Atlanta Financial Associates LLC /adv — Q3 2020 13F Holdings

Name: Atlanta Financial Associates LLC /adv — 13F Holdings, Q3 2020
Creator: AlphaSMO
License: https://www.sec.gov/forms

CIK: 0000909103

Total reported value

$213.7M

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Full holdings list this quarter

#	Ticker	Issuer	Asset Subclass	Weight	Weight Change	Shares Change
1	SCHZ	Schwab US Aggregate Bond ETF	ETF-Other	33.42%	-0.02%	+6.84%
2	IVV	Ishares Core S&p 500 ETF	ETF-Large Cap & Growth	16.96%	+0.02%	+2.77%
3	SCHM	Schwab US Mid Cap ETF	ETF-Other	12.77%	+0.04%	+6.11%
4	VGSH	Vanguard Short-term Treasury	ETF-Gov Bonds	10.35%	—	+7.77%
5	SCHX	Schwab US Large-cap ETF	ETF-Other	3.23%	+0.01%	+3.63%
6	VIG	Vanguard Dividend Apprec ETF	ETF-Other	1.86%	+0.01%	-6.71%
7	AAPL	Apple INC	Stock-Tech	1.60%	—	+323.49%
8	HD	Home Depot INC	Stock-Consumer Disc	1.47%	+0.01%	-1.18%
9	MSFT	Microsoft CORP	Stock-Tech	1.16%	—	+3.90%
10	VYM	Vanguard High Dvd Yield ETF	ETF-Other	1.14%	—	-18.44%
11	SCHA	Schwab US Small-cap ETF	ETF-Other	0.92%	+0.01%	+3.81%
12	LLY	Eli Lilly & Co	Stock-Healthcare	0.91%	—	-1.56%
13	ACWI	Ishares Msci Acwi ETF	ETF-Other	0.77%	—	+3.85%
14	VO	Vanguard Mid-cap ETF	ETF-Other	0.66%	—	-0.03%
15	SCHD	Schwab US Dvd Equity ETF	ETF-Other	0.62%	—	+0.44%
16	WPC	Wp Carey INC	Stock-Real Estate	0.61%	-0.07%	+6.89%
17	ACWX	Ishares Msci Acwi Ex US ETF	ETF-Other	0.54%	—	—
18	QQQ	Invesco Qqq Trust Series 1	ETF-Tech	0.48%	—	+0.33%
19	SCHG	Schwab US Large-cap Growth	ETF-Other	0.47%	—	+30.71%
20	DIA	Ss Spdr Dow Jones Indus Avg	ETF-Large Cap & Growth	0.46%	—	+87.77%
21	TSLA	Tesla INC	Stock-Consumer Disc	0.40%	—	+719.91%
22	SCHB	Schwab US Broad Market ETF	ETF-Other	0.38%	—	+0.20%
23	BRK-B	Berkshire Hathaway Inc-cl B	Stock-Other	0.38%	—	+3.48%
24	CMG	Chipotle Mexican Grill INC	Stock-Consumer Disc	0.37%	—	—
25	KO	Coca-cola Co/the	Stock-Consumer Staples	0.36%	—	+4.44%
26	VIGI	Vanguard Int Div App Indx Fd	ETF-Other	0.36%	—	-9.14%
27	VB	Vanguard Small-cap ETF	ETF-Other	0.36%	—	+27.06%
28	DON	Wisdomtree US Midcap Dividen	ETF-Other	0.34%	—	—
29	VTI	Vanguard Total Stock Mkt ETF	ETF-Other	0.31%	—	+10.02%
30	VUG	Vanguard Growth ETF	ETF-Other	0.30%	—	—
31	AGG	Ishares Core U.s. Aggregate	ETF-Other	0.27%	—	+3.09%
32	NFLX	Netflix INC	Stock-Comm Services	0.26%	—	—
33	SPTM	Ss Spdr P S&p 1500 Comp ETF	ETF-Other	0.26%	—	-16.81%
34	SCHH	Schwab US Reit ETF	ETF-Other	0.26%	—	-24.11%
35	SCHO	Schwab Short-term US Treas	ETF-Other	0.25%	—	+11.23%
36	COST	Costco Wholesale CORP	Stock-Consumer Staples	0.23%	—	+4.63%
37	SCHV	Schwab US Large-cap Value	ETF-Other	0.22%	—	+22.93%
38	MTUM	Ishares Msci USA Momentum Fa	ETF-Other	0.22%	—	-48.62%
39	AMZN	Amazon.com INC	Stock-Consumer Disc	0.22%	—	+70.89%
40	SCHF	Schwab Intl Equity ETF	ETF-Other	0.21%	—	+39.60%
41	IWV	Ishares Russell 3000 ETF	ETF-Other	0.20%	—	—
42	DIS	Walt Disney Co/the	Stock-Comm Services	0.20%	—	+5.39%
43	DGRW	Wisdomtree U.s. Quality Divi	ETF-Other	0.20%	—	+0.17%
44	PEP	Pepsico INC	Stock-Consumer Staples	0.19%	—	+2.50%
45	UPS	United Parcel Service-cl B	Stock-Industrials	0.16%	—	+5.73%
46	BAC	Bank Of America CORP	Stock-Financials	0.16%	—	+25.99%
47	GOOG	Alphabet Inc-cl C	Stock-Comm Services	0.16%	—	+10.47%
48	V	Visa Inc-class A Shares	Stock-Financials	0.15%	—	+8.86%
49	IWM	Ishares Russell 2000 ETF	ETF-Small Cap	0.15%	—	-6.65%
50	PG	Procter & Gamble Co/the	Stock-Consumer Staples	0.14%	—	+6.33%

