Heron Financial Group, LLC — Q3 2020 13F Holdings

Name: Heron Financial Group, LLC — 13F Holdings, Q3 2020
Creator: AlphaSMO
License: https://www.sec.gov/forms

CIK: 0001803648

Total reported value

$185.6M

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Full holdings list this quarter

#	Ticker	Issuer	Asset Subclass	Weight	Weight Change	Shares Change
1	VUG	Vanguard Growth ETF	ETF-Other	4.73%	—	-4.48%
2	EFAV	Ishares Msci Eafe Min Vol Fa	ETF-Other	4.47%	—	+6.92%
3	IWP	Ishares Russell Mid-cap Grow	ETF-Other	4.38%	—	+0.25%
4	VOO	Vanguard S&p 500 ETF	ETF-Large Cap & Growth	4.25%	—	+2.14%
5	IWR	Ishares Russell Mid-cap ETF	ETF-Other	3.94%	—	+4.43%
6	VYM	Vanguard High Dvd Yield ETF	ETF-Other	3.73%	—	+3.33%
7	IJJ	Ishares S&p Mid-cap 400 Valu	ETF-Other	3.47%	—	+8.95%
8	PFF	Ishares Preferred & Income S	ETF-Other	3.41%	—	-4.29%
9	PGX	Invesco Preferred ETF	ETF-Other	3.38%	—	+19.35%
10	IWO	Ishares Russell 2000 Growth	ETF-Small Cap	3.34%	—	+4.83%
11	VB	Vanguard Small-cap ETF	ETF-Other	2.94%	—	+3.91%
12	IWN	Ishares Russell 2000 Value E	ETF-Small Cap	2.87%	—	+15.34%
13	TMO	Thermo Fisher Scientific INC	Stock-Healthcare	1.86%	—	-6.62%
14	TFX	Teleflex INC	Stock-Healthcare	1.78%	—	-4.02%
15	MSFT	Microsoft CORP	Stock-Tech	1.54%	—	+0.42%
16	AAPL	Apple INC	Stock-Tech	1.31%	—	+244.92%
17	PIE	Invesco Dorsey Wright Emergi	ETF-Other	1.28%	—	-1.28%
18	ITW	Illinois Tool Works	Stock-Industrials	1.24%	—	—
19	JPM	Jpmorgan Chase & Co	Stock-Financials	1.16%	—	-4.33%
20	VZ	Verizon Communications INC	Stock-Comm Services	1.13%	—	+15.64%
21	LYB	LyondellBasell Industries N.V.	Stock-Materials	1.11%	—	+47.57%
22	MS	Morgan Stanley	Stock-Financials	1.09%	—	+7.78%
23	AMZN	Amazon.com INC	Stock-Consumer Disc	1.00%	—	-1.51%
24	BRK-B	Berkshire Hathaway Inc-cl B	Stock-Other	1.00%	—	+0.02%
25	JNJ	Johnson & Johnson	Stock-Healthcare	0.99%	—	+23.18%
26	UNH	Unitedhealth Group INC	Stock-Healthcare	0.96%	—	-12.85%
27	AON	Aon plc	Stock-Financials	0.96%	—	+4.05%
28	ADBE	Adobe INC	Stock-Tech	0.90%	—	-6.79%
29	DTE	Dte Energy Company	Stock-Utilities	0.89%	—	+5.81%
30	BIV	Vanguard Intermediate-term B	ETF-Other	0.86%	—	-2.74%
31	MA	Mastercard INC - A	Stock-Financials	0.78%	—	+10.08%
32	HD	Home Depot INC	Stock-Consumer Disc	0.78%	—	+10.65%
33	FDX	Fedex CORP	Stock-Industrials	0.77%	—	+20.83%
34	FICO	Fair Isaac CORP	Stock-Tech	0.75%	—	-2.94%
35	NEE	Nextera Energy INC	Stock-Utilities	0.74%	—	+24.39%
36	CSCO	Cisco Systems INC	Stock-Tech	0.73%	—	+4.36%
37	PG	Procter & Gamble Co/the	Stock-Consumer Staples	0.72%	—	+25.19%
38	T	At&t INC	Stock-Comm Services	0.70%	—	+45.61%
39	INTC	Intel CORP	Stock-Tech	0.67%	—	+1.04%
40	AMGN	Amgen INC	Stock-Healthcare	0.67%	—	—
41	IEI	Ishares 3-7 Year Treasury Bo	ETF-Gov Bonds	0.64%	—	-1.31%
42	EW	Edwards Lifesciences CORP	Stock-Healthcare	0.63%	—	-0.13%
43	VLO	Valero Energy CORP	Stock-Energy	0.59%	—	+78.63%
44	DUK	Duke Energy CORP	Stock-Utilities	0.58%	—	+19.51%
45	COST	Costco Wholesale CORP	Stock-Consumer Staples	0.57%	—	+78.99%
46	XOM	Exxon Mobil CORP	Stock-Energy	0.55%	—	+27.82%
47	INTU	Intuit INC	Stock-Tech	0.52%	—	-5.33%
48	PYPL	Paypal Holdings INC	Stock-Financials	0.50%	—	+0.57%
49	PFE	Pfizer INC	Stock-Healthcare	0.50%	—	-9.78%
50	QCOM	Qualcomm INC	Stock-Tech	0.49%	—	-2.10%

