Stratford Consulting, LLC SEC 13F Disclosure Analysis

CIK: 0001553656

Diversified strategyMomentum followerQuality / disciplined sizing

Total reported value

$219.0M

Reporting period: 2020-03-31 · Number of holdings: 90

Stratford Consulting, LLC disclosed 90 holdings in its latest 13F filing for the period ending 2020-03-31, with total reported value of $219.0M and a quarterly turnover rate of 56.7%.

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Personality snowflake

Concentration: 34.89
Portfolio Stability: 56.73
Momentum/Contrarian: 100
Sector conviction: 58.52
Diversification: 100
Sizing Uniformity: 73.68

Stratford Consulting, LLC's disclosed holdings carry a Herfindahl concentration index of 0.087 — mathematically equivalent to about 11 equally-sized positions, well below its 90 actual disclosed holdings. That gap points to a strategy built around a small core of high-conviction bets rather than broad diversification.

Position sizes vary widely across the portfolio (a coefficient of variation of 2.63), with a handful of outsized bets alongside many smaller positions.

No strong tilt toward either adding to existing winners or initiating outsized new positions was observed in the latest reported quarter.

Sector classification currently covers about 3% of this portfolio's disclosed value; the remainder includes holdings (e.g. unmapped tickers, options, or other security types) not yet covered by our sector mapping.

Recent moves

Trim SJNK
-91.7%　-$10.9M
Trim SCZ
-30.3%　-$11.5M
Trim HDV
-20.0%　-$15.4M
Add VNQ
+1893.7%　$3.5M
Trim AMJEUR
-91.5%　-$4.6M
Add SCHF
+215021.1%　$3.2M

Holdings Map

New buyAddUnchangedTrim

Top 10 holdings by weight

Full holdings list this quarter

#	Ticker	Issuer	Asset Subclass	Weight	Weight Change	Shares Change
1	IVV	Ishares Core S&p 500 ETF	ETF-Large Cap & Growth	22.07%	+0.60%	-8.12%
2	SDY	Ss Spdr S&p Dividend ETF	ETF-Other	12.34%	+0.75%	+2.59%
3	HDV	Ishares Core High Dividend E	ETF-Other	9.88%	-2.22%	-20.00%
4	SCZ	Ishares Msci Eafe Small-cap	ETF-Other	5.27%	-2.23%	-30.30%
5	VCSH	Vanguard S/t CORP Bond ETF	ETF-Corp Bonds	4.52%	+1.12%	-2.78%
6	VWO	Vanguard Ftse Emerging Marke	ETF-Emerging Markets	4.04%	-0.93%	-22.90%
7	IJR	Ishares Core S&p Small-cap E	ETF-Small Cap	4.00%	-1.08%	-15.84%
8	DLN	Wisdomtree US Largecap Divid	ETF-Other	2.86%	+2.86%	NEW
9	VEA	Vanguard Ftse Developed ETF	ETF-Other	2.68%	-0.85%	-28.20%
10	IJS	Ishares S&p Small-cap 600 Va	ETF-Other	2.26%	-0.37%	-1.05%
11	VYM	Vanguard High Dvd Yield ETF	ETF-Other	2.10%	+0.10%	-0.69%
12	SPY	Ss Spdr S&p 500 ETF Trust-us	ETF-Large Cap & Growth	1.77%	+1.77%	NEW
13	RWR	Ss Spdr Dow Jones Reit ETF	ETF-Other	1.71%	-0.45%	-20.14%
14	VNQ	Vanguard Real Estate ETF	ETF-Other	1.70%	+1.62%	+1893.69%
15	DGS	Wisdomtree Em Small Cap	ETF-Small Cap	1.63%	-0.92%	-33.91%
16	VNQI	Vanguard Glbl Ex-us Real Est	ETF-Other	1.57%	-0.67%	-30.77%
17	SCHF	Schwab Intl Equity ETF	ETF-Other	1.45%	+1.45%	+215021.05%
18	SCHA	Schwab US Small-cap ETF	ETF-Other	1.37%	+1.37%	+388320.00%
19	SCHC	Schwab Intl Small-cap Equity	ETF-Other	1.36%	+1.36%	NEW
20	SCHH	Schwab US Reit ETF	ETF-Other	1.32%	-0.42%	-24.20%
21	IEMG	Ishares Core Msci Emerging	ETF-Emerging Markets	1.14%	+0.96%	+510.26%
22	NWFL	Norwood Financial CORP	Stock-Other	1.12%	-0.05%	—
23	VOO	Vanguard S&p 500 ETF	ETF-Large Cap & Growth	1.00%	+0.41%	+51.39%
24	IJH	Ishares Core S&p Midcap ETF	ETF-Other	0.81%	-0.42%	-32.49%
25	EWX	State Street Spdr S&p Emergi	ETF-Other	0.80%	+0.80%	NEW
26	LUV	Southwest Airlines Co	Stock-Industrials	0.72%	-0.08%	-2.73%
27	DLS	Wisdomtree Intl S/c Dvd Fund	ETF-Other	0.68%	-0.08%	-5.20%
28	PG	Procter & Gamble Co/the	Stock-Consumer Staples	0.68%	+0.13%	+0.06%
29	IEFA	Ishares Core Msci Eafe ETF	ETF-Other	0.66%	+0.66%	NEW
30	VTIP	Vanguard Short-term Tips	ETF-Other	0.48%	—	+0.02%
31	MINT	Pimco Enhanced Short Maturit	ETF-Other	0.40%	-0.02%	-30.19%
32	DVY	Ishares Select Dividend ETF	ETF-Other	0.40%	-0.32%	-43.00%
33	TXN	Texas Instruments INC	Stock-Tech	0.39%	+0.39%	NEW
34	SJNK	Ss Spdr Bb St Hi Yield ETF	ETF-Other	0.39%	-3.43%	-91.70%
35	IAUUSD	Ishares Gold Trust	ETF-Commodities	0.38%	—	—
36	VIG	Vanguard Dividend Apprec ETF	ETF-Other	0.34%	—	+5.20%
37	SCHE	Schwab Emrg Mrkts Eqty ETF	ETF-Other	0.32%	+0.32%	+116579.31%
38	AAPL	Apple INC	Stock-Tech	0.25%	—	-8.40%
39	SPSB	Ss Spdr P St C CORP ETF	ETF-Other	0.23%	—	+0.15%
40	BSV	Vanguard Short-term Bond ETF	ETF-Other	0.22%	—	+0.25%
41	MUB	Ishares National Muni Bond E	ETF-Other	0.18%	+0.16%	+675.00%
42	GLD	Spdr Gold Shares	ETF-Commodities	0.17%	—	+11.45%
43	JNJ	Johnson & Johnson	Stock-Healthcare	0.16%	—	+0.54%
44	VCIT	Vanguard Int-term Corporate	ETF-Corp Bonds	0.16%	+0.16%	NEW
45	MCD	Mcdonald's CORP	Stock-Consumer Disc	0.15%	—	—
46	ABT	Abbott Laboratories	Stock-Healthcare	0.14%	—	-2.65%
47	BRK-B	Berkshire Hathaway Inc-cl B	Stock-Other	0.13%	—	+3.79%
48	MLM	Martin Marietta Materials	Stock-Materials	0.12%	—	—
49	PFM	Invesco Dividend Achievers E	ETF-Other	0.11%	—	+0.27%
50	IWF	Ishares Russell 1000 Growth	ETF-Other	0.11%	—	—

