Vanguard Consumer Discre ETF
$378.22+1.1%
+$132.2M
Net Activity
+4.38% total shares
Institutions Holding
583
Popularity Rank
#989
Avg Weight
0.18%
Total Value
$3.0B
583 institutions currently hold VCR, with 209 net buyers and 233 net sellers this quarter.
Institutional Moves (Q2 2026)
Neutral
Based on recent trading activity
Net Selling Institutions
233
Net Buying Institutions
209
Top 5 by Value
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Across its top 20 institutional holders, VCR's holder base skews toward low-concentration, low-turnover investors on average (avg. concentration score 8/100, avg. turnover score 24/100).
VCR ranks #989 out of 37696 tracked stocks by institutional interest — one of the most closely watched names in our coverage.
VCR is a top-conviction position for Adaptive Financial Consulting, LLC — at 5.3% of their entire disclosed 13F portfolio, it's one of their largest single bets, not just a passing allocation.
The largest dollar stake in VCR belongs to Bank Of America CORP /de/, but the position matters far more to Adaptive Financial Consulting, LLC, who has 5.3% of their own portfolio riding on it — a reminder that the biggest holder by size and the holder with the biggest bet aren't always the same fund.
Concurrent Investment Advisors, LLC has added to its VCR position for two straight quarters, increasing it by $12.2M to reach $18.0M today.
Beacon Capital Management, Inc. has trimmed its VCR position for two straight quarters, cutting it by $9.9M while still holding $56.9M.
VCR is up 1.1% today, and institutions have been net buyers of $132.2M this quarter — today's price move and the underlying institutional flow are pointing the same direction.
+$259.0M
Total Buy Value
$123.5M
Total Sell Value
209
Net Buyers
233
Net Sellers
VCR
Q2 2026
Top 5 Institutional Movers
+$93.7M
+$63.5M
+$19.5M
+$19.5M
+$19.3M
VCR does not currently have enough recent insider (Form 4) trading activity to compute a convergence signal against its 13F institutional flows.
13F data as of 2026-09-30 quarterly filings. Note: many large institutions file close to the 45-day post-quarter deadline, so early-quarter flow figures can shift substantially as more filings arrive.
No Form 144 planned sale filings in the last 90 days
No Schedule 13D/13G filings for this ticker
No Form 8-K filings for this ticker
92204A108
The most-added stocks by 13F institutions this quarter
Institutions Holding
6,278
Total reported value
$2.2T
3254 13F institutions increased their position this quarter
Institutions Holding
6,025
Total reported value
$3.6T
3054 13F institutions increased their position this quarter
Institutions Holding
6,188
Total reported value
$1.8T
2995 13F institutions increased their position this quarter
The most widely held stocks tracked across all 13F institutions
Institutions Holding
4,789
Total reported value
$1.2T
Held by 4789 institutions — one of the most-tracked stocks on AlphaSMO
Institutions Holding
4,716
Total reported value
$473.6B
Held by 4716 institutions — one of the most-tracked stocks on AlphaSMO
Institutions Holding
4,662
Total reported value
$986.0B
Held by 4662 institutions — one of the most-tracked stocks on AlphaSMO
Access VCR's institutional ownership data programmatically:
REST API
curl https://alphasmo.com/api/v1/market/stock/VCRCLI
npx alphasmo stocks get VCR