Wills Financial Group, Inc. — AI-Powered 13F Analysis

CIK: 0001525109

Diversified strategyLong-term holderQuality / disciplined sizing

Total reported value

$231.6M

Reporting period: 2024-12-31 · Number of holdings: 65

Wills Financial Group, Inc. disclosed 65 holdings in its latest 13F filing for the period ending 2024-12-31, with total reported value of $231.6M and a quarterly turnover rate of 0.0%.

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Personality snowflake

Concentration: 15.13
Portfolio Stability: 0
Momentum/Contrarian: 50
Sector conviction: 42.13
Diversification: 100
Sizing Uniformity: 87.83

Wills Financial Group, Inc.'s disclosed holdings carry a Herfindahl concentration index of 0.038 — mathematically equivalent to about 26 equally-sized positions, well below its 65 actual disclosed holdings. That gap points to a strategy built around a small core of high-conviction bets rather than broad diversification.

Position sizes vary widely across the portfolio (a coefficient of variation of 1.22), with a handful of outsized bets alongside many smaller positions.

No strong tilt toward either adding to existing winners or initiating outsized new positions was observed in the latest reported quarter.

Recent moves

No holding changes this quarter

Holdings Map

New buyAddUnchangedTrim

Top 10 holdings by weight

Full holdings list this quarter

#	Ticker	Issuer	Asset Subclass	Weight	Weight Change	Shares Change
1	BRK-B	Berkshire Hathaway Inc-cl B	Stock-Other	9.17%	—	-0.89%
2	AAPL	Apple INC	Stock-Tech	7.52%	—	-1.47%
3	MSFT	Microsoft CORP	Stock-Tech	7.40%	—	-8.22%
4	LMT	Lockheed Martin CORP	Stock-Industrials	4.44%	—	-7.99%
5	DHR	Danaher CORP	Stock-Healthcare	4.14%	—	+1.40%
6	PANW	Palo Alto Networks INC	Stock-Tech	3.92%	—	+77.13%
7	PG	Procter & Gamble Co/the	Stock-Consumer Staples	3.64%	—	-0.05%
8	AMZN	Amazon.com INC	Stock-Consumer Disc	3.54%	—	+5.61%
9	GOOGL	Alphabet Inc-cl A	Stock-Comm Services	3.53%	—	-0.04%
10	PEP	Pepsico INC	Stock-Consumer Staples	3.26%	—	+1.00%
11	KVUE	Kenvue INC	Stock-Consumer Staples	2.59%	—	+15.83%
12	CVX	Chevron CORP	Stock-Energy	2.49%	—	+4.91%
13	UNP	Union Pacific CORP	Stock-Industrials	2.48%	—	+1.82%
14	WTRG	Essential Utilities INC	Stock-Utilities	2.46%	—	-2.64%
15	IAU	Ishares Gold Trust	ETF-Commodities	2.45%	—	+0.07%
16	GEHC	GE Healthcare Technology	Stock-Healthcare	2.07%	—	+4.60%
17	SHW	Sherwin-williams Co/the	Stock-Materials	2.00%	—	+1.80%
18	SPGI	S&p Global INC	Stock-Financials	1.96%	—	+1.42%
19	AVGO	Broadcom INC	Stock-Tech	1.96%	—	-3.64%
20	FERG	Ferguson Enterprises INC	Stock-Industrials	1.94%	—	+24.84%
21	D	Dominion Energy INC	Stock-Utilities	1.91%	—	-12.80%
22	ACN	Accenture plc	Stock-Tech	1.84%	—	+36.23%
23	JPM	Jpmorgan Chase & Co	Stock-Financials	1.75%	—	+5.62%
24	CF	Cf Industries Holdings INC	Stock-Materials	1.58%	—	+4.37%
25	V	Visa Inc-class A Shares	Stock-Financials	1.51%	—	+79.16%
26	ZTS	Zoetis INC	Stock-Healthcare	1.51%	—	+5.43%
27	MRK	Merck & Co. INC.	Stock-Healthcare	1.50%	—	+15.99%
28	COP	Conocophillips	Stock-Energy	1.50%	—	-17.95%
29	SO	Southern Co/the	Stock-Utilities	1.36%	—	+27.81%
30	VZ	Verizon Communications INC	Stock-Comm Services	1.16%	—	-8.71%
31	OCSL	Oaktree Specialty Lending Co	Stock-Other	1.10%	—	—
32	NEE	Nextera Energy INC	Stock-Utilities	1.06%	—	+4.36%
33	SCHD	Schwab US Dvd Equity ETF	ETF-Other	0.69%	—	+206.47%
34	NOC	Northrop Grumman CORP	Stock-Industrials	0.69%	—	-2.96%
35	NSC	Norfolk Southern CORP	Stock-Industrials	0.64%	—	-0.11%
36	NKE	Nike INC -cl B	Stock-Consumer Disc	0.63%	—	-45.79%
37	MKC	Mccormick & Co-non Vtg Shrs	Stock-Consumer Staples	0.57%	—	-11.27%
38	GOOG	Alphabet Inc-cl C	Stock-Comm Services	0.41%	—	—
39	ALB	Albemarle CORP	Stock-Materials	0.40%	—	-16.77%
40	TXN	Texas Instruments INC	Stock-Tech	0.39%	—	+9.84%
41	CME	Cme Group INC	Stock-Financials	0.36%	—	+0.03%
42	XOM	Exxon Mobil CORP	Stock-Energy	0.34%	—	+0.05%
43	JNJ	Johnson & Johnson	Stock-Healthcare	0.34%	—	-5.58%
44	DUK	Duke Energy CORP	Stock-Utilities	0.32%	—	-0.55%
45	BX	Blackstone INC	Stock-Financials	0.31%	—	+47.49%
46	TMO	Thermo Fisher Scientific INC	Stock-Healthcare	0.31%	—	-2.58%
47	HD	Home Depot INC	Stock-Consumer Disc	0.28%	—	+0.06%
48	KO	Coca-cola Co/the	Stock-Consumer Staples	0.28%	—	+0.26%
49	RDVY	First Trust Rising Dividend	ETF-Other	0.21%	—	+83.43%
50	NVDA	Nvidia CORP	Stock-Tech	0.20%	—	+0.24%