1–50 of 90

Portfolio Performance

Not enough priced holdings yet to compute performance

Reported value over time

Sector allocation

Sector allocation over time

Quarterly history

Period	Holdings	Total value	Stability	Top holdings
2020-03-31	90	$219.0M	57	1IVV 2SDY 3HDV Top holdings2020-03-31 1.IVV 2.SDY 3.HDV 4.SCZ 5.VCSH 6.VWO 7.IJR 8.DLN 9.VEA 10.IJS
2019-12-31	83	$306.4M	7	1IVV 2HDV 3SDY Top holdings2019-12-31 1.IVV 2.HDV 3.SDY 4.SCZ 5.IJR 6.VWO 7.SJNK 8.VEA 9.VCSH 10.IJS
2019-09-30	59	$292.0M	5	1IVV 2HDV 3SDY Top holdings2019-09-30 1.IVV 2.HDV 3.SDY 4.SCZ 5.IJR 6.VWO 7.SJNK 8.VCSH 9.VEA 10.IJS
2019-06-30	55	$283.2M	4	1IVV 2HDV 3SDY Top holdings2019-06-30 1.IVV 2.HDV 3.SDY 4.SCZ 5.VWO 6.IJR 7.SJNK 8.VEA 9.VCSH 10.IJS
2019-03-31	58	$279.8M	13	1IVV 2HDV 3SDY Top holdings2019-03-31 1.IVV 2.HDV 3.SDY 4.SCZ 5.VWO 6.IJR 7.SJNK 8.VEA 9.VCSH 10.IJS
2018-12-31	57	$248.5M	15	1IVV 2HDV 3SDY Top holdings2018-12-31 1.IVV 2.HDV 3.SDY 4.SCZ 5.VWO 6.IJR 7.SJNK 8.VEA 9.VCSH 10.IJS
2018-09-30	52	$280.8M	6	1IVV 2HDV 3SDY Top holdings2018-09-30 1.IVV 2.HDV 3.SDY 4.SCZ 5.IJR 6.VWO 7.SJNK 8.VEA 9.IJS 10.VCSH
2018-06-30	52	$268.2M	7	1IVV 2SDY 3HDV Top holdings2018-06-30 1.IVV 2.SDY 3.HDV 4.SCZ 5.IJR 6.VWO 7.SJNK 8.VEA 9.IJS 10.VCSH
2018-03-31	52	$262.5M	6	1IVV 2HDV 3SDY Top holdings2018-03-31 1.IVV 2.HDV 3.SDY 4.SCZ 5.VWO 6.IJR 7.SJNK 8.VEA 9.IJS 10.DGS
2017-12-31	55	$278.5M	100	1IVV 2HDV 3SDY Top holdings2017-12-31 1.IVV 2.HDV 3.SDY 4.SCZ 5.VWO 6.IJR 7.VEA 8.SJNK 9.IJS 10.DGS
2017-09-30	54	$267.3M	0	1IVV 2HDV 3SDY Top holdings2017-09-30 1.IVV 2.HDV 3.SDY 4.SCZ 5.VWO 6.IJR 7.SJNK 8.VEA 9.IJS 10.DGS
2017-06-30	46	$235.7M	14	1IVV 2HDV 3SDY Top holdings2017-06-30 1.IVV 2.HDV 3.SDY 4.SCZ 5.VWO 6.IJR 7.VCSH 8.VEA 9.IJS 10.RWR
2017-03-31	54	$250.3M	9	1IVV 2HDV 3SDY Top holdings2017-03-31 1.IVV 2.HDV 3.SDY 4.SCZ 5.VWO 6.VCSH 7.IJR 8.SJNK 9.VEA 10.IJS
