13F GuideFiling Basics
What is SEC Form 13F? Ultimate Guide to Institutional Equity Filings
Learn how SEC Form 13F filings work, the $100M threshold, 45-day reporting lag, and how to track top hedge fund holdings.
AlphaSMO Research GuideRead Guide
CIK: 0001890183
Total reported value
$90.5M
$90.5M
45 檔
60.1%
As reported in its official Q4 2025 Form 13F filing, Holland Advisory Services, Inc.'s tracked investment portfolio stood at $90.5M with 45 total positions.
In Q4 2025, Holland Advisory Services, Inc. displayed an active expansion posture, initiating 3 new positions and adding to 21 existing holdings, outstripping position reductions.
| # | Ticker | Issuer | Asset Subclass | Weight | Weight Change | Shares Change | 4Q Trend |
|---|---|---|---|---|---|---|---|
| 1 | IVV | Ishares Core S&p 500 ETF | ETF-Large Cap & Growth | 30.36% | -2.87% | +1.19% | |
| 2 | IJH | Ishares Core S&p Midcap ETF | ETF-Other | 23.85% | -1.56% | +1.90% | |
| 3 | IJR | Ishares Core S&p Small-cap E | ETF-Small Cap | 12.94% | -0.66% | +3.84% | |
| 4 | VTI | Vanguard Total Stock Mkt ETF | ETF-Other | 3.49% | -0.21% | -0.87% | |
| 5 | AAPL | Apple Inc | Stock-Tech | 2.81% | -0.20% | -1.26% | |
| 6 | MSFT | Microsoft CORP | Stock-Tech | 2.17% | -0.29% | +0.06% | |
| 7 | PM | Philip Morris International | Stock-Consumer Staples | 1.64% | -0.20% | +0.16% | |
| 8 | IWP | Ishares Russell Mid-cap Grow | ETF-Other | 1.63% | -0.21% | -0.56% | |
| 9 | JPM | Jpmorgan Chase & Co | Stock-Financials | 1.56% | -0.20% | -3.33% | |
| 10 | IEFA | Ishares Core Msci Eafe ETF | ETF-Other | 1.34% | -0.14% | +1.02% | |
| 11 | WMT | Walmart Inc | Stock-Consumer Staples | 1.06% | -0.30% | — | |
| 12 | MCD | Mcdonald's CORP | Stock-Consumer Disc | 1.04% | -0.29% | +0.04% | |
| 13 | XOM | Exxon Mobil CORP | Stock-Energy | 0.80% | -0.37% | -6.57% | |
| 14 | VTV | Vanguard Value ETF | ETF-Other | 0.78% | -0.09% | +0.07% | |
| 15 | BRO | Brown & Brown Inc | Stock-Financials | 0.76% | -0.10% | -4.42% | |
| 16 | PG | Procter & Gamble Co/the | Stock-Consumer Staples | 0.72% | -0.11% | +0.03% | |
| 17 | IVW | Ishares S&p 500 Growth ETF | ETF-Large Cap & Growth | 0.68% | -0.05% | +0.10% | |
| 18 | CAT | Caterpillar Inc | Stock-Industrials | 0.67% | +0.20% | — | |
| 19 | JNJ | Johnson & Johnson | Stock-Healthcare | 0.66% | -0.12% | +0.04% | |
| 20 | AMGN | Amgen Inc | Stock-Healthcare | 0.65% | -0.15% | +4.48% | |
| 21 | MO | Altria Group Inc | Stock-Consumer Staples | 0.60% | -0.07% | — | |
| 22 | MDLZ | Mondelez International Inc-a | Stock-Consumer Staples | 0.56% | -0.11% | +0.18% | |
| 23 | CVX | Chevron CORP | Stock-Energy | 0.54% | -0.24% | -3.17% | |
| 24 | IWS | Ishares Russell Mid-cap Valu | ETF-Other | 0.53% | -0.06% | -10.37% | |
| 25 | VIG | Vanguard Dividend Apprec ETF | ETF-Other | 0.53% | -0.12% | — | |
| 26 | NVDA | Nvidia CORP | Stock-Tech | 0.51% | +0.25% | — | |
| 27 | DELL | Dell Technologies -c | Stock-Tech | 0.48% | +0.68% | -0.04% | |
| 28 | XLF | Ss Financial Select Sector | ETF-Other | 0.47% | -0.04% | — | |
