WF
Wills Financial Group LLC — 13F Filing & Top Stock Positions (Q2 2026)
Wills Financial Group LLCCIK: 0002059579
Diversified strategyMomentum followerQuality / disciplined sizing
Total reported value
$274.8M
Reporting period: 2026-06-30 · Number of holdings: 82
Wills Financial Group LLC disclosed 82 holdings in its latest 13F filing for the period ending 2026-06-30, with total reported value of $274.8M and a quarterly turnover rate of 14.3%.
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Personality snowflake
- Concentration
- 12.22
- Portfolio Stability
- 14.33
- Momentum
- 100
- Sector conviction
- 42.8
- Diversification
- 100
- Sizing Uniformity
- 87.65
Wills Financial Group LLC's disclosed holdings carry a Herfindahl concentration index of 0.031 — mathematically equivalent to about 33 equally-sized positions, well below its 82 actual disclosed holdings. That gap points to a strategy built around a small core of high-conviction bets rather than broad diversification.
Position sizes vary widely across the portfolio (a coefficient of variation of 1.23), with a handful of outsized bets alongside many smaller positions.
No strong tilt toward either adding to existing winners or initiating outsized new positions was observed in the latest reported quarter.
Source and citation information
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Recent moves
View source Form 13F filing on SEC.govAdd PANW
-8.7% $4.1M
New buy BMI
Trim GOOGL
-6.8% -$2.4M
New buy XYL
Trim IAU
-0.8% -$1.9M
Sold out HON
Holdings Map
New buyAddUnchangedTrim
Top 10 holdings by weight
Full holdings list this quarter
| # | Ticker | Issuer | Asset Subclass | Weight | Weight Change | Shares Change | 4Q Trend |
|---|---|---|---|---|---|---|---|
| 1 | BRK-B | Berkshire Hathaway Inc-cl B | Stock-Other | 7.80% | -0.26% | -2.88% | |
| 2 | AAPL | Apple Inc | Stock-Tech | 5.92% | -0.41% | -0.01% | |
| 3 | PANW | Palo Alto Networks Inc | Stock-Tech | 5.61% | +1.36% | -8.74% | |
| 4 | MSFT | Microsoft CORP | Stock-Tech | 4.78% | -0.60% | -0.20% | |
| 5 | GOOGL | Alphabet Inc-cl A | Stock-Comm Services | 4.15% | -1.05% | -6.84% | |
| 6 | IAU | Ishares Gold Trust | ETF-Commodities | 3.99% | -0.87% | -0.78% | |
| 7 | LMT | Lockheed Martin CORP | Stock-Industrials | 3.80% | -0.24% | -0.66% | |
| 8 | AMZN | Amazon.com Inc | Stock-Consumer Disc | 3.25% | -0.58% | -0.42% | |
| 9 | JPST | Jpmorgan Ultra-short Income | ETF-Other | 3.08% | -0.19% | -2.45% | |
| 10 | PG | Procter & Gamble Co/the | Stock-Consumer Staples | 2.67% | — | +0.47% | |
| 11 | UNP | Union Pacific CORP | Stock-Industrials | 2.57% | +0.03% | +2.08% | |
| 12 | CVX | Chevron CORP | Stock-Energy | 2.50% | -0.39% | +0.60% | |
| 13 | MOG-A | Moog Inc-class A | Stock-Other | 2.48% | +0.60% | -1.03% | |
| 14 | PEP | Pepsico Inc | Stock-Consumer Staples | 2.46% | -0.35% | +0.09% | |
| 15 | JPM | Jpmorgan Chase & Co | Stock-Financials | 2.27% | +0.21% | +4.40% | |
| 16 | AVGO | Broadcom Inc | Stock-Tech | 2.26% | -0.34% | -0.65% | |
| 17 | WTRG | Essential Utilities Inc | Stock-Utilities | 2.12% | -0.06% | -0.39% | |
| 18 | DHR | Danaher CORP | Stock-Healthcare | 1.97% | — | -9.53% | |
| 19 | SHW | Sherwin-williams Co/the | Stock-Materials | 1.84% | +0.13% | -0.78% | |
| 20 | D | Dominion Energy Inc | Stock-Utilities | 1.83% | +0.09% | +0.17% | |