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Holding changes this quarter

Position changes disclosed by Atlanta Financial Associates LLC /adv for the quarter ending Q3 2020, including ticker, issuer, weight change, shares change, and action
#	Ticker	Issuer	Weight Change	Shares Change	Action
1	IVV	Ishares Core S&p 500 ETF	+0.5%	+2.77%	Add
2	SCHM	Schwab US Mid Cap ETF	+0.4%	+6.11%	Add
3	AAPL	Apple INC	+0.3%	+323.49%	Add
4	TSLA	Tesla INC	+0.3%	+719.91%	Add
5	DIA	Ss Spdr Dow Jones Indus Avg	+0.2%	+87.77%	Add
6	SCHX	Schwab US Large-cap ETF	+0.1%	+3.63%	Add
7	SCHG	Schwab US Large-cap Growth	+0.1%	+30.71%	Add
8	AMZN	Amazon.com INC	+0.1%	+70.89%	Add
9	VB	Vanguard Small-cap ETF	+0.1%	+27.06%	Add
10	SCHF	Schwab Intl Equity ETF	+0.1%	+39.60%	Add
11	BRK-B	Berkshire Hathaway Inc-cl B	+0.1%	+3.48%	Add
12	UPS	United Parcel Service-cl B	+0.1%	+5.73%	Add
13	ACWI	Ishares Msci Acwi ETF	0%	+3.85%	Add
14	CMG	Chipotle Mexican Grill INC	0%	—	Unchanged
15	VTI	Vanguard Total Stock Mkt ETF	0%	+10.02%	Add
16	SCHV	Schwab US Large-cap Value	0%	+22.93%	Add
17	COST	Costco Wholesale CORP	0%	+4.63%	Add
18	QQQ	Invesco Qqq Trust Series 1	0%	+0.33%	Add
19	KO	Coca-cola Co/the	0%	+4.44%	Add
20	BAC	Bank Of America CORP	0%	+25.99%	Add
21	HD	Home Depot INC	0%	-1.18%	Trim
22	SCHA	Schwab US Small-cap ETF	0%	+3.81%	Add
23	DIS	Walt Disney Co/the	0%	+5.39%	Add
24	VO	Vanguard Mid-cap ETF	—	-0.03%	Trim
25	SCHB	Schwab US Broad Market ETF	—	+0.20%	Add
26	MSFT	Microsoft CORP	0%	+3.90%	Add
27	SCHD	Schwab US Dvd Equity ETF	0%	+0.44%	Add
28	ACWX	Ishares Msci Acwi Ex US ETF	0%	—	Unchanged
29	IWN	Ishares Russell 2000 Value E	-0.1%	-23.78%	Trim
30	SPTM	Ss Spdr P S&p 1500 Comp ETF	-0.1%	-16.81%	Trim
31	VGSH	Vanguard Short-term Treasury	-0.1%	+7.77%	Add
32	SCHH	Schwab US Reit ETF	-0.1%	-24.11%	Trim
33	VIG	Vanguard Dividend Apprec ETF	-0.1%	-6.71%	Trim
34	FSKR	Fs Kkr Capital CORP Ii	-0.2%	-58.22%	Trim
35	MTUM	Ishares Msci USA Momentum Fa	-0.2%	-48.62%	Trim
36	LLY	Eli Lilly & Co	-0.2%	-1.56%	Trim
37	VYM	Vanguard High Dvd Yield ETF	-0.3%	-18.44%	Trim
38	SCHZ	Schwab US Aggregate Bond ETF	-0.6%	+6.84%	Add
39	ACWV	Ishares Msci Global Min Vol	—	EXIT	Sold out
40	VUG	Vanguard Growth ETF	—	NEW	New buy
41	SDY	Ss Spdr S&p Dividend ETF	—	EXIT	Sold out
42	EES	Wisdomtree US Smallcap Fund	—	EXIT	Sold out
43	META	Meta Platforms Inc-class A	—	NEW	New buy
44	AYXEUR	Alteryx INC - Class A	—	EXIT	Sold out
45	VNQ	Vanguard Real Estate ETF	—	NEW	New buy
46	PFE	Pfizer INC	—	NEW	New buy
47	DHR	Danaher CORP	—	NEW	New buy
48	CVX	Chevron CORP	—	EXIT	Sold out
49	XOM	Exxon Mobil CORP	—	EXIT	Sold out
50	CSX	Csx CORP	—	NEW	New buy