2016-12-31	55	$231.0M	5	1IVV 2HDV 3SDY Top holdings2016-12-31 1.IVV 2.HDV 3.SDY 4.SCZ 5.IJR 6.VWO 7.VCSH 8.IJS 9.SJNK 10.VEA
2016-09-30	54	$225.1M	6	1IVV 2HDV 3SDY Top holdings2016-09-30 1.IVV 2.HDV 3.SDY 4.SCZ 5.VWO 6.IJR 7.VCSH 8.SJNK 9.IJS 10.VEA
2016-06-30	56	$222.5M	6	1IVV 2HDV 3SDY Top holdings2016-06-30 1.IVV 2.HDV 3.SDY 4.SCZ 5.VWO 6.VCSH 7.IJR 8.SJNK 9.RWR 10.IJS
2016-03-31	58	$213.2M	12	1IVV 2HDV 3SDY Top holdings2016-03-31 1.IVV 2.HDV 3.SDY 4.SCZ 5.VCSH 6.VWO 7.IJR 8.SJNK 9.RWR 10.IJS
2015-12-31	60	$193.5M	7	1IVV 2HDV 3SDY Top holdings2015-12-31 1.IVV 2.HDV 3.SDY 4.SCZ 5.VWO 6.RWR 7.IJR 8.SJNK 9.IJS 10.VEA
2015-09-30	52	$186.5M	9	1IVV 2HDV 3SDY Top holdings2015-09-30 1.IVV 2.HDV 3.SDY 4.SCZ 5.SJNK 6.VWO 7.RWR 8.IJR 9.IJS 10.VEA
2015-06-30	52	$199.9M	4	1IVV 2HDV 3SDY Top holdings2015-06-30 1.IVV 2.HDV 3.SDY 4.SCZ 5.VWO 6.SJNK 7.IJR 8.IJS 9.RWR 10.VEA
2015-03-31	52	$203.1M	7	1IVV 2HDV 3SDY Top holdings2015-03-31 1.IVV 2.HDV 3.SDY 4.SCZ 5.VWO 6.SJNK 7.RWR 8.IJS 9.IJR 10.VEA
2014-12-31	51	$195.1M	7	1IVV 2HDV 3SDY Top holdings2014-12-31 1.IVV 2.HDV 3.SDY 4.VWO 5.SCZ 6.SJNK 7.RWR 8.IJS 9.IJR 10.DGS
2014-09-30	53	$186.5M	6	1IVV 2HDV 3SDY Top holdings2014-09-30 1.IVV 2.HDV 3.SDY 4.VWO 5.SCZ 6.SJNK 7.IJS 8.RWR 9.DGS 10.AMJEUR
2014-06-30	56	$193.3M	9	1IVV 2HDV 3SDY Top holdings2014-06-30 1.IVV 2.HDV 3.SDY 4.VWO 5.SCZ 6.SJNK 7.IJS 8.RWR 9.AMJEUR 10.DGS
2014-03-31	54	$183.9M	22	1IVV 2HDV 3SDY Top holdings2014-03-31 1.IVV 2.HDV 3.SDY 4.VWO 5.SCZ 6.SJNK 7.IJS 8.RWR 9.VCSH 10.DGS
2013-12-31	55	$175.5M	18	1HDV 2IVV 3SDY Top holdings2013-12-31 1.HDV 2.IVV 3.SDY 4.VWO 5.SJNK 6.VCSH 7.IJS 8.SCZ 9.RWR 10.AMJEUR
2013-09-30	53	$164.2M	16	1HDV 2IVV 3SDY Top holdings2013-09-30 1.HDV 2.IVV 3.SDY 4.VWO 5.PCYUSD 6.SJNK 7.IJS 8.RWR 9.SCZ 10.AMJEUR
2013-06-30	54	$162.7M	0	1HDV 2IVV 3PCYUSD Top holdings2013-06-30 1.HDV 2.IVV 3.PCYUSD 4.SDY 5.VWO 6.RWR 7.IJS 8.SCZ 9.SJNK 10.AMJEUR