| 21 | KMB | Kimberly-clark CORP | Stock-Consumer Staples | 1.83% | +0.14% | -1.04% | |
| 22 | SO | Southern Co/the | Stock-Utilities | 1.53% | -0.04% | -1.55% | |
| 23 | PFE | Pfizer Inc | Stock-Healthcare | 1.51% | +0.02% | +12.95% | |
| 24 | AMLP | Alerian Mlp ETF | ETF-Other | 1.47% | -0.05% | +2.56% | |
| 25 | CF | Cf Industries Holdings Inc | Stock-Materials | 1.33% | -0.25% | +0.39% | |
| 26 | MPC | Marathon Petroleum CORP | Stock-Energy | 1.28% | -0.01% | -0.12% | |
| 27 | AUB | Atlantic Union Bankshares Co | Stock-Financials | 1.27% | +0.17% | +3.76% | |
| 28 | BMI | Badger Meter Inc | Stock-Tech | 1.10% | +1.10% | NEW | |
| 29 | NEE | Nextera Energy Inc | Stock-Utilities | 1.09% | -0.14% | -1.06% | |
| 30 | JMST | JPM Ultra-short Muni Income | ETF-Other | 1.06% | -0.09% | -4.55% | |
| 31 | XYL | Xylem Inc | Stock-Industrials | 1.00% | +1.00% | NEW | |
| 32 | VZ | Verizon Communications Inc | Stock-Comm Services | 0.97% | -0.14% | +0.91% | |
| 33 | BRC | Brady Corporation - Cl A | Stock-Other | 0.94% | +0.16% | -1.02% | |
| 34 | GSST | Goldman Sachs Ultra Short Bo | ETF-Commodities | 0.91% | -0.05% | -2.22% | |
| 35 | ICSH | Ishares Ultra Short Duration | ETF-Other | 0.91% | -0.06% | -3.32% | |
| 36 | NTAP | Netapp Inc | Stock-Tech | 0.90% | +0.18% | -0.94% | |
| 37 | V | Visa Inc-class A Shares | Stock-Financials | 0.89% | +0.02% | -1.09% | |
| 38 | MRK | Merck & Co. Inc. | Stock-Healthcare | 0.84% | +0.13% | +7.91% | |
| 39 | SCHD | Schwab US Dvd Equity ETF | ETF-Other | 0.73% | -0.02% | +0.43% | |
| 40 | NSC | Norfolk Southern CORP | Stock-Industrials | 0.67% | -0.03% | -2.82% | |
| 41 | IVV | Ishares Core S&p 500 ETF | ETF-Large Cap & Growth | 0.60% | -0.03% | -1.07% | |
| 42 | TSCO | Tractor Supply Company | Stock-Consumer Disc | 0.59% | +0.17% | +38.16% | |
| 43 | LLY | Eli Lilly & Co | Stock-Healthcare | 0.57% | +0.18% | +29.05% | |
| 44 | GOOG | Alphabet Inc-cl C | Stock-Comm Services | 0.53% | -0.13% | -5.52% | |
| 45 | XOM | Exxon Mobil CORP | Stock-Energy | 0.52% | -0.11% | -4.92% | |
| 46 | DECK | Deckers Outdoor CORP | Stock-Consumer Disc | 0.50% | +0.50% | NEW | |
| 47 | RDVY | First Trust Rising Dividend | ETF-Other | 0.49% | +0.05% | +3.97% | |
| 48 | JNJ | Johnson & Johnson | Stock-Healthcare | 0.47% | +0.03% | -1.37% | |
| 49 | DUK | Duke Energy CORP | Stock-Utilities | 0.46% | +0.01% | +3.87% | |
| 50 | TGT | Target CORP | Stock-Consumer Disc | 0.45% | +0.08% | +18.13% |
1–50 of 82
Portfolio Performance
Performance for Q3 2026
+7%
Performance Last 4 Quarters
+21%
- Stdev
- +8.6%
- Beta
- +0.47
- Alpha
- +10.2%
- Max Drawdown
- -3.9%
- Annualized Perf
- +22.6%
- Batting Avg vs S&P
- +53.3%
- Sortino
- +5.29
- Stutzer
- +0.68
- Treynor
- +0.45
- Sterling
- +1.63
- Calmar
- +5.87
- Information Ratio
- -0.22
- Tracking Error
- +9.2%
- Stdev Down
- +3.9%
- Winning Months %
- +80%
- Losing Months %
- +20%
- Best 12 Months
- +21.4%
- Worst 12 Months
- +15.8%
- Efficiency Ratio
- +0.73
- Sharpe
- +2.42
- Stdev Sectors
- +6.5%
- Skewness
- -0.72
- Kurtosis
- -0.02
- Upside Potential
- +6.68
Reported value over time
Sector allocation
Sector allocation over time
Quarterly history
* This report is exclusively curated by the AlphaSMO team. AlphaSMO is the web's most authoritative 13F / Inside Trader database, delivering precise insider trading and institutional holdings insights.
