CIK: 0001729755
Total reported value
$380.7M
Reporting period: 2026-03-31 · Number of holdings: 163
Strategic Family Wealth Counselors, L.L.C. disclosed 163 holdings in its latest 13F filing for the period ending 2026-03-31, with total reported value of $380.7M and a quarterly turnover rate of 20.3%.
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Strategic Family Wealth Counselors, L.L.C.'s disclosed holdings carry a Herfindahl concentration index of 0.019 — mathematically equivalent to about 52 equally-sized positions, well below its 163 actual disclosed holdings. That gap points to a strategy built around a small core of high-conviction bets rather than broad diversification.
Position sizes vary widely across the portfolio (a coefficient of variation of 1.45), with a handful of outsized bets alongside many smaller positions.
No strong tilt toward either adding to existing winners or initiating outsized new positions was observed in the latest reported quarter.
Sector classification currently covers about 21% of this portfolio's disclosed value; the remainder includes holdings (e.g. unmapped tickers, options, or other security types) not yet covered by our sector mapping.
Trim MSFT
-41.1% -$4.1M
Trim RBLX
-0.0% -$5.8M
Add SCHD
-0.7% $813.1K
Add VCRB
+17.4% $1.4M
Trim NVDA
-32.9% -$4.1M
Add CGCB
+14.2% $1.1M
Showing top 161 holdings (of 163 total)
| # | Ticker | Issuer | Asset Subclass | Weight | Weight Change | Shares Change | 4Q Trend |
|---|---|---|---|---|---|---|---|
| 1 | SCHG | Schwab US Large-cap Growth | ETF-Other | 4.03% | +0.26% | -0.88% | |
| 2 | RBLX | Roblox CORP -class A | Stock-Comm Services | 3.88% | -0.75% | -0.05% | |
| 3 | SCHD | Schwab US Dvd Equity ETF | ETF-Other | 3.68% | +0.71% | -0.70% | |
| 4 | VYM | Vanguard High Dvd Yield ETF | ETF-Other | 3.29% | — | +1.08% | |
| 5 | SPY | Ss Spdr S&p 500 ETF Trust-us | ETF-Large Cap & Growth | 3.21% | +0.35% | -0.13% | |
| 6 | CGGR | Cap Group Growth Equity | ETF-Other | 3.01% | +0.25% | +1.53% | |
| 7 | SCHX | Schwab US Large-cap ETF | ETF-Other | 2.88% | +0.26% | -1.97% | |
| 8 | SCHA | Schwab US Small-cap ETF | ETF-Other | 2.86% | +0.23% | -3.54% | |
| 9 | SCHM | Schwab US Mid Cap ETF | ETF-Other | 2.83% | +0.27% | -3.29% | |
| 10 | DLN | Wisdomtree US Largecap Divid | ETF-Other | 2.81% | — | +0.38% | |
| 11 | RSP | Invesco S&p 500 Equal Weight | ETF-Large Cap & Growth | 2.64% | +0.27% | -2.57% | |
| 12 | VCRB | Vanguard Core Bond ETF | ETF-Other | 2.59% | +0.69% | +17.40% | |
| 13 | UBER | Uber Technologies INC | Stock-Industrials | 2.35% | -0.06% | -2.67% | |
| 14 | CGCB | Cap Group Core Bond | ETF-Other | 2.34% | +0.57% | +14.20% | |
| 15 | SDY | Ss Spdr S&p Dividend ETF | ETF-Other | 2.34% | — | -0.88% | |
| 16 | VTV | Vanguard Value ETF | ETF-Other | 2.26% | — | +2.77% | |
| 17 | AAPL | Apple INC | Stock-Tech | 2.15% | -0.28% | -26.49% | |
| 18 | NVDA | Nvidia CORP | Stock-Tech | 2.07% | -0.62% | -32.90% | |
