Atlanta Financial Associates LLC /adv — Q4 2020 13F Holdings

Name: Atlanta Financial Associates LLC /adv — 13F Holdings, Q4 2020
Creator: AlphaSMO
License: https://www.sec.gov/forms

CIK: 0000909103

Total reported value

$213.7M

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Full holdings list this quarter

#	Ticker	Issuer	Asset Subclass	Weight	Weight Change	Shares Change
1	SCHZ	Schwab US Aggregate Bond ETF	ETF-Other	31.06%	-0.02%	+2.28%
2	IVV	Ishares Core S&p 500 ETF	ETF-Large Cap & Growth	17.06%	+0.02%	-1.00%
3	SCHM	Schwab US Mid Cap ETF	ETF-Other	14.36%	+0.04%	+0.59%
4	VGSH	Vanguard Short-term Treasury	ETF-Gov Bonds	9.10%	—	-2.58%
5	SCHX	Schwab US Large-cap ETF	ETF-Other	3.38%	+0.01%	+2.20%
6	AAPL	Apple INC	Stock-Tech	1.66%	—	-0.55%
7	VIG	Vanguard Dividend Apprec ETF	ETF-Other	1.65%	+0.01%	-11.33%
8	HD	Home Depot INC	Stock-Consumer Disc	1.25%	+0.01%	-2.32%
9	SCHA	Schwab US Small-cap ETF	ETF-Other	1.09%	+0.01%	+0.94%
10	MSFT	Microsoft CORP	Stock-Tech	1.09%	—	-2.82%
11	VYM	Vanguard High Dvd Yield ETF	ETF-Other	1.04%	—	-11.19%
12	LLY	Eli Lilly & Co	Stock-Healthcare	1.02%	—	+8.53%
13	ACWI	Ishares Msci Acwi ETF	ETF-Other	0.81%	—	+2.34%
14	VO	Vanguard Mid-cap ETF	ETF-Other	0.78%	—	+11.24%
15	TSLA	Tesla INC	Stock-Consumer Disc	0.72%	—	+20.59%
16	SCHD	Schwab US Dvd Equity ETF	ETF-Other	0.65%	—	-0.97%
17	ACWX	Ishares Msci Acwi Ex US ETF	ETF-Other	0.56%	—	—
18	QQQ	Invesco Qqq Trust Series 1	ETF-Tech	0.49%	—	+0.84%
19	DIA	Ss Spdr Dow Jones Indus Avg	ETF-Large Cap & Growth	0.47%	—	+0.49%
20	SCHG	Schwab US Large-cap Growth	ETF-Other	0.46%	—	-4.37%
21	WPC	Wp Carey INC	Stock-Real Estate	0.44%	-0.07%	-27.23%
22	VUG	Vanguard Growth ETF	ETF-Other	0.41%	—	+38.33%
23	VB	Vanguard Small-cap ETF	ETF-Other	0.40%	—	-2.92%
24	SCHB	Schwab US Broad Market ETF	ETF-Other	0.40%	—	+0.19%
25	CMG	Chipotle Mexican Grill INC	Stock-Consumer Disc	0.38%	—	—
26	BRK-B	Berkshire Hathaway Inc-cl B	Stock-Other	0.37%	—	—
27	KO	Coca-cola Co/the	Stock-Consumer Staples	0.37%	—	+1.27%
28	DON	Wisdomtree US Midcap Dividen	ETF-Other	0.36%	—	-4.52%
29	VIGI	Vanguard Int Div App Indx Fd	ETF-Other	0.35%	—	-5.24%
30	VTI	Vanguard Total Stock Mkt ETF	ETF-Other	0.32%	—	+0.52%
31	SCHO	Schwab Short-term US Treas	ETF-Other	0.28%	—	+22.24%
32	DIS	Walt Disney Co/the	Stock-Comm Services	0.27%	—	—
33	AGG	Ishares Core U.s. Aggregate	ETF-Other	0.26%	—	+4.87%
34	NFLX	Netflix INC	Stock-Comm Services	0.26%	—	—
35	SCHF	Schwab Intl Equity ETF	ETF-Other	0.25%	—	+16.67%
36	SCHV	Schwab US Large-cap Value	ETF-Other	0.24%	—	+3.52%
37	SCHH	Schwab US Reit ETF	ETF-Other	0.24%	—	-5.40%
38	MTUM	Ishares Msci USA Momentum Fa	ETF-Other	0.23%	—	+4.37%
39	COST	Costco Wholesale CORP	Stock-Consumer Staples	0.22%	—	+2.17%
40	IWV	Ishares Russell 3000 ETF	ETF-Other	0.21%	—	—
41	AMZN	Amazon.com INC	Stock-Consumer Disc	0.21%	—	—
42	DGRW	Wisdomtree U.s. Quality Divi	ETF-Other	0.19%	—	+0.36%
43	VTV	Vanguard Value ETF	ETF-Other	0.19%	-0.08%	—
44	PEP	Pepsico INC	Stock-Consumer Staples	0.18%	—	+0.34%
45	SPY	Ss Spdr S&p 500 ETF Trust-us	ETF-Large Cap & Growth	0.18%	—	+28.36%
46	IWM	Ishares Russell 2000 ETF	ETF-Small Cap	0.18%	—	-1.23%
47	GOOG	Alphabet Inc-cl C	Stock-Comm Services	0.17%	—	-2.84%
48	V	Visa Inc-class A Shares	Stock-Financials	0.16%	—	+5.72%
49	SPTM	Ss Spdr P S&p 1500 Comp ETF	ETF-Other	0.15%	—	-42.63%
50	UPS	United Parcel Service-cl B	Stock-Industrials	0.15%	—	—

