CIK: 0001086763
Total reported value
$2.5B
Reporting period: 2026-03-31 · Number of holdings: 574
FIRST FOUNDATION ADVISORS disclosed 574 holdings in its latest 13F filing for the period ending 2026-03-31, with total reported value of $2.5B and a quarterly turnover rate of 15.4%.
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First Foundation Advisors's disclosed holdings carry a Herfindahl concentration index of 0.040 — mathematically equivalent to about 25 equally-sized positions, well below its 574 actual disclosed holdings. That gap points to a strategy built around a small core of high-conviction bets rather than broad diversification.
Position sizes vary widely across the portfolio (a coefficient of variation of 3.53), with a handful of outsized bets alongside many smaller positions.
No strong tilt toward either adding to existing winners or initiating outsized new positions was observed in the latest reported quarter.
Sector classification currently covers about 51% of this portfolio's disclosed value; the remainder includes holdings (e.g. unmapped tickers, options, or other security types) not yet covered by our sector mapping.
Trim MSFT
-0.0% -$113.6M
Add IEMG
+19.4% $10.4M
Trim UPS
-79.3% -$13.9M
Add IEFA
+5.0% $5.9M
Add JEPI
+4.3% $2.8M
Add IVV
+2.5% -$4.5M
Showing top 200 holdings (of 574 total)
| # | Ticker | Issuer | Asset Subclass | Weight | Weight Change | Shares Change | 4Q Trend |
|---|---|---|---|---|---|---|---|
| 1 | MSFT | Microsoft CORP | Stock-Tech | 14.89% | -3.33% | -0.04% | |
| 2 | IVV | Ishares Core S&p 500 ETF | ETF-Large Cap & Growth | 7.79% | +0.33% | +2.49% | |
| 3 | GOOG | Alphabet Inc-cl C | Stock-Comm Services | 4.42% | -0.21% | -2.26% | |
| 4 | IEFA | Ishares Core Msci Eafe ETF | ETF-Other | 4.01% | +0.48% | +5.04% | |
| 5 | JEPI | Jpmorgan Equity Premium Inco | ETF-Other | 3.60% | +0.34% | +4.30% | |
| 6 | MOAT | Vaneck Morningstar Wide Moat | ETF-Other | 2.89% | -0.08% | -2.25% | |
| 7 | AAPL | Apple INC | Stock-Tech | 2.89% | -0.01% | +0.07% | |
| 8 | AMZN | Amazon.com INC | Stock-Consumer Disc | 2.43% | -0.10% | -0.59% | |
| 9 | GSLC | Goldman Activebeta US Lc ETF | ETF-Commodities | 2.31% | -0.02% | -1.77% | |
| 10 | IEMG | Ishares Core Msci Emerging | ETF-Emerging Markets | 2.17% | +0.53% | +19.39% | |
| 11 | IWR | Ishares Russell Mid-cap ETF | ETF-Other | 2.17% | +0.29% | +6.91% | |
| 12 | BRK-B | Berkshire Hathaway Inc-cl B | Stock-Other | 2.03% | +0.02% | -0.53% | |
| 13 | GSIE | Goldman Sachs Activebeta Int | ETF-Commodities | 1.78% | — | +1.46% | |
| 14 | GSSC | Goldman Sachs Activebeta US | ETF-Commodities | 1.55% | — | +5.48% | |