1–50 of 65

Portfolio Performance

Performance for Q3 2026

-0.2%

Performance Last 4 Quarters

+20.3%

Based on 66% of reported portfolio value with available pricing

Stdev: +11%
Beta: +0.63
Alpha: -1.1%
Max Drawdown: -8.2%
Annualized Perf: +10.3%
Batting Avg vs S&P: +30.6%
Sortino: +1.64
Stutzer: +0.28
Treynor: +0.17
Sterling: +0.61
Calmar: +1.25
Information Ratio: -0.91
Tracking Error: +8.8%
Stdev Down: +6.4%
Winning Months %: +61.1%
Losing Months %: +38.9%
Best 12 Months: +26.9%
Worst 12 Months: -0.3%
Efficiency Ratio: +0.33
Sharpe: +0.95
Stdev Sectors: +6.4%
Skewness: -0.24
Kurtosis: -0.89
Upside Potential: +3.5

Reported value over time

Sector allocation

Sector allocation over time

Quarterly history

Period	Holdings	Total value	Stability	Top holdings
2024-12-31	65	$231.6M	0	1BRK-B 2AAPL 3MSFT Top holdings2024-12-31 1.BRK-B 2.AAPL 3.MSFT 4.LMT 5.DHR 6.PANW 7.PG 8.AMZN 9.GOOGL 10.PEP
2024-09-30	65	$238.4M	0	1BRK-B 2MSFT 3AAPL Top holdings2024-09-30 1.BRK-B 2.MSFT 3.AAPL 4.LMT 5.DHR 6.PANW 7.PG 8.PEP 9.GOOGL 10.AMZN
2024-06-30	63	$217.1M	0	1MSFT 2BRK-B 3AAPL Top holdings2024-06-30 1.MSFT 2.BRK-B 3.AAPL 4.LMT 5.PANW 6.DHR 7.PG 8.PEP 9.GOOGL 10.AMZN
2024-03-31	63	$212.3M	0	1BRK-B 2MSFT 3AAPL Top holdings2024-03-31 1.BRK-B 2.MSFT 3.AAPL 4.LMT 5.DHR 6.PANW 7.PEP 8.PG 9.GOOGL 10.AMZN
2023-12-31	58	$198.1M	0	1MSFT 2BRK-B 3AAPL Top holdings2023-12-31 1.MSFT 2.BRK-B 3.AAPL 4.LMT 5.DHR 6.PANW 7.PEP 8.PG 9.WTRG 10.UNP
2023-09-30	63	$184.8M	0	1BRK-B 2MSFT 3AAPL Top holdings2023-09-30 1.BRK-B 2.MSFT 3.AAPL 4.DHR 5.LMT 6.PEP 7.PG 8.PANW 9.WTRG 10.GOOGL
2023-06-30	66	$197.1M	0	1BRK-B 2AAPL 3MSFT Top holdings2023-06-30 1.BRK-B 2.AAPL 3.MSFT 4.LMT 5.PEP 6.DHR 7.JNJ 8.PANW 9.PG 10.WTRG
2023-03-31	65	$185.6M	0	1BRK-B 2AAPL 3MSFT Top holdings2023-03-31 1.BRK-B 2.AAPL 3.MSFT 4.LMT 5.PEP 6.DHR 7.PG 8.JNJ 9.WTRG 10.D
2022-12-31	57	$179.5M	0	1BRK-B 2AAPL 3MSFT Top holdings2022-12-31 1.BRK-B 2.AAPL 3.MSFT 4.LMT 5.DHR 6.PEP 7.JNJ 8.PG 9.WTRG 10.D
2022-09-30	58	$180.0M	0	1AAPL 2BRK-B 3MSFT Top holdings2022-09-30 1.AAPL 2.BRK-B 3.MSFT 4.DHR 5.LMT 6.PEP 7.JNJ 8.D 9.WTRG 10.TIP
2022-06-30	62	$203.3M	0	1AAPL 2MSFT 3BRK-B Top holdings2022-06-30 1.AAPL 2.MSFT 3.BRK-B 4.LMT 5.DHR 6.JNJ 7.D 8.PEP 9.WTRG 10.PG
2022-03-31	70	$238.1M	0	1AAPL 2BRK-B 3MSFT Top holdings2022-03-31 1.AAPL 2.BRK-B 3.MSFT 4.DHR 5.LMT 6.D 7.JNJ 8.PEP 9.WTRG 10.PG
2021-12-31	68	$252.8M	0	1AAPL 2MSFT 3BRK-B Top holdings2021-12-31 1.AAPL 2.MSFT 3.BRK-B 4.DHR 5.WTRG 6.PEP 7.D 8.PG 9.JNJ 10.TIP
2021-09-30	67	$222.7M	0	1AAPL 2MSFT 3BRK-B Top holdings2021-09-30 1.AAPL 2.MSFT 3.BRK-B 4.DHR 5.JNJ 6.D 7.WTRG 8.V 9.TIP 10.PEP
2021-06-30	71	$230.8M	94	1AAPL 2MSFT 3BRK-B Top holdings2021-06-30 1.AAPL 2.MSFT 3.BRK-B 4.DHR 5.JNJ 6.D 7.LMT 8.V 9.WTRG 10.AMZN
2021-03-31	57	$205.9M	9	1AAPL 2MSFT 3BRK-B Top holdings2021-03-31 1.AAPL 2.MSFT 3.BRK-B 4.DHR 5.D 6.JNJ 7.WTRG 8.LMT 9.VZ 10.PG
2020-12-31	55	$200.7M	20	1AAPL 2MSFT 3BRK-B Top holdings2020-12-31 1.AAPL 2.MSFT 3.BRK-B 4.DHR 5.D 6.WTRG 7.PG 8.JNJ 9.V 10.PEP
2020-09-30	51	$172.0M	13	1AAPL 2MSFT 3BRK-B Top holdings2020-09-30 1.AAPL 2.MSFT 3.BRK-B 4.DHR 5.D 6.WTRG 7.PG 8.LMT 9.JNJ 10.PEP
2020-06-30	51	$160.8M	19	1MSFT 2AAPL 3BRK-B Top holdings2020-06-30 1.MSFT 2.AAPL 3.BRK-B 4.D 5.WTRG 6.LMT 7.DHR 8.JNJ 9.PG 10.V