| 29 | IBM | Intl Business Machines CORP | Stock-Tech | 0.47% | -0.06% | -6.17% | |
| 30 | HUBB | Hubbell Inc | Stock-Industrials | 0.46% | -0.06% | — | |
| 31 | CSCO | Cisco Systems Inc | Stock-Tech | 0.45% | +0.08% | +1.93% | |
| 32 | IWO | Ishares Russell 2000 Growth | ETF-Small Cap | 0.44% | -0.03% | +0.20% | |
| 33 | CCL1EUR | Carnival CORP LTD | Stock-Consumer Disc | 0.43% | -0.36% | EXIT | |
| 34 | VBR | Vanguard Small-cap Value ETF | ETF-Other | 0.40% | -0.03% | +0.43% | |
| 35 | DIS | Walt Disney Co/the | Stock-Comm Services | 0.39% | -0.05% | — | |
| 36 | V | Visa Inc-class A Shares | Stock-Financials | 0.39% | +0.01% | +0.12% | |
| 37 | PNW | Pinnacle West Capital | Stock-Utilities | 0.36% | -0.05% | — | |
| 38 | MMM | 3m Co | Stock-Industrials | 0.34% | -0.03% | — | |
| 39 | MRK | Merck & Co. Inc. | Stock-Healthcare | 0.34% | -0.04% | — | |
| 40 | BAC | Bank Of America CORP | Stock-Financials | 0.33% | -0.01% | +0.07% | |
| 41 | CMCSA | Comcast Corp-class A | Stock-Comm Services | 0.30% | -0.28% | EXIT | |
| 42 | IJJ | Ishares S&p Mid-cap 400 Valu | ETF-Other | 0.29% | -0.02% | +0.06% | |
| 43 | SO | Southern Co/the | Stock-Utilities | 0.28% | -0.31% | EXIT | |
| 44 | DIA | Ss Spdr Dow Jones Indus Avg | ETF-Large Cap & Growth | 0.28% | +0.25% | NEW | |
| 45 | B | Barrick Mining CORP | Stock-Materials | 0.27% | — | — |
| # | Ticker | Issuer | Weight Change | Shares Change | Action |
|---|---|---|---|---|---|
| 1 | IVV | Ishares Core S&p 500 ETF | +0.5% | +1.19% | Add |
| 2 | IJR | Ishares Core S&p Small-cap E | +0.4% | +3.84% | Add |
| 3 | IJH | Ishares Core S&p Midcap ETF | +0.3% | +1.90% | Add |
| 4 | AAPL | Apple Inc | +0.1% | -1.26% | Trim |
| 5 | AMGN | Amgen Inc | +0.1% | +4.48% | Add |
| 6 | CAT | Caterpillar Inc | +0.1% | — | Unchanged |
| 7 | WMT | Walmart Inc | +0.1% | — | Unchanged |
| 8 | JNJ | Johnson & Johnson | +0.1% | +0.04% | Add |
| 9 | CSCO | Cisco Systems Inc | +0.1% | +1.93% | Add |
| 10 | IEFA | Ishares Core Msci Eafe ETF | 0% | +1.02% | Add |
| 11 | BAC | Bank Of America CORP | 0% | +0.07% | Add |
| 12 | VTV | Vanguard Value ETF | 0% | +0.07% | Add |
| 13 | HUBB | Hubbell Inc | 0% | — | Unchanged |
| 14 | IVW | Ishares S&p 500 Growth ETF | — | +0.10% | Add |
| 15 | MMM | 3m Co | — | — | Unchanged |
| 16 | V | Visa Inc-class A Shares | — | +0.12% | Add |
| 17 | VIG | Vanguard Dividend Apprec ETF | — | — | Unchanged |
| 18 | XLF | Ss Financial Select Sector | — | — | Unchanged |
| 19 | VBR | Vanguard Small-cap Value ETF | — | +0.43% | Add |
| 20 | IWO | Ishares Russell 2000 Growth | — | +0.20% | Add |
| 21 | IJJ | Ishares S&p Mid-cap 400 Valu | — | +0.06% | Add |
| 22 | SO | Southern Co/the | — | +8.52% | Add |
| 23 | IBM | Intl Business Machines CORP | 0% | -6.17% | Trim |
| 24 | MCD | Mcdonald's CORP | 0% | +0.04% | Add |
| 25 | CCL1EUR | Carnival CORP LTD | 0% | -6.67% | Trim |
| 26 | PNW | Pinnacle West Capital | 0% | — | Unchanged |
| 27 | DIS | Walt Disney Co/the | 0% | — | Unchanged |
| 28 | XOM | Exxon Mobil CORP | 0% | -6.57% | Trim |
