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CIK: 0001890183
Total reported value
$90.5M
$90.5M
47 檔
59.3%
According to the latest 13F quarterly dataset, Holland Advisory Services, Inc. managed an equity portfolio of $90.5M at the end of Q1 2026, spanning 47 distinct U.S. exchange-listed positions.
In Q1 2026, Holland Advisory Services, Inc. displayed an active expansion posture, initiating 4 new positions and adding to 22 existing holdings, outstripping position reductions.
| # | Ticker | Issuer | Asset Subclass | Weight | Weight Change | Shares Change | 4Q Trend |
|---|---|---|---|---|---|---|---|
| 1 | IVV | Ishares Core S&p 500 ETF | ETF-Large Cap & Growth | 28.80% | -2.87% | +0.18% | |
| 2 | IJH | Ishares Core S&p Midcap ETF | ETF-Other | 23.95% | -1.56% | -1.17% | |
| 3 | IJR | Ishares Core S&p Small-cap E | ETF-Small Cap | 13.22% | -0.66% | -0.51% | |
| 4 | VTI | Vanguard Total Stock Mkt ETF | ETF-Other | 3.30% | -0.21% | -0.35% | |
| 5 | AAPL | Apple Inc | Stock-Tech | 2.60% | -0.20% | +0.03% | |
| 6 | MSFT | Microsoft CORP | Stock-Tech | 1.65% | -0.29% | +0.06% | |
| 7 | PM | Philip Morris International | Stock-Consumer Staples | 1.54% | -0.20% | -7.85% | |
| 8 | JPM | Jpmorgan Chase & Co | Stock-Financials | 1.52% | -0.20% | +7.31% | |
| 9 | IWP | Ishares Russell Mid-cap Grow | ETF-Other | 1.51% | -0.21% | +0.03% | |
| 10 | FBTC | Fidelity Wise Origin Bitcoin | ETF-Crypto | 1.35% | -1.35% | EXIT | |
| 11 | IEFA | Ishares Core Msci Eafe ETF | ETF-Other | 1.32% | -0.14% | -1.35% | |
| 12 | WMT | Walmart Inc | Stock-Consumer Staples | 1.16% | -0.30% | -0.54% | |
| 13 | XOM | Exxon Mobil CORP | Stock-Energy | 1.12% | -0.37% | — | |
| 14 | MCD | Mcdonald's CORP | Stock-Consumer Disc | 1.04% | -0.29% | -0.56% | |
| 15 | CAT | Caterpillar Inc | Stock-Industrials | 0.82% | +0.20% | +0.12% | |
| 16 | JNJ | Johnson & Johnson | Stock-Healthcare | 0.80% | -0.12% | +3.41% | |
| 17 | VTV | Vanguard Value ETF | ETF-Other | 0.77% | -0.09% | -3.01% | |
| 18 | CVX | Chevron CORP | Stock-Energy | 0.73% | -0.24% | — | |
| 19 | PG | Procter & Gamble Co/the | Stock-Consumer Staples | 0.72% | -0.11% | +0.03% | |
| 20 | AMGN | Amgen Inc | Stock-Healthcare | 0.69% | -0.15% | +0.20% | |
| 21 | MO | Altria Group Inc | Stock-Consumer Staples | 0.68% | -0.07% | — | |
| 22 | DELL | Dell Technologies -c | Stock-Tech | 0.62% | +0.68% | +0.46% | |
| 23 | IVW | Ishares S&p 500 Growth ETF | ETF-Large Cap & Growth | 0.62% | -0.05% | +0.10% | |
| 24 | MDLZ | Mondelez International Inc-a | Stock-Consumer Staples | 0.60% | -0.11% | +0.21% | |
| 25 | BRO | Brown & Brown Inc | Stock-Financials | 0.56% | -0.10% | -9.02% | |
| 26 | IWS | Ishares Russell Mid-cap Valu | ETF-Other | 0.55% | -0.06% | +0.21% | |
| 27 | VIG | Vanguard Dividend Apprec ETF | ETF-Other | 0.51% | -0.12% | — | |
| 28 | HUBB | Hubbell Inc | Stock-Industrials | 0.50% | -0.06% | — | |
