CIK: 0001839255
Total reported value
$424.5M
Reporting period: 2026-06-30 · Number of holdings: 100
SWMG, LLC disclosed 100 holdings in its latest 13F filing for the period ending 2026-06-30, with total reported value of $424.5M and a quarterly turnover rate of 40.3%.
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Swmg, LLC's disclosed holdings carry a Herfindahl concentration index of 0.097 — mathematically equivalent to about 10 equally-sized positions, well below its 100 actual disclosed holdings. That gap points to a strategy built around a small core of high-conviction bets rather than broad diversification.
Position sizes vary widely across the portfolio (a coefficient of variation of 2.96), with a handful of outsized bets alongside many smaller positions.
No strong tilt toward either adding to existing winners or initiating outsized new positions was observed in the latest reported quarter.
Sector classification currently covers about 2% of this portfolio's disclosed value; the remainder includes holdings (e.g. unmapped tickers, options, or other security types) not yet covered by our sector mapping.
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Add IVV
+51.7% $49.0M
Trim EFV
-55.4% -$7.7M
Sold out QUAL
New buy CORO
Trim IEMG
-18.1% -$1.3M
Add IVW
+16.8% $10.4M
| # | Ticker | Issuer | Asset Subclass | Weight | Weight Change | Shares Change | 4Q Trend |
|---|---|---|---|---|---|---|---|
| 1 | IVV | Ishares Core S&p 500 ETF | ETF-Large Cap & Growth | 26.86% | +8.29% | +51.68% | |
| 2 | IVW | Ishares S&p 500 Growth ETF | ETF-Large Cap & Growth | 8.19% | +1.22% | +16.82% | |
| 3 | SPSB | Ss Spdr P St C CORP ETF | ETF-Other | 5.65% | -0.44% | +13.16% | |
| 4 | DYNF | Ishrs US E F R A Etf-usd Inc | ETF-Other | 5.41% | +0.43% | +12.59% | |
| 5 | IVE | Ishares S&p 500 Value ETF | ETF-Large Cap & Growth | 4.82% | -1.18% | -10.59% | |
| 6 | IEMG | Ishares Core Msci Emerging | ETF-Emerging Markets | 4.54% | -1.34% | -18.08% | |
| 7 | VTI | Vanguard Total Stock Mkt ETF | ETF-Other | 2.87% | -0.36% | -6.91% | |
| 8 | EFG | Ishares Msci Eafe Growth ETF | ETF-Other | 2.85% | +0.17% | +18.11% | |
| 9 | IEFA | Ishares Core Msci Eafe ETF | ETF-Other | 2.66% | +0.04% | +14.86% | |
| 10 | IYW | Ishares Ustechnology ETF | ETF-Tech | 2.57% | +0.90% | +36.35% | |
| 11 | BAI | Ishrs Ai In And Tech Act ETF | ETF-Tech | 2.53% | +0.08% | -11.78% | |
| 12 | MTUM | Ishares Msci USA Momentum Fa | ETF-Other | 2.20% | -0.24% | -18.13% | |
| 13 | CORO | Ish Intl Ctry Rot Act ETF | ETF-Other | 2.10% | +2.10% | NEW | |
| 14 | IXUS | Ishares Core Intl Stock ETF | ETF-Other | 2.10% | -0.17% | +2.77% | |
| 15 | BLCR | Ishares Lrg Cp Cr Act Etf-ui | ETF-Other | 2.10% | +0.37% | +21.18% | |
| 16 | IDEF | Ishares Def Industrials Act | ETF-Other | 1.99% | +0.10% | +33.12% | |
| 17 | IUSB | Ishr Cr Unvrse Usd Bd Etf-ui | ETF-Other | 1.63% | +0.26% | +46.45% | |
| 18 | EFV | Ishares Msci Eafe Value ETF | ETF-Other | 1.63% | -2.55% | -55.38% | |
| 19 | THRO | Ishares U.s. Thematic Rotati | ETF-Other | 1.61% | -0.79% | -31.58% | |
| 20 | VEA | Vanguard Ftse Developed ETF | ETF-Other | 1.28% | -0.17% | -2.91% | |
| 21 | GOVT | Ishares US Treasury Bond ETF | ETF-Gov Bonds | 0.99% | -0.24% | -0.93% | |
| 22 | MBB | Ishares Mbs ETF | ETF-Other | 0.71% | -0.18% | -2.13% | |
| 23 | TLH | Ishares 10-20 Year Treasury | ETF-Gov Bonds | 0.69% | -0.32% | -15.72% | |
| 24 | VLUE | Ishares Msci USA Value Facto | ETF-Other | 0.61% | +0.08% | +0.94% | |
| 25 | XLK | Ss Technology Select Sector | ETF-Tech | 0.46% | +0.04% | -3.57% | |
| 26 | AMD | Advanced Micro Devices | Stock-Tech | 0.42% | +0.27% | +29.37% | |
| 27 | BIL | Ss Spdr Bb 1-3m T-bill ETF | ETF-Gov Bonds | 0.41% | +0.33% | +517.66% | |
