CIK: 0001890183
Total reported value
$74.6M
Reporting period: 2026-03-31 · Number of holdings: 47
Holland Advisory Services, Inc. disclosed 47 holdings in its latest 13F filing for the period ending 2026-03-31, with total reported value of $74.6M and a quarterly turnover rate of 8.1%.
Browse other institutions with under $100M AUMBrowse other institutions starting with "H"
Holland Advisory Services, Inc.'s disclosed holdings carry a Herfindahl concentration index of 0.162 — mathematically equivalent to about 6 equally-sized positions, well below its 47 actual disclosed holdings. That gap points to a strategy built around a small core of high-conviction bets rather than broad diversification.
Position sizes vary widely across the portfolio (a coefficient of variation of 2.60), with a handful of outsized bets alongside many smaller positions.
No strong tilt toward either adding to existing winners or initiating outsized new positions was observed in the latest reported quarter.
Sector classification currently covers about 22% of this portfolio's disclosed value; the remainder includes holdings (e.g. unmapped tickers, options, or other security types) not yet covered by our sector mapping.
Trim IVV
+0.2% -$1.0M
Trim MSFT
+0.1% -$375.7K
Add XOM
0.0% $242.1K
Add IJR
-0.5% $279.4K
Trim AAPL
+0.0% -$137.7K
Trim BRO
-9.0% -$143.9K
| # | Ticker | Issuer | Asset Subclass | Weight | Weight Change | Shares Change | 4Q Trend |
|---|---|---|---|---|---|---|---|
| 1 | IVV | Ishares Core S&p 500 ETF | ETF-Large Cap & Growth | 28.80% | -1.56% | +0.18% | |
| 2 | IJH | Ishares Core S&p Midcap ETF | ETF-Other | 23.95% | +0.10% | -1.17% | |
| 3 | IJR | Ishares Core S&p Small-cap E | ETF-Small Cap | 13.22% | +0.28% | -0.51% | |
| 4 | VTI | Vanguard Total Stock Mkt ETF | ETF-Other | 3.30% | -0.19% | -0.35% | |
| 5 | AAPL | Apple INC | Stock-Tech | 2.60% | -0.21% | +0.03% | |
| 6 | MSFT | Microsoft CORP | Stock-Tech | 1.65% | -0.52% | +0.06% | |
| 7 | PM | Philip Morris International | Stock-Consumer Staples | 1.54% | -0.10% | -7.85% | |
| 8 | JPM | Jpmorgan Chase & Co | Stock-Financials | 1.52% | -0.04% | +7.31% | |
| 9 | IWP | Ishares Russell Mid-cap Grow | ETF-Other | 1.51% | -0.12% | +0.03% | |
| 10 | FBTC | Fidelity Wise Origin Bitcoin | ETF-Crypto | 1.35% | +1.35% | NEW | |
| 11 | IEFA | Ishares Core Msci Eafe ETF | ETF-Other | 1.32% | -0.02% | -1.35% | |
| 12 | WMT | Walmart INC | Stock-Consumer Staples | 1.16% | +0.10% | -0.54% | |
| 13 | XOM | Exxon Mobil CORP | Stock-Energy | 1.12% | +0.32% | — | |
| 14 | MCD | Mcdonald's CORP | Stock-Consumer Disc | 1.04% | — | -0.56% | |
| 15 | CAT | Caterpillar INC | Stock-Industrials | 0.82% | +0.15% | +0.12% | |
| 16 | JNJ | Johnson & Johnson | Stock-Healthcare | 0.80% | +0.14% | +3.41% | |
| 17 | VTV | Vanguard Value ETF | ETF-Other | 0.77% | -0.01% | -3.01% | |
| 18 | CVX | Chevron CORP | Stock-Energy | 0.73% | +0.19% | — | |
| 19 | PG | Procter & Gamble Co/the | Stock-Consumer Staples | 0.72% | — | +0.03% | |
| 20 | AMGN | Amgen INC | Stock-Healthcare | 0.69% | +0.04% | +0.20% | |
| 21 | MO | Altria Group INC | Stock-Consumer Staples | 0.68% | +0.08% | — | |