| 29 | NVDA | Nvidia CORP | Stock-Tech | 0.47% | +0.25% | — | |
| 30 | CSCO | Cisco Systems Inc | Stock-Tech | 0.45% | +0.08% | +0.33% | |
| 31 | IWO | Ishares Russell 2000 Growth | ETF-Small Cap | 0.42% | -0.03% | +0.10% | |
| 32 | XLF | Ss Financial Select Sector | ETF-Other | 0.42% | -0.04% | — | |
| 33 | VBR | Vanguard Small-cap Value ETF | ETF-Other | 0.41% | -0.03% | +0.21% | |
| 34 | PNW | Pinnacle West Capital | Stock-Utilities | 0.40% | -0.05% | — | |
| 35 | IBM | Intl Business Machines CORP | Stock-Tech | 0.38% | -0.06% | +0.51% | |
| 36 | MRK | Merck & Co. Inc. | Stock-Healthcare | 0.38% | -0.04% | — | |
| 37 | CCL1EUR | Carnival CORP LTD | Stock-Consumer Disc | 0.36% | -0.36% | EXIT | |
| 38 | TRV | Travelers Cos Inc/the | Stock-Financials | 0.34% | -0.03% | — | |
| 39 | V | Visa Inc-class A Shares | Stock-Financials | 0.33% | +0.01% | — | |
| 40 | DIS | Walt Disney Co/the | Stock-Comm Services | 0.32% | -0.05% | -1.93% | |
| 41 | MMM | 3m Co | Stock-Industrials | 0.31% | -0.03% | — | |
| 42 | SO | Southern Co/the | Stock-Utilities | 0.31% | -0.31% | EXIT | |
| 43 | IJJ | Ishares S&p Mid-cap 400 Valu | ETF-Other | 0.29% | -0.02% | +0.06% | |
| 44 | RIO | Rio Tinto Plc-spon Adr | Stock-Materials | 0.29% | -0.29% | EXIT | |
| 45 | BAC | Bank Of America CORP | Stock-Financials | 0.29% | -0.01% | +0.09% | |
| 46 | CMCSA | Comcast Corp-class A | Stock-Comm Services | 0.29% | -0.28% | EXIT | |
| 47 | QQQ | Invesco Qqq Trust Series 1 | ETF-Tech | 0.27% | +0.02% | — |
| # | Ticker | Issuer | Weight Change | Shares Change | Action |
|---|---|---|---|---|---|
| 1 | XOM | Exxon Mobil CORP | +0.3% | — | Unchanged |
| 2 | IJR | Ishares Core S&p Small-cap E | +0.3% | -0.51% | Trim |
| 3 | CVX | Chevron CORP | +0.2% | — | Unchanged |
| 4 | CAT | Caterpillar Inc | +0.2% | +0.12% | Add |
| 5 | DELL | Dell Technologies -c | +0.1% | +0.46% | Add |
| 6 | JNJ | Johnson & Johnson | +0.1% | +3.41% | Add |
| 7 | IJH | Ishares Core S&p Midcap ETF | +0.1% | -1.17% | Trim |
| 8 | WMT | Walmart Inc | +0.1% | -0.54% | Trim |
| 9 | MO | Altria Group Inc | +0.1% | — | Unchanged |
| 10 | AMGN | Amgen Inc | 0% | +0.20% | Add |
| 11 | PNW | Pinnacle West Capital | 0% | — | Unchanged |
| 12 | HUBB | Hubbell Inc | 0% | — | Unchanged |
| 13 | MRK | Merck & Co. Inc. | 0% | — | Unchanged |
| 14 | MDLZ | Mondelez International Inc-a | 0% | +0.21% | Add |
| 15 | SO | Southern Co/the | 0% | +1.06% | Add |
| 16 | IWS | Ishares Russell Mid-cap Valu | 0% | +0.21% | Add |
| 17 | VBR | Vanguard Small-cap Value ETF | 0% | +0.21% | Add |
| 18 | MCD | Mcdonald's CORP | — | -0.56% | Trim |
| 19 | PG | Procter & Gamble Co/the | — | +0.03% | Add |
| 20 | CSCO | Cisco Systems Inc | — | +0.33% | Add |
| 21 | IJJ | Ishares S&p Mid-cap 400 Valu | — | +0.06% | Add |
| 22 | VTV | Vanguard Value ETF | 0% | -3.01% | Trim |
| 23 | IWO | Ishares Russell 2000 Growth | 0% | +0.10% | Add |