Holding changes this quarter

Stratford Consulting, LLC's most significant position changes for 2020-03-31: New buy: Wisdomtree US Largecap Divid (DLN); New buy: Ss Spdr S&p 500 ETF Trust-us (SPY); New buy: Schwab Intl Small-cap Equity (SCHC); New buy: State Street Spdr S&p Emergi (EWX); New buy: Ishares Core Msci Eafe ETF (IEFA).

Position changes disclosed by Stratford Consulting, LLC for the quarter ending 2020-03-31, including ticker, issuer, weight change, shares change, and action
#	Ticker	Issuer	Weight Change	Shares Change	Action
1	VNQ	Vanguard Real Estate ETF	+1.6%	+1893.69%	Add
2	SCHF	Schwab Intl Equity ETF	+1.5%	+215021.05%	Add
3	SCHA	Schwab US Small-cap ETF	+1.4%	+388320.00%	Add
4	VCSH	Vanguard S/t CORP Bond ETF	+1.1%	-2.78%	Trim
5	IEMG	Ishares Core Msci Emerging	+1%	+510.26%	Add
6	SDY	Ss Spdr S&p Dividend ETF	+0.8%	+2.59%	Add
7	IVV	Ishares Core S&p 500 ETF	+0.6%	-8.12%	Trim
8	VOO	Vanguard S&p 500 ETF	+0.4%	+51.39%	Add
9	SCHE	Schwab Emrg Mrkts Eqty ETF	+0.3%	+116579.31%	Add
10	MUB	Ishares National Muni Bond E	+0.2%	+675.00%	Add
11	PG	Procter & Gamble Co/the	+0.1%	+0.06%	Add
12	VYM	Vanguard High Dvd Yield ETF	+0.1%	-0.69%	Trim
13	MINT	Pimco Enhanced Short Maturit	0%	-30.19%	Trim
14	IGSB	Ishares 1-5y Inv Grade CORP	0%	-51.49%	Trim
15	NWFL	Norwood Financial CORP	-0.1%	—	Unchanged
16	JPM	Jpmorgan Chase & Co	-0.1%	-50.35%	Trim
17	IFGL	Ishares International Develo	-0.1%	-44.78%	Trim
18	LUV	Southwest Airlines Co	-0.1%	-2.73%	Trim
19	DLS	Wisdomtree Intl S/c Dvd Fund	-0.1%	-5.20%	Trim
20	EEM	Ishares Msci Emerging Market	-0.1%	-57.65%	Trim
21	HYG	Ishr Ibx Usd Hiyld Cb Etf-ui	-0.2%	-90.74%	Trim
22	IVE	Ishares S&p 500 Value ETF	-0.3%	-95.69%	Trim
23	DVY	Ishares Select Dividend ETF	-0.3%	-43.00%	Trim
24	IJS	Ishares S&p Small-cap 600 Va	-0.4%	-1.05%	Trim
25	SCHH	Schwab US Reit ETF	-0.4%	-24.20%	Trim
26	IJH	Ishares Core S&p Midcap ETF	-0.4%	-32.49%	Trim
27	RWR	Ss Spdr Dow Jones Reit ETF	-0.5%	-20.14%	Trim
28	VNQI	Vanguard Glbl Ex-us Real Est	-0.7%	-30.77%	Trim
29	VEA	Vanguard Ftse Developed ETF	-0.9%	-28.20%	Trim
30	DGS	Wisdomtree Em Small Cap	-0.9%	-33.91%	Trim
31	VWO	Vanguard Ftse Emerging Marke	-0.9%	-22.90%	Trim
32	IJR	Ishares Core S&p Small-cap E	-1.1%	-15.84%	Trim
33	AMJEUR	Jpmorgan Alerian Mlp Index	-1.5%	-91.48%	Trim
34	HDV	Ishares Core High Dividend E	-2.2%	-20.00%	Trim
35	SCZ	Ishares Msci Eafe Small-cap	-2.2%	-30.30%	Trim
36	SJNK	Ss Spdr Bb St Hi Yield ETF	-3.4%	-91.70%	Trim
37	DLN	Wisdomtree US Largecap Divid	—	NEW	New buy
38	SPY	Ss Spdr S&p 500 ETF Trust-us	—	NEW	New buy
39	SCHC	Schwab Intl Small-cap Equity	—	NEW	New buy
40	EWX	State Street Spdr S&p Emergi	—	NEW	New buy
41	IEFA	Ishares Core Msci Eafe ETF	—	NEW	New buy
42	IJT	Ishares S&p Small-cap 600 Gr	—	EXIT	Sold out
43	TXN	Texas Instruments INC	—	NEW	New buy
44	MO	Altria Group INC	—	EXIT	Sold out
45	LNC	Lincoln National CORP	—	EXIT	Sold out
46	VCIT	Vanguard Int-term Corporate	—	NEW	New buy
47	T	At&t INC	—	EXIT	Sold out
48	INTC	Intel CORP	—	EXIT	Sold out
49	BMY	Bristol-myers Squibb Co	—	EXIT	Sold out
50	QQQ	Invesco Qqq Trust Series 1	—	EXIT	Sold out

Filing History

Period	Filed	Type	EDGAR
2020-03-31	2020-05-11	13F-HR	View on EDGAR
2019-12-31	2020-02-06	13F-HR	View on EDGAR
2019-09-30	2019-10-30	13F-HR	View on EDGAR
2019-06-30	2019-08-02	13F-HR	View on EDGAR
2019-03-31	2019-05-08	13F-HR	View on EDGAR
2018-12-31	2019-02-08	13F-HR	View on EDGAR
2018-09-30	2018-11-02	13F-HR	View on EDGAR
2018-06-30	2018-07-26	13F-HR	View on EDGAR
2018-03-31	2018-05-02	13F-HR	View on EDGAR
2017-12-31	2018-02-09	13F-HR	View on EDGAR
2017-09-30	2018-02-09	Amendment	View on EDGAR
2017-09-30	2017-11-02	13F-HR	View on EDGAR
2017-06-30	2017-07-27	13F-HR	View on EDGAR
2017-03-31	2017-04-28	13F-HR	View on EDGAR
2016-12-31	2017-01-27	13F-HR	View on EDGAR
2016-09-30	2016-10-19	13F-HR	View on EDGAR
2016-06-30	2016-07-28	13F-HR	View on EDGAR
2016-03-31	2016-04-22	13F-HR	View on EDGAR
2015-12-31	2016-01-26	13F-HR	View on EDGAR
2015-09-30	2015-11-03	13F-HR	View on EDGAR
2015-06-30	2015-07-31	13F-HR	View on EDGAR
2015-03-31	2015-05-08	13F-HR	View on EDGAR
2014-12-31	2015-02-02	13F-HR	View on EDGAR
2014-09-30	2014-11-05	13F-HR	View on EDGAR
2014-06-30	2014-07-28	13F-HR	View on EDGAR
2014-03-31	2014-05-15	13F-HR	View on EDGAR
2013-12-31	2014-01-13	13F-HR	View on EDGAR
2013-09-30	2013-10-16	13F-HR	View on EDGAR
2013-06-30	2013-07-18	13F-HR	View on EDGAR

FAQ

What is Stratford Consulting, LLC and what type of investor is it?

Stratford Consulting, LLC is an investment manager that files SEC Form 13F quarterly, disclosing its U.S. public equity holdings to regulators. As of the most recent reporting period (2020-03-31), the firm manages a tracked equity portfolio valued at approximately $219.0M, spread across 90 disclosed positions.

What are Stratford Consulting, LLC's largest equity positions?

