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Roof Advisory Group, Inc. Historical SEC 13F Holdings & Archive (Q2 2019)
Roof Advisory Group, Inc.CIK: 0001596212
Momentum followerQuality / disciplined sizingDiversified strategy
Total reported value
$171.9M
Reporting period: 2019-06-30 · Number of holdings: 31
Roof Advisory Group, Inc. disclosed 31 holdings in its latest 13F filing for the period ending 2019-06-30, with total reported value of $171.9M and a quarterly turnover rate of 20.1%.
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Personality snowflake
- Concentration
- 30.2
- Portfolio Stability
- 20.1
- Momentum
- 100
- Sector conviction
- 51.02
- Diversification
- 62
- Sizing Uniformity
- 88.23
Roof Advisory Group, Inc.'s disclosed holdings carry a Herfindahl concentration index of 0.076 — mathematically equivalent to about 13 equally-sized positions, well below its 31 actual disclosed holdings. That gap points to a strategy built around a small core of high-conviction bets rather than broad diversification.
Position sizes are fairly uniform across the portfolio (a coefficient of variation of 1.18), suggesting a disciplined, rules-based approach to how much capital goes into each idea.
No strong tilt toward either adding to existing winners or initiating outsized new positions was observed in the latest reported quarter.
Sector classification currently covers about 33% of this portfolio's disclosed value; the remainder includes holdings (e.g. unmapped tickers, options, or other security types) not yet covered by our sector mapping.
Source and citation information
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Recent moves
View source Form 13F filing on SEC.govAdd SCHG
+89.3% $12.5M
Trim VZ
-82.1% -$3.5M
Add T
+489.8% $3.7M
Trim SPY
+0.6% $1.3M
Trim CII
+1.4% $148.0K
Trim LOW
+5.5% -$134.0K
Holdings Map
New buyAddUnchangedTrim
Top 10 holdings by weight
Full holdings list this quarter
| # | Ticker | Issuer | Asset Subclass | Weight | Weight Change | Shares Change | 4Q Trend |
|---|---|---|---|---|---|---|---|
| 1 | SPY | Ss Spdr S&p 500 ETF Trust-us | ETF-Large Cap & Growth | 17.56% | -1.14% | +0.59% | |
| 2 | SCHG | Schwab US Large-cap Growth | ETF-Other | 14.71% | +6.47% | +89.28% | |
| 3 | VCSH | Vanguard S/t CORP Bond ETF | ETF-Corp Bonds | 6.51% | -0.30% | +5.05% | |
| 4 | CII | Blackrock Enhan Lrg Cap Core | Stock-Other | 5.53% | -0.52% | +1.40% | |
| 5 | JPM | Jpmorgan Chase & Co | Stock-Financials | 4.41% | -0.08% | -1.29% | |
| 6 | CTSH | Cognizant Tech Solutions-a | Stock-Tech | 3.75% | +0.02% | +27.84% | |
| 7 | QDF | Flexshares Quality Dividend | ETF-Other | 3.38% | -0.30% | +2.02% | |
| 8 | AAPL | Apple Inc | Stock-Tech | 3.38% | -0.35% | -3.30% | |
| 9 | VYM | Vanguard High Dvd Yield ETF | ETF-Other | 3.29% | -0.35% | -1.49% | |
| 10 | BAC | Bank Of America CORP | Stock-Financials | 3.27% | -0.15% | +1.11% | |
| 11 | DUK | Duke Energy CORP | Stock-Utilities | 3.21% | -0.33% | +2.68% | |
| 12 | ORCL | Oracle CORP | Stock-Tech | 3.19% | -0.19% | -1.01% | |
| 13 | LOW | Lowe's Cos Inc | Stock-Consumer Disc | 2.70% | -0.39% | +5.45% | |