| 22 | DELL | Dell Technologies -c | Stock-Tech | 0.62% | +0.14% | +0.46% | |
| 23 | IVW | Ishares S&p 500 Growth ETF | ETF-Large Cap & Growth | 0.62% | -0.06% | +0.10% | |
| 24 | MDLZ | Mondelez International Inc-a | Stock-Consumer Staples | 0.60% | +0.04% | +0.21% | |
| 25 | BRO | Brown & Brown INC | Stock-Financials | 0.56% | -0.20% | -9.02% | |
| 26 | IWS | Ishares Russell Mid-cap Valu | ETF-Other | 0.55% | +0.02% | +0.21% | |
| 27 | VIG | Vanguard Dividend Apprec ETF | ETF-Other | 0.51% | -0.02% | — | |
| 28 | HUBB | Hubbell INC | Stock-Industrials | 0.50% | +0.04% | — | |
| 29 | NVDA | Nvidia CORP | Stock-Tech | 0.47% | -0.04% | — | |
| 30 | CSCO | Cisco Systems INC | Stock-Tech | 0.45% | — | +0.33% | |
| 31 | IWO | Ishares Russell 2000 Growth | ETF-Small Cap | 0.42% | -0.02% | +0.10% | |
| 32 | XLF | Ss Financial Select Sector | ETF-Other | 0.42% | -0.05% | — | |
| 33 | VBR | Vanguard Small-cap Value ETF | ETF-Other | 0.41% | +0.01% | +0.21% | |
| 34 | PNW | Pinnacle West Capital | Stock-Utilities | 0.40% | +0.04% | — | |
| 35 | IBM | Intl Business Machines CORP | Stock-Tech | 0.38% | -0.09% | +0.51% | |
| 36 | MRK | Merck & Co. INC. | Stock-Healthcare | 0.38% | +0.04% | — | |
| 37 | CCL1EUR | Carnival CORP LTD | Stock-Consumer Disc | 0.36% | -0.07% | +0.44% | |
| 38 | TRV | Travelers Cos Inc/the | Stock-Financials | 0.34% | +0.34% | NEW | |
| 39 | V | Visa Inc-class A Shares | Stock-Financials | 0.33% | -0.06% | — | |
| 40 | DIS | Walt Disney Co/the | Stock-Comm Services | 0.32% | -0.07% | -1.93% | |
| 41 | MMM | 3m Co | Stock-Industrials | 0.31% | -0.03% | — | |
| 42 | SO | Southern Co/the | Stock-Utilities | 0.31% | +0.03% | +1.06% | |
| 43 | IJJ | Ishares S&p Mid-cap 400 Valu | ETF-Other | 0.29% | — | +0.06% | |
| 44 | RIO | Rio Tinto Plc-spon Adr | Stock-Materials | 0.29% | +0.29% | NEW | |
| 45 | BAC | Bank Of America CORP | Stock-Financials | 0.29% | -0.04% | +0.09% | |
| 46 | CMCSA | Comcast Corp-class A | Stock-Comm Services | 0.29% | -0.02% | +0.01% | |
| 47 | QQQ | Invesco Qqq Trust Series 1 | ETF-Tech | 0.27% | +0.27% | NEW |
Performance for Q3 2026
—
Performance Last 4 Quarters
+3.2%
Based on 46% of reported portfolio value with available pricing
| Period | Holdings | Total value | Stability | Top holdings |
|---|---|---|---|---|
| 2026-03-31 | 47 | $74.6M | 8 | |
| 2025-12-31 | 45 | $74.1M | 6 | |
| 2025-09-30 | 45 | $72.8M | 24 | |
| 2025-06-30 | 42 | $68.5M | 0 | |
| 2025-03-31 | 43 | $65.9M | 0 | |
| 2024-12-31 | 45 | $76.6M | 0 | |
| 2024-09-30 | 44 | $76.5M | 0 | |
| 2024-06-30 | 41 | $80.9M | 0 | |
| 2024-03-31 | 43 | $91.3M | 0 | |
| 2023-12-31 | 40 | $87.3M | 0 | |
| 2023-09-30 | 36 | $78.7M | 0 | |
| 2023-06-30 | 30 | $78.5M | 0 | |
| 2023-03-31 | 31 | $85.4M | 0 | |
| 2022-12-31 | 30 | $83.9M | 0 | |
| 2022-09-30 | 29 | $80.8M | 0 | |
| 2022-06-30 | 31 | $83.6M | 0 | |
| 2022-03-31 | 34 | $86.1M | 0 | |
| 2021-12-31 | 36 | $86.5M | 0 |
Holland Advisory Services, Inc.'s most significant position changes for 2026-03-31: New buy: Fidelity Wise Origin Bitcoin (FBTC); New buy: Travelers Cos Inc/the (TRV); New buy: Rio Tinto Plc-spon Adr (RIO); Sold out: Ss Spdr Dow Jones Indus Avg (DIA); New buy: Invesco Qqq Trust Series 1 (QQQ).