2020-03-31	49	$140.4M	36	1BRK-B 2MSFT 3WTRG Top holdings2020-03-31 1.BRK-B 2.MSFT 3.WTRG 4.AAPL 5.D 6.LMT 7.JNJ 8.PG 9.PEP 10.FPE
2019-12-31	60	$174.1M	17	1BRK-B 2WTRG 3AAPL Top holdings2019-12-31 1.BRK-B 2.WTRG 3.AAPL 4.MSFT 5.D 6.PG 7.FPE 8.LMT 9.PEP 10.JNJ
2019-09-30	54	$155.9M	12	1BRK-B 2WTRG 3MSFT Top holdings2019-09-30 1.BRK-B 2.WTRG 3.MSFT 4.D 5.AAPL 6.FPE 7.LMT 8.PG 9.PEP 10.JNJ
2019-06-30	54	$153.5M	11	1BRK-B 2WTRG 3JNJ Top holdings2019-06-30 1.BRK-B 2.WTRG 3.JNJ 4.MSFT 5.D 6.AAPL 7.FPE 8.PEP 9.LMT 10.PG
2019-03-31	57	$147.4M	17	1BRK-B 2JNJ 3WTRG Top holdings2019-03-31 1.BRK-B 2.JNJ 3.WTRG 4.D 5.AAPL 6.MSFT 7.FPE 8.PEP 9.PG 10.VZ
2018-12-31	58	$130.1M	20	1BRK-B 2JNJ 3WTRG Top holdings2018-12-31 1.BRK-B 2.JNJ 3.WTRG 4.FPE 5.AAPL 6.MSFT 7.D 8.PEP 9.VZ 10.PG
2018-09-30	69	$151.5M	14	1BRK-B 2AAPL 3WTRG Top holdings2018-09-30 1.BRK-B 2.AAPL 3.WTRG 4.JNJ 5.FPE 6.MSFT 7.D 8.LMT 9.PEP 10.XOM
2018-06-30	68	$138.1M	14	1BRK-B 2WTRG 3AAPL Top holdings2018-06-30 1.BRK-B 2.WTRG 3.AAPL 4.FPE 5.JNJ 6.D 7.PEP 8.MSFT 9.LMT 10.XOM
2018-03-31	66	$135.1M	15	1BRK-B 2WTRG 3FPE Top holdings2018-03-31 1.BRK-B 2.WTRG 3.FPE 4.JNJ 5.AAPL 6.D 7.LMT 8.PEP 9.MSFT 10.XOM
2017-12-31	68	$143.4M	16	1BRK-B 2WTRG 3JNJ Top holdings2017-12-31 1.BRK-B 2.WTRG 3.JNJ 4.D 5.AAPL 6.FPE 7.XOM 8.PEP 9.LMT 10.VZ
2017-09-30	69	$136.0M	14	1BRK-B 2JNJ 3WTRG Top holdings2017-09-30 1.BRK-B 2.JNJ 3.WTRG 4.D 5.AAPL 6.XOM 7.FPE 8.LMT 9.PEP 10.T
2017-06-30	71	$134.8M	9	1BRK-B 2JNJ 3WTRG Top holdings2017-06-30 1.BRK-B 2.JNJ 3.WTRG 4.D 5.XOM 6.AAPL 7.FPE 8.PEP 9.LMT 10.T
2017-03-31	67	$130.7M	15	1BRK-B 2JNJ 3XOM Top holdings2017-03-31 1.BRK-B 2.JNJ 3.XOM 4.D 5.WTRG 6.AAPL 7.PEP 8.T 9.FPE 10.LMT
2016-12-31	66	$123.0M	13	1BRK-B 2XOM 3D Top holdings2016-12-31 1.BRK-B 2.XOM 3.D 4.JNJ 5.WTRG 6.AAPL 7.T 8.PEP 9.PG 10.LMT
2016-09-30	69	$114.4M	47	1XOM 2BRK-B 3D Top holdings2016-09-30 1.XOM 2.BRK-B 3.D 4.JNJ 5.WTRG 6.AAPL 7.T 8.PEP 9.PG 10.FPE
2016-06-30	74	$120.1M	11	1XOM 2WTRG 3BRK-B Top holdings2016-06-30 1.XOM 2.WTRG 3.BRK-B 4.D 5.JNJ 6.T 7.PEP 8.PG 9.VZ 10.AAPL
2016-03-31	75	$116.0M	42	1BRK-B 2XOM 3WTRG Top holdings2016-03-31 1.BRK-B 2.XOM 3.WTRG 4.D 5.JNJ 6.PEP 7.T 8.AAPL 9.PG 10.VZ
2015-12-31	77	$113.7M	17	1BRK-B 2XOM 3WTRG Top holdings2015-12-31 1.BRK-B 2.XOM 3.WTRG 4.D 5.JNJ 6.PEP 7.AAPL 8.PG 9.T 10.VZ
2015-09-30	75	$108.3M	25	1BRK-B 2XOM 3D Top holdings2015-09-30 1.BRK-B 2.XOM 3.D 4.WTRG 5.JNJ 6.AAPL 7.PEP 8.PG 9.KMI 10.T
2015-06-30	80	$117.3M	17	1XOM 2BRK-B 3D Top holdings2015-06-30 1.XOM 2.BRK-B 3.D 4.JNJ 5.KMI 6.WTRG 7.PG 8.AAPL 9.PEP 10.CVX
2015-03-31	78	$121.3M	17	1XOM 2BRK-B 3KMI Top holdings2015-03-31 1.XOM 2.BRK-B 3.KMI 4.D 5.JNJ 6.WTRG 7.PG 8.CVX 9.AAPL 10.PEP
2014-12-31	78	$123.3M	18	1XOM 2BRK-B 3KMI Top holdings2014-12-31 1.XOM 2.BRK-B 3.KMI 4.D 5.WTRG 6.PG 7.JNJ 8.CVX 9.PEP 10.AAPL
2014-09-30	79	$118.2M	11	1XOM 2BRK-B 3D Top holdings2014-09-30 1.XOM 2.BRK-B 3.D 4.JNJ 5.CVX 6.PG 7.WTRG 8.VZ 9.PEP 10.NSC
2014-06-30	81	$120.6M	15	1XOM 2BRK-B 3D Top holdings2014-06-30 1.XOM 2.BRK-B 3.D 4.CVX 5.WTRG 6.JNJ 7.PG 8.VZ 9.PEP 10.KO
2014-03-31	72	$105.2M	13	1XOM 2BRK-B 3D Top holdings2014-03-31 1.XOM 2.BRK-B 3.D 4.WTRG 5.CVX 6.JNJ 7.PG 8.VZ 9.NSC 10.KO
2013-12-31	70	$97.2M	0	1XOM 2BRK-B 3CVX Top holdings2013-12-31 1.XOM 2.BRK-B 3.CVX 4.D 5.WTRG 6.JNJ 7.PG 8.VZ 9.NSC 10.KO