1–50 of 78

Holding changes this quarter

Position changes disclosed by Atlanta Financial Associates LLC /adv for the quarter ending Q4 2020, including ticker, issuer, weight change, shares change, and action
#	Ticker	Issuer	Weight Change	Shares Change	Action
1	SCHM	Schwab US Mid Cap ETF	+1.6%	+0.59%	Add
2	TSLA	Tesla INC	+0.3%	+20.59%	Add
3	SCHA	Schwab US Small-cap ETF	+0.2%	+0.94%	Add
4	SCHX	Schwab US Large-cap ETF	+0.2%	+2.20%	Add
5	VO	Vanguard Mid-cap ETF	+0.1%	+11.24%	Add
6	LLY	Eli Lilly & Co	+0.1%	+8.53%	Add
7	VUG	Vanguard Growth ETF	+0.1%	+38.33%	Add
8	IVV	Ishares Core S&p 500 ETF	+0.1%	-1.00%	Trim
9	DIS	Walt Disney Co/the	+0.1%	—	Unchanged
10	AAPL	Apple INC	+0.1%	-0.55%	Trim
11	ACWI	Ishares Msci Acwi ETF	0%	+2.34%	Add
12	VB	Vanguard Small-cap ETF	0%	-2.92%	Trim
13	SCHF	Schwab Intl Equity ETF	0%	+16.67%	Add
14	SPY	Ss Spdr S&p 500 ETF Trust-us	0%	+28.36%	Add
15	SCHD	Schwab US Dvd Equity ETF	0%	-0.97%	Trim
16	SCHO	Schwab Short-term US Treas	0%	+22.24%	Add
17	IWM	Ishares Russell 2000 ETF	0%	-1.23%	Trim
18	JPM	Jpmorgan Chase & Co	0%	—	Unchanged
19	AEP	American Electric Power Company, Inc.	0%	—	Unchanged
20	ACWX	Ishares Msci Acwi Ex US ETF	0%	—	Unchanged
21	SCHB	Schwab US Broad Market ETF	0%	+0.19%	Add
22	DON	Wisdomtree US Midcap Dividen	0%	-4.52%	Trim
23	SCHV	Schwab US Large-cap Value	0%	+3.52%	Add
24	GAL	Ss Global Allocation ETF	0%	+16.23%	Add
25	QQQ	Invesco Qqq Trust Series 1	0%	+0.84%	Add
26	DIA	Ss Spdr Dow Jones Indus Avg	0%	+0.49%	Add
27	VTI	Vanguard Total Stock Mkt ETF	0%	+0.52%	Add
28	KO	Coca-cola Co/the	0%	+1.27%	Add
29	CMG	Chipotle Mexican Grill INC	0%	—	Unchanged
30	BRK-B	Berkshire Hathaway Inc-cl B	0%	—	Unchanged
31	SCHG	Schwab US Large-cap Growth	0%	-4.37%	Trim
32	MSFT	Microsoft CORP	-0.1%	-2.82%	Trim
33	SPTM	Ss Spdr P S&p 1500 Comp ETF	-0.1%	-42.63%	Trim
34	WPC	Wp Carey INC	-0.2%	-27.23%	Trim
35	VIG	Vanguard Dividend Apprec ETF	-0.2%	-11.33%	Trim
36	HD	Home Depot INC	-0.2%	-2.32%	Trim
37	VGSH	Vanguard Short-term Treasury	-1.3%	-2.58%	Trim
38	SCHZ	Schwab US Aggregate Bond ETF	-2.4%	+2.28%	Add
39	VTV	Vanguard Value ETF	—	NEW	New buy
40	IWF	Ishares Russell 1000 Growth	—	NEW	New buy
41	SO	Southern Co/the	—	NEW	New buy
42	HON	Honeywell International INC	—	NEW	New buy
43	T	At&t INC	—	NEW	New buy
44	TGT	Target CORP	—	NEW	New buy
45	BL	Blackline INC	—	NEW	New buy
46	VWO	Vanguard Ftse Emerging Marke	—	NEW	New buy
47	CVX	Chevron CORP	—	NEW	New buy
48	QCOM	Qualcomm INC	—	NEW	New buy
49	SPYG	Ss Spdr P S&p 500 Growth ETF	—	NEW	New buy
50	IVW	Ishares S&p 500 Growth ETF	—	NEW	New buy