Based on the latest 13F filing, Stratford Consulting, LLC's top holdings by market value are: 1. Ishares Core S&p 500 ETF (IVV) — $48.3M (22.1%) 2. Ss Spdr S&p Dividend ETF (SDY) — $27.0M (12.3%) 3. Ishares Core High Dividend E (HDV) — $21.6M (9.9%) 4. Ishares Msci Eafe Small-cap (SCZ) — $11.5M (5.3%) 5. Vanguard S/t CORP Bond ETF (VCSH) — $9.9M (4.5%)

What changes did Stratford Consulting, LLC make in its most recent portfolio filing?

In the latest reported quarter, Stratford Consulting, LLC made 49 notable position adjustments: 7 new positions were initiated, 9 existing holdings were added to, 26 positions were partially reduced, and 7 were completely exited. The largest of these moves: New buy: Wisdomtree US Largecap Divid (DLN); New buy: Ss Spdr S&p 500 ETF Trust-us (SPY); New buy: Schwab Intl Small-cap Equity (SCHC); New buy: State Street Spdr S&p Emergi (EWX); New buy: Ishares Core Msci Eafe ETF (IEFA)

What sectors does Stratford Consulting, LLC focus on?

Stratford Consulting, LLC is concentrated in the following sectors based on its current disclosed equity portfolio: • Industrials: 25.1% • Consumer Staples: 23.7% • Information Technology: 22.3% • Health Care: 13.5% • Financials: 6.0% • Consumer Discretionary: 5.3%

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Stratford Consulting, LLC SEC 13F Disclosure Analysis

CIK: 0001553656

Diversified strategyMomentum followerQuality / disciplined sizing

Total reported value

$219.0M

Reporting period: 2020-03-31 · Number of holdings: 90

Stratford Consulting, LLC disclosed 90 holdings in its latest 13F filing for the period ending 2020-03-31, with total reported value of $219.0M and a quarterly turnover rate of 56.7%.

Browse other institutions with $100M to $1B AUM Browse other institutions starting with "S"

Personality snowflake

Concentration: 34.89
Portfolio Stability: 56.73
Momentum/Contrarian: 100
Sector conviction: 58.52
Diversification: 100
Sizing Uniformity: 73.68

Position sizes vary widely across the portfolio (a coefficient of variation of 2.63), with a handful of outsized bets alongside many smaller positions.

No strong tilt toward either adding to existing winners or initiating outsized new positions was observed in the latest reported quarter.

Recent moves

Trim SJNK
-91.7%　-$10.9M
Trim SCZ
-30.3%　-$11.5M
Trim HDV
-20.0%　-$15.4M
Add VNQ
+1893.7%　$3.5M
Trim AMJEUR
-91.5%　-$4.6M
Add SCHF
+215021.1%　$3.2M

Holdings Map

New buyAddUnchangedTrim

Top 10 holdings by weight

Full holdings list this quarter

#	Ticker	Issuer	Asset Subclass	Weight	Weight Change	Shares Change
1	IVV	Ishares Core S&p 500 ETF	ETF-Large Cap & Growth	22.07%	+0.60%	-8.12%
2	SDY	Ss Spdr S&p Dividend ETF	ETF-Other	12.34%	+0.75%	+2.59%
3	HDV	Ishares Core High Dividend E	ETF-Other	9.88%	-2.22%	-20.00%
4	SCZ	Ishares Msci Eafe Small-cap	ETF-Other	5.27%	-2.23%	-30.30%
5	VCSH	Vanguard S/t CORP Bond ETF	ETF-Corp Bonds	4.52%	+1.12%	-2.78%