Holding changes this quarter

Position changes disclosed by Wills Financial Group, Inc. for the quarter ending 2024-12-31, including ticker, issuer, weight change, shares change, and action
#	Ticker	Issuer	Weight Change	Shares Change	Action

Filing History

Period	Filed	Type	EDGAR
2024-12-31	2025-02-14	13F-HR	View on EDGAR
2024-09-30	2024-11-14	13F-HR	View on EDGAR
2024-06-30	2024-08-14	13F-HR	View on EDGAR
2024-03-31	2024-05-09	13F-HR	View on EDGAR
2023-12-31	2024-02-15	13F-HR	View on EDGAR
2023-09-30	2023-11-14	13F-HR	View on EDGAR
2023-06-30	2023-08-11	13F-HR	View on EDGAR
2023-03-31	2023-05-12	13F-HR	View on EDGAR
2022-12-31	2023-02-14	Amendment	View on EDGAR
2022-12-31	2023-02-14	13F-HR	View on EDGAR
2022-09-30	2022-11-14	13F-HR	View on EDGAR
2022-06-30	2022-08-05	13F-HR	View on EDGAR
2022-03-31	2022-05-13	13F-HR	View on EDGAR
2021-12-31	2022-02-14	13F-HR	View on EDGAR
2021-09-30	2021-11-12	13F-HR	View on EDGAR
2021-06-30	2021-08-13	13F-HR	View on EDGAR
2021-03-31	2021-05-12	13F-HR	View on EDGAR
2020-12-31	2021-02-17	13F-HR	View on EDGAR
2020-09-30	2020-11-12	13F-HR	View on EDGAR
2020-06-30	2020-08-17	13F-HR	View on EDGAR
2020-03-31	2020-05-12	13F-HR	View on EDGAR
2019-12-31	2020-02-14	13F-HR	View on EDGAR
2019-09-30	2019-11-14	13F-HR	View on EDGAR
2019-06-30	2019-08-14	13F-HR	View on EDGAR
2019-03-31	2019-05-14	13F-HR	View on EDGAR
2018-12-31	2019-02-14	13F-HR	View on EDGAR
2018-09-30	2018-11-14	13F-HR	View on EDGAR
2018-06-30	2018-08-14	13F-HR	View on EDGAR
2018-03-31	2018-05-11	13F-HR	View on EDGAR
2017-12-31	2018-02-08	13F-HR	View on EDGAR
2017-09-30	2017-11-14	13F-HR	View on EDGAR
2017-06-30	2017-08-10	13F-HR	View on EDGAR
2017-03-31	2017-05-08	13F-HR	View on EDGAR
2016-12-31	2017-02-17	13F-HR	View on EDGAR
2016-09-30	2016-11-14	13F-HR	View on EDGAR
2016-06-30	2016-08-04	Amendment	View on EDGAR
2016-06-30	2016-08-04	13F-HR	View on EDGAR
2016-03-31	2016-05-12	13F-HR	View on EDGAR
2015-12-31	2016-02-10	13F-HR	View on EDGAR
2015-09-30	2015-11-12	13F-HR	View on EDGAR
2015-06-30	2015-08-14	13F-HR	View on EDGAR
2015-03-31	2015-05-14	13F-HR	View on EDGAR
2014-12-31	2015-02-12	13F-HR	View on EDGAR
2014-09-30	2014-11-13	13F-HR	View on EDGAR
2014-06-30	2014-08-12	13F-HR	View on EDGAR
2014-03-31	2014-05-12	13F-HR	View on EDGAR
2013-12-31	2014-02-07	13F-HR	View on EDGAR

FAQ

What is Wills Financial Group, Inc. and what type of investor is it?

Wills Financial Group, Inc. is an investment manager that files SEC Form 13F quarterly, disclosing its U.S. public equity holdings to regulators. As of the most recent reporting period (2024-12-31), the firm manages a tracked equity portfolio valued at approximately $231.6M, spread across 65 disclosed positions.

What are Wills Financial Group, Inc.'s largest equity positions?

Based on the latest 13F filing, Wills Financial Group, Inc.'s top holdings by market value are: 1. Berkshire Hathaway Inc-cl B (BRK-B) — $21.2M (9.2%) 2. Apple INC (AAPL) — $17.4M (7.5%) 3. Microsoft CORP (MSFT) — $17.1M (7.4%) 4. Lockheed Martin CORP (LMT) — $10.3M (4.4%) 5. Danaher CORP (DHR) — $9.6M (4.1%)

What changes did Wills Financial Group, Inc. make in its most recent portfolio filing?

