First Foundation Advisors — Q1 2014 13F Holdings

Name: First Foundation Advisors — 13F Holdings, Q1 2014
Creator: AlphaSMO
License: https://www.sec.gov/forms

CIK: 0001086763

Total reported value

$2.5B

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Full holdings list this quarter

#	Ticker	Issuer	Asset Subclass	Weight	Weight Change	Shares Change
1	ARL	American Realty Capital Properties Inc	Stock-Other	6.64%	—	—
2	MSFT	Microsoft CORP	Stock-Tech	5.80%	-3.33%	+63.93%
3	✓	Rexford Industrial Realty, INC	Stock-Other	3.91%	—	+5.52%
4	JNJ	Johnson & Johnson	Stock-Healthcare	3.67%	+0.09%	+5.42%
5	NVS	Novartis Ag-sponsored Adr	Stock-Healthcare	2.97%	—	—
6	BRK-B	Berkshire Hathaway Inc-cl B	Stock-Other	2.90%	+0.02%	+5.16%
7	UPS	United Parcel Service-cl B	Stock-Industrials	2.86%	-0.52%	+3.26%
8	ORCL	Oracle CORP	Stock-Tech	2.76%	—	—
9	WFC	Wells Fargo & Co	Stock-Financials	2.73%	—	+3.87%
10	IBM	Intl Business Machines CORP	Stock-Tech	2.65%	—	+3.82%
11	PM	Philip Morris International	Stock-Consumer Staples	2.56%	—	+5.76%
12	BUD	Anheuser-busch Inbev-spn Adr	Stock-Consumer Staples	2.47%	—	+3.78%
13	QCOM	Qualcomm INC	Stock-Tech	2.46%	-0.10%	-6.59%
14	RSG	Republic Services INC	Stock-Industrials	2.39%	—	+3.31%
15	DEO	Diageo Plc-sponsored Adr	Stock-Consumer Staples	2.39%	—	+6.65%
16	GSK	GSK plc ADRhedged	Stock-Healthcare	2.27%	—	+3.91%
17	BLKCHF	Blackrock INC	Stock-Other	2.19%	—	+3.86%
18	BNY	Bank Of New York Mellon CORP	Stock-Financials	2.17%	—	+3.49%
19	BA	Boeing Co/the	Stock-Industrials	2.17%	—	+3.58%
20	DVN	Devon Energy CORP	Stock-Energy	1.90%	—	+4.71%
21	GS	Goldman Sachs Group INC	Stock-Financials	1.81%	—	+4.59%
22	DIS	Walt Disney Co/the	Stock-Comm Services	1.80%	—	+5.14%
23	TJX	Tjx Companies INC	Stock-Consumer Disc	1.76%	—	+2.38%
24	MDLZ	Mondelez International Inc-a	Stock-Consumer Staples	1.75%	—	+2.18%
25	UNP	Union Pacific CORP	Stock-Industrials	1.70%	—	+3368.02%
26	✓	Comcast Corporation	Stock-Other	1.69%	—	—
27	SLB	Slb LTD	Stock-Energy	1.68%	—	-0.40%
28	OXY	Occidental Petroleum CORP	Stock-Energy	1.67%	—	+4.70%
29	MO	Altria Group INC	Stock-Consumer Staples	1.64%	—	—
30	AON	Aon plc	Stock-Financials	1.64%	—	-43.68%
31	SYY	Sysco CORP	Stock-Consumer Staples	1.51%	—	—
32	BTI	British American Tob-sp Adr	Stock-Consumer Staples	1.45%	—	+9.43%
33	AXP	American Express Co	Stock-Financials	1.43%	—	+0.25%
34	✓	Gen Digital Inc.	Stock-Other	1.37%	—	—
35	SPG	Simon Property Group INC	Stock-Real Estate	1.28%	—	+13.26%
36	✓	PCM Fund Inc	Stock-Other	1.17%	—	—
37	AAPL	Apple INC	Stock-Tech	0.86%	-0.01%	-3.11%
38	GILD	Gilead Sciences INC	Stock-Healthcare	0.84%	—	+2928.89%
39	✓	Pimco Floating Rate Strategy Fd Com (pfn)	Stock-Other	0.68%	—	+1.20%
40	✓	PIMCO Dynamic Income	Stock-Other	0.50%	—	-1.14%
41	PFE	Pfizer INC	Stock-Healthcare	0.50%	—	-0.26%
42	CVX	Chevron CORP	Stock-Energy	0.40%	—	-8.09%
43	✓	Spdr Ser Tr	Stock-Other	0.39%	—	+12.74%
44	✓	Retail Opportunity Invts Cor	Stock-Other	0.35%	—	+41.53%
45	VEA	Vanguard Ftse Developed ETF	ETF-Other	0.33%	—	-21.59%
46	XOM	Exxon Mobil CORP	Stock-Energy	0.33%	+0.10%	-24.81%
47	EPD	Enterprise Products Partners	Stock-Energy	0.30%	—	+1.44%
48	SPY	Ss Spdr S&p 500 ETF Trust-us	ETF-Large Cap & Growth	0.25%	—	-47.51%
49	✓	Starwood Property Trust, Inc.	Stock-Other	0.24%	—	+3.47%
50	UNUSD	Unilever N V -ny Shares	Stock-Other	0.24%	—	+20.96%