| # | Ticker | Issuer | Weight Change | Shares Change | Action |
|---|---|---|---|---|---|
| 1 | XOM | Exxon Mobil CORP | +0.3% | — | Unchanged |
| 2 | IJR | Ishares Core S&p Small-cap E | +0.3% | -0.51% | Trim |
| 3 | CVX | Chevron CORP | +0.2% | — | Unchanged |
| 4 | CAT | Caterpillar INC | +0.2% | +0.12% | Add |
| 5 | DELL | Dell Technologies -c | +0.1% | +0.46% | Add |
| 6 | JNJ | Johnson & Johnson | +0.1% | +3.41% | Add |
| 7 | IJH | Ishares Core S&p Midcap ETF | +0.1% | -1.17% | Trim |
| 8 | WMT | Walmart INC | +0.1% | -0.54% | Trim |
| 9 | MO | Altria Group INC | +0.1% | — | Unchanged |
| 10 | AMGN | Amgen INC | 0% | +0.20% | Add |
| 11 | PNW | Pinnacle West Capital | 0% | — | Unchanged |
| 12 | HUBB | Hubbell INC | 0% | — | Unchanged |
| 13 | MRK | Merck & Co. INC. | 0% | — | Unchanged |
| 14 | MDLZ | Mondelez International Inc-a | 0% | +0.21% | Add |
| 15 | SO | Southern Co/the | 0% | +1.06% | Add |
| 16 | IWS | Ishares Russell Mid-cap Valu | 0% | +0.21% | Add |
| 17 | VBR | Vanguard Small-cap Value ETF | 0% | +0.21% | Add |
| 18 | MCD | Mcdonald's CORP | — | -0.56% | Trim |
| 19 | PG | Procter & Gamble Co/the | — | +0.03% | Add |
| 20 | CSCO | Cisco Systems INC | — | +0.33% | Add |
| 21 | IJJ | Ishares S&p Mid-cap 400 Valu | — | +0.06% | Add |
| 22 | VTV | Vanguard Value ETF | 0% | -3.01% | Trim |
| 23 | IWO | Ishares Russell 2000 Growth | 0% | +0.10% | Add |
| 24 | CMCSA | Comcast Corp-class A | 0% | +0.01% | Add |
| 25 | VIG | Vanguard Dividend Apprec ETF | 0% | — | Unchanged |
| 26 | IEFA | Ishares Core Msci Eafe ETF | 0% | -1.35% | Trim |
| 27 | MMM | 3m Co | 0% | — | Unchanged |
| 28 | BAC | Bank Of America CORP | 0% | +0.09% | Add |
| 29 | NVDA | Nvidia CORP | 0% | — | Unchanged |
| 30 | JPM | Jpmorgan Chase & Co | 0% | +7.31% | Add |
| 31 | XLF | Ss Financial Select Sector | -0.1% | — | Unchanged |
| 32 | IVW | Ishares S&p 500 Growth ETF | -0.1% | +0.10% | Add |
| 33 | V | Visa Inc-class A Shares | -0.1% | — | Unchanged |
| 34 | DIS | Walt Disney Co/the | -0.1% | -1.93% | Trim |
| 35 | CCL1EUR | Carnival CORP LTD | -0.1% | +0.44% | Add |
| 36 | IBM | Intl Business Machines CORP | -0.1% | +0.51% | Add |
| 37 | PM | Philip Morris International | -0.1% | -7.85% | Trim |
| 38 | IWP | Ishares Russell Mid-cap Grow | -0.1% | +0.03% | Add |
| 39 | VTI | Vanguard Total Stock Mkt ETF | -0.2% | -0.35% | Trim |
| 40 | BRO | Brown & Brown INC | -0.2% | -9.02% | Trim |