| 19 | FVD | First Trust Value Line Dvd | ETF-Other | 1.79% | — | -1.92% | |
| 20 | IWF | Ishares Russell 1000 Growth | ETF-Other | 1.71% | — | +1.90% | |
| 21 | SCHB | Schwab US Broad Market ETF | ETF-Other | 1.63% | — | +0.72% | |
| 22 | SPLV | Invesco S&p 500 Low Volatili | ETF-Large Cap & Growth | 1.63% | — | -1.57% | |
| 23 | AOR | Ishares Core 60/40 Balanced | ETF-Other | 1.60% | — | +1.68% | |
| 24 | ARKK | Ark Innovation ETF | ETF-Other | 1.58% | -0.15% | -8.60% | |
| 25 | CGMS | Cap Group US Multi-sect Bond | ETF-Other | 1.44% | — | +2.19% | |
| 26 | HDV | Ishares Core High Dividend E | ETF-Other | 1.33% | — | -0.90% | |
| 27 | PFE | Pfizer INC | Stock-Healthcare | 1.30% | — | -3.61% | |
| 28 | COWZ | Pacer US Cash Cows 100 ETF | ETF-Other | 1.27% | — | -1.50% | |
| 29 | JPST | Jpmorgan Ultra-short Income | ETF-Other | 1.13% | — | +2.75% | |
| 30 | VOO | Vanguard S&p 500 ETF | ETF-Large Cap & Growth | 1.10% | — | +4.56% | |
| 31 | VUG | Vanguard Growth ETF | ETF-Other | 1.09% | — | +0.27% | |
| 32 | QQQ | Invesco Qqq Trust Series 1 | ETF-Tech | 1.07% | — | +7.51% | |
| 33 | MSFT | Microsoft CORP | Stock-Tech | 1.00% | -0.79% | -41.12% | |
| 34 | VO | Vanguard Mid-cap ETF | ETF-Other | 0.87% | — | +0.69% | |
| 35 | VNLA | Janus Henderson Short Durati | ETF-Other | 0.85% | — | +1.99% | |
| 36 | BSCQ | Invesco Bulletshares 2026 Cb | ETF-Other | 0.81% | — | +3.90% | |
| 37 | VT | Vanguard Tot World Stk ETF | ETF-Other | 0.78% | — | +7.80% | |
| 38 | VB | Vanguard Small-cap ETF | ETF-Other | 0.77% | — | +0.83% | |
| 39 | VGT | Vanguard Info Tech ETF | ETF-Tech | 0.75% | — | -4.11% | |
| 40 | AMZN | Amazon.com INC | Stock-Consumer Disc | 0.68% | -0.35% | -37.68% | |
| 41 | CGDV | Cap Group Dividend Value | ETF-Other | 0.65% | — | +16.98% | |
| 42 | V | Visa Inc-class A Shares | Stock-Financials | 0.63% | — | -6.65% | |
| 43 | ACWI | Ishares Msci Acwi ETF | ETF-Other | 0.59% | — | +0.49% | |
| 44 | VPLS | Vanguard Core-plus Bond ETF | ETF-Other | 0.57% | — | -3.42% | |
| 45 | USMV | Ishares Msci USA Min Vol Fac | ETF-Other | 0.56% | — | -1.14% | |
| 46 | GSLC | Goldman Activebeta US Lc ETF | ETF-Commodities | 0.55% | — | — | |
| 47 | UTG | Reaves Utility Income Fund | Stock-Other | 0.51% | — | +0.41% | |
| 48 | SCHF | Schwab Intl Equity ETF | ETF-Other | 0.50% | — | -0.26% | |
| 49 | CGGO | Cap Group Global Growth | ETF-Other | 0.49% | — | +13.65% | |
| 50 | SCZ | Ishares Msci Eafe Small-cap | ETF-Other | 0.47% | — | -3.46% |
Performance for Q3 2026
+3.3%
Performance Last 4 Quarters
+17.2%
Based on 85% of reported portfolio value with available pricing
| Period | Holdings | Total value | Stability | Top holdings |
|---|---|---|---|---|
| 2026-03-31 | 163 | $380.7M | 20 | |
| 2025-12-31 | 217 | $445.5M | 26 | |
| 2025-09-30 | 164 | $388.7M | 24 | |
| 2025-06-30 | 147 | $351.0M | 0 | |
| 2025-03-31 | 138 | $307.6M | 100 | |
| 2024-12-31 | 137 | $307.1M | 0 | |
