Holland Advisory Services, Inc. — Q3 2025 13F Holdings

Name: Holland Advisory Services, Inc. — 13F Holdings, Q3 2025
Creator: AlphaSMO
License: https://www.sec.gov/forms

CIK: 0001890183

Total reported value

$74.6M

← Back to latest quarter

Full holdings list this quarter

#	Ticker	Issuer	Asset Subclass	Weight	Weight Change	Shares Change
1	IVV	Ishares Core S&p 500 ETF	ETF-Large Cap & Growth	29.84%	-1.56%	-2.89%
2	IJH	Ishares Core S&p Midcap ETF	ETF-Other	23.56%	+0.10%	-1.41%
3	IJR	Ishares Core S&p Small-cap E	ETF-Small Cap	12.54%	+0.28%	+3.63%
4	VTI	Vanguard Total Stock Mkt ETF	ETF-Other	3.51%	-0.19%	-0.89%
5	AAPL	Apple INC	Stock-Tech	2.71%	-0.21%	-1.61%
6	MSFT	Microsoft CORP	Stock-Tech	2.36%	-0.52%	+6.76%
7	IWP	Ishares Russell Mid-cap Grow	ETF-Other	1.74%	-0.12%	-0.48%
8	PM	Philip Morris International	Stock-Consumer Staples	1.68%	-0.10%	-0.76%
9	JPM	Jpmorgan Chase & Co	Stock-Financials	1.61%	-0.04%	+0.05%
10	IEFA	Ishares Core Msci Eafe ETF	ETF-Other	1.31%	-0.02%	—
11	MCD	Mcdonald's CORP	Stock-Consumer Disc	1.05%	—	+0.04%
12	WMT	Walmart INC	Stock-Consumer Staples	1.00%	+0.10%	+0.01%
13	BRO	Brown & Brown INC	Stock-Financials	0.95%	-0.20%	+0.14%
14	QQQ	Invesco Qqq Trust Series 1	ETF-Tech	0.89%	+0.27%	NEW
15	XOM	Exxon Mobil CORP	Stock-Energy	0.81%	+0.32%	+0.06%
16	PG	Procter & Gamble Co/the	Stock-Consumer Staples	0.79%	—	+0.05%
17	VTV	Vanguard Value ETF	ETF-Other	0.77%	-0.01%	+0.57%
18	MO	Altria Group INC	Stock-Consumer Staples	0.70%	+0.08%	—
19	IVW	Ishares S&p 500 Growth ETF	ETF-Large Cap & Growth	0.68%	-0.06%	+0.12%
20	MDLZ	Mondelez International Inc-a	Stock-Consumer Staples	0.66%	+0.04%	+0.16%
21	JNJ	Johnson & Johnson	Stock-Healthcare	0.60%	+0.14%	+0.04%
22	IWS	Ishares Russell Mid-cap Valu	ETF-Other	0.60%	+0.02%	+0.42%
23	CVX	Chevron CORP	Stock-Energy	0.58%	+0.19%	+0.04%
24	CAT	Caterpillar INC	Stock-Industrials	0.57%	+0.15%	—
25	DELL	Dell Technologies -c	Stock-Tech	0.55%	+0.14%	+0.39%
26	AMGN	Amgen INC	Stock-Healthcare	0.55%	+0.04%	+4.54%
27	VIG	Vanguard Dividend Apprec ETF	ETF-Other	0.53%	-0.02%	—
28	NVDA	Nvidia CORP	Stock-Tech	0.52%	-0.04%	—
29	IBM	Intl Business Machines CORP	Stock-Tech	0.48%	-0.09%	-7.56%
30	XLF	Ss Financial Select Sector	ETF-Other	0.47%	-0.05%	—
31	HUBB	Hubbell INC	Stock-Industrials	0.45%	+0.04%	—
32	CCL1EUR	Carnival CORP LTD	Stock-Consumer Disc	0.44%	-0.07%	-16.67%
33	IWO	Ishares Russell 2000 Growth	ETF-Small Cap	0.44%	-0.02%	+0.10%
34	VBR	Vanguard Small-cap Value ETF	ETF-Other	0.40%	+0.01%	+0.43%
35	DIS	Walt Disney Co/the	Stock-Comm Services	0.40%	-0.07%	+0.04%
36	CSCO	Cisco Systems INC	Stock-Tech	0.39%	—	+2.21%
37	V	Visa Inc-class A Shares	Stock-Financials	0.39%	-0.06%	—
38	PNW	Pinnacle West Capital	Stock-Utilities	0.37%	+0.04%	—
39	MMM	3m Co	Stock-Industrials	0.34%	-0.03%	—
40	CMCSA	Comcast Corp-class A	Stock-Comm Services	0.32%	-0.02%	—
41	BAC	Bank Of America CORP	Stock-Financials	0.31%	-0.04%	+0.09%
42	HD	Home Depot INC	Stock-Consumer Disc	0.30%	—	—
43	IJJ	Ishares S&p Mid-cap 400 Valu	ETF-Other	0.29%	—	-10.18%
44	SO	Southern Co/the	Stock-Utilities	0.28%	+0.03%	—
45	OKE	Oneok INC	Stock-Energy	0.28%	—	—