Holding changes this quarter
Wills Financial Group LLC's most significant position changes for 2026-06-30: New buy: Badger Meter Inc (BMI); New buy: Xylem Inc (XYL); Sold out: Honeywell International Inc (HON); New buy: Deckers Outdoor CORP (DECK); New buy: .
| # | Ticker | Issuer | Weight Change | Shares Change | Action |
|---|---|---|---|---|---|
| 1 | PANW | Palo Alto Networks Inc | +1.4% | -8.74% | Trim |
| 2 | BMI | Badger Meter Inc | +1.1% | NEW | New buy |
| 3 | XYL | Xylem Inc | +1% | NEW | New buy |
| 4 | MOG-A | Moog Inc-class A | +0.6% | -1.03% | Trim |
| 5 | DECK | Deckers Outdoor CORP | +0.5% | NEW | New buy |
| 6 | ✓ | +0.4% | NEW | New buy | |
| 7 | ✓ | +0.4% | NEW | New buy | |
| 8 | JPM | Jpmorgan Chase & Co | +0.2% | +4.40% | Add |
| 9 | NTAP | Netapp Inc | +0.2% | -0.94% | Trim |
| 10 | LLY | Eli Lilly & Co | +0.2% | +29.05% | Add |
| 11 | AUB | Atlantic Union Bankshares Co | +0.2% | +3.76% | Add |
| 12 | TSCO | Tractor Supply Company | +0.2% | +38.16% | Add |
| 13 | BRC | Brady Corporation - Cl A | +0.2% | -1.02% | Trim |
| 14 | KMB | Kimberly-clark CORP | +0.1% | -1.04% | Trim |
| 15 | SHW | Sherwin-williams Co/the | +0.1% | -0.78% | Trim |
| 16 | MRK | Merck & Co. Inc. | +0.1% | +7.91% | Add |
| 17 | ABT | Abbott Laboratories | +0.1% | NEW | New buy |
| 18 | D | Dominion Energy Inc | +0.1% | +0.17% | Add |
| 19 | TGT | Target CORP | +0.1% | +18.13% | Add |
| 20 | TRV | Travelers Cos Inc/the | +0.1% | NEW | New buy |
| 21 | AVDV | Avantis Intl S/c Value ETF | +0.1% | NEW | New buy |
| 22 | ASML | ASML Holding N.V. | +0.1% | — | Unchanged |
| 23 | RDVY | First Trust Rising Dividend | +0.1% | +3.97% | Add |
| 24 | TOWN | Towne Bank | 0% | +36.06% | Add |
| 25 | PNC | Pnc Financial Services Group | 0% | +5.48% | Add |
| 26 | UNP | Union Pacific CORP | 0% | +2.08% | Add |
| 27 | JNJ | Johnson & Johnson | 0% | -1.37% | Trim |
| 28 | PFE | Pfizer Inc | 0% | +12.95% | Add |
| 29 | V | Visa Inc-class A Shares | 0% | -1.09% | Trim |
| 30 | TMO | Thermo Fisher Scientific Inc | 0% | — | Unchanged |
| 31 | ISRG | Intuitive Surgical Inc | 0% | +35.49% | Add |
| 32 | DUK | Duke Energy CORP | 0% | +3.87% | Add |
| 33 | HD | Home Depot Inc | 0% | -4.17% | Trim |
| 34 | JEPI | Jpmorgan Equity Premium Inco | 0% | +10.89% | Add |
| 35 | PG | Procter & Gamble Co/the | — | +0.47% | Add |
| 36 | DHR | Danaher CORP | — | -9.53% | Trim |
| 37 | TCAL | T Rowe Pre Cpt Apr Pr In ETF | — | +5.50% | Add |
| 38 | C | Citigroup Inc | — | -0.62% | Trim |
| 39 | VB | Vanguard Small-cap ETF | — | — | Unchanged |
| 40 | MKL | Markel Group Inc | — | — | Unchanged |
| 41 | CSX | Csx CORP | — | +0.30% | Add |
| 42 | RTX | Rtx CORP | — | — | Unchanged |
