WF
Wills Financial Group, Inc. Historical SEC 13F Holdings & Archive (Q4 2024)
Wills Financial Group, Inc.CIK: 0001525109
Diversified strategyLong-term holderQuality / disciplined sizing
Total reported value
$231.6M
Reporting period: 2024-12-31 · Number of holdings: 65
Wills Financial Group, Inc. disclosed 65 holdings in its latest 13F filing for the period ending 2024-12-31, with total reported value of $231.6M and a quarterly turnover rate of 0.0%.
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Personality snowflake
- Concentration
- 15.13
- Portfolio Stability
- 0
- Momentum
- 50
- Sector conviction
- 42.13
- Diversification
- 100
- Sizing Uniformity
- 87.83
Wills Financial Group, Inc.'s disclosed holdings carry a Herfindahl concentration index of 0.038 — mathematically equivalent to about 26 equally-sized positions, well below its 65 actual disclosed holdings. That gap points to a strategy built around a small core of high-conviction bets rather than broad diversification.
Position sizes vary widely across the portfolio (a coefficient of variation of 1.22), with a handful of outsized bets alongside many smaller positions.
No strong tilt toward either adding to existing winners or initiating outsized new positions was observed in the latest reported quarter.
Source and citation information
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Recent moves
View source Form 13F filing on SEC.govNo holding changes this quarter
Holdings Map
New buyAddUnchangedTrim
Top 10 holdings by weight
Full holdings list this quarter
| # | Ticker | Issuer | Asset Subclass | Weight | Weight Change | Shares Change | 4Q Trend |
|---|---|---|---|---|---|---|---|
| 1 | BRK-B | Berkshire Hathaway Inc-cl B | Stock-Other | 9.17% | — | -0.89% | |
| 2 | AAPL | Apple Inc | Stock-Tech | 7.52% | — | -1.47% | |
| 3 | MSFT | Microsoft CORP | Stock-Tech | 7.40% | — | -8.22% | |
| 4 | LMT | Lockheed Martin CORP | Stock-Industrials | 4.44% | — | -7.99% | |
| 5 | DHR | Danaher CORP | Stock-Healthcare | 4.14% | — | +1.40% | |
| 6 | PANW | Palo Alto Networks Inc | Stock-Tech | 3.92% | — | +77.13% | |
| 7 | PG | Procter & Gamble Co/the | Stock-Consumer Staples | 3.64% | — | -0.05% | |
| 8 | AMZN | Amazon.com Inc | Stock-Consumer Disc | 3.54% | — | +5.61% | |
| 9 | GOOGL | Alphabet Inc-cl A | Stock-Comm Services | 3.53% | — | -0.04% | |
| 10 | PEP | Pepsico Inc | Stock-Consumer Staples | 3.26% | — | +1.00% | |
| 11 | KVUE | Kenvue Inc | Stock-Consumer Staples | 2.59% | — | +15.83% | |
| 12 | CVX | Chevron CORP | Stock-Energy | 2.49% | — | +4.91% | |
| 13 | UNP | Union Pacific CORP | Stock-Industrials | 2.48% | — | +1.82% | |
| 14 | WTRG | Essential Utilities Inc | Stock-Utilities | 2.46% | — | -2.64% | |
| 15 | IAU | Ishares Gold Trust | ETF-Commodities | 2.45% | — | +0.07% | |
| 16 | GEHC | GE Healthcare Technology | Stock-Healthcare | 2.07% | — | +4.60% | |
| 17 | SHW | Sherwin-williams Co/the | Stock-Materials | 2.00% | — | +1.80% | |
| 18 | SPGI | S&p Global Inc | Stock-Financials | 1.96% | — | +1.42% | |
| 19 | AVGO | Broadcom Inc | Stock-Tech | 1.96% | — | -3.64% | |
| 20 | FERG | Ferguson Enterprises Inc | Stock-Industrials | 1.94% | — | +24.84% | |
| 21 | D | Dominion Energy Inc | Stock-Utilities | 1.91% | — | -12.80% | |
| 22 | ACN | Accenture plc | Stock-Tech | 1.84% | — | +36.23% | |
