CIK: 0000909103
Total reported value
$213.7M
Reporting period: 2021-03-31 · Number of holdings: 78
ATLANTA FINANCIAL ASSOCIATES LLC /ADV disclosed 78 holdings in its latest 13F filing for the period ending 2021-03-31, with total reported value of $213.7M and a quarterly turnover rate of 0.3%.
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Atlanta Financial Associates LLC /adv's disclosed holdings carry a Herfindahl concentration index of 0.157 — mathematically equivalent to about 6 equally-sized positions, well below its 78 actual disclosed holdings. That gap points to a strategy built around a small core of high-conviction bets rather than broad diversification.
Position sizes vary widely across the portfolio (a coefficient of variation of 3.38), with a handful of outsized bets alongside many smaller positions.
Recent activity leans toward adding more aggressively to already-large existing positions than to newly initiated ones (a 3.5 percentage-point tilt) — a pattern consistent with a momentum-following approach.
Sector classification currently covers about 10% of this portfolio's disclosed value; the remainder includes holdings (e.g. unmapped tickers, options, or other security types) not yet covered by our sector mapping.
Trim VTV
-41.3% -$165.0K
Trim WPC
-14.5% -$136.0K
Add SCHM
+0.1% $44.0K
Trim SCHZ
-0.2% -$165.0K
Add VWO
+21.6% $46.0K
Add IVV
-0.0% -$8.0K
| # | Ticker | Issuer | Asset Subclass | Weight | Weight Change | Shares Change | 4Q Trend |
|---|---|---|---|---|---|---|---|
| 1 | SCHZ | Schwab US Aggregate Bond ETF | ETF-Other | 31.04% | -0.02% | -0.25% | |
| 2 | IVV | Ishares Core S&p 500 ETF | ETF-Large Cap & Growth | 17.08% | +0.02% | -0.02% | |
| 3 | SCHM | Schwab US Mid Cap ETF | ETF-Other | 14.40% | +0.04% | +0.14% | |
| 4 | VGSH | Vanguard Short-term Treasury | ETF-Gov Bonds | 9.10% | — | -0.16% | |
| 5 | SCHX | Schwab US Large-cap ETF | ETF-Other | 3.39% | +0.01% | +0.11% | |
| 6 | AAPL | Apple INC | Stock-Tech | 1.66% | — | — | |
| 7 | VIG | Vanguard Dividend Apprec ETF | ETF-Other | 1.66% | +0.01% | +0.39% | |
| 8 | HD | Home Depot INC | Stock-Consumer Disc | 1.26% | +0.01% | +0.72% | |
| 9 | SCHA | Schwab US Small-cap ETF | ETF-Other | 1.10% | +0.01% | — | |
| 10 | MSFT | Microsoft CORP | Stock-Tech | 1.09% | — | — | |
| 11 | VYM | Vanguard High Dvd Yield ETF | ETF-Other | 1.04% | — | — | |
| 12 | LLY | Eli Lilly & Co | Stock-Healthcare | 1.02% | — | — | |
| 13 | ACWI | Ishares Msci Acwi ETF | ETF-Other | 0.81% | — | — | |
| 14 | VO | Vanguard Mid-cap ETF | ETF-Other | 0.78% | — | — | |
| 15 | TSLA | Tesla INC | Stock-Consumer Disc | 0.72% | — | — | |
| 16 | SCHD | Schwab US Dvd Equity ETF | ETF-Other | 0.65% | — | — | |
| 17 | ACWX | Ishares Msci Acwi Ex US ETF | ETF-Other | 0.56% | — | — | |
| 18 | QQQ | Invesco Qqq Trust Series 1 | ETF-Tech | 0.49% | — | — | |
| 19 | DIA | Ss Spdr Dow Jones Indus Avg | ETF-Large Cap & Growth | 0.47% | — | — | |
| 20 | SCHG | Schwab US Large-cap Growth | ETF-Other | 0.46% | — | — | |