No notable portfolio changes were recorded for Wills Financial Group, Inc. in the most recent quarter. Holdings appear to have remained relatively stable.

What sectors does Wills Financial Group, Inc. focus on?

Wills Financial Group, Inc. is concentrated in the following sectors based on its current disclosed equity portfolio: • Information Technology: 27.1% • Consumer Staples: 12.3% • Industrials: 12.1% • Health Care: 11.9% • Utilities: 8.3% • Financials: 7.1%

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Wills Financial Group, Inc. — AI-Powered 13F Analysis

CIK: 0001525109

Diversified strategyLong-term holderQuality / disciplined sizing

Total reported value

$231.6M

Reporting period: 2024-12-31 · Number of holdings: 65

Wills Financial Group, Inc. disclosed 65 holdings in its latest 13F filing for the period ending 2024-12-31, with total reported value of $231.6M and a quarterly turnover rate of 0.0%.

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Personality snowflake

Concentration: 15.13
Portfolio Stability: 0
Momentum/Contrarian: 50
Sector conviction: 42.13
Diversification: 100
Sizing Uniformity: 87.83

Position sizes vary widely across the portfolio (a coefficient of variation of 1.22), with a handful of outsized bets alongside many smaller positions.

No strong tilt toward either adding to existing winners or initiating outsized new positions was observed in the latest reported quarter.

Recent moves

No holding changes this quarter

Holdings Map

New buyAddUnchangedTrim

Top 10 holdings by weight

Full holdings list this quarter

#	Ticker	Issuer	Asset Subclass	Weight	Weight Change	Shares Change
1	BRK-B	Berkshire Hathaway Inc-cl B	Stock-Other	9.17%	—	-0.89%
2	AAPL	Apple INC	Stock-Tech	7.52%	—	-1.47%
3	MSFT	Microsoft CORP	Stock-Tech	7.40%	—	-8.22%
4	LMT	Lockheed Martin CORP	Stock-Industrials	4.44%	—	-7.99%
5	DHR	Danaher CORP	Stock-Healthcare	4.14%	—	+1.40%
6	PANW	Palo Alto Networks INC	Stock-Tech	3.92%	—	+77.13%
7	PG	Procter & Gamble Co/the	Stock-Consumer Staples	3.64%	—	-0.05%
8	AMZN	Amazon.com INC	Stock-Consumer Disc	3.54%	—	+5.61%
9	GOOGL	Alphabet Inc-cl A	Stock-Comm Services	3.53%	—	-0.04%
10	PEP	Pepsico INC	Stock-Consumer Staples	3.26%	—	+1.00%
11	KVUE	Kenvue INC	Stock-Consumer Staples	2.59%	—	+15.83%
12	CVX	Chevron CORP	Stock-Energy	2.49%	—	+4.91%
13	UNP	Union Pacific CORP	Stock-Industrials	2.48%	—	+1.82%
14	WTRG	Essential Utilities INC	Stock-Utilities	2.46%	—	-2.64%
15	IAU	Ishares Gold Trust	ETF-Commodities	2.45%	—	+0.07%
16	GEHC	GE Healthcare Technology	Stock-Healthcare	2.07%	—	+4.60%
17	SHW	Sherwin-williams Co/the	Stock-Materials	2.00%	—	+1.80%
18	SPGI	S&p Global INC	Stock-Financials	1.96%	—	+1.42%
19	AVGO	Broadcom INC	Stock-Tech	1.96%	—	-3.64%
20	FERG	Ferguson Enterprises INC	Stock-Industrials	1.94%	—	+24.84%
21	D	Dominion Energy INC	Stock-Utilities	1.91%	—	-12.80%
22	ACN	Accenture plc	Stock-Tech	1.84%	—	+36.23%
23	JPM	Jpmorgan Chase & Co	Stock-Financials	1.75%	—	+5.62%
24	CF	Cf Industries Holdings INC	Stock-Materials	1.58%	—	+4.37%
25	V	Visa Inc-class A Shares	Stock-Financials	1.51%	—	+79.16%
26	ZTS	Zoetis INC	Stock-Healthcare	1.51%	—	+5.43%
27	MRK	Merck & Co. INC.	Stock-Healthcare	1.50%	—	+15.99%
28	COP	Conocophillips	Stock-Energy	1.50%	—	-17.95%
29	SO	Southern Co/the	Stock-Utilities	1.36%	—	+27.81%
30	VZ	Verizon Communications INC	Stock-Comm Services	1.16%	—	-8.71%
31	OCSL	Oaktree Specialty Lending Co	Stock-Other	1.10%	—	—
32	NEE	Nextera Energy INC	Stock-Utilities	1.06%	—	+4.36%
33	SCHD	Schwab US Dvd Equity ETF	ETF-Other	0.69%	—	+206.47%
34	NOC	Northrop Grumman CORP	Stock-Industrials	0.69%	—	-2.96%
35	NSC	Norfolk Southern CORP	Stock-Industrials	0.64%	—	-0.11%
36	NKE	Nike INC -cl B	Stock-Consumer Disc	0.63%	—	-45.79%
37	MKC	Mccormick & Co-non Vtg Shrs	Stock-Consumer Staples	0.57%	—	-11.27%
38	GOOG	Alphabet Inc-cl C	Stock-Comm Services	0.41%	—	—
39	ALB	Albemarle CORP	Stock-Materials	0.40%	—	-16.77%
40	TXN	Texas Instruments INC	Stock-Tech	0.39%	—	+9.84%
41	CME	Cme Group INC	Stock-Financials	0.36%	—	+0.03%
42	XOM	Exxon Mobil CORP	Stock-Energy	0.34%	—	+0.05%
43	JNJ	Johnson & Johnson	Stock-Healthcare	0.34%	—	-5.58%
44	DUK	Duke Energy CORP	Stock-Utilities	0.32%	—	-0.55%
45	BX	Blackstone INC	Stock-Financials	0.31%	—	+47.49%
46	TMO	Thermo Fisher Scientific INC	Stock-Healthcare	0.31%	—	-2.58%
47	HD	Home Depot INC	Stock-Consumer Disc	0.28%	—	+0.06%
48	KO	Coca-cola Co/the	Stock-Consumer Staples	0.28%	—	+0.26%
49	RDVY	First Trust Rising Dividend	ETF-Other	0.21%	—	+83.43%
50	NVDA	Nvidia CORP	Stock-Tech	0.20%	—	+0.24%