6	VWO	Vanguard Ftse Emerging Marke	ETF-Emerging Markets	4.04%	-0.93%	-22.90%
7	IJR	Ishares Core S&p Small-cap E	ETF-Small Cap	4.00%	-1.08%	-15.84%
8	DLN	Wisdomtree US Largecap Divid	ETF-Other	2.86%	+2.86%	NEW
9	VEA	Vanguard Ftse Developed ETF	ETF-Other	2.68%	-0.85%	-28.20%
10	IJS	Ishares S&p Small-cap 600 Va	ETF-Other	2.26%	-0.37%	-1.05%
11	VYM	Vanguard High Dvd Yield ETF	ETF-Other	2.10%	+0.10%	-0.69%
12	SPY	Ss Spdr S&p 500 ETF Trust-us	ETF-Large Cap & Growth	1.77%	+1.77%	NEW
13	RWR	Ss Spdr Dow Jones Reit ETF	ETF-Other	1.71%	-0.45%	-20.14%
14	VNQ	Vanguard Real Estate ETF	ETF-Other	1.70%	+1.62%	+1893.69%
15	DGS	Wisdomtree Em Small Cap	ETF-Small Cap	1.63%	-0.92%	-33.91%
16	VNQI	Vanguard Glbl Ex-us Real Est	ETF-Other	1.57%	-0.67%	-30.77%
17	SCHF	Schwab Intl Equity ETF	ETF-Other	1.45%	+1.45%	+215021.05%
18	SCHA	Schwab US Small-cap ETF	ETF-Other	1.37%	+1.37%	+388320.00%
19	SCHC	Schwab Intl Small-cap Equity	ETF-Other	1.36%	+1.36%	NEW
20	SCHH	Schwab US Reit ETF	ETF-Other	1.32%	-0.42%	-24.20%
21	IEMG	Ishares Core Msci Emerging	ETF-Emerging Markets	1.14%	+0.96%	+510.26%
22	NWFL	Norwood Financial CORP	Stock-Other	1.12%	-0.05%	—
23	VOO	Vanguard S&p 500 ETF	ETF-Large Cap & Growth	1.00%	+0.41%	+51.39%
24	IJH	Ishares Core S&p Midcap ETF	ETF-Other	0.81%	-0.42%	-32.49%
25	EWX	State Street Spdr S&p Emergi	ETF-Other	0.80%	+0.80%	NEW
26	LUV	Southwest Airlines Co	Stock-Industrials	0.72%	-0.08%	-2.73%
27	DLS	Wisdomtree Intl S/c Dvd Fund	ETF-Other	0.68%	-0.08%	-5.20%
28	PG	Procter & Gamble Co/the	Stock-Consumer Staples	0.68%	+0.13%	+0.06%
29	IEFA	Ishares Core Msci Eafe ETF	ETF-Other	0.66%	+0.66%	NEW
30	VTIP	Vanguard Short-term Tips	ETF-Other	0.48%	—	+0.02%
31	MINT	Pimco Enhanced Short Maturit	ETF-Other	0.40%	-0.02%	-30.19%
32	DVY	Ishares Select Dividend ETF	ETF-Other	0.40%	-0.32%	-43.00%
33	TXN	Texas Instruments INC	Stock-Tech	0.39%	+0.39%	NEW
34	SJNK	Ss Spdr Bb St Hi Yield ETF	ETF-Other	0.39%	-3.43%	-91.70%
35	IAUUSD	Ishares Gold Trust	ETF-Commodities	0.38%	—	—
36	VIG	Vanguard Dividend Apprec ETF	ETF-Other	0.34%	—	+5.20%
37	SCHE	Schwab Emrg Mrkts Eqty ETF	ETF-Other	0.32%	+0.32%	+116579.31%
38	AAPL	Apple INC	Stock-Tech	0.25%	—	-8.40%
39	SPSB	Ss Spdr P St C CORP ETF	ETF-Other	0.23%	—	+0.15%
40	BSV	Vanguard Short-term Bond ETF	ETF-Other	0.22%	—	+0.25%
41	MUB	Ishares National Muni Bond E	ETF-Other	0.18%	+0.16%	+675.00%
42	GLD	Spdr Gold Shares	ETF-Commodities	0.17%	—	+11.45%
43	JNJ	Johnson & Johnson	Stock-Healthcare	0.16%	—	+0.54%
44	VCIT	Vanguard Int-term Corporate	ETF-Corp Bonds	0.16%	+0.16%	NEW
45	MCD	Mcdonald's CORP	Stock-Consumer Disc	0.15%	—	—
46	ABT	Abbott Laboratories	Stock-Healthcare	0.14%	—	-2.65%
47	BRK-B	Berkshire Hathaway Inc-cl B	Stock-Other	0.13%	—	+3.79%
48	MLM	Martin Marietta Materials	Stock-Materials	0.12%	—	—
49	PFM	Invesco Dividend Achievers E	ETF-Other	0.11%	—	+0.27%
50	IWF	Ishares Russell 1000 Growth	ETF-Other	0.11%	—	—