| 21 | VUG | Vanguard Growth ETF | ETF-Other | 0.41% | — | — | |
| 22 | VB | Vanguard Small-cap ETF | ETF-Other | 0.40% | — | +0.73% | |
| 23 | SCHB | Schwab US Broad Market ETF | ETF-Other | 0.40% | — | — | |
| 24 | CMG | Chipotle Mexican Grill INC | Stock-Consumer Disc | 0.38% | — | — | |
| 25 | BRK-B | Berkshire Hathaway Inc-cl B | Stock-Other | 0.37% | — | — | |
| 26 | WPC | Wp Carey INC | Stock-Real Estate | 0.37% | -0.07% | -14.53% | |
| 27 | KO | Coca-cola Co/the | Stock-Consumer Staples | 0.37% | — | — | |
| 28 | DON | Wisdomtree US Midcap Dividen | ETF-Other | 0.36% | — | — | |
| 29 | VIGI | Vanguard Int Div App Indx Fd | ETF-Other | 0.35% | — | — | |
| 30 | VTI | Vanguard Total Stock Mkt ETF | ETF-Other | 0.32% | — | — | |
| 31 | SCHO | Schwab Short-term US Treas | ETF-Other | 0.28% | — | — | |
| 32 | DIS | Walt Disney Co/the | Stock-Comm Services | 0.27% | — | — | |
| 33 | AGG | Ishares Core U.s. Aggregate | ETF-Other | 0.26% | — | — | |
| 34 | NFLX | Netflix INC | Stock-Comm Services | 0.26% | — | — | |
| 35 | SCHF | Schwab Intl Equity ETF | ETF-Other | 0.25% | — | — | |
| 36 | SCHV | Schwab US Large-cap Value | ETF-Other | 0.24% | — | — | |
| 37 | SCHH | Schwab US Reit ETF | ETF-Other | 0.24% | — | — | |
| 38 | MTUM | Ishares Msci USA Momentum Fa | ETF-Other | 0.23% | — | — | |
| 39 | COST | Costco Wholesale CORP | Stock-Consumer Staples | 0.22% | — | — | |
| 40 | IWV | Ishares Russell 3000 ETF | ETF-Other | 0.21% | — | — | |
| 41 | AMZN | Amazon.com INC | Stock-Consumer Disc | 0.21% | — | — | |
| 42 | DGRW | Wisdomtree U.s. Quality Divi | ETF-Other | 0.19% | — | — | |
| 43 | PEP | Pepsico INC | Stock-Consumer Staples | 0.18% | — | — | |
| 44 | SPY | Ss Spdr S&p 500 ETF Trust-us | ETF-Large Cap & Growth | 0.18% | — | — | |
| 45 | IWM | Ishares Russell 2000 ETF | ETF-Small Cap | 0.18% | — | — | |
| 46 | GOOG | Alphabet Inc-cl C | Stock-Comm Services | 0.17% | — | — | |
| 47 | V | Visa Inc-class A Shares | Stock-Financials | 0.16% | — | — | |
| 48 | SPTM | Ss Spdr P S&p 1500 Comp ETF | ETF-Other | 0.15% | — | — | |
| 49 | UPS | United Parcel Service-cl B | Stock-Industrials | 0.15% | — | — | |
| 50 | JPM | Jpmorgan Chase & Co | Stock-Financials | 0.15% | — | — |
Not enough priced holdings yet to compute performance
Atlanta Financial Associates LLC /adv's most significant position changes for 2021-03-31: Trim: Vanguard Value ETF (VTV) — shares -41.31%; Trim: Wp Carey INC (WPC) — shares -14.53%; Add: Schwab US Mid Cap ETF (SCHM) — shares +0.14%; Trim: Schwab US Aggregate Bond ETF (SCHZ) — shares -0.25%; Add: Vanguard Ftse Emerging Marke (VWO) — shares +21.64%.
| Period | Filed | Type | EDGAR |
|---|---|---|---|
| 2021-03-31 | 2021-05-19 | 13F-HR | View on EDGAR |
| 2020-12-31 | 2021-01-21 | 13F-HR | View on EDGAR |
| 2020-09-30 | 2020-11-06 | 13F-HR | View on EDGAR |
| 2020-06-30 | 2020-08-11 | 13F-HR | View on EDGAR |
| 2020-03-31 | 2020-05-05 | 13F-HR | View on EDGAR |
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