1–50 of 196

Holding changes this quarter

Position changes disclosed by First Foundation Advisors for the quarter ending Q1 2014, including ticker, issuer, weight change, shares change, and action
#	Ticker	Issuer	Weight Change	Shares Change	Action
1	MSFT	Microsoft CORP	+2.3%	+63.93%	Add
2	UNP	Union Pacific CORP	+1.6%	+3368.02%	Add
3	GILD	Gilead Sciences INC	+0.8%	+2928.89%	Add
4	✓	Rexford Industrial Realty, INC	+0.2%	+5.52%	Add
5	JNJ	Johnson & Johnson	+0.2%	+5.42%	Add
6	SPG	Simon Property Group INC	+0.1%	+13.26%	Add
7	WFC	Wells Fargo & Co	+0.1%	+3.87%	Add
8	DVN	Devon Energy CORP	+0.1%	+4.71%	Add
9	✓	Retail Opportunity Invts Cor	+0.1%	+41.53%	Add
10	BTI	British American Tob-sp Adr	+0.1%	+9.43%	Add
11	BRK-B	Berkshire Hathaway Inc-cl B	+0.1%	+5.16%	Add
12	DIS	Walt Disney Co/the	0%	+5.14%	Add
13	SLB	Slb LTD	0%	-0.40%	Trim
14	IBM	Intl Business Machines CORP	-0.1%	+3.82%	Add
15	RSG	Republic Services INC	-0.1%	+3.31%	Add
16	OXY	Occidental Petroleum CORP	-0.1%	+4.70%	Add
17	BNY	Bank Of New York Mellon CORP	-0.1%	+3.49%	Add
18	GSK	GSK plc ADRhedged	-0.1%	+3.91%	Add
19	EFA	Ishares Msci Eafe ETF	-0.1%	-47.57%	Trim
20	VEA	Vanguard Ftse Developed ETF	-0.1%	-21.59%	Trim
21	XOM	Exxon Mobil CORP	-0.2%	-24.81%	Trim
22	SPY	Ss Spdr S&p 500 ETF Trust-us	-0.3%	-47.51%	Trim
23	BA	Boeing Co/the	-0.3%	+3.58%	Add
24	UPS	United Parcel Service-cl B	-0.4%	+3.26%	Add
25	AON	Aon plc	-1.5%	-43.68%	Trim
26	PEP	Pepsico INC	-2.2%	-96.74%	Trim
27	ARL	American Realty Capital Properties Inc	—	NEW	New buy
28	✓	American Rlty Cap Pptys INC	—	EXIT	Sold out
29	NVS	Novartis Ag-sponsored Adr	—	NEW	New buy
30	ORCL	Oracle CORP	—	NEW	New buy
31	✓	Novartis AG	—	EXIT	Sold out
32	✓	Oracle Corporation	—	EXIT	Sold out
33	✓	Comcast Corporation	—	NEW	New buy
34	CMCSA	Comcast Corporation	—	EXIT	Sold out
35	MO	Altria Group INC	—	NEW	New buy
36	✓	Altria Group, Inc.	—	EXIT	Sold out
37	SYY	Sysco CORP	—	NEW	New buy
38	✓	Gen Digital Inc.	—	NEW	New buy
39	CNQ	Canadian Natural Resources	—	EXIT	Sold out
40	✓	PCM Fund Inc	—	NEW	New buy
41	PCM	Pcm Fund INC	—	EXIT	Sold out
42	NCA	Nuveen California Muni Val	—	EXIT	Sold out
43	BTU	Peabody Energy Corporation	—	NEW	New buy
44	BRK-A	Berkshire Hathaway Inc-cl A	—	EXIT	Sold out
45	✓	Pimco CA Municipal Income Fund	—	EXIT	Sold out
46	✓	BofI Holding Inc.	—	NEW	New buy
47	MRK	Merck & Co. INC.	—	NEW	New buy
48	✓	3m Co	—	EXIT	Sold out
49	✓	Blackrock Muniholdings CA Insu	—	EXIT	Sold out
50	✓	Cisco Systems, Inc.	—	EXIT	Sold out