SF
Strategic Family Wealth Counselors, L.L.C. 13F Portfolio & Top Holdings (Q2 2026)
Strategic Family Wealth Counselors, L.L.C.CIK: 0001729755
Diversified strategyMomentum followerQuality / disciplined sizing
Total reported value
$430.0M
Reporting period: 2026-06-30 · Number of holdings: 182
Strategic Family Wealth Counselors, L.L.C. disclosed 182 holdings in its latest 13F filing for the period ending 2026-06-30, with total reported value of $430.0M and a quarterly turnover rate of 16.2%.
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Personality snowflake
- Concentration
- 7.56
- Portfolio Stability
- 16.22
- Momentum
- 100
- Sector conviction
- 64.45
- Diversification
- 100
- Sizing Uniformity
- 84.65
Strategic Family Wealth Counselors, L.L.C.'s disclosed holdings carry a Herfindahl concentration index of 0.019 — mathematically equivalent to about 53 equally-sized positions, well below its 182 actual disclosed holdings. That gap points to a strategy built around a small core of high-conviction bets rather than broad diversification.
Position sizes vary widely across the portfolio (a coefficient of variation of 1.54), with a handful of outsized bets alongside many smaller positions.
No strong tilt toward either adding to existing winners or initiating outsized new positions was observed in the latest reported quarter.
Sector classification currently covers about 20% of this portfolio's disclosed value; the remainder includes holdings (e.g. unmapped tickers, options, or other security types) not yet covered by our sector mapping.
Source and citation information
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Recent moves
View source Form 13F filing on SEC.govTrim RBLX
+0.0% -$569.7K
Add SPYM
+289.7% $1.5M
Trim PFE
-0.0% -$704.2K
Add SCHA
+0.3% $2.7M
Trim JPST
-15.7% -$677.9K
Trim VPLS
-41.2% -$886.8K
Holdings Map
New buyAddUnchangedTrim
* This report is exclusively curated by the AlphaSMO team. AlphaSMO is the web's most authoritative 13F / Inside Trader database, delivering precise insider trading and institutional holdings insights.
Top 10 holdings by weight
Full holdings list this quarter
Showing top 177 holdings (of 182 total)
| # | Ticker | Issuer | Asset Subclass | Weight | Weight Change | Shares Change | 4Q Trend |
|---|---|---|---|---|---|---|---|
| 1 | SCHG | Schwab US Large-cap Growth | ETF-Other | 4.26% | +0.23% | +2.56% | |
| 2 | SCHD | Schwab US Dvd Equity ETF | ETF-Other | 3.43% | -0.25% | +1.65% | |
| 3 | RBLX | Roblox CORP -class A | Stock-Comm Services | 3.31% | -0.57% | +0.00% | |
| 4 | SPY | Ss Spdr S&p 500 ETF Trust-us | ETF-Large Cap & Growth | 3.26% | +0.05% | -0.01% | |
| 5 | CGGR | Cap Group Growth Equity | ETF-Other | 3.23% | +0.22% | +3.21% | |
| 6 | VYM | Vanguard High Dvd Yield ETF | ETF-Other | 3.16% | -0.13% | +1.63% | |
| 7 | SCHA | Schwab US Small-cap ETF | ETF-Other | 3.16% | +0.30% | +0.35% | |
| 8 | SCHM | Schwab US Mid Cap ETF | ETF-Other | 2.98% | +0.15% | -0.30% | |
| 9 | SCHX | Schwab US Large-cap ETF | ETF-Other | 2.94% | +0.06% | +0.31% | |
| 10 | DLN | Wisdomtree US Largecap Divid | ETF-Other | 2.76% | -0.05% | +2.74% | |
| 11 | RSP | Invesco S&p 500 Equal Weight | ETF-Large Cap & Growth | 2.64% | — | +1.79% | |
| 12 | VTV | Vanguard Value ETF | ETF-Other | 2.50% | +0.24% | +12.27% | |
| 13 | VCRB | Vanguard Core Bond ETF | ETF-Other | 2.48% | -0.11% | +8.11% | |
| 14 | CGCB | Cap Group Core Bond | ETF-Other | 2.26% | -0.08% | +9.01% | |
| 15 | SDY | Ss Spdr S&p Dividend ETF | ETF-Other | 2.18% | -0.16% | +0.73% | |
| 16 | AAPL | Apple Inc | Stock-Tech | 2.17% | +0.02% | +0.23% | |
| 17 | NVDA | Nvidia CORP | Stock-Tech | 2.10% | +0.03% | -0.07% | |
| 18 | UBER | Uber Technologies Inc | Stock-Industrials | 2.09% | -0.26% | +0.02% | |
| 19 | ARKK | Ark Innovation ETF | ETF-Other | 1.80% | +0.22% | +7.48% | |
| 20 | IWF | Ishares Russell 1000 Growth | ETF-Other | 1.77% | +0.06% | +301.58% | |
| 21 | SCHB | Schwab US Broad Market ETF | ETF-Other | 1.63% | — | -2.14% | |
| 22 | FVD | First Trust Value Line Dvd | ETF-Other | 1.63% | -0.16% | +0.32% | |
| 23 | AOR | Ishares Core 60/40 Balanced | ETF-Other | 1.56% | -0.04% | +2.31% | |
| 24 | SPLV | Invesco S&p 500 Low Volatili | ETF-Large Cap & Growth | 1.47% | -0.16% | -0.01% | |
| 25 | CGMS | Cap Group US Multi-sect Bond | ETF-Other | 1.29% | -0.15% | +1.10% | |
| 26 | QQQ | Invesco Qqq Trust Series 1 | ETF-Tech | 1.29% | +0.22% | +6.01% | |
| 27 | VOO | Vanguard S&p 500 ETF | ETF-Large Cap & Growth | 1.23% | +0.13% | +9.80% | |
| 28 | VUG | Vanguard Growth ETF | ETF-Other | 1.21% | +0.12% | +531.68% | |
| 29 | HDV | Ishares Core High Dividend E | ETF-Other | 1.20% | -0.13% | +403.08% | |
| 30 | COWZ | Pacer US Cash Cows 100 ETF | ETF-Other | 1.13% | -0.14% | +0.82% | |
| 31 | PFE | Pfizer Inc | Stock-Healthcare | 0.98% | -0.32% | -0.03% | |
| 32 | VGT | Vanguard Info Tech ETF | ETF-Tech | 0.97% | +0.22% | +749.43% | |
| 33 | VO | Vanguard Mid-cap ETF | ETF-Other | 0.92% | +0.05% | +325.49% | |
| 34 | VT | Vanguard Tot World Stk ETF | ETF-