| 23 | JPM | Jpmorgan Chase & Co | Stock-Financials | 1.75% | — | +5.62% | |
| 24 | CF | Cf Industries Holdings Inc | Stock-Materials | 1.58% | — | +4.37% | |
| 25 | V | Visa Inc-class A Shares | Stock-Financials | 1.51% | — | +79.16% | |
| 26 | ZTS | Zoetis Inc | Stock-Healthcare | 1.51% | — | +5.43% | |
| 27 | MRK | Merck & Co. Inc. | Stock-Healthcare | 1.50% | — | +15.99% | |
| 28 | COP | Conocophillips | Stock-Energy | 1.50% | — | -17.95% | |
| 29 | SO | Southern Co/the | Stock-Utilities | 1.36% | — | +27.81% | |
| 30 | VZ | Verizon Communications Inc | Stock-Comm Services | 1.16% | — | -8.71% | |
| 31 | OCSL | Oaktree Specialty Lending Co | Stock-Other | 1.10% | — | — | |
| 32 | NEE | Nextera Energy Inc | Stock-Utilities | 1.06% | — | +4.36% | |
| 33 | SCHD | Schwab US Dvd Equity ETF | ETF-Other | 0.69% | — | +206.47% | |
| 34 | NOC | Northrop Grumman CORP | Stock-Industrials | 0.69% | — | -2.96% | |
| 35 | NSC | Norfolk Southern CORP | Stock-Industrials | 0.64% | — | -0.11% | |
| 36 | NKE | Nike Inc -cl B | Stock-Consumer Disc | 0.63% | — | -45.79% | |
| 37 | MKC | Mccormick & Co-non Vtg Shrs | Stock-Consumer Staples | 0.57% | — | -11.27% | |
| 38 | GOOG | Alphabet Inc-cl C | Stock-Comm Services | 0.41% | — | — | |
| 39 | ALB | Albemarle CORP | Stock-Materials | 0.40% | — | -16.77% | |
| 40 | TXN | Texas Instruments Inc | Stock-Tech | 0.39% | — | +9.84% | |
| 41 | CME | Cme Group Inc | Stock-Financials | 0.36% | — | +0.03% | |
| 42 | XOM | Exxon Mobil CORP | Stock-Energy | 0.34% | — | +0.05% | |
| 43 | JNJ | Johnson & Johnson | Stock-Healthcare | 0.34% | — | -5.58% | |
| 44 | DUK | Duke Energy CORP | Stock-Utilities | 0.32% | — | -0.55% | |
| 45 | BX | Blackstone Inc | Stock-Financials | 0.31% | — | +47.49% | |
| 46 | TMO | Thermo Fisher Scientific Inc | Stock-Healthcare | 0.31% | — | -2.58% | |
| 47 | HD | Home Depot Inc | Stock-Consumer Disc | 0.28% | — | +0.06% | |
| 48 | KO | Coca-cola Co/the | Stock-Consumer Staples | 0.28% | — | +0.26% | |
| 49 | RDVY | First Trust Rising Dividend | ETF-Other | 0.21% | — | +83.43% | |
| 50 | NVDA | Nvidia CORP | Stock-Tech | 0.20% | — | +0.24% |
1–50 of 65
Portfolio Performance
Performance for Q3 2026
+6.7%
Performance Last 4 Quarters
+19.4%
- Stdev
- +10.7%
- Beta
- +0.68
- Alpha
- -0.4%
- Max Drawdown
- -7.8%
- Annualized Perf
- +13.4%
- Batting Avg vs S&P
- +36.1%
- Sortino
- +2.21
- Stutzer
- +0.36
- Treynor
- +0.19
- Sterling
- +0.9
- Calmar
- +1.72
- Information Ratio
- -0.92
- Tracking Error
- +7.4%
- Stdev Down
- +5.9%
- Winning Months %
- +69.4%
- Losing Months %
- +30.6%
- Best 12 Months
- +26.5%
- Worst 12 Months
- +2.4%
- Efficiency Ratio
- +0.45
- Sharpe
- +1.23
- Stdev Sectors
- +6.4%
- Skewness
- -0.26
- Kurtosis
- -0.38
- Upside Potential
- +3.93
Reported value over time
Sector allocation
Sector allocation over time
Quarterly history
| Period | Holdings | Total value | Stability | Top holdings | |
|---|---|---|---|---|---|
| 2024 Q4 | 65 | $231.6M | 0 | ||
| 2024 Q3 | 65 | $238.4M | 0 | ||
| 2024 Q2 | 63 | $217.1M | 0 | ||
| 2024 Q1 | 63 | $212.3M | 0 | ||
| 2023 Q4 | 58 | $198.1M | 0 | ||
| 2023 Q3 | 63 | $184.8M | 0 | ||
| 2023 Q2 | 66 | $197.1M | 0 | ||
| 2023 Q1 | 65 | $185.6M | 0 | ||
| 2022 Q4 | 57 | $179.5M | 0 | ||
| 2022 Q3 | 58 | $180.0M | 0 | ||
| 2022 Q2 | 62 | $203.3M | 0 | ||
| 2022 Q1 | 70 | $238.1M | 0 | ||
| 2021 Q4 | 68 | $252.8M | 0 | ||