| 2024-09-30 | 133 | $285.8M | 0 | |
| 2024-06-30 | 124 | $263.0M | 0 | |
| 2024-03-31 | 118 | $253.1M | 0 | |
| 2023-12-31 | 117 | $238.6M | 0 | |
| 2023-09-30 | 110 | $208.1M | 0 | |
| 2023-06-30 | 109 | $217.5M | 0 | |
| 2023-03-31 | 107 | $211.1M | 0 | |
| 2022-12-31 | 106 | $201.7M | 0 | |
| 2022-09-30 | 92 | $203.8M | 0 | |
| 2022-06-30 | 97 | $208.4M | 0 | |
| 2022-03-31 | 101 | $248.1M | 0 | |
| 2021-12-31 | 104 | $311.9M | 0 | |
| 2021-09-30 | 98 | $292.3M | 0 | |
| 2021-06-30 | 85 | $305.8M | 100 | |
| 2021-03-31 | 81 | $265.2M | 41 | |
| 2020-12-31 | 82 | $193.9M | 35 | |
| 2020-09-30 | 78 | $178.2M | 17 | |
| 2020-06-30 | 77 | $158.8M | 27 | |
| 2020-03-31 | 74 | $133.8M | 51 | |
| 2019-12-31 | 69 | $123.8M | 25 | |
| 2019-09-30 | 65 | $132.2M | 6 | |
| 2019-06-30 | 65 | $129.1M | 6 | |
| 2019-03-31 | 69 | $123.7M | 36 | |
| 2018-12-31 | 65 | $88.3M | — |
Strategic Family Wealth Counselors, L.L.C.'s most significant position changes for 2026-03-31: Sold out: Bitwise Bitcoin ETF (BITB); New buy: Fidelity Wise Origin Bitcoin (FBTC); Sold out: Mckesson CORP (MCK); Sold out: Lam Research CORP (LRCX); Sold out: Eaton Corporation plc (ETN).
| # | Ticker | Issuer | Weight Change | Shares Change | Action |
|---|---|---|---|---|---|
| 1 | SCHD | Schwab US Dvd Equity ETF | +0.7% | -0.70% | Trim |
| 2 | VCRB | Vanguard Core Bond ETF | +0.7% | +17.40% | Add |
| 3 | CGCB | Cap Group Core Bond | +0.6% | +14.20% | Add |
| 4 | SPY | Ss Spdr S&p 500 ETF Trust-us | +0.4% | -0.13% | Trim |
| 5 | SCHM | Schwab US Mid Cap ETF | +0.3% | -3.29% | Trim |
| 6 | RSP | Invesco S&p 500 Equal Weight | +0.3% | -2.57% | Trim |
| 7 | SCHG | Schwab US Large-cap Growth | +0.3% | -0.88% | Trim |
| 8 | SCHX | Schwab US Large-cap ETF | +0.3% | -1.97% | Trim |
| 9 | CGGR | Cap Group Growth Equity | +0.3% | +1.53% | Add |
| 10 | SCHA | Schwab US Small-cap ETF | +0.2% | -3.54% | Trim |
| 11 | BITW | Bitwise 10 Crypto Index ETF | -0.1% | +2.09% | Add |
| 12 | UBER | Uber Technologies INC | -0.1% | -2.67% | Trim |
| 13 | ABBV | Abbvie INC | -0.1% | -39.41% | Trim |
| 14 | UNH | Unitedhealth Group INC | -0.1% | -34.15% | Trim |
| 15 | JNJ | Johnson & Johnson | -0.1% | -45.18% | Trim |
| 16 | MA | Mastercard INC - A | -0.1% | -59.03% | Trim |
| 17 | BAC | Bank Of America CORP | -0.1% | -52.02% | Trim |
| 18 | WMT | Walmart INC | -0.1% | -72.79% | Trim |
| 19 | TSLA | Tesla INC | -0.1% | -32.57% | Trim |
| 20 | AXP | American Express Co | -0.1% | -51.63% | Trim |
| 21 | ARKK | Ark Innovation ETF | -0.2% | -8.60% | Trim |
| 22 | MU | Micron Technology INC | -0.2% | -78.78% | Trim |
| 23 | JPM | Jpmorgan Chase & Co | -0.2% | -41.68% | Trim |
| 24 | META | Meta Platforms Inc-class A | -0.2% | -46.58% | Trim |
| 25 | AAPL | Apple INC | -0.3% | -26.49% | Trim |
| 26 | LLY | Eli Lilly & Co | -0.3% | -74.21% | Trim |
| 27 | GOOGL | Alphabet Inc-cl A | -0.3% | -54.79% | Trim |
| 28 | AVGO | Broadcom INC | -0.3% | -60.49% | Trim |
