Stratford Consulting, LLC — Q4 2014 13F Holdings

Name: Stratford Consulting, LLC — 13F Holdings, Q4 2014
Creator: AlphaSMO
License: https://www.sec.gov/forms

CIK: 0001553656

Total reported value

$219.0M

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Full holdings list this quarter

#	Ticker	Issuer	Asset Subclass	Weight	Weight Change	Shares Change
1	IVV	Ishares Core S&p 500 ETF	ETF-Large Cap & Growth	16.84%	+0.60%	+0.89%
2	HDV	Ishares Core High Dividend E	ETF-Other	14.00%	-2.22%	+0.23%
3	SDY	Ss Spdr S&p Dividend ETF	ETF-Other	11.31%	+0.75%	+3.52%
4	VWO	Vanguard Ftse Emerging Marke	ETF-Emerging Markets	6.01%	-0.93%	+2.52%
5	SCZ	Ishares Msci Eafe Small-cap	ETF-Other	5.98%	-2.23%	+7.35%
6	SJNK	Ss Spdr Bb St Hi Yield ETF	ETF-Other	4.91%	-3.43%	+4.66%
7	RWR	Ss Spdr Dow Jones Reit ETF	ETF-Other	4.30%	-0.45%	+0.80%
8	IJS	Ishares S&p Small-cap 600 Va	ETF-Other	4.12%	-0.37%	-1.17%
9	IJR	Ishares Core S&p Small-cap E	ETF-Small Cap	3.46%	-1.08%	+9.32%
10	DGS	Wisdomtree Em Small Cap	ETF-Small Cap	3.22%	-0.92%	+4.88%
11	VEA	Vanguard Ftse Developed ETF	ETF-Other	3.04%	-0.85%	+4.60%
12	AMJEUR	Jpmorgan Alerian Mlp Index	ETF-Large Cap & Growth	2.88%	-1.47%	+2.61%
13	VCSH	Vanguard S/t CORP Bond ETF	ETF-Corp Bonds	2.79%	+1.12%	+31.40%
14	IJH	Ishares Core S&p Midcap ETF	ETF-Other	1.96%	-0.42%	+0.18%
15	VNQI	Vanguard Glbl Ex-us Real Est	ETF-Other	1.74%	-0.67%	+2.06%
16	DLS	Wisdomtree Intl S/c Dvd Fund	ETF-Other	1.60%	-0.08%	+0.51%
17	DVY	Ishares Select Dividend ETF	ETF-Other	0.99%	-0.32%	+0.39%
18	LUV	Southwest Airlines Co	Stock-Industrials	0.96%	-0.08%	-13.99%
19	VOO	Vanguard S&p 500 ETF	ETF-Large Cap & Growth	0.91%	+0.41%	+3.44%
20	SCHH	Schwab US Reit ETF	ETF-Other	0.83%	-0.42%	+19.39%
21	MCD	Mcdonald's CORP	Stock-Consumer Disc	0.53%	—	+0.91%
22	HYG	Ishr Ibx Usd Hiyld Cb Etf-ui	ETF-High Yield	0.50%	-0.22%	+1.57%
23	VTIP	Vanguard Short-term Tips	ETF-Other	0.45%	—	+0.74%
24	SPSB	Ss Spdr P St C CORP ETF	ETF-Other	0.45%	—	+49.81%
25	BRK-B	Berkshire Hathaway Inc-cl B	Stock-Other	0.42%	—	+89.05%
26	IVE	Ishares S&p 500 Value ETF	ETF-Large Cap & Growth	0.41%	-0.29%	+0.09%
27	EEM	Ishares Msci Emerging Market	ETF-Emerging Markets	0.40%	-0.10%	+0.97%
28	IJT	Ishares S&p Small-cap 600 Gr	ETF-Other	0.40%	-0.33%	EXIT
29	IAUUSD	Ishares Gold Trust	ETF-Commodities	0.33%	—	—
30	MLM	Martin Marietta Materials	Stock-Materials	0.30%	—	+0.36%
31	IEMG	Ishares Core Msci Emerging	ETF-Emerging Markets	0.29%	+0.96%	-6.92%
32	MO	Altria Group INC	Stock-Consumer Staples	0.28%	-0.13%	EXIT
33	BMY	Bristol-myers Squibb Co	Stock-Healthcare	0.26%	-0.07%	EXIT
34	VYM	Vanguard High Dvd Yield ETF	ETF-Other	0.25%	+0.10%	+33.84%
35	EEMV	Ishares Msci Emg Mkt Min Vol	ETF-Other	0.23%	—	+2.42%
36	COP	Conocophillips	Stock-Energy	0.23%	—	+0.78%
37	✓	Powershares ETF Trust	ETF-Other	0.22%	—	-6.81%
38	INTC	Intel CORP	Stock-Tech	0.22%	-0.07%	EXIT
39	KMB	Kimberly-clark CORP	Stock-Consumer Staples	0.21%	—	+4.39%
40	ABBV	Abbvie INC	Stock-Healthcare	0.21%	—	-1.03%
41	JNJ	Johnson & Johnson	Stock-Healthcare	0.20%	—	+0.58%
42	IFGL	Ishares International Develo	ETF-Other	0.20%	-0.06%	+1.12%
43	LNC	Lincoln National CORP	Stock-Financials	0.19%	-0.13%	EXIT
44	T	At&t INC	Stock-Comm Services	0.17%	-0.09%	EXIT
45	ABT	Abbott Laboratories	Stock-Healthcare	0.14%	—	-1.13%
46	WEP	Magellan Midstream Partners	Stock-Other	0.13%	—	-49.60%
47	IWF	Ishares Russell 1000 Growth	ETF-Other	0.13%	—	—
48	PG	Procter & Gamble Co/the	Stock-Consumer Staples	0.12%	+0.13%	+0.61%
49	XOM	Exxon Mobil CORP	Stock-Energy	0.12%	—	+0.32%
50	PCYUSD	Invesco Emerging Markets Sov	ETF-Emerging Markets	0.10%	—	+1.14%