| 2021 Q3 | 67 | $222.7M | 0 | ||
| 2021 Q2 | 71 | $230.8M | 94 | ||
| 2021 Q1 | 57 | $205.9M | 9 | ||
| 2020 Q4 | 55 | $200.7M | 20 | ||
| 2020 Q3 | 51 | $172.0M | 13 | ||
| 2020 Q2 | 51 | $160.8M | 19 | ||
| 2020 Q1 | 49 | $140.4M | 36 | ||
| 2019 Q4 | 60 | $174.1M | 17 | ||
| 2019 Q3 | 54 | $155.9M | 12 | ||
| 2019 Q2 | 54 | $153.5M | 11 | ||
| 2019 Q1 | 57 | $147.4M | 17 | ||
| 2018 Q4 | 58 | $130.1M | 20 | ||
| 2018 Q3 | 69 | $151.5M | 14 | ||
| 2018 Q2 | 68 | $138.1M | 14 | ||
| 2018 Q1 | 66 | $135.1M | 15 | ||
| 2017 Q4 | 68 | $143.4M | 16 | ||
| 2017 Q3 | 69 | $136.0M | 14 | ||
| 2017 Q2 | 71 | $134.8M | 9 | ||
| 2017 Q1 | 67 | $130.7M | 15 | ||
| 2016 Q4 | 66 | $123.0M | 13 | ||
| 2016 Q3 | 69 | $114.4M | 47 | ||
| 2016 Q2 | 74 | $120.1M | 11 | ||
| 2016 Q1 | 75 | $116.0M | 42 | ||
| 2015 Q4 | 77 | $113.7M | 17 | ||
| 2015 Q3 | 75 | $108.3M | 25 | ||
| 2015 Q2 | 80 | $117.3M | 17 | ||
| 2015 Q1 | 78 | $121.3M | 17 | ||
| 2014 Q4 | 78 | $123.3M | 18 | ||
| 2014 Q3 | 79 | $118.2M | 11 | ||
| 2014 Q2 | 81 | $120.6M | 15 | ||
| 2014 Q1 | 72 | $105.2M | 13 | ||
| 2013 Q4 | 70 | $97.2M | 0 |
💡
Data Source Notice: AlphaSMO is the web's most authoritative 13F / Inside Trader database. Institutional holdings and insider trades presented here are precisely computed to deliver accurate portfolio reporting.
Holding changes this quarter
| # | Ticker | Issuer | Weight Change | Shares Change | Action |
|---|
Filing History
FAQ
What is Wills Financial Group, Inc. and what type of investor is it?
Wills Financial Group, Inc. is an investment manager that files SEC Form 13F quarterly, disclosing its U.S. public equity holdings to regulators. As of the most recent reporting period (2024-12-31), the firm manages a tracked equity portfolio valued at approximately $231.6M, spread across 65 disclosed positions.
What are Wills Financial Group, Inc.'s largest equity positions?
Based on the latest 13F filing, Wills Financial Group, Inc.'s top holdings by market value are:
1. Berkshire Hathaway Inc-cl B (BRK-B) — $21.2M (9.2%)
2. Apple Inc (AAPL) — $17.4M (7.5%)
3. Microsoft CORP (MSFT) — $17.1M (7.4%)
4. Lockheed Martin CORP (LMT) — $10.3M (4.4%)
5. Danaher CORP (DHR) — $9.6M (4.1%)
What changes did Wills Financial Group, Inc. make in its most recent portfolio filing?
No notable portfolio changes were recorded for Wills Financial Group, Inc. in the most recent quarter. Holdings appear to have remained relatively stable.
What sectors does Wills Financial Group, Inc. focus on?
Wills Financial Group, Inc. is concentrated in the following sectors based on its current disclosed equity portfolio:
• Information Technology: 27.1%
• Consumer Staples: 12.3%
• Industrials: 12.1%
• Health Care: 11.9%
• Utilities: 8.3%
• Financials: 7.1%
Investment Profile
Wills Financial Group, Inc. returned an annualized 13.4% over the trailing 36 months — underperforming the S&P 500 by 0.4 points — based on a reconstructed track record of its disclosed 13F positions, with a beta of 0.68 (less volatile than the market) and a 36% quarterly batting average against the index.
Its portfolio is broadly diversified and long-term-holding.
It has added to its AAPL position over the past two quarters (+$2.6M, now $17.4M), while trimming MSFT over the same stretch (-$2.6M, still holding $17.1M).
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