| 15 | AMD | Advanced Micro Devices | Stock-Tech | 1.49% | +0.02% | -0.44% | |
| 16 | NVDA | Nvidia CORP | Stock-Tech | 1.41% | — | +4.05% | |
| 17 | PRFZ | Inv Rafi US 1500 Sm-usd INC | ETF-Other | 1.40% | — | -2.14% | |
| 18 | IWM | Ishares Russell 2000 ETF | ETF-Small Cap | 1.28% | — | -1.05% | |
| 19 | IAU | Ishares Gold Trust | ETF-Commodities | 1.23% | +0.18% | +1.72% | |
| 20 | JPM | Jpmorgan Chase & Co | Stock-Financials | 1.18% | -0.02% | +0.42% | |
| 21 | APH | Amphenol Corp-cl A | Stock-Tech | 0.86% | -0.02% | -2.88% | |
| 22 | CMF | Ishares California Muni Bond | ETF-Other | 0.82% | — | -2.87% | |
| 23 | SCHW | Schwab (charles) CORP | Stock-Financials | 0.74% | — | +1.33% | |
| 24 | IWF | Ishares Russell 1000 Growth | ETF-Other | 0.73% | -0.13% | -11.68% | |
| 25 | GEM | Goldman Sachs Activebeta Em | ETF-Commodities | 0.71% | +0.13% | +9.43% | |
| 26 | UBER | Uber Technologies INC | Stock-Industrials | 0.69% | -0.02% | +3.18% | |
| 27 | MA | Mastercard INC - A | Stock-Financials | 0.67% | -0.08% | -3.44% | |
| 28 | RSP | Invesco S&p 500 Equal Weight | ETF-Large Cap & Growth | 0.66% | — | +1.15% | |
| 29 | AGG | Ishares Core U.s. Aggregate | ETF-Other | 0.65% | — | +8.37% | |
| 30 | PM | Philip Morris International | Stock-Consumer Staples | 0.61% | — | -0.09% | |
| 31 | COST | Costco Wholesale CORP | Stock-Consumer Staples | 0.57% | +0.10% | -0.74% | |
| 32 | JPRE | Jpmorgan Realty Income ETF | ETF-Other | 0.57% | -0.15% | -27.85% | |
| 33 | AGGY | Wisdomtree Yield Enhanced US | ETF-Other | 0.56% | — | +3.37% | |
| 34 | IEF | Ishares 7-10 Year Treasury B | ETF-Gov Bonds | 0.53% | — | +10.01% | |
| 35 | COR | Cencora INC | Stock-Healthcare | 0.52% | -0.03% | -4.39% | |
| 36 | INFL | Horizon Kinetics Infl Benef | ETF-Other | 0.52% | +0.14% | +9.87% | |
| 37 | META | Meta Platforms Inc-class A | Stock-Comm Services | 0.50% | -0.04% | -0.15% | |
| 38 | ITOT | Ishares Core S&p Total U.s. | ETF-Other | 0.48% | -0.04% | -8.55% | |
| 39 | XYLD | Global X S&p 500 Cove Call E | ETF-Large Cap & Growth | 0.48% | — | +1.19% | |
| 40 | AMAT | Applied Materials INC | Stock-Tech | 0.48% | +0.14% | +0.04% | |
| 41 | GAL | Ss Global Allocation ETF | ETF-Other | 0.46% | — | +2.70% | |
| 42 | GOOGL | Alphabet Inc-cl A | Stock-Comm Services | 0.45% | — | +0.88% | |
| 43 | JNJ | Johnson & Johnson | Stock-Healthcare | 0.45% | +0.09% | +0.21% | |
| 44 | LOW | Lowe's Cos INC | Stock-Consumer Disc | 0.42% | — | -0.42% | |
| 45 | SPY | Ss Spdr S&p 500 ETF Trust-us | ETF-Large Cap & Growth | 0.41% | — | -2.62% | |
| 46 | CP | Canadian Pacific Kansas City | Stock-Industrials | 0.40% | — | +0.04% | |
| 47 | SGOV | Ishares 0-3 Month Treasury B | ETF-Gov Bonds | 0.39% | +0.12% | +33.01% | |