1–50 of 65

Portfolio Performance

Performance for Q3 2026

-0.2%

Performance Last 4 Quarters

+20.3%

Based on 66% of reported portfolio value with available pricing

Stdev: +11%
Beta: +0.63
Alpha: -1.1%
Max Drawdown: -8.2%
Annualized Perf: +10.3%
Batting Avg vs S&P: +30.6%
Sortino: +1.64
Stutzer: +0.28
Treynor: +0.17
Sterling: +0.61
Calmar: +1.25
Information Ratio: -0.91
Tracking Error: +8.8%
Stdev Down: +6.4%
Winning Months %: +61.1%
Losing Months %: +38.9%
Best 12 Months: +26.9%
Worst 12 Months: -0.3%
Efficiency Ratio: +0.33
Sharpe: +0.95
Stdev Sectors: +6.4%
Skewness: -0.24
Kurtosis: -0.89
Upside Potential: +3.5

Reported value over time

Sector allocation

Sector allocation over time

Quarterly history

Period	Holdings	Total value	Stability	Top holdings
2024-12-31	65	$231.6M	0	1BRK-B 2AAPL 3MSFT Top holdings2024-12-31 1.BRK-B 2.AAPL 3.MSFT 4.LMT 5.DHR 6.PANW 7.PG 8.AMZN 9.GOOGL 10.PEP
2024-09-30	65	$238.4M	0	1BRK-B 2MSFT 3AAPL Top holdings2024-09-30 1.BRK-B 2.MSFT 3.AAPL 4.LMT 5.DHR 6.PANW 7.PG 8.PEP 9.GOOGL 10.AMZN
2024-06-30	63	$217.1M	0	1MSFT 2BRK-B 3AAPL Top holdings2024-06-30 1.MSFT 2.BRK-B 3.AAPL 4.LMT 5.PANW 6.DHR 7.PG 8.PEP 9.GOOGL 10.AMZN
2024-03-31	63	$212.3M	0	1BRK-B 2MSFT 3AAPL Top holdings2024-03-31 1.BRK-B 2.MSFT 3.AAPL 4.LMT 5.DHR 6.PANW 7.PEP 8.PG 9.GOOGL 10.AMZN
2023-12-31	58	$198.1M	0	1MSFT 2BRK-B 3AAPL Top holdings2023-12-31 1.MSFT 2.BRK-B 3.AAPL 4.LMT 5.DHR 6.PANW 7.PEP 8.PG 9.WTRG 10.UNP
2023-09-30	63	$184.8M	0	1BRK-B 2MSFT 3AAPL Top holdings2023-09-30 1.BRK-B 2.MSFT 3.AAPL 4.DHR 5.LMT 6.PEP 7.PG 8.PANW 9.WTRG 10.GOOGL
2023-06-30	66	$197.1M	0	1BRK-B 2AAPL 3MSFT Top holdings2023-06-30 1.BRK-B 2.AAPL 3.MSFT 4.LMT 5.PEP 6.DHR 7.JNJ 8.PANW 9.PG 10.WTRG
2023-03-31	65	$185.6M	0	1BRK-B 2AAPL 3MSFT Top holdings2023-03-31 1.BRK-B 2.AAPL 3.MSFT 4.LMT 5.PEP 6.DHR 7.PG 8.JNJ 9.WTRG 10.D
2022-12-31	57	$179.5M	0	1BRK-B 2AAPL 3MSFT Top holdings2022-12-31 1.BRK-B 2.AAPL 3.MSFT 4.LMT 5.DHR 6.PEP 7.JNJ 8.PG 9.WTRG 10.D
2022-09-30	58	$180.0M	0	1AAPL 2BRK-B 3MSFT Top holdings2022-09-30 1.AAPL 2.BRK-B 3.MSFT 4.DHR 5.LMT 6.PEP 7.JNJ 8.D 9.WTRG 10.TIP
2022-06-30	62	$203.3M	0	1AAPL 2MSFT 3BRK-B Top holdings2022-06-30 1.AAPL 2.MSFT 3.BRK-B 4.LMT 5.DHR 6.JNJ 7.D 8.PEP 9.WTRG 10.PG
2022-03-31	70	$238.1M	0	1AAPL 2BRK-B 3MSFT Top holdings2022-03-31 1.AAPL 2.BRK-B 3.MSFT 4.DHR 5.LMT 6.D 7.JNJ 8.PEP 9.WTRG 10.PG
2021-12-31	68	$252.8M	0	1AAPL 2MSFT 3BRK-B Top holdings2021-12-31 1.AAPL 2.MSFT 3.BRK-B 4.DHR 5.WTRG 6.PEP 7.D 8.PG 9.JNJ 10.TIP
2021-09-30	67	$222.7M	0	1AAPL 2MSFT 3BRK-B Top holdings2021-09-30 1.AAPL 2.MSFT 3.BRK-B 4.DHR 5.JNJ 6.D 7.WTRG 8.V 9.TIP 10.PEP
2021-06-30	71	$230.8M	94	1AAPL 2MSFT 3BRK-B Top holdings2021-06-30 1.AAPL 2.MSFT 3.BRK-B 4.DHR 5.JNJ 6.D 7.LMT 8.V 9.WTRG 10.AMZN
2021-03-31	57	$205.9M	9	1AAPL 2MSFT 3BRK-B Top holdings2021-03-31 1.AAPL 2.MSFT 3.BRK-B 4.DHR 5.D 6.JNJ 7.WTRG 8.LMT 9.VZ 10.PG
2020-12-31	55	$200.7M	20	1AAPL 2MSFT 3BRK-B Top holdings2020-12-31 1.AAPL 2.MSFT 3.BRK-B 4.DHR 5.D 6.WTRG 7.PG 8.JNJ 9.V 10.PEP
2020-09-30	51	$172.0M	13	1AAPL 2MSFT 3BRK-B Top holdings2020-09-30 1.AAPL 2.MSFT 3.BRK-B 4.DHR 5.D 6.WTRG 7.PG 8.LMT 9.JNJ 10.PEP
2020-06-30	51	$160.8M	19	1MSFT 2AAPL 3BRK-B Top holdings2020-06-30 1.MSFT 2.AAPL 3.BRK-B 4.D 5.WTRG 6.LMT 7.DHR 8.JNJ 9.PG 10.V
