CIK: 0002110402
Total reported value
$228.8M
Reporting period: 2026-06-30 · Number of holdings: 125
Asset Advisory Group, Inc. disclosed 125 holdings in its latest 13F filing for the period ending 2026-06-30, with total reported value of $228.8M and a quarterly turnover rate of 15.8%.
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Asset Advisory Group, Inc.'s disclosed holdings carry a Herfindahl concentration index of 0.028 — mathematically equivalent to about 35 equally-sized positions, well below its 125 actual disclosed holdings. That gap points to a strategy built around a small core of high-conviction bets rather than broad diversification.
Position sizes vary widely across the portfolio (a coefficient of variation of 1.60), with a handful of outsized bets alongside many smaller positions.
No strong tilt toward either adding to existing winners or initiating outsized new positions was observed in the latest reported quarter.
Sector classification currently covers about 42% of this portfolio's disclosed value; the remainder includes holdings (e.g. unmapped tickers, options, or other security types) not yet covered by our sector mapping.
Add XLK
+4.2% $1.9M
Trim BRK-B
-0.5% $439.9K
Trim VCSH
+6.6% $699.7K
New buy PSA
Add QQQ
+8.0% $1.4M
Add DFAC
+10.1% $1.9M
| # | Ticker | Issuer | Asset Subclass | Weight | Weight Change | Shares Change | 4Q Trend |
|---|---|---|---|---|---|---|---|
| 1 | AAPL | Apple INC | Stock-Tech | 8.14% | -0.20% | -1.67% | |
| 2 | VCSH | Vanguard S/t CORP Bond ETF | ETF-Corp Bonds | 5.19% | -0.42% | +6.58% | |
| 3 | BRK-B | Berkshire Hathaway Inc-cl B | Stock-Other | 5.08% | -0.54% | -0.47% | |
| 4 | KEY | Keycorp | Stock-Financials | 4.83% | — | -0.24% | |
| 5 | DFAC | Dimensional US Core Equity 2 | ETF-Other | 4.05% | +0.35% | +10.12% | |
| 6 | VUG | Vanguard Growth ETF | ETF-Other | 3.81% | +0.08% | +493.96% | |
| 7 | VIG | Vanguard Dividend Apprec ETF | ETF-Other | 3.71% | -0.07% | +2.27% | |
| 8 | SCHD | Schwab US Dvd Equity ETF | ETF-Other | 3.37% | -0.33% | +1.13% | |
| 9 | SPY | Ss Spdr S&p 500 ETF Trust-us | ETF-Large Cap & Growth | 3.18% | -0.01% | -0.25% | |
| 10 | PYLD | Pimco Multisector Bond Actv | ETF-Other | 3.06% | -0.28% | +4.03% | |
| 11 | JPIE | Jpmorgan Income ETF | ETF-Other | 3.04% | -0.18% | +8.65% | |
| 12 | SCHB | Schwab US Broad Market ETF | ETF-Other | 2.91% | -0.02% | -1.21% | |
| 13 | XLK | Ss Technology Select Sector | ETF-Tech | 2.51% | +0.58% | +4.21% | |
| 14 | QQQ | Invesco Qqq Trust Series 1 | ETF-Tech | 2.16% | +0.36% | +7.98% | |
| 15 | TSLA | Tesla INC | Stock-Consumer Disc | 1.96% | -0.03% | — | |
| 16 | AMZN | Amazon.com INC | Stock-Consumer Disc | 1.80% | +0.16% | +9.89% | |
| 17 | GOOGL | Alphabet Inc-cl A | Stock-Comm Services | 1.62% | +0.13% | +0.13% | |
| 18 | MSFT | Microsoft CORP | Stock-Tech | 1.58% | — | -0.22% | |