| 29 | AMZN | Amazon.com INC | -0.4% | -37.68% | Trim |
| 30 | GOOG | Alphabet Inc-cl C | -0.5% | -60.16% | Trim |
| 31 | NVDA | Nvidia CORP | -0.6% | -32.90% | Trim |
| 32 | RBLX | Roblox CORP -class A | -0.8% | -0.05% | Trim |
| 33 | MSFT | Microsoft CORP | -0.8% | -41.12% | Trim |
| 34 | BITB | Bitwise Bitcoin ETF | — | EXIT | Sold out |
| 35 | FBTC | Fidelity Wise Origin Bitcoin | — | NEW | New buy |
| 36 | MCK | Mckesson CORP | — | EXIT | Sold out |
| 37 | LRCX | Lam Research CORP | — | EXIT | Sold out |
| 38 | ETN | Eaton Corporation plc | — | EXIT | Sold out |
| 39 | ORCL | Oracle CORP | — | EXIT | Sold out |
| 40 | WFC | Wells Fargo & Co | — | EXIT | Sold out |
| 41 | BKNG | Booking Holdings INC | — | EXIT | Sold out |
| 42 | MDT | Medtronic plc | — | EXIT | Sold out |
| 43 | TRV | Travelers Cos Inc/the | — | EXIT | Sold out |
| 44 | PGR | Progressive CORP | — | EXIT | Sold out |
| 45 | GM | General Motors Co | — | EXIT | Sold out |
| 46 | GL | Globe Life INC | — | EXIT | Sold out |
| 47 | LIN | Linde plc | — | EXIT | Sold out |
| 48 | GRMN | Garmin Ltd. | — | EXIT | Sold out |
| 49 | MS | Morgan Stanley | — | EXIT | Sold out |
| 50 | INTU | Intuit INC | — | EXIT | Sold out |
| Period | Filed | Type | EDGAR |
|---|---|---|---|
| 2026-03-31 | 2026-05-11 | 13F-HR | View on EDGAR |
| 2025-12-31 | 2026-02-04 | 13F-HR | View on EDGAR |
| 2025-09-30 | 2025-11-10 | 13F-HR | View on EDGAR |
| 2025-06-30 | 2025-08-13 | 13F-HR | View on EDGAR |
| 2025-03-31 | 2025-05-08 | 13F-HR | View on EDGAR |
| 2024-12-31 | 2025-02-07 | 13F-HR | View on EDGAR |
| 2024-09-30 | 2024-11-01 | 13F-HR | View on EDGAR |
| 2024-06-30 | 2024-08-14 | 13F-HR | View on EDGAR |
| 2024-03-31 | 2024-05-14 | 13F-HR | View on EDGAR |
| 2023-12-31 | 2024-01-29 | 13F-HR | View on EDGAR |
| 2023-09-30 | 2023-11-13 | 13F-HR | View on EDGAR |
| 2023-06-30 | 2023-08-10 | 13F-HR | View on EDGAR |
| 2023-03-31 | 2023-05-16 | 13F-HR | View on EDGAR |
| 2022-12-31 | 2023-01-26 | 13F-HR | View on EDGAR |
| 2022-09-30 | 2022-11-14 | 13F-HR | View on EDGAR |
| 2022-06-30 | 2022-08-11 | 13F-HR | View on EDGAR |
| 2022-03-31 | 2022-05-04 | 13F-HR | View on EDGAR |
| 2021-12-31 | 2022-02-08 | 13F-HR | View on EDGAR |
| 2021-09-30 | 2021-11-09 | 13F-HR | View on EDGAR |
| 2021-06-30 | 2021-07-29 | 13F-HR | View on EDGAR |
| 2021-03-31 | 2021-05-10 | 13F-HR | View on EDGAR |
| 2020-12-31 | 2021-02-16 | 13F-HR | View on EDGAR |
| 2020-09-30 | 2020-10-26 | 13F-HR | View on EDGAR |
| 2020-06-30 | 2020-07-13 | 13F-HR | View on EDGAR |
| 2020-03-31 | 2020-04-16 | 13F-HR | View on EDGAR |
| 2019-12-31 | 2020-01-17 | 13F-HR | View on EDGAR |
| 2019-09-30 | 2019-10-17 | 13F-HR | View on EDGAR |
| 2019-06-30 | 2019-07-17 | 13F-HR | View on EDGAR |
| 2019-03-31 | 2019-04-26 | 13F-HR | View on EDGAR |
| 2018-12-31 | 2019-01-18 | 13F-HR | View on EDGAR |
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