1%	-2.23%	Trim
33	TMO	Thermo Fisher Scientific INC	-0.1%	—	Unchanged
34	EFAV	Ishares Msci Eafe Min Vol Fa	-0.1%	+5.65%	Add
35	CVX	Chevron CORP	-0.1%	-46.15%	Trim
36	IWP	Ishares Russell Mid-cap Grow	-0.2%	+86.81%	Add
37	VUG	Vanguard Growth ETF	-0.2%	+0.01%	Add
38	TMUS	T-mobile US INC	—	NEW	New buy
39	WFC	Wells Fargo & Co	—	NEW	New buy
40	ORA	Ormat Technologies INC	—	NEW	New buy
41	UL	Unilever PLC	—	NEW	New buy
42	DIS	Walt Disney Co/the	—	NEW	New buy
43	UNUSD	Unilever N V -ny Shares	—	EXIT	Sold out
44	HON	Honeywell International INC	—	NEW	New buy
45	SBUX	Starbucks CORP	—	NEW	New buy
46	ARW	Arrow Electronics INC	—	NEW	New buy
47	PNC	Pnc Financial Services Group	—	NEW	New buy
48	DEO	Diageo Plc-sponsored Adr	—	NEW	New buy
49	TRV	Travelers Cos Inc/the	—	NEW	New buy
50	ADC	Agree Realty CORP	—	NEW	New buy