1–50 of 126

Holding changes this quarter

Position changes disclosed by Heron Financial Group, LLC for the quarter ending Q3 2020, including ticker, issuer, weight change, shares change, and action
#	Ticker	Issuer	Weight Change	Shares Change	Action
1	LYB	LyondellBasell Industries N.V.	+0.4%	+47.57%	Add
2	IWN	Ishares Russell 2000 Value E	+0.4%	+15.34%	Add
3	PGX	Invesco Preferred ETF	+0.3%	+19.35%	Add
4	FDX	Fedex CORP	+0.3%	+20.83%	Add
5	WMB	Williams Cos INC	+0.3%	+200.64%	Add
6	COST	Costco Wholesale CORP	+0.3%	+78.99%	Add
7	TXN	Texas Instruments INC	+0.2%	+93.70%	Add
8	IJJ	Ishares S&p Mid-cap 400 Valu	+0.2%	+8.95%	Add
9	SON	Sonoco Products Co	+0.2%	+80.82%	Add
10	SJM	Jm Smucker Co/the	+0.2%	+84.85%	Add
11	VZ	Verizon Communications INC	+0.1%	+15.64%	Add
12	PG	Procter & Gamble Co/the	+0.1%	+25.19%	Add
13	NEE	Nextera Energy INC	+0.1%	+24.39%	Add
14	T	At&t INC	+0.1%	+45.61%	Add
15	IWO	Ishares Russell 2000 Growth	+0.1%	+4.83%	Add
16	JNJ	Johnson & Johnson	+0.1%	+23.18%	Add
17	VLO	Valero Energy CORP	+0.1%	+78.63%	Add
18	FAST	Fastenal Co	+0.1%	+51.48%	Add
19	MA	Mastercard INC - A	+0.1%	+10.08%	Add
20	DUK	Duke Energy CORP	+0.1%	+19.51%	Add
21	IWR	Ishares Russell Mid-cap ETF	+0.1%	+4.43%	Add
22	HD	Home Depot INC	+0.1%	+10.65%	Add
23	VB	Vanguard Small-cap ETF	+0.1%	+3.91%	Add
24	ITW	Illinois Tool Works	0%	—	Unchanged
25	TMO	Thermo Fisher Scientific INC	0%	-6.62%	Trim
26	EFAV	Ishares Msci Eafe Min Vol Fa	0%	+6.92%	Add
27	VOO	Vanguard S&p 500 ETF	-0.1%	+2.14%	Add
28	IWP	Ishares Russell Mid-cap Grow	-0.1%	+0.25%	Add
29	VYM	Vanguard High Dvd Yield ETF	-0.2%	+3.33%	Add
30	VUG	Vanguard Growth ETF	-0.4%	-4.48%	Trim
31	TFX	Teleflex INC	-0.4%	-4.02%	Trim
32	SH1USD	Proshares Short S&p500	—	EXIT	Sold out
33	RUN	Sunrun INC	—	NEW	New buy
34	LDOS	Leidos Holdings INC	—	EXIT	Sold out
35	CWEN	Clearway Energy Inc-c	—	NEW	New buy
36	PNC	Pnc Financial Services Group	—	EXIT	Sold out
37	GPC	Genuine Parts Co	—	NEW	New buy
38	TGT	Target CORP	—	NEW	New buy
39	IBM	Intl Business Machines CORP	—	NEW	New buy
40	ARW	Arrow Electronics INC	—	EXIT	Sold out
41	NTAP	Netapp INC	—	EXIT	Sold out
42	MTRN	Materion CORP	—	NEW	New buy
43	PNW	Pinnacle West Capital	—	NEW	New buy
44	PEP	Pepsico INC	—	NEW	New buy
45	V	Visa Inc-class A Shares	—	EXIT	Sold out
46	AVGO	Broadcom INC	—	EXIT	Sold out
47	ETN	Eaton Corporation plc	—	NEW	New buy
48	SYK	Stryker CORP	—	NEW	New buy
49	PLXS	Plexus CORP	—	NEW	New buy
50	YUM	Yum! Brands INC	—	NEW	New buy