| 29 | NVDA | Nvidia CORP | 0% | — | Unchanged |
| 30 | VTI | Vanguard Total Stock Mkt ETF | 0% | -0.87% | Trim |
| 31 | CMCSA | Comcast Corp-class A | 0% | +0.01% | Add |
| 32 | CVX | Chevron CORP | 0% | -3.17% | Trim |
| 33 | PM | Philip Morris International | 0% | +0.16% | Add |
| 34 | JPM | Jpmorgan Chase & Co | -0.1% | -3.33% | Trim |
| 35 | DELL | Dell Technologies -c | -0.1% | -0.04% | Trim |
| 36 | IWS | Ishares Russell Mid-cap Valu | -0.1% | -10.37% | Trim |
| 37 | PG | Procter & Gamble Co/the | -0.1% | +0.03% | Add |
| 38 | MDLZ | Mondelez International Inc-a | -0.1% | +0.18% | Add |
| 39 | MO | Altria Group Inc | -0.1% | — | Unchanged |
| 40 | IWP | Ishares Russell Mid-cap Grow | -0.1% | -0.56% | Trim |
| 41 | BRO | Brown & Brown Inc | -0.2% | -4.42% | Trim |
| 42 | MSFT | Microsoft CORP | -0.2% | +0.06% | Add |
| 43 | QQQ | Invesco Qqq Trust Series 1 | — | EXIT | Sold out |
| 44 | MRK | Merck & Co. Inc. | — | NEW | New buy |
| 45 | HD | Home Depot Inc | — | EXIT | Sold out |
| 46 | DIA | Ss Spdr Dow Jones Indus Avg | — | NEW | New buy |
| 47 | B | Barrick Mining CORP | — | NEW | New buy |
| 48 | OKE | Oneok Inc | — | EXIT | Sold out |
According to official SEC Form 13F filings, Holland Advisory Services, Inc. reported a total U.S. public equity portfolio value of $90.5M across 45 disclosed positions in Q4 2025.
Expert Analysis & Guides for Tracking Wall Street Smart Money Movements
Learn how SEC Form 13F filings work, the $100M threshold, 45-day reporting lag, and how to track top hedge fund holdings.
In terms of portfolio concentration, the top 5 core holdings (including IVV, IJH, IJR) accounted for 60.1% of total reported equity market value during Q4 2025.
Top New Position Initiated
MRK
市值: $248.5K
Top Position Liquidated / Trimmed
QQQ
前期市值: $645.4K
During Q4 2025, Holland Advisory Services, Inc.'s top holdings by market value included IVV (30.4%)、IJH (23.9%)、IJR (12.9%). The largest single position, IVV, represented 30.4% of total portfolio value.
In Q4 2025, Holland Advisory Services, Inc. made 38 total portfolio adjustments, initiating 3 new buys, adding to 21 positions, trimming 11 holdings, and fully liquidating 3 stocks.
All holding records on this page are fetched directly from the U.S. Securities and Exchange Commission (SEC) EDGAR system (Form 13F-HR). AlphaSMO parses CUSIP identifiers and formats data into Schema.org-compliant datasets.
Understand SEC Form 4 insider disclosures for corporate officers, directors, and 10% owners to track executive transactions.
Understand Rule 144 restricted stock sale notices to spot planned insider liquidations before market sell pressure arrives.
Explore the 5% beneficial ownership threshold, 13D vs 13G filing differences, and recent SEC accelerated deadline rules.
Best practices for analyzing 13F quarterly changes without getting misled by stock splits, options, or market valuation drift.
Learn how AlphaSMO's flagship signal detects high-conviction stocks where 13F hedge funds and corporate insiders buy at the same time.