CIK: 0001791555
Total reported value
$279.7M
Reporting period: 2026-09-30 · Number of holdings: 88
Hubbell Strickland Wealth Management, LLC disclosed 88 holdings in its latest 13F filing for the period ending 2026-09-30, with total reported value of $279.7M and a quarterly turnover rate of 7.2%.
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Hubbell Strickland Wealth Management, LLC's disclosed holdings carry a Herfindahl concentration index of 0.106 — mathematically equivalent to about 9 equally-sized positions, well below its 88 actual disclosed holdings. That gap points to a strategy built around a small core of high-conviction bets rather than broad diversification.
Position sizes vary widely across the portfolio (a coefficient of variation of 2.90), with a handful of outsized bets alongside many smaller positions.
No strong tilt toward either adding to existing winners or initiating outsized new positions was observed in the latest reported quarter.
Sector classification currently covers about 9% of this portfolio's disclosed value; the remainder includes holdings (e.g. unmapped tickers, options, or other security types) not yet covered by our sector mapping.
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New buy 30233Q108
Trim VIG
-2.3% -$2.9M
Sold out XOM
Add MSFT
-0.1% $1.6M
Trim IJH
+3.3% -$691.8K
Trim SDY
+0.8% -$484.3K
| # | Ticker | Issuer | Asset Subclass | Weight | Weight Change | Shares Change | 4Q Trend |
|---|---|---|---|---|---|---|---|
| 1 | VIG | Vanguard Dividend Apprec ETF | ETF-Other | 27.62% | -1.32% | -2.28% | |
| 2 | IVV | Ishares Core S&p 500 ETF | ETF-Large Cap & Growth | 11.08% | +0.13% | -0.19% | |
| 3 | IJH | Ishares Core S&p Midcap ETF | ETF-Other | 6.53% | -0.32% | +3.26% | |
| 4 | SDY | Ss Spdr S&p Dividend ETF | ETF-Other | 5.57% | -0.23% | +0.76% | |
| 5 | VUG | Vanguard Growth ETF | ETF-Other | 5.40% | +0.18% | -0.30% | |
| 6 | DGRO | Ishares Core Dividend Growth | ETF-Other | 3.45% | +0.13% | +5.63% | |
| 7 | IEFA | Ishares Core Msci Eafe ETF | ETF-Other | 3.16% | +0.09% | +3.53% | |
| 8 | IXUS | Ishares Core Intl Stock ETF | ETF-Other | 2.87% | +0.02% | +2.33% | |
| 9 | PHYS | Sprott Physical Gold Trust | Stock-Other | 2.80% | +0.05% | -0.94% | |
| 10 | ONEQ | Fidelity Nasdaq Comp Indx | ETF-Tech | 2.39% | +0.09% | +2.41% | |
| 11 | MSFT | Microsoft CORP | Stock-Tech | 2.11% | +0.56% | -0.06% | |
| 12 | IJR | Ishares Core S&p Small-cap E | ETF-Small Cap | 1.79% | +0.01% | +10.84% | |
| 13 | VTV | Vanguard Value ETF | ETF-Other | 1.69% | -0.03% | -0.19% | |
| 14 | SGOV | Ishares 0-3 Month Treasury B | ETF-Gov Bonds | 1.32% | -0.11% | -6.89% | |
| 15 | ✓ | Stock-Other | 1.32% | +1.32% | NEW | ||
| 16 | VOO | Vanguard S&p 500 ETF | ETF-Large Cap & Growth | 1.19% | +0.01% | -0.29% | |
| 17 | EFA | Ishares Msci Eafe ETF | ETF-Other | 1.04% | +0.01% | +2.54% | |
| 18 | VIGI | Vanguard Int Div App Indx Fd | ETF-Other | 0.97% | +0.04% | +4.47% | |
| 19 | VTI | Vanguard Total Stock Mkt ETF | ETF-Other | 0.94% | +0.04% | +3.25% | |
| 20 | CVX | Chevron CORP | Stock-Energy | 0.74% | +0.13% | -0.10% | |
| 21 | VWO | Vanguard Ftse Emerging Marke | ETF-Emerging Markets | 0.74% | +0.10% | +16.10% | |
| 22 | IUSG | Ishares Core S&p U.s. Growth | ETF-Other | 0.71% | +0.02% | +0.50% | |
| 23 | AAPL | Apple Inc | Stock-Tech | 0.69% | +0.08% | -0.41% | |
| 24 | NVDA | Nvidia CORP | Stock-Tech | 0.67% | +0.08% | — | |
| 25 | JNJ | Johnson & Johnson | Stock-Healthcare | 0.56% | +0.02% | +0.22% | |
| 26 | VT | Vanguard Tot World Stk ETF | ETF-Other | 0.55% | — | +0.22% | |
| 27 | FBTC | Fidelity Wise Origin Bitcoin | ETF-Crypto | 0.51% | +0.15% | -1.37% | |
| 28 | BRK-B | Berkshire Hathaway Inc-cl B | Stock-Other | 0.50% | -0.01% | — | |
| 29 | MCD | Mcdonald's CORP | Stock-Consumer Disc | 0.49% | -0.08% | — | |