| 19 | GOOG | Alphabet Inc-cl C | Stock-Comm Services | 1.45% | +0.20% | +7.71% | |
| 20 | VNQ | Vanguard Real Estate ETF | ETF-Other | 1.44% | +0.02% | +7.13% | |
| 21 | VXUS | Vanguard Total Intl Stock | ETF-Other | 1.35% | +0.21% | +23.12% | |
| 22 | IEFA | Ishares Core Msci Eafe ETF | ETF-Other | 1.34% | -0.09% | +1.14% | |
| 23 | URTH | Ishares Msci World ETF | ETF-Other | 1.19% | -0.02% | +0.41% | |
| 24 | JPM | Jpmorgan Chase & Co | Stock-Financials | 1.16% | -0.04% | — | |
| 25 | FNDX | Schwab Fndmntl US Lrg Co ETF | ETF-Other | 1.11% | -0.03% | -0.16% | |
| 26 | VTV | Vanguard Value ETF | ETF-Other | 1.10% | +0.23% | +30.83% | |
| 27 | NVDA | Nvidia CORP | Stock-Tech | 1.00% | — | -0.30% | |
| 28 | VTI | Vanguard Total Stock Mkt ETF | ETF-Other | 0.99% | — | -0.83% | |
| 29 | CAT | Caterpillar INC | Stock-Industrials | 0.96% | +0.23% | — | |
| 30 | META | Meta Platforms Inc-class A | Stock-Comm Services | 0.89% | — | -3.79% | |
| 31 | IWM | Ishares Russell 2000 ETF | ETF-Small Cap | 0.85% | +0.03% | -1.53% | |
| 32 | HD | Home Depot INC | Stock-Consumer Disc | 0.82% | — | -1.33% | |
| 33 | JNJ | Johnson & Johnson | Stock-Healthcare | 0.81% | — | — | |
| 34 | DFAS | Dimensional US Small Cap ETF | ETF-Small Cap | 0.71% | +0.31% | +75.22% | |
| 35 | DE | Deere & Co | Stock-Industrials | 0.64% | — | -7.75% | |
| 36 | DVY | Ishares Select Dividend ETF | ETF-Other | 0.63% | — | +0.32% | |
| 37 | PFF | Ishares Preferred & Income S | ETF-Other | 0.59% | — | +0.83% | |
| 38 | DFIC | Dimensional International Co | ETF-Other | 0.57% | — | +5.49% | |
| 39 | XOM | Exxon Mobil CORP | Stock-Energy | 0.53% | -0.22% | +0.03% | |
| 40 | PM | Philip Morris International | Stock-Consumer Staples | 0.52% | — | — | |
| 41 | INTC | Intel CORP | Stock-Tech | 0.48% | +0.30% | -1.88% | |
| 42 | IWR | Ishares Russell Mid-cap ETF | ETF-Other | 0.46% | — | +0.08% | |
| 43 | COR | Cencora INC | Stock-Healthcare | 0.41% | +0.13% | +85.33% | |
| 44 | BMY | Bristol-myers Squibb Co | Stock-Healthcare | 0.40% | — | — | |
| 45 | VO | Vanguard Mid-cap ETF | ETF-Other | 0.40% | — | +302.88% | |
| 46 | PSA | Public Storage | Stock-Real Estate | 0.38% | +0.38% | NEW | |
| 47 | LMT | Lockheed Martin CORP | Stock-Industrials | 0.37% | — | — | |
| 48 | TJX | Tjx Companies INC | Stock-Consumer Disc | 0.37% | — | +0.07% | |
| 49 | DFAX | Dimensional World Ex US Core | ETF-Other | 0.33% | — | -4.20% | |
| 50 | ROK | Rockwell Automation INC | Stock-Industrials | 0.33% | +0.06% | — |
Performance for Q3 2026
+4.9%
Performance Last 4 Quarters
+9.2%
Based on 5 months of available history
Based on 77% of reported portfolio value with available pricing
Asset Advisory Group, Inc.'s most significant position changes for 2026-06-30: New buy: Public Storage (PSA); New buy: Corning INC (GLW); New buy: Netflix INC (NFLX); New buy: Iron Mountain INC (IRM); Sold out: Fedex CORP (FDX).