| 43 | MCK | Mckesson CORP | — | — | Unchanged |
| 44 | VOO | Vanguard S&p 500 ETF | — | — | Unchanged |
| 45 | JCPB | Jpmorgan Core Plus Bond ETF | — | — | Unchanged |
| 46 | LOW | Lowe's Cos Inc | — | — | Unchanged |
| 47 | MPC | Marathon Petroleum CORP | 0% | -0.12% | Trim |
| 48 | TSLA | Tesla Inc | 0% | -4.73% | Trim |
| 49 | COST | Costco Wholesale CORP | 0% | — | Unchanged |
| 50 | MCD | Mcdonald's CORP | 0% | — | Unchanged |
1–50 of 83
Filing History
FAQ
What is Wills Financial Group LLC and what type of investor is it?
Wills Financial Group LLC is an investment manager that files SEC Form 13F quarterly, disclosing its U.S. public equity holdings to regulators. As of the most recent reporting period (2026-06-30), the firm manages a tracked equity portfolio valued at approximately $274.8M, spread across 82 disclosed positions.
What are Wills Financial Group LLC's largest equity positions?
Based on the latest 13F filing, Wills Financial Group LLC's top holdings by market value are:
1. Berkshire Hathaway Inc-cl B (BRK-B) — $21.4M (7.8%)
2. Apple Inc (AAPL) — $16.3M (5.9%)
3. Palo Alto Networks Inc (PANW) — $15.4M (5.6%)
4. Microsoft CORP (MSFT) — $13.1M (4.8%)
5. Alphabet Inc-cl A (GOOGL) — $11.4M (4.2%)
What changes did Wills Financial Group LLC make in its most recent portfolio filing?
In the latest reported quarter, Wills Financial Group LLC made 69 notable position adjustments: 8 new positions were initiated, 26 existing holdings were added to, 34 positions were partially reduced, and 1 were completely exited. The largest of these moves: New buy: Badger Meter Inc (BMI); New buy: Xylem Inc (XYL); Sold out: Honeywell International Inc (HON); New buy: Deckers Outdoor CORP (DECK); New buy:
What sectors does Wills Financial Group LLC focus on?
Wills Financial Group LLC is concentrated in the following sectors based on its current disclosed equity portfolio:
• Information Technology: 28.7%
• Industrials: 11.2%
• Consumer Staples: 10.3%
• Utilities: 9.5%
• Health Care: 8.1%
• Communication Services: 7.7%
Investment Profile
Wills Financial Group LLC returned an annualized 22.6% over the trailing 15 months — outperforming the S&P 500 by 10.2 points — based on a reconstructed track record of its disclosed 13F positions, with a beta of 0.47 (less volatile than the market) and a 53% quarterly batting average against the index.
Its portfolio is broadly diversified and long-term-holding.
It has added to its PANW position over the past two quarters (+$6.5M, now $15.4M), while trimming MSFT over the same stretch (-$4.0M, still holding $13.1M).
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Developer Access
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