| 48 | DGRO | Ishares Core Dividend Growth | ETF-Other | 0.38% | +0.17% | +70.71% | |
| 49 | QUAL | Ishares Msci USA Quality Fac | ETF-Other | 0.38% | — | -6.55% | |
| 50 | PWZ | Invesco California Amt-free | ETF-Other | 0.36% | — | +15.32% |
Performance for Q3 2026
+3.1%
Performance Last 4 Quarters
+25.4%
Based on 63% of reported portfolio value with available pricing
| Period | Holdings | Total value | Stability | Top holdings |
|---|---|---|---|---|
| 2026-03-31 | 574 | $2.5B | 15 | |
| 2025-12-31 | 583 | $2.7B | 9 | |
| 2025-09-30 | 573 | $2.7B | 25 | |
| 2025-06-30 | 566 | $2.7B | 0 | |
| 2025-03-31 | 572 | $2.5B | 100 | |
| 2024-12-31 | 580 | $2.7B | 0 | |
| 2024-09-30 | 608 | $2.7B | 0 | |
| 2024-06-30 | 788 | $2.6B | 0 | |
| 2024-03-31 | 788 | $2.5B | 0 | |
| 2023-12-31 | 812 | $2.2B | 0 | |
| 2023-09-30 | 699 | $2.1B | 0 | |
| 2023-06-30 | 689 | $2.3B | 0 | |
| 2023-03-31 | 673 | $2.2B | 0 | |
| 2022-12-31 | 428 | $2.1B | 0 | |
| 2022-09-30 | 422 | $2.0B | 0 | |
| 2022-06-30 | 444 | $2.3B | 0 | |
| 2022-03-31 | 467 | $2.8B | 0 | |
| 2021-12-31 | 479 | $2.9B | 0 | |
| 2021-09-30 | 481 | $2.7B | 0 | |
| 2021-06-30 | 488 | $2.6B | 100 | |
| 2021-03-31 | 451 | $2.3B | 18 | |
| 2020-12-31 | 451 | $2.3B | 87 | |
| 2020-09-30 | 419 | $2.2B | 16 | |
| 2020-06-30 | 389 | $1.9B | 30 | |
| 2020-03-31 | 382 | $1.6B | 33 | |
| 2019-12-31 | 388 | $2.0B | 29 | |
| 2019-09-30 | 395 | $1.9B | 21 | |
| 2019-06-30 | 381 | $1.8B | 21 | |
| 2019-03-31 | 365 | $1.7B | 39 | |
| 2018-12-31 | 416 | $1.6B | 36 | |
| 2018-09-30 | 393 | $1.8B | 18 | |
| 2018-06-30 | 369 | $1.7B | 21 | |
| 2018-03-31 | 359 | $1.8B | 32 | |
| 2017-12-31 | 365 | $1.9B | 25 | |
| 2017-09-30 | 346 | $1.8B | 30 | |
| 2017-06-30 | 354 | $1.7B | 32 | |
| 2017-03-31 | 349 | $1.6B | 23 | |
| 2016-12-31 | 353 | $1.5B | 21 | |
| 2016-09-30 | 332 | $1.4B | 24 | |
| 2016-06-30 | 334 | $1.4B | 22 | |
| 2016-03-31 | 300 | $1.4B | 24 | |
| 2015-12-31 | 299 | $1.5B | 35 | |
| 2015-09-30 | 241 | $1.2B | 34 | |
| 2015-06-30 | 246 | $1.3B | 18 | |
| 2015-03-31 | 244 | $1.2B | 30 | |
| 2014-12-31 | 250 | $1.1B | 32 | |
| 2014-09-30 | 242 | $1.0B | 18 | |
| 2014-06-30 | 243 | $917.4M | 35 | |
| 2014-03-31 | 196 | $806.7M | 56 | |
| 2013-12-31 | 196 | $743.4M | 24 | |
| 2013-09-30 | 170 | $642.8M | 35 | |
| 2013-06-30 | 141 | $510.6M | — |
First Foundation Advisors's most significant position changes for 2026-03-31: Sold out: Astrazeneca Plc-spons Adr (AZNN); New buy: C&s Real Estate Active ETF (CSRE); New buy: Broadridge Financial Solutio (BR); New buy: AstraZeneca PLC (AZN); Trim: Microsoft CORP (MSFT) — shares -0.04%.