1–50 of 51

Holding changes this quarter

Position changes disclosed by Stratford Consulting, LLC for the quarter ending Q4 2014, including ticker, issuer, weight change, shares change, and action
#	Ticker	Issuer	Weight Change	Shares Change	Action
1	VCSH	Vanguard S/t CORP Bond ETF	+0.6%	+31.40%	Add
2	SDY	Ss Spdr S&p Dividend ETF	+0.5%	+3.52%	Add
3	IJR	Ishares Core S&p Small-cap E	+0.4%	+9.32%	Add
4	RWR	Ss Spdr Dow Jones Reit ETF	+0.4%	+0.80%	Add
5	SCHH	Schwab US Reit ETF	+0.2%	+19.39%	Add
6	BRK-B	Berkshire Hathaway Inc-cl B	+0.2%	+89.05%	Add
7	IJS	Ishares S&p Small-cap 600 Va	+0.2%	-1.17%	Trim
8	SPSB	Ss Spdr P St C CORP ETF	+0.1%	+49.81%	Add
9	IVV	Ishares Core S&p 500 ETF	+0.1%	+0.89%	Add
10	VYM	Vanguard High Dvd Yield ETF	+0.1%	+33.84%	Add
11	IJH	Ishares Core S&p Midcap ETF	0%	+0.18%	Add
12	DVY	Ishares Select Dividend ETF	0%	+0.39%	Add
13	LUV	Southwest Airlines Co	0%	-13.99%	Trim
14	BMY	Bristol-myers Squibb Co	0%	+0.51%	Add
15	VOO	Vanguard S&p 500 ETF	0%	+3.44%	Add
16	IJT	Ishares S&p Small-cap 600 Gr	0%	+0.32%	Add
17	KMB	Kimberly-clark CORP	0%	+4.39%	Add
18	ABBV	Abbvie INC	0%	-1.03%	Trim
19	MO	Altria Group INC	0%	+0.80%	Add
20	LNC	Lincoln National CORP	0%	+0.30%	Add
21	IVE	Ishares S&p 500 Value ETF	—	+0.09%	Add
22	PG	Procter & Gamble Co/the	—	+0.61%	Add
23	INTC	Intel CORP	—	+0.35%	Add
24	ABT	Abbott Laboratories	—	-1.13%	Trim
25	IWF	Ishares Russell 1000 Growth	—	—	Unchanged
26	IFGL	Ishares International Develo	—	+1.12%	Add
27	SBI	Western Asset Intermediate	—	+1.23%	Add
28	T	At&t INC	0%	+2.12%	Add
29	IAUUSD	Ishares Gold Trust	0%	—	Unchanged
30	VTIP	Vanguard Short-term Tips	0%	+0.74%	Add
31	EEMV	Ishares Msci Emg Mkt Min Vol	0%	+2.42%	Add
32	✓	Powershares ETF Trust	0%	-6.81%	Trim
33	JNJ	Johnson & Johnson	0%	+0.58%	Add
34	HYG	Ishr Ibx Usd Hiyld Cb Etf-ui	0%	+1.57%	Add
35	COP	Conocophillips	0%	+0.78%	Add
36	EEM	Ishares Msci Emerging Market	0%	+0.97%	Add
37	IEMG	Ishares Core Msci Emerging	-0.1%	-6.92%	Trim
38	SCZ	Ishares Msci Eafe Small-cap	-0.1%	+7.35%	Add
39	MLM	Martin Marietta Materials	-0.1%	+0.36%	Add
40	VNQI	Vanguard Glbl Ex-us Real Est	-0.1%	+2.06%	Add
41	VEA	Vanguard Ftse Developed ETF	-0.1%	+4.60%	Add
42	WEP	Magellan Midstream Partners	-0.2%	-49.60%	Trim
43	SJNK	Ss Spdr Bb St Hi Yield ETF	-0.2%	+4.66%	Add
44	DLS	Wisdomtree Intl S/c Dvd Fund	-0.2%	+0.51%	Add
45	DGS	Wisdomtree Em Small Cap	-0.2%	+4.88%	Add
46	HDV	Ishares Core High Dividend E	-0.4%	+0.23%	Add
47	VWO	Vanguard Ftse Emerging Marke	-0.4%	+2.52%	Add
48	AMJEUR	Jpmorgan Alerian Mlp Index	-0.5%	+2.61%	Add
49	EPD	Enterprise Products Partners	—	EXIT	Sold out
50	IGE	Ishares North American Natur	—	EXIT	Sold out