2020-03-31	49	$140.4M	36	1BRK-B 2MSFT 3WTRG Top holdings2020-03-31 1.BRK-B 2.MSFT 3.WTRG 4.AAPL 5.D 6.LMT 7.JNJ 8.PG 9.PEP 10.FPE
2019-12-31	60	$174.1M	17	1BRK-B 2WTRG 3AAPL Top holdings2019-12-31 1.BRK-B 2.WTRG 3.AAPL 4.MSFT 5.D 6.PG 7.FPE 8.LMT 9.PEP 10.JNJ
2019-09-30	54	$155.9M	12	1BRK-B 2WTRG 3MSFT Top holdings2019-09-30 1.BRK-B 2.WTRG 3.MSFT 4.D 5.AAPL 6.FPE 7.LMT 8.PG 9.PEP 10.JNJ
2019-06-30	54	$153.5M	11	1BRK-B 2WTRG 3JNJ Top holdings2019-06-30 1.BRK-B 2.WTRG 3.JNJ 4.MSFT 5.D 6.AAPL 7.FPE 8.PEP 9.LMT 10.PG
2019-03-31	57	$147.4M	17	1BRK-B 2JNJ 3WTRG Top holdings2019-03-31 1.BRK-B 2.JNJ 3.WTRG 4.D 5.AAPL 6.MSFT 7.FPE 8.PEP 9.PG 10.VZ
2018-12-31	58	$130.1M	20	1BRK-B 2JNJ 3WTRG Top holdings2018-12-31 1.BRK-B 2.JNJ 3.WTRG 4.FPE 5.AAPL 6.MSFT 7.D 8.PEP 9.VZ 10.PG
2018-09-30	69	$151.5M	14	1BRK-B 2AAPL 3WTRG Top holdings2018-09-30 1.BRK-B 2.AAPL 3.WTRG 4.JNJ 5.FPE 6.MSFT 7.D 8.LMT 9.PEP 10.XOM
2018-06-30	68	$138.1M	14	1BRK-B 2WTRG 3AAPL Top holdings2018-06-30 1.BRK-B 2.WTRG 3.AAPL 4.FPE 5.JNJ 6.D 7.PEP 8.MSFT 9.LMT 10.XOM
2018-03-31	66	$135.1M	15	1BRK-B 2WTRG 3FPE Top holdings2018-03-31 1.BRK-B 2.WTRG 3.FPE 4.JNJ 5.AAPL 6.D 7.LMT 8.PEP 9.MSFT 10.XOM
2017-12-31	68	$143.4M	16	1BRK-B 2WTRG 3JNJ Top holdings2017-12-31 1.BRK-B 2.WTRG 3.JNJ 4.D 5.AAPL 6.FPE 7.XOM 8.PEP 9.LMT 10.VZ
2017-09-30	69	$136.0M	14	1BRK-B 2JNJ 3WTRG Top holdings2017-09-30 1.BRK-B 2.JNJ 3.WTRG 4.D 5.AAPL 6.XOM 7.FPE 8.LMT 9.PEP 10.T
2017-06-30	71	$134.8M	9	1BRK-B 2JNJ 3WTRG Top holdings2017-06-30 1.BRK-B 2.JNJ 3.WTRG 4.D 5.XOM 6.AAPL 7.FPE 8.PEP 9.LMT 10.T
2017-03-31	67	$130.7M	15	1BRK-B 2JNJ 3XOM Top holdings2017-03-31 1.BRK-B 2.JNJ 3.XOM 4.D 5.WTRG 6.AAPL 7.PEP 8.T 9.FPE 10.LMT
2016-12-31	66	$123.0M	13	1BRK-B 2XOM 3D Top holdings2016-12-31 1.BRK-B 2.XOM 3.D 4.JNJ 5.WTRG 6.AAPL 7.T 8.PEP 9.PG 10.LMT
2016-09-30	69	$114.4M	47	1XOM 2BRK-B 3D Top holdings2016-09-30 1.XOM 2.BRK-B 3.D 4.JNJ 5.WTRG 6.AAPL 7.T 8.PEP 9.PG 10.FPE
2016-06-30	74	$120.1M	11	1XOM 2WTRG 3BRK-B Top holdings2016-06-30 1.XOM 2.WTRG 3.BRK-B 4.D 5.JNJ 6.T 7.PEP 8.PG 9.VZ 10.AAPL
2016-03-31	75	$116.0M	42	1BRK-B 2XOM 3WTRG Top holdings2016-03-31 1.BRK-B 2.XOM 3.WTRG 4.D 5.JNJ 6.PEP 7.T 8.AAPL 9.PG 10.VZ
2015-12-31	77	$113.7M	17	1BRK-B 2XOM 3WTRG Top holdings2015-12-31 1.BRK-B 2.XOM 3.WTRG 4.D 5.JNJ 6.PEP 7.AAPL 8.PG 9.T 10.VZ
2015-09-30	75	$108.3M	25	1BRK-B 2XOM 3D Top holdings2015-09-30 1.BRK-B 2.XOM 3.D 4.WTRG 5.JNJ 6.AAPL 7.PEP 8.PG 9.KMI 10.T
2015-06-30	80	$117.3M	17	1XOM 2BRK-B 3D Top holdings2015-06-30 1.XOM 2.BRK-B 3.D 4.JNJ 5.KMI 6.WTRG 7.PG 8.AAPL 9.PEP 10.CVX
2015-03-31	78	$121.3M	17	1XOM 2BRK-B 3KMI Top holdings2015-03-31 1.XOM 2.BRK-B 3.KMI 4.D 5.JNJ 6.WTRG 7.PG 8.CVX 9.AAPL 10.PEP
2014-12-31	78	$123.3M	18	1XOM 2BRK-B 3KMI Top holdings2014-12-31 1.XOM 2.BRK-B 3.KMI 4.D 5.WTRG 6.PG 7.JNJ 8.CVX 9.PEP 10.AAPL
2014-09-30	79	$118.2M	11	1XOM 2BRK-B 3D Top holdings2014-09-30 1.XOM 2.BRK-B 3.D 4.JNJ 5.CVX 6.PG 7.WTRG 8.VZ 9.PEP 10.NSC
2014-06-30	81	$120.6M	15	1XOM 2BRK-B 3D Top holdings2014-06-30 1.XOM 2.BRK-B 3.D 4.CVX 5.WTRG 6.JNJ 7.PG 8.VZ 9.PEP 10.KO
2014-03-31	72	$105.2M	13	1XOM 2BRK-B 3D Top holdings2014-03-31 1.XOM 2.BRK-B 3.D 4.WTRG 5.CVX 6.JNJ 7.PG 8.VZ 9.NSC 10.KO
2013-12-31	70	$97.2M	0	1XOM 2BRK-B 3CVX Top holdings2013-12-31 1.XOM 2.BRK-B 3.CVX 4.D 5.WTRG 6.JNJ 7.PG 8.VZ 9.NSC 10.KO