| # | Ticker | Issuer | Weight Change | Shares Change | Action |
|---|---|---|---|---|---|
| 1 | IEMG | Ishares Core Msci Emerging | +0.5% | +19.39% | Add |
| 2 | IEFA | Ishares Core Msci Eafe ETF | +0.5% | +5.04% | Add |
| 3 | JEPI | Jpmorgan Equity Premium Inco | +0.3% | +4.30% | Add |
| 4 | IVV | Ishares Core S&p 500 ETF | +0.3% | +2.49% | Add |
| 5 | CMDY | Ishares Bloomberg Roll Selec | +0.3% | +953.21% | Add |
| 6 | IWR | Ishares Russell Mid-cap ETF | +0.3% | +6.91% | Add |
| 7 | IJR | Ishares Core S&p Small-cap E | +0.2% | +552.00% | Add |
| 8 | IAU | Ishares Gold Trust | +0.2% | +1.72% | Add |
| 9 | DGRO | Ishares Core Dividend Growth | +0.2% | +70.71% | Add |
| 10 | AMAT | Applied Materials INC | +0.1% | +0.04% | Add |
| 11 | INFL | Horizon Kinetics Infl Benef | +0.1% | +9.87% | Add |
| 12 | GEM | Goldman Sachs Activebeta Em | +0.1% | +9.43% | Add |
| 13 | SGOV | Ishares 0-3 Month Treasury B | +0.1% | +33.01% | Add |
| 14 | XOM | Exxon Mobil CORP | +0.1% | -3.35% | Trim |
| 15 | COST | Costco Wholesale CORP | +0.1% | -0.74% | Trim |
| 16 | DJP | Ipath Bloomberg Commodity In | +0.1% | +8.66% | Add |
| 17 | JNJ | Johnson & Johnson | +0.1% | +0.21% | Add |
| 18 | ASML | ASML Holding N.V. | +0.1% | -0.02% | Trim |
| 19 | BRK-B | Berkshire Hathaway Inc-cl B | 0% | -0.53% | Trim |
| 20 | AMD | Advanced Micro Devices | 0% | -0.44% | Trim |
| 21 | AAPL | Apple INC | 0% | +0.07% | Add |
| 22 | GSLC | Goldman Activebeta US Lc ETF | 0% | -1.77% | Trim |
| 23 | JPM | Jpmorgan Chase & Co | 0% | +0.42% | Add |
| 24 | APH | Amphenol Corp-cl A | 0% | -2.88% | Trim |
| 25 | UBER | Uber Technologies INC | 0% | +3.18% | Add |
| 26 | COR | Cencora INC | 0% | -4.39% | Trim |
| 27 | META | Meta Platforms Inc-class A | 0% | -0.15% | Trim |
| 28 | ITOT | Ishares Core S&p Total U.s. | 0% | -8.55% | Trim |
| 29 | ADBE | Adobe INC | -0.1% | +1.94% | Add |
| 30 | TXN | Texas Instruments INC | -0.1% | -39.33% | Trim |
| 31 | NOW | Servicenow INC | -0.1% | -7.32% | Trim |
| 32 | BUR | Burford Capital Limited | -0.1% | +0.28% | Add |
| 33 | INTU | Intuit INC | -0.1% | -5.77% | Trim |
| 34 | MOAT | Vaneck Morningstar Wide Moat | -0.1% | -2.25% | Trim |
| 35 | MA | Mastercard INC - A | -0.1% | -3.44% | Trim |
| 36 | AMZN | Amazon.com INC | -0.1% | -0.59% | Trim |
| 37 | QCOM | Qualcomm INC | -0.1% | -5.72% | Trim |
| 38 | APP | Applovin Corp-class A | -0.1% | -0.46% | Trim |
| 39 | SU | Suncor Energy INC | -0.1% | -55.39% | Trim |
| 40 | IWF | Ishares Russell 1000 Growth | -0.1% | -11.68% | Trim |
| 41 | JPRE | Jpmorgan Realty Income ETF | -0.2% | -27.85% | Trim |
| 42 | PLD | Prologis INC | -0.2% | -62.45% | Trim |
| 43 | GOOG | Alphabet Inc-cl C | -0.2% | -2.26% | Trim |
| 44 | SRLN | Ss Blackstone Sr Loan ETF | -0.3% | -61.02% | Trim |
| 45 | UPS | United Parcel Service-cl B | -0.5% | -79.30% | Trim |
| 46 | MSFT | Microsoft CORP | -3.3% | -0.04% | Trim |
| 47 | AZNN | Astrazeneca Plc-spons Adr | — | EXIT | Sold out |
| 48 | CSRE | C&s Real Estate Active ETF | — | NEW | New buy |