| 30 | XLK | Ss Technology Select Sector | ETF-Tech | 0.48% | +0.01% | +0.04% | |
| 31 | DSCO | Doubleline Sec Credit ETF | ETF-Other | 0.45% | -0.02% | -1.37% | |
| 32 | FDVV | Fidelity High Dividend ETF | ETF-Other | 0.45% | +0.04% | +8.53% | |
| 33 | ABBV | Abbvie Inc | Stock-Healthcare | 0.44% | +0.01% | -0.19% | |
| 34 | CSCO | Cisco Systems Inc | Stock-Tech | 0.37% | -0.04% | -2.17% | |
| 35 | IWF | Ishares Russell 1000 Growth | ETF-Other | 0.37% | — | +0.05% | |
| 36 | IDV | Ishares International Select | ETF-Other | 0.34% | +0.01% | +1.18% | |
| 37 | WMT | Walmart Inc | Stock-Consumer Staples | 0.33% | -0.03% | +0.09% | |
| 38 | VEA | Vanguard Ftse Developed ETF | ETF-Other | 0.32% | +0.01% | +3.42% | |
| 39 | IEMG | Ishares Core Msci Emerging | ETF-Emerging Markets | 0.30% | — | +0.76% | |
| 40 | SPY | Ss Spdr S&p 500 ETF Trust-us | ETF-Large Cap & Growth | 0.29% | +0.01% | +0.19% | |
| 41 | IJK | Ishares S&p Mid-cap 400 Grow | ETF-Other | 0.27% | -0.02% | +0.12% | |
| 42 | VYM | Vanguard High Dvd Yield ETF | ETF-Other | 0.26% | — | +2.49% | |
| 43 | VXUS | Vanguard Total Intl Stock | ETF-Other | 0.25% | +0.03% | +12.64% | |
| 44 | IJS | Ishares S&p Small-cap 600 Va | ETF-Other | 0.24% | -0.02% | +2.15% | |
| 45 | ABT | Abbott Laboratories | Stock-Healthcare | 0.23% | +0.01% | -1.95% | |
| 46 | INTC | Intel CORP | Stock-Tech | 0.21% | -0.04% | -1.98% | |
| 47 | IGM | Ishares Expanded Tech Sector | ETF-Tech | 0.21% | — | -3.02% | |
| 48 | PG | Procter & Gamble Co/the | Stock-Consumer Staples | 0.19% | — | +0.25% | |
| 49 | MGK | Vanguard Mega Cap Growth ETF | ETF-Other | 0.19% | +0.01% | +0.09% | |
| 50 | PLTR | Palantir Technologies Inc-a | Stock-Tech | 0.19% | +0.07% | +0.53% |
Performance for Q4 2026
+2.9%
Performance Last 4 Quarters
+14.9%
| Period | Holdings | Total value | Stability | Top holdings | |
|---|---|---|---|---|---|
| 2026 Q3 | 88 | $279.7M | 7 | ||
| 2026 Q2 | 87 | $277.1M | 0 | ||
| 2026 Q1 | 83 | $250.9M | 8 | ||
| 2025 Q4 | 80 | $248.5M | 4 | ||
| 2025 Q3 | 82 | $243.0M | 16 | ||
| 2025 Q2 | 82 | $226.7M | 0 | ||
| 2025 Q1 | 78 | $211.3M | 100 | ||
| 2024 Q4 | 79 | $211.0M | 0 | ||
| 2024 Q3 | 80 | $213.7M | 0 | ||
| 2024 Q2 | 78 | $199.3M | 0 | ||
| 2024 Q1 | 78 | $197.7M | 0 | ||
| 2023 Q4 | 74 | $182.8M | 0 | ||
| 2023 Q3 | 70 | $167.0M | 0 | ||
| 2023 Q2 | 71 | $172.7M | 0 | ||
| 2023 Q1 | 66 | $164.7M | 0 | ||
| 2022 Q4 | 65 | $164.3M | 0 | ||
| 2022 Q3 | 58 | $143.5M | 0 | ||
| 2022 Q2 | 59 | $150.2M | 0 | ||
| 2022 Q1 | 62 | $168.4M | 0 | ||
| 2021 Q4 | 68 | $180.6M | 0 | ||
| 2021 Q3 | 67 | $165.1M | 0 | ||
| 2021 Q2 | 68 | $166.3M | 97 | ||
| 2021 Q1 | 63 | $155.5M | 7 | ||
| 2020 Q4 | 59 | $146.5M | 13 | ||
| 2020 Q3 | 58 | $128.4M | 11 | ||
| 2020 Q2 | 59 | $118.9M | 20 | ||
| 2020 Q1 | 57 | $98.5M | 24 | ||
| 2019 Q4 | 58 | $123.9M | 8 | ||
| 2019 Q3 | 55 | $115.6M | 0 |
Hubbell Strickland Wealth Management, LLC's most significant position changes for 2026-09-30: New buy: ; Sold out: Exxon Mobil CORP (XOM); New buy: Conocophillips (COP); Trim: Vanguard Dividend Apprec ETF (VIG) — shares -2.28%; Trim: Microsoft CORP (MSFT) — shares -0.06%.
Hubbell Strickland Wealth Management, LLC returned an annualized 19.4% over the trailing 36 months — outperforming the S&P 500 by 1.9 points — based on a reconstructed track record of its disclosed 13F positions, with a beta of 0.73 (less volatile than the market) and a 33% quarterly batting average against the index.
Its portfolio is moderately concentrated and long-term-holding, with 50.5% of the portfolio concentrated in Information Technology.
It has added to its IVV position over the past two quarters (+$4.4M, now $31.0M), while trimming MCD over the same stretch (-$469.1K, still holding $1.4M).
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