Holding changes this quarter

Position changes disclosed by Wills Financial Group, Inc. for the quarter ending 2024-12-31, including ticker, issuer, weight change, shares change, and action
#	Ticker	Issuer	Weight Change	Shares Change	Action

Filing History

Period	Filed	Type	EDGAR
2024-12-31	2025-02-14	13F-HR	View on EDGAR
2024-09-30	2024-11-14	13F-HR	View on EDGAR
2024-06-30	2024-08-14	13F-HR	View on EDGAR
2024-03-31	2024-05-09	13F-HR	View on EDGAR
2023-12-31	2024-02-15	13F-HR	View on EDGAR
2023-09-30	2023-11-14	13F-HR	View on EDGAR
2023-06-30	2023-08-11	13F-HR	View on EDGAR
2023-03-31	2023-05-12	13F-HR	View on EDGAR
2022-12-31	2023-02-14	Amendment	View on EDGAR
2022-12-31	2023-02-14	13F-HR	View on EDGAR
2022-09-30	2022-11-14	13F-HR	View on EDGAR
2022-06-30	2022-08-05	13F-HR	View on EDGAR
2022-03-31	2022-05-13	13F-HR	View on EDGAR
2021-12-31	2022-02-14	13F-HR	View on EDGAR
2021-09-30	2021-11-12	13F-HR	View on EDGAR
2021-06-30	2021-08-13	13F-HR	View on EDGAR
2021-03-31	2021-05-12	13F-HR	View on EDGAR
2020-12-31	2021-02-17	13F-HR	View on EDGAR
2020-09-30	2020-11-12	13F-HR	View on EDGAR
2020-06-30	2020-08-17	13F-HR	View on EDGAR
2020-03-31	2020-05-12	13F-HR	View on EDGAR
2019-12-31	2020-02-14	13F-HR	View on EDGAR
2019-09-30	2019-11-14	13F-HR	View on EDGAR
2019-06-30	2019-08-14	13F-HR	View on EDGAR
2019-03-31	2019-05-14	13F-HR	View on EDGAR
2018-12-31	2019-02-14	13F-HR	View on EDGAR
2018-09-30	2018-11-14	13F-HR	View on EDGAR
2018-06-30	2018-08-14	13F-HR	View on EDGAR
2018-03-31	2018-05-11	13F-HR	View on EDGAR
2017-12-31	2018-02-08	13F-HR	View on EDGAR
2017-09-30	2017-11-14	13F-HR	View on EDGAR
2017-06-30	2017-08-10	13F-HR	View on EDGAR
2017-03-31	2017-05-08	13F-HR	View on EDGAR
2016-12-31	2017-02-17	13F-HR	View on EDGAR
2016-09-30	2016-11-14	13F-HR	View on EDGAR
2016-06-30	2016-08-04	Amendment	View on EDGAR
2016-06-30	2016-08-04	13F-HR	View on EDGAR
2016-03-31	2016-05-12	13F-HR	View on EDGAR
2015-12-31	2016-02-10	13F-HR	View on EDGAR
2015-09-30	2015-11-12	13F-HR	View on EDGAR
2015-06-30	2015-08-14	13F-HR	View on EDGAR
2015-03-31	2015-05-14	13F-HR	View on EDGAR
2014-12-31	2015-02-12	13F-HR	View on EDGAR
2014-09-30	2014-11-13	13F-HR	View on EDGAR
2014-06-30	2014-08-12	13F-HR	View on EDGAR
2014-03-31	2014-05-12	13F-HR	View on EDGAR
2013-12-31	2014-02-07	13F-HR	View on EDGAR

FAQ

What is Wills Financial Group, Inc. and what type of investor is it?

What are Wills Financial Group, Inc.'s largest equity positions?

What changes did Wills Financial Group, Inc. make in its most recent portfolio filing?

No notable portfolio changes were recorded for Wills Financial Group, Inc. in the most recent quarter. Holdings appear to have remained relatively stable.

What sectors does Wills Financial Group, Inc. focus on?