| # | Ticker | Issuer | Weight Change | Shares Change | Action |
|---|---|---|---|---|---|
| 1 | XLK | Ss Technology Select Sector | +0.6% | +4.21% | Add |
| 2 | PSA | Public Storage | +0.4% | NEW | New buy |
| 3 | QQQ | Invesco Qqq Trust Series 1 | +0.4% | +7.98% | Add |
| 4 | DFAC | Dimensional US Core Equity 2 | +0.4% | +10.12% | Add |
| 5 | DFAS | Dimensional US Small Cap ETF | +0.3% | +75.22% | Add |
| 6 | INTC | Intel CORP | +0.3% | -1.88% | Trim |
| 7 | VTV | Vanguard Value ETF | +0.2% | +30.83% | Add |
| 8 | CAT | Caterpillar INC | +0.2% | — | Unchanged |
| 9 | VXUS | Vanguard Total Intl Stock | +0.2% | +23.12% | Add |
| 10 | GOOG | Alphabet Inc-cl C | +0.2% | +7.71% | Add |
| 11 | AMZN | Amazon.com INC | +0.2% | +9.89% | Add |
| 12 | GLW | Corning INC | +0.2% | NEW | New buy |
| 13 | GOOGL | Alphabet Inc-cl A | +0.1% | +0.13% | Add |
| 14 | COR | Cencora INC | +0.1% | +85.33% | Add |
| 15 | NFLX | Netflix INC | +0.1% | NEW | New buy |
| 16 | PANW | Palo Alto Networks INC | +0.1% | — | Unchanged |
| 17 | IRM | Iron Mountain INC | +0.1% | NEW | New buy |
| 18 | IWF | Ishares Russell 1000 Growth | +0.1% | NEW | New buy |
| 19 | MU | Micron Technology INC | +0.1% | NEW | New buy |
| 20 | MAS | Masco CORP | +0.1% | NEW | New buy |
| 21 | CRWD | Crowdstrike Holdings INC - A | +0.1% | — | Unchanged |
| 22 | CR | Crane Co | +0.1% | NEW | New buy |
| 23 | GE | General Electric | +0.1% | NEW | New buy |
| 24 | UBS | UBS Group AG | +0.1% | NEW | New buy |
| 25 | VUG | Vanguard Growth ETF | +0.1% | +493.96% | Add |
| 26 | ROK | Rockwell Automation INC | +0.1% | — | Unchanged |
| 27 | CSCO | Cisco Systems INC | +0.1% | — | Unchanged |
| 28 | UNH | Unitedhealth Group INC | +0.1% | — | Unchanged |
| 29 | CDNS | Cadence Design Sys INC | 0% | — | Unchanged |
| 30 | IWM | Ishares Russell 2000 ETF | 0% | -1.53% | Trim |
| 31 | VNQ | Vanguard Real Estate ETF | 0% | +7.13% | Add |
| 32 | KEY | Keycorp | — | -0.24% | Trim |
| 33 | NVDA | Nvidia CORP | — | -0.30% | Trim |
| 34 | VTI | Vanguard Total Stock Mkt ETF | — | -0.83% | Trim |
| 35 | SPY | Ss Spdr S&p 500 ETF Trust-us | 0% | -0.25% | Trim |
| 36 | SCHB | Schwab US Broad Market ETF | 0% | -1.21% | Trim |
| 37 | URTH | Ishares Msci World ETF | 0% | +0.41% | Add |
| 38 | TSLA | Tesla INC | 0% | — | Unchanged |
| 39 | FNDX | Schwab Fndmntl US Lrg Co ETF | 0% | -0.16% | Trim |
| 40 | JPM | Jpmorgan Chase & Co | 0% | — | Unchanged |
| 41 | VIG | Vanguard Dividend Apprec ETF | -0.1% | +2.27% | Add |
| 42 | IEFA | Ishares Core Msci Eafe ETF | -0.1% | +1.14% | Add |
| 43 | FDX | Fedex CORP | -0.1% | EXIT | Sold out |
| 44 | JPIE | Jpmorgan Income ETF | -0.2% | +8.65% | Add |
| 45 | AAPL | Apple INC | -0.2% | -1.67% | Trim |
| 46 | XOM | Exxon Mobil CORP | -0.2% | +0.03% | Add |
| 47 | PYLD | Pimco Multisector Bond Actv | -0.3% | +4.03% | Add |
| 48 | SCHD | Schwab US Dvd Equity ETF | -0.3% | +1.13% | Add |
| 49 | VCSH | Vanguard S/t CORP Bond ETF | -0.4% | +6.58% | Add |
| 50 | BRK-B | Berkshire Hathaway Inc-cl B | -0.5% | -0.47% | Trim |
| Period | Filed | Type | EDGAR |
|---|---|---|---|
| 2026-06-30 | 2026-07-09 | 13F-HR | View on EDGAR |
| 2026-03-31 | 2026-04-16 | 13F-HR | View on EDGAR |
| 2025-12-31 | 2026-02-12 | 13F-HR | View on EDGAR |
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