| 41 | AAPL | Apple INC | -0.2% | +0.03% | Add |
| 42 | MSFT | Microsoft CORP | -0.5% | +0.06% | Add |
| 43 | IVV | Ishares Core S&p 500 ETF | -1.6% | +0.18% | Add |
| 44 | FBTC | Fidelity Wise Origin Bitcoin | — | NEW | New buy |
| 45 | TRV | Travelers Cos Inc/the | — | NEW | New buy |
| 46 | RIO | Rio Tinto Plc-spon Adr | — | NEW | New buy |
| 47 | DIA | Ss Spdr Dow Jones Indus Avg | — | EXIT | Sold out |
| 48 | QQQ | Invesco Qqq Trust Series 1 | — | NEW | New buy |
| 49 | B | Barrick Mining CORP | — | EXIT | Sold out |
| Period | Filed | Type | EDGAR |
|---|---|---|---|
| 2026-03-31 | 2026-04-07 | 13F-HR | View on EDGAR |
| 2025-12-31 | 2026-01-12 | 13F-HR | View on EDGAR |
| 2025-09-30 | 2025-10-14 | 13F-HR | View on EDGAR |
| 2025-06-30 | 2025-07-16 | 13F-HR | View on EDGAR |
| 2025-03-31 | 2025-04-11 | 13F-HR | View on EDGAR |
| 2024-12-31 | 2025-01-15 | 13F-HR | View on EDGAR |
| 2024-09-30 | 2024-10-18 | 13F-HR | View on EDGAR |
| 2024-06-30 | 2024-07-16 | 13F-HR | View on EDGAR |
| 2024-03-31 | 2024-04-10 | 13F-HR | View on EDGAR |
| 2023-12-31 | 2024-01-22 | 13F-HR | View on EDGAR |
| 2023-09-30 | 2023-10-18 | 13F-HR | View on EDGAR |
| 2023-06-30 | 2023-07-20 | 13F-HR | View on EDGAR |
| 2023-03-31 | 2023-04-17 | 13F-HR | View on EDGAR |
| 2022-12-31 | 2023-01-19 | 13F-HR | View on EDGAR |
| 2022-09-30 | 2022-10-11 | 13F-HR | View on EDGAR |
| 2022-06-30 | 2022-07-12 | 13F-HR | View on EDGAR |
| 2022-03-31 | 2022-04-07 | 13F-HR | View on EDGAR |
| 2021-12-31 | 2022-01-28 | 13F-HR | View on EDGAR |
Institutions with a similar AUM
CIK 0001831683
Total reported value
$74.7M
45 stks
2023-09-30
Stale — no recent filing
AUM within 0.0% of this institution
CIK 0001647565
Total reported value
$74.7M
236 stks
2018-12-31
Stale — no recent filing
AUM within 0.1% of this institution
CIK 0001942401
Total reported value
$74.7M
3 stks
2025-09-30
Stale — no recent filing
AUM within 0.1% of this institution
Institutions with overlapping top holdings
CIK 0001179791
Total reported value
$374.8M
251 stks
2026-03-31
4 of the top 5 holdings overlap, including Ishares Core S&p 500 ETF
CIK 0001387723
Total reported value
$323.4M
144 stks
2026-03-31
4 of the top 5 holdings overlap, including Ishares Core S&p 500 ETF
CIK 0001630360
Total reported value
$572.7M
168 stks
2026-03-31
4 of the top 5 holdings overlap, including Ishares Core S&p 500 ETF