1–50 of 90

Portfolio Performance

Not enough priced holdings yet to compute performance

Reported value over time

Sector allocation

Sector allocation over time

Quarterly history

Period	Holdings	Total value	Stability	Top holdings
2020-03-31	90	$219.0M	57	1IVV 2SDY 3HDV Top holdings2020-03-31 1.IVV 2.SDY 3.HDV 4.SCZ 5.VCSH 6.VWO 7.IJR 8.DLN 9.VEA 10.IJS
2019-12-31	83	$306.4M	7	1IVV 2HDV 3SDY Top holdings2019-12-31 1.IVV 2.HDV 3.SDY 4.SCZ 5.IJR 6.VWO 7.SJNK 8.VEA 9.VCSH 10.IJS
2019-09-30	59	$292.0M	5	1IVV 2HDV 3SDY Top holdings2019-09-30 1.IVV 2.HDV 3.SDY 4.SCZ 5.IJR 6.VWO 7.SJNK 8.VCSH 9.VEA 10.IJS
2019-06-30	55	$283.2M	4	1IVV 2HDV 3SDY Top holdings2019-06-30 1.IVV 2.HDV 3.SDY 4.SCZ 5.VWO 6.IJR 7.SJNK 8.VEA 9.VCSH 10.IJS
2019-03-31	58	$279.8M	13	1IVV 2HDV 3SDY Top holdings2019-03-31 1.IVV 2.HDV 3.SDY 4.SCZ 5.VWO 6.IJR 7.SJNK 8.VEA 9.VCSH 10.IJS
2018-12-31	57	$248.5M	15	1IVV 2HDV 3SDY Top holdings2018-12-31 1.IVV 2.HDV 3.SDY 4.SCZ 5.VWO 6.IJR 7.SJNK 8.VEA 9.VCSH 10.IJS
2018-09-30	52	$280.8M	6	1IVV 2HDV 3SDY Top holdings2018-09-30 1.IVV 2.HDV 3.SDY 4.SCZ 5.IJR 6.VWO 7.SJNK 8.VEA 9.IJS 10.VCSH
2018-06-30	52	$268.2M	7	1IVV 2SDY 3HDV Top holdings2018-06-30 1.IVV 2.SDY 3.HDV 4.SCZ 5.IJR 6.VWO 7.SJNK 8.VEA 9.IJS 10.VCSH
2018-03-31	52	$262.5M	6	1IVV 2HDV 3SDY Top holdings2018-03-31 1.IVV 2.HDV 3.SDY 4.SCZ 5.VWO 6.IJR 7.SJNK 8.VEA 9.IJS 10.DGS
2017-12-31	55	$278.5M	100	1IVV 2HDV 3SDY Top holdings2017-12-31 1.IVV 2.HDV 3.SDY 4.SCZ 5.VWO 6.IJR 7.VEA 8.SJNK 9.IJS 10.DGS
2017-09-30	54	$267.3M	0	1IVV 2HDV 3SDY Top holdings2017-09-30 1.IVV 2.HDV 3.SDY 4.SCZ 5.VWO 6.IJR 7.SJNK 8.VEA 9.IJS 10.DGS
2017-06-30	46	$235.7M	14	1IVV 2HDV 3SDY Top holdings2017-06-30 1.IVV 2.HDV 3.SDY 4.SCZ 5.VWO 6.IJR 7.VCSH 8.VEA 9.IJS 10.RWR
2017-03-31	54	$250.3M	9	1IVV 2HDV 3SDY Top holdings2017-03-31 1.IVV 2.HDV 3.SDY 4.SCZ 5.VWO 6.VCSH 7.IJR 8.SJNK 9.VEA 10.IJS
2016-12-31	55	$231.0M	5	1IVV 2HDV 3SDY Top holdings2016-12-31 1.IVV 2.HDV 3.SDY 4.SCZ 5.IJR 6.VWO 7.VCSH 8.IJS 9.SJNK 10.VEA
2016-09-30	54	$225.1M	6	1IVV 2HDV 3SDY Top holdings2016-09-30 1.IVV 2.HDV 3.SDY 4.SCZ 5.VWO 6.IJR 7.VCSH 8.SJNK 9.IJS 10.VEA
2016-06-30	56	$222.5M	6	1IVV 2HDV 3SDY Top holdings2016-06-30 1.IVV 2.HDV 3.SDY 4.SCZ 5.VWO 6.VCSH 7.IJR 8.SJNK 9.RWR 10.IJS
2016-03-31	58	$213.2M	12	1IVV 2HDV 3SDY Top holdings2016-03-31 1.IVV 2.HDV 3.SDY 4.SCZ 5.VCSH 6.VWO 7.IJR 8.SJNK 9.RWR 10.IJS
2015-12-31	60	$193.5M	7	1IVV 2HDV 3SDY Top holdings2015-12-31 1.IVV 2.HDV 3.SDY 4.SCZ 5.VWO 6.RWR 7.IJR 8.SJNK 9.IJS 10.VEA
2015-09-30	52	$186.5M	9	1IVV 2HDV 3SDY Top holdings2015-09-30 1.IVV 2.HDV 3.SDY 4.SCZ 5.SJNK 6.VWO 7.RWR 8.IJR 9.IJS 10.VEA
2015-06-30	52	$199.9M	4	1IVV 2HDV 3SDY Top holdings2015-06-30 1.IVV 2.HDV 3.SDY 4.SCZ 5.VWO 6.SJNK 7.IJR 8.IJS 9.RWR 10.VEA
2015-03-31	52	$203.1M	7	1IVV 2HDV 3SDY Top holdings2015-03-31 1.IVV 2.HDV 3.SDY 4.SCZ 5.VWO 6.SJNK 7.RWR 8.IJS 9.IJR 10.VEA
2014-12-31	51	$195.1M	7	1IVV 2HDV 3SDY Top holdings2014-12-31 1.IVV 2.HDV 3.SDY 4.VWO 5.SCZ 6.SJNK 7.RWR 8.IJS 9.IJR 10.DGS
2014-09-30	53	$186.5M	6	1IVV 2HDV 3SDY Top holdings2014-09-30 1.IVV 2.HDV 3.SDY 4.VWO 5.SCZ 6.SJNK 7.IJS 8.RWR 9.DGS 10.AMJEUR
2014-06-30	56	$193.3M	9	1IVV 2HDV 3SDY Top holdings2014-06-30 1.IVV 2.HDV 3.SDY 4.VWO 5.SCZ 6.SJNK 7.IJS 8.RWR 9.AMJEUR 10.DGS
2014-03-31	54	$183.9M	22	1IVV 2HDV 3SDY Top holdings2014-03-31 1.IVV 2.HDV 3.SDY 4.VWO 5.SCZ 6.SJNK 7.IJS 8.RWR 9.VCSH 10.DGS
2013-12-31	55	$175.5M	18	1HDV 2IVV 3SDY Top holdings2013-12-31 1.HDV 2.IVV 3.SDY 4.VWO 5.SJNK 6.VCSH 7.IJS 8.SCZ 9.RWR 10.AMJEUR
2013-09-30	53	$164.2M	16	1HDV 2IVV 3SDY Top holdings2013-09-30 1.HDV 2.IVV 3.SDY 4.VWO 5.PCYUSD 6.SJNK 7.IJS 8.RWR 9.SCZ 10.AMJEUR
2013-06-30	54	$162.7M	0	1HDV 2IVV 3PCYUSD Top holdings2013-06-30 1.HDV 2.IVV 3.PCYUSD 4.SDY 5.VWO 6.RWR 7.IJS 8.SCZ 9.SJNK 10.AMJEUR