Holding changes this quarter

Position changes disclosed by Holland Advisory Services, Inc. for the quarter ending Q3 2025, including ticker, issuer, weight change, shares change, and action
#	Ticker	Issuer	Weight Change	Shares Change	Action
1	IJR	Ishares Core S&p Small-cap E	+2.6%	+3.63%	Add
2	IVV	Ishares Core S&p 500 ETF	+1.4%	-2.89%	Trim
3	MSFT	Microsoft CORP	+0.9%	+6.76%	Add
4	CVX	Chevron CORP	+0.3%	+0.04%	Add
5	JPM	Jpmorgan Chase & Co	+0.2%	+0.05%	Add
6	VTI	Vanguard Total Stock Mkt ETF	+0.2%	-0.89%	Trim
7	QQQ	Invesco Qqq Trust Series 1	+0.2%	—	Add
8	NVDA	Nvidia CORP	+0.2%	—	Unchanged
9	DELL	Dell Technologies -c	+0.2%	+0.39%	Add
10	IWP	Ishares Russell Mid-cap Grow	+0.1%	-0.48%	Trim
11	CAT	Caterpillar INC	+0.1%	—	Add
12	IVW	Ishares S&p 500 Growth ETF	+0.1%	+0.12%	Add
13	IEFA	Ishares Core Msci Eafe ETF	+0.1%	—	Add
14	AAPL	Apple INC	+0.1%	-1.61%	Trim
15	HUBB	Hubbell INC	+0.1%	—	Unchanged
16	WMT	Walmart INC	+0.1%	+0.01%	Add
17	IWO	Ishares Russell 2000 Growth	+0.1%	+0.10%	Add
18	CCL1EUR	Carnival CORP LTD	0%	-16.67%	Trim
19	DIS	Walt Disney Co/the	0%	+0.04%	Add
20	CSCO	Cisco Systems INC	0%	+2.21%	Add
21	JNJ	Johnson & Johnson	0%	+0.04%	Add
22	IWS	Ishares Russell Mid-cap Valu	0%	+0.42%	Add
23	VIG	Vanguard Dividend Apprec ETF	0%	—	Unchanged
24	MO	Altria Group INC	—	—	Unchanged
25	VBR	Vanguard Small-cap Value ETF	—	+0.43%	Add
26	XLF	Ss Financial Select Sector	0%	—	Unchanged
27	VTV	Vanguard Value ETF	0%	+0.57%	Add
28	IJJ	Ishares S&p Mid-cap 400 Valu	0%	-10.18%	Trim
29	V	Visa Inc-class A Shares	-0.1%	—	Unchanged
30	OKE	Oneok INC	-0.1%	—	Add
31	IBM	Intl Business Machines CORP	-0.1%	-7.56%	Trim
32	CMCSA	Comcast Corp-class A	-0.1%	—	Add
33	AMGN	Amgen INC	-0.1%	+4.54%	Add
34	IJH	Ishares Core S&p Midcap ETF	-0.1%	-1.41%	Trim
35	MDLZ	Mondelez International Inc-a	-0.1%	+0.16%	Add
36	MCD	Mcdonald's CORP	-0.1%	+0.04%	Add
37	PM	Philip Morris International	-0.2%	-0.76%	Trim
38	PG	Procter & Gamble Co/the	-0.2%	+0.05%	Add
39	XOM	Exxon Mobil CORP	-0.2%	+0.06%	Trim
40	BRO	Brown & Brown INC	-0.4%	+0.14%	Add
41	PTLC	Pacer Trendpilot US Large Ca	—	EXIT	Sold out
42	COWZ	Pacer US Cash Cows 100 ETF	—	EXIT	Sold out
43	PNW	Pinnacle West Capital	—	NEW	New buy
44	MMM	3m Co	—	NEW	New buy
45	BAC	Bank Of America CORP	—	NEW	New buy
46	FISV	Fiserv INC	—	EXIT	Sold out
47	HD	Home Depot INC	—	NEW	New buy
48	SO	Southern Co/the	—	NEW	New buy