| 14 | BAX | Baxter International Inc | Stock-Healthcare | 2.69% | -0.30% | -0.60% | |
| 15 | T | At&t Inc | Stock-Comm Services | 2.58% | +2.12% | +489.84% | |
| 16 | RTN1USD | Raytheon Company | Stock-Other | 2.44% | -0.38% | +1.03% | |
| 17 | CVX | Chevron CORP | Stock-Energy | 2.42% | -0.20% | +1.48% | |
| 18 | BMY | Bristol-myers Squibb Co | Stock-Healthcare | 2.35% | -0.16% | +9.54% | |
| 19 | TMO | Thermo Fisher Scientific Inc | Stock-Healthcare | 2.23% | -0.17% | -3.63% | |
| 20 | MDT | Medtronic plc | Stock-Healthcare | 2.15% | -0.05% | +1.50% | |
| 21 | BA | Boeing Co/the | Stock-Industrials | 2.14% | +2.14% | NEW | |
| 22 | FDX | Fedex CORP | Stock-Industrials | 2.03% | -0.32% | +5.89% | |
| 23 | QQQ | Invesco Qqq Trust Series 1 | ETF-Tech | 0.82% | -0.07% | -1.11% | |
| 24 | MRK | Merck & Co. Inc. | Stock-Healthcare | 0.59% | -0.08% | -2.34% | |
| 25 | DLR | Digital Realty Trust Inc | Stock-Real Estate | 0.51% | -0.07% | -0.76% | |
| 26 | CSCO | Cisco Systems Inc | Stock-Tech | 0.48% | -0.08% | -5.79% | |
| 27 | PFE | Pfizer Inc | Stock-Healthcare | 0.44% | -0.01% | +7.77% | |
| 28 | VZ | Verizon Communications Inc | Stock-Comm Services | 0.42% | -2.28% | -82.12% | |
| 29 | INTC | Intel CORP | Stock-Tech | 0.39% | -0.09% | +1.46% | |
| 30 | HSY | Hershey Co/the | Stock-Consumer Staples | 0.28% | +0.02% | +0.53% | |
| 31 | WTRG | Essential Utilities, Inc. | Stock-Utilities | 0.14% | — | — |
Reported value over time
Sector allocation
Sector allocation over time
Quarterly history
Holding changes this quarter
Roof Advisory Group, Inc.'s most significant position changes for 2019-06-30: New buy: Boeing Co/the (BA); Sold out: Pepsico Inc (PEP); Sold out: Schwab US Broad Market ETF (SCHB); Add: Schwab US Large-cap Growth (SCHG) — shares +89.28%; Trim: Verizon Communications Inc (VZ) — shares -82.12%.
| # | Ticker | Issuer | Weight Change | Shares Change | Action |
|---|---|---|---|---|---|
| 1 | SCHG | Schwab US Large-cap Growth | +6.5% | +89.28% | Add |
| 2 | T | At&t Inc | +2.1% | +489.84% | Add |
| 3 | CTSH | Cognizant Tech Solutions-a | 0% | +27.84% | Add |
| 4 | HSY | Hershey Co/the | 0% | +0.53% | Add |
| 5 | WTRG | Essential Utilities, Inc. | — | — | Unchanged |
| 6 | PFE | Pfizer Inc | 0% | +7.77% | Add |
| 7 | MDT | Medtronic plc | -0.1% | +1.50% | Add |
| 8 | QQQ | Invesco Qqq Trust Series 1 | -0.1% | -1.11% | Trim |
| 9 | DLR | Digital Realty Trust Inc | -0.1% | -0.76% | Trim |
| 10 | JPM | Jpmorgan Chase & Co | -0.1% | -1.29% | Trim |
| 11 | CSCO | Cisco Systems Inc | -0.1% | -5.79% | Trim |
| 12 | MRK | Merck & Co. Inc. | -0.1% | -2.34% | Trim |
| 13 | INTC | Intel CORP | -0.1% | +1.46% | Add |
| 14 | BAC | Bank Of America CORP | -0.2% | +1.11% | Add |
| 15 | BMY | Bristol-myers Squibb Co | -0.2% | +9.54% | Add |
| 16 | TMO | Thermo Fisher Scientific Inc | -0.2% | -3.63% | Trim |
| 17 | ORCL | Oracle CORP | -0.2% | -1.01% | Trim |
| 18 | CVX | Chevron CORP | -0.2% | +1.48% | Add |
| 19 | VCSH | Vanguard S/t CORP Bond ETF | -0.3% | +5.05% | Add |