Holding changes this quarter

Position changes disclosed by Stratford Consulting, LLC for the quarter ending 2020-03-31, including ticker, issuer, weight change, shares change, and action
#	Ticker	Issuer	Weight Change	Shares Change	Action
1	VNQ	Vanguard Real Estate ETF	+1.6%	+1893.69%	Add
2	SCHF	Schwab Intl Equity ETF	+1.5%	+215021.05%	Add
3	SCHA	Schwab US Small-cap ETF	+1.4%	+388320.00%	Add
4	VCSH	Vanguard S/t CORP Bond ETF	+1.1%	-2.78%	Trim
5	IEMG	Ishares Core Msci Emerging	+1%	+510.26%	Add
6	SDY	Ss Spdr S&p Dividend ETF	+0.8%	+2.59%	Add
7	IVV	Ishares Core S&p 500 ETF	+0.6%	-8.12%	Trim
8	VOO	Vanguard S&p 500 ETF	+0.4%	+51.39%	Add
9	SCHE	Schwab Emrg Mrkts Eqty ETF	+0.3%	+116579.31%	Add
10	MUB	Ishares National Muni Bond E	+0.2%	+675.00%	Add
11	PG	Procter & Gamble Co/the	+0.1%	+0.06%	Add
12	VYM	Vanguard High Dvd Yield ETF	+0.1%	-0.69%	Trim
13	MINT	Pimco Enhanced Short Maturit	0%	-30.19%	Trim
14	IGSB	Ishares 1-5y Inv Grade CORP	0%	-51.49%	Trim
15	NWFL	Norwood Financial CORP	-0.1%	—	Unchanged
16	JPM	Jpmorgan Chase & Co	-0.1%	-50.35%	Trim
17	IFGL	Ishares International Develo	-0.1%	-44.78%	Trim
18	LUV	Southwest Airlines Co	-0.1%	-2.73%	Trim
19	DLS	Wisdomtree Intl S/c Dvd Fund	-0.1%	-5.20%	Trim
20	EEM	Ishares Msci Emerging Market	-0.1%	-57.65%	Trim
21	HYG	Ishr Ibx Usd Hiyld Cb Etf-ui	-0.2%	-90.74%	Trim
22	IVE	Ishares S&p 500 Value ETF	-0.3%	-95.69%	Trim
23	DVY	Ishares Select Dividend ETF	-0.3%	-43.00%	Trim
24	IJS	Ishares S&p Small-cap 600 Va	-0.4%	-1.05%	Trim
25	SCHH	Schwab US Reit ETF	-0.4%	-24.20%	Trim
26	IJH	Ishares Core S&p Midcap ETF	-0.4%	-32.49%	Trim
27	RWR	Ss Spdr Dow Jones Reit ETF	-0.5%	-20.14%	Trim
28	VNQI	Vanguard Glbl Ex-us Real Est	-0.7%	-30.77%	Trim
29	VEA	Vanguard Ftse Developed ETF	-0.9%	-28.20%	Trim
30	DGS	Wisdomtree Em Small Cap	-0.9%	-33.91%	Trim
31	VWO	Vanguard Ftse Emerging Marke	-0.9%	-22.90%	Trim
32	IJR	Ishares Core S&p Small-cap E	-1.1%	-15.84%	Trim
33	AMJEUR	Jpmorgan Alerian Mlp Index	-1.5%	-91.48%	Trim
34	HDV	Ishares Core High Dividend E	-2.2%	-20.00%	Trim
35	SCZ	Ishares Msci Eafe Small-cap	-2.2%	-30.30%	Trim
36	SJNK	Ss Spdr Bb St Hi Yield ETF	-3.4%	-91.70%	Trim
37	DLN	Wisdomtree US Largecap Divid	—	NEW	New buy
38	SPY	Ss Spdr S&p 500 ETF Trust-us	—	NEW	New buy
39	SCHC	Schwab Intl Small-cap Equity	—	NEW	New buy
40	EWX	State Street Spdr S&p Emergi	—	NEW	New buy
41	IEFA	Ishares Core Msci Eafe ETF	—	NEW	New buy
42	IJT	Ishares S&p Small-cap 600 Gr	—	EXIT	Sold out
43	TXN	Texas Instruments INC	—	NEW	New buy
44	MO	Altria Group INC	—	EXIT	Sold out
45	LNC	Lincoln National CORP	—	EXIT	Sold out
46	VCIT	Vanguard Int-term Corporate	—	NEW	New buy
47	T	At&t INC	—	EXIT	Sold out
48	INTC	Intel CORP	—	EXIT	Sold out
49	BMY	Bristol-myers Squibb Co	—	EXIT	Sold out
50	QQQ	Invesco Qqq Trust Series 1	—	EXIT	Sold out

Filing History

Period	Filed	Type	EDGAR
2020-03-31	2020-05-11	13F-HR	View on EDGAR
2019-12-31	2020-02-06	13F-HR	View on EDGAR
2019-09-30	2019-10-30	13F-HR	View on EDGAR
2019-06-30	2019-08-02	13F-HR	View on EDGAR
2019-03-31	2019-05-08	13F-HR	View on EDGAR
2018-12-31	2019-02-08	13F-HR	View on EDGAR
2018-09-30	2018-11-02	13F-HR	View on EDGAR
2018-06-30	2018-07-26	13F-HR	View on EDGAR
2018-03-31	2018-05-02	13F-HR	View on EDGAR
2017-12-31	2018-02-09	13F-HR	View on EDGAR
2017-09-30	2018-02-09	Amendment	View on EDGAR
2017-09-30	2017-11-02	13F-HR	View on EDGAR
2017-06-30	2017-07-27	13F-HR	View on EDGAR
2017-03-31	2017-04-28	13F-HR	View on EDGAR
2016-12-31	2017-01-27	13F-HR	View on EDGAR
2016-09-30	2016-10-19	13F-HR	View on EDGAR
2016-06-30	2016-07-28	13F-HR	View on EDGAR
2016-03-31	2016-04-22	13F-HR	View on EDGAR
2015-12-31	2016-01-26	13F-HR	View on EDGAR
2015-09-30	2015-11-03	13F-HR	View on EDGAR
2015-06-30	2015-07-31	13F-HR	View on EDGAR
2015-03-31	2015-05-08	13F-HR	View on EDGAR
2014-12-31	2015-02-02	13F-HR	View on EDGAR
2014-09-30	2014-11-05	13F-HR	View on EDGAR
2014-06-30	2014-07-28	13F-HR	View on EDGAR
2014-03-31	2014-05-15	13F-HR	View on EDGAR
2013-12-31	2014-01-13	13F-HR	View on EDGAR
2013-09-30	2013-10-16	13F-HR	View on EDGAR
2013-06-30	2013-07-18	13F-HR	View on EDGAR