| 24 | CMCSA | Comcast Corp-class A | 0% | +0.01% | Add |
| 25 | VIG | Vanguard Dividend Apprec ETF | 0% | — | Unchanged |
| 26 | IEFA | Ishares Core Msci Eafe ETF | 0% | -1.35% | Trim |
| 27 | MMM | 3m Co | 0% | — | Unchanged |
| 28 | BAC | Bank Of America CORP | 0% | +0.09% | Add |
| 29 | NVDA | Nvidia CORP | 0% | — | Unchanged |
| 30 | JPM | Jpmorgan Chase & Co | 0% | +7.31% | Add |
| 31 | XLF | Ss Financial Select Sector | -0.1% | — | Unchanged |
| 32 | IVW | Ishares S&p 500 Growth ETF | -0.1% | +0.10% | Add |
| 33 | V | Visa Inc-class A Shares | -0.1% | — | Unchanged |
| 34 | DIS | Walt Disney Co/the | -0.1% | -1.93% | Trim |
| 35 | CCL1EUR | Carnival CORP LTD | -0.1% | +0.44% | Add |
| 36 | IBM | Intl Business Machines CORP | -0.1% | +0.51% | Add |
| 37 | PM | Philip Morris International | -0.1% | -7.85% | Trim |
| 38 | IWP | Ishares Russell Mid-cap Grow | -0.1% | +0.03% | Add |
| 39 | VTI | Vanguard Total Stock Mkt ETF | -0.2% | -0.35% | Trim |
| 40 | BRO | Brown & Brown Inc | -0.2% | -9.02% | Trim |
| 41 | AAPL | Apple Inc | -0.2% | +0.03% | Add |
| 42 | MSFT | Microsoft CORP | -0.5% | +0.06% | Add |
| 43 | IVV | Ishares Core S&p 500 ETF | -1.6% | +0.18% | Add |
| 44 | FBTC | Fidelity Wise Origin Bitcoin | — | NEW | New buy |
| 45 | TRV | Travelers Cos Inc/the | — | NEW | New buy |
| 46 | RIO | Rio Tinto Plc-spon Adr | — | NEW | New buy |
| 47 | DIA | Ss Spdr Dow Jones Indus Avg | — | EXIT | Sold out |
| 48 | QQQ | Invesco Qqq Trust Series 1 | — | NEW | New buy |
| 49 | B | Barrick Mining CORP | — | EXIT | Sold out |
According to official SEC Form 13F filings, Holland Advisory Services, Inc. reported a total U.S. public equity portfolio value of $90.5M across 47 disclosed positions in Q1 2026.
Expert Analysis & Guides for Tracking Wall Street Smart Money Movements
Learn how SEC Form 13F filings work, the $100M threshold, 45-day reporting lag, and how to track top hedge fund holdings.
In terms of portfolio concentration, the top 5 core holdings (including IVV, IJH, IJR) accounted for 59.3% of total reported equity market value during Q1 2026.
Top New Position Initiated
FBTC
市值: $1.0M
Top Position Liquidated / Trimmed
DIA
前期市值: $205.1K
During Q1 2026, Holland Advisory Services, Inc.'s top holdings by market value included IVV (28.8%)、IJH (23.9%)、IJR (13.2%). The largest single position, IVV, represented 28.8% of total portfolio value.
In Q1 2026, Holland Advisory Services, Inc. made 38 total portfolio adjustments, initiating 4 new buys, adding to 22 positions, trimming 10 holdings, and fully liquidating 2 stocks.
All holding records on this page are fetched directly from the U.S. Securities and Exchange Commission (SEC) EDGAR system (Form 13F-HR). AlphaSMO parses CUSIP identifiers and formats data into Schema.org-compliant datasets.
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