| 20 | QDF | Flexshares Quality Dividend | -0.3% | +2.02% | Add |
| 21 | BAX | Baxter International Inc | -0.3% | -0.60% | Trim |
| 22 | FDX | Fedex CORP | -0.3% | +5.89% | Add |
| 23 | DUK | Duke Energy CORP | -0.3% | +2.68% | Add |
| 24 | AAPL | Apple Inc | -0.4% | -3.30% | Trim |
| 25 | VYM | Vanguard High Dvd Yield ETF | -0.4% | -1.49% | Trim |
| 26 | RTN1USD | Raytheon Company | -0.4% | +1.03% | Add |
| 27 | LOW | Lowe's Cos Inc | -0.4% | +5.45% | Add |
| 28 | CII | Blackrock Enhan Lrg Cap Core | -0.5% | +1.40% | Add |
| 29 | SPY | Ss Spdr S&p 500 ETF Trust-us | -1.1% | +0.59% | Add |
| 30 | VZ | Verizon Communications Inc | -2.3% | -82.12% | Trim |
| 31 | BA | Boeing Co/the | — | NEW | New buy |
| 32 | PEP | Pepsico Inc | — | EXIT | Sold out |
| 33 | SCHB | Schwab US Broad Market ETF | — | EXIT | Sold out |
Filing History
FAQ
What is Roof Advisory Group, Inc. and what type of investor is it?
Roof Advisory Group, Inc. is an investment manager that files SEC Form 13F quarterly, disclosing its U.S. public equity holdings to regulators. As of the most recent reporting period (2019-06-30), the firm manages a tracked equity portfolio valued at approximately $171.9M, spread across 31 disclosed positions.
What are Roof Advisory Group, Inc.'s largest equity positions?
Based on the latest 13F filing, Roof Advisory Group, Inc.'s top holdings by market value are:
1. Ss Spdr S&p 500 ETF Trust-us (SPY) — $30.2M (17.6%)
2. Schwab US Large-cap Growth (SCHG) — $25.3M (14.7%)
3. Vanguard S/t CORP Bond ETF (VCSH) — $11.2M (6.5%)
4. Blackrock Enhan Lrg Cap Core (CII) — $9.5M (5.5%)
5. Jpmorgan Chase & Co (JPM) — $7.6M (4.4%)
What changes did Roof Advisory Group, Inc. make in its most recent portfolio filing?
In the latest reported quarter, Roof Advisory Group, Inc. made 32 notable position adjustments: 1 new positions were initiated, 18 existing holdings were added to, 11 positions were partially reduced, and 2 were completely exited. The largest of these moves: New buy: Boeing Co/the (BA); Sold out: Pepsico Inc (PEP); Sold out: Schwab US Broad Market ETF (SCHB); Add: Schwab US Large-cap Growth (SCHG) — shares +89.28%; Trim: Verizon Communications Inc (VZ) — shares -82.12%
What sectors does Roof Advisory Group, Inc. focus on?
Roof Advisory Group, Inc. is concentrated in the following sectors based on its current disclosed equity portfolio:
• Financials: 23.3%
• Information Technology: 22.6%
• Health Care: 17.0%
• Industrials: 12.6%
• Communication Services: 9.1%
• Consumer Discretionary: 8.2%
💡
Data Source Notice: AlphaSMO is the web's most authoritative 13F / Inside Trader database. Institutional holdings and insider trades presented here are precisely computed to deliver accurate portfolio reporting.
Investment Profile
Roof Advisory Group, Inc.'s portfolio is broadly diversified and moderately active.
It has added to its SCHG position over the past two quarters (+$14.4M, now $25.3M), while trimming VZ over the same stretch (-$3.6M, still holding $721.0K).
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Developer Access
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