| 49 | BR | Broadridge Financial Solutio | — | NEW | New buy |
| 50 | AZN | AstraZeneca PLC | — | NEW | New buy |
| Period | Filed | Type | EDGAR |
|---|---|---|---|
| 2026-03-31 | 2026-05-04 | 13F-HR | View on EDGAR |
| 2025-12-31 | 2026-02-04 | 13F-HR | View on EDGAR |
| 2025-09-30 | 2025-11-17 | 13F-HR | View on EDGAR |
| 2025-06-30 | 2025-08-14 | 13F-HR | View on EDGAR |
| 2025-03-31 | 2025-05-08 | 13F-HR | View on EDGAR |
| 2024-12-31 | 2025-02-13 | 13F-HR | View on EDGAR |
| 2024-09-30 | 2024-11-14 | 13F-HR | View on EDGAR |
| 2024-06-30 | 2024-08-06 | 13F-HR | View on EDGAR |
| 2024-03-31 | 2024-05-10 | 13F-HR | View on EDGAR |
| 2023-12-31 | 2024-02-14 | 13F-HR | View on EDGAR |
| 2023-09-30 | 2023-11-15 | 13F-HR | View on EDGAR |
| 2023-06-30 | 2023-08-14 | 13F-HR | View on EDGAR |
| 2023-03-31 | 2023-05-12 | 13F-HR | View on EDGAR |
| 2022-12-31 | 2023-02-14 | 13F-HR | View on EDGAR |
| 2022-09-30 | 2022-11-14 | 13F-HR | View on EDGAR |
| 2022-06-30 | 2022-08-12 | 13F-HR | View on EDGAR |
| 2022-03-31 | 2022-05-05 | 13F-HR | View on EDGAR |
| 2021-12-31 | 2022-02-14 | 13F-HR | View on EDGAR |
| 2021-09-30 | 2021-11-15 | 13F-HR | View on EDGAR |
| 2021-06-30 | 2021-08-13 | 13F-HR | View on EDGAR |
| 2021-03-31 | 2021-05-18 | 13F-HR | View on EDGAR |
| 2020-12-31 | 2021-02-16 | 13F-HR | View on EDGAR |
| 2020-09-30 | 2020-11-12 | 13F-HR | View on EDGAR |
| 2020-06-30 | 2020-08-14 | 13F-HR | View on EDGAR |
| 2020-03-31 | 2020-05-11 | 13F-HR | View on EDGAR |
| 2019-12-31 | 2020-02-11 | 13F-HR | View on EDGAR |
| 2019-09-30 | 2019-11-12 | 13F-HR | View on EDGAR |
| 2019-06-30 | 2019-08-14 | 13F-HR | View on EDGAR |
| 2019-03-31 | 2019-05-13 | 13F-HR | View on EDGAR |
| 2018-12-31 | 2019-02-14 | 13F-HR | View on EDGAR |
| 2018-09-30 | 2018-11-13 | 13F-HR | View on EDGAR |
| 2018-06-30 | 2018-08-14 | 13F-HR | View on EDGAR |
| 2018-03-31 | 2018-05-15 | 13F-HR | View on EDGAR |
| 2017-12-31 | 2018-02-14 | 13F-HR | View on EDGAR |
| 2017-09-30 | 2017-11-14 | 13F-HR | View on EDGAR |
| 2017-06-30 | 2017-08-14 | 13F-HR | View on EDGAR |
| 2017-03-31 | 2017-05-05 | 13F-HR | View on EDGAR |
| 2016-12-31 | 2017-02-14 | 13F-HR | View on EDGAR |
| 2016-09-30 | 2016-11-14 | 13F-HR | View on EDGAR |
| 2016-06-30 | 2016-08-16 | 13F-HR | View on EDGAR |
| 2016-03-31 | 2016-05-13 | 13F-HR | View on EDGAR |
| 2015-12-31 | 2016-02-16 | 13F-HR | View on EDGAR |
| 2015-09-30 | 2015-11-16 | 13F-HR | View on EDGAR |
| 2015-06-30 | 2015-08-13 | 13F-HR | View on EDGAR |
| 2015-03-31 | 2015-05-14 | 13F-HR | View on EDGAR |
| 2014-12-31 | 2015-02-17 | 13F-HR | View on EDGAR |
| 2014-09-30 | 2014-11-14 | 13F-HR | View on EDGAR |
| 2014-06-30 | 2014-08-15 | 13F-HR | View on EDGAR |
| 2014-03-31 | 2014-05-15 | 13F-HR | View on EDGAR |
| 2013-12-31 | 2014-02-14 | 13F-HR | View on EDGAR |
| 2013-09-30 | 2013-11-15 | 13F-HR | View on EDGAR |
| 2013-06-30 | 2013-08-09 | 13F-HR | View on EDGAR |
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