| 28 | NVDA | Nvidia CORP | Stock-Tech | 0.40% | +0.01% | +2.82% | |
| 29 | VWO | Vanguard Ftse Emerging Marke | ETF-Emerging Markets | 0.38% | -0.04% | +0.60% | |
| 30 | IALT | Ishrs Sys Alt Act ETF | ETF-Other | 0.37% | +0.37% | NEW | |
| 31 | AAPL | Apple Inc | Stock-Tech | 0.29% | -0.22% | -45.53% | |
| 32 | GSY | Invesco Ultra Short Duration | ETF-Other | 0.28% | +0.05% | +49.91% | |
| 33 | FLRN | Ss Spdr Bb Ig Float Rt ETF | ETF-Other | 0.28% | +0.28% | NEW | |
| 34 | BND | Vanguard Total Bond Market | ETF-Other | 0.27% | -0.04% | +6.60% | |
| 35 | SPSM | Ss Spdr P S&p 600 Small Cap | ETF-Small Cap | 0.27% | -0.08% | -20.86% | |
| 36 | NVO | Novo-nordisk A/s-spons Adr | Stock-Healthcare | 0.26% | +0.03% | — | |
| 37 | IAU | Ishares Gold Trust | ETF-Commodities | 0.23% | -0.04% | +19.15% | |
| 38 | GGOV | Ishares Global Gb Usd Ha ETF | ETF-Other | 0.23% | +0.23% | NEW | |
| 39 | IJH | Ishares Core S&p Midcap ETF | ETF-Other | 0.22% | -0.02% | -1.18% | |
| 40 | IFRA | Ishares US Infrastructure | ETF-Other | 0.22% | -0.02% | +1.80% | |
| 41 | MOAT | Vaneck Morningstar Wide Moat | ETF-Other | 0.20% | -0.02% | +2.12% | |
| 42 | SPY | Ss Spdr S&p 500 ETF Trust-us | ETF-Large Cap & Growth | 0.20% | -0.01% | +0.44% | |
| 43 | CLOI | Vaneck Clo ETF | ETF-Other | 0.20% | +0.20% | NEW | |
| 44 | TSLA | Tesla Inc | Stock-Consumer Disc | 0.19% | -0.03% | +0.14% | |
| 45 | ✓ | Stock-Other | 0.19% | +0.19% | NEW | ||
| 46 | DDTL | Invtr Eq D Di 10 B ETF - Jul | ETF-Other | 0.19% | +0.19% | NEW | |
| 47 | DGX | Quest Diagnostics Inc | Stock-Healthcare | 0.18% | +0.08% | +120.35% | |
| 48 | FSEP | Ft Vest U.s. Equity Buffer E | ETF-Other | 0.18% | -0.02% | — | |
| 49 | FJUN | Ft Vest US Equity Buff Etf-j | ETF-Other | 0.17% | -0.03% | — | |
| 50 | USTB | Victoryshares Short-term Bon | ETF-Other | 0.16% | -0.04% | -1.52% |
Performance for Q3 2026
+1.1%
Performance Last 4 Quarters
+19.3%
| Period | Holdings | Total value | Stability | Top holdings | |
|---|---|---|---|---|---|
| 2026 Q2 | 100 | $424.5M | 40 | ||
| 2026 Q1 | 120 | $350.2M | 25 | ||
| 2025 Q4 | 120 | $360.2M | 18 | ||
| 2025 Q3 | 110 | $330.7M | 54 | ||
| 2025 Q2 | 122 | $297.4M | 0 | ||
| 2025 Q1 | 111 | $252.1M | 100 | ||
| 2024 Q4 | 115 | $250.8M | 0 | ||
| 2024 Q3 | 118 | $242.1M | 0 | ||
| 2024 Q2 | 96 | $224.6M | 0 | ||
| 2024 Q1 | 97 | $222.1M | 0 | ||
| 2023 Q4 | 97 | $209.8M | 0 | ||
| 2023 Q3 | 95 | $190.5M | 0 | ||
| 2023 Q2 | 93 | $191.2M | 0 | ||
| 2023 Q1 | 90 | $179.3M | 0 | ||
| 2022 Q4 | 77 | $165.3M | 0 | ||
| 2022 Q3 | 71 | $153.3M | 0 | ||
| 2022 Q1 | 65 | $183.0M | 0 | ||
| 2021 Q4 | 66 | $188.2M | 0 | ||
| 2021 Q3 | 62 | $172.3M | 0 | ||
| 2021 Q2 | 60 | $169.8M | 93 | ||
| 2021 Q1 | 57 | $146.2M | 16 | ||
| 2020 Q4 | 58 | $136.7M | 0 |
Swmg, LLC's most significant position changes for 2026-06-30: New buy: Ish Intl Ctry Rot Act ETF (CORO); Sold out: Ishares Msci USA Quality Fac (QUAL); New buy: Ishrs Sys Alt Act ETF (IALT); Sold out: Ishares Intl Aggregate Bond (IAGG); Sold out: Cencora Inc (COR).
Swmg, LLC returned an annualized 17.1% over the trailing 36 months — outperforming the S&P 500 by 0.3 points — based on a reconstructed track record of its disclosed 13F positions, with a beta of 0.81 (less volatile than the market) and a 39% quarterly batting average against the index.
Its portfolio is moderately concentrated and moderately active, with 52.0% of the portfolio concentrated in Information Technology.
Its turnover score has risen from 0 to 40 over the past 4 quarters — a shift toward more active trading.
It has added to its IVV position over the past two quarters (+$54.4M, now $114.0M), while trimming EFV over the same stretch (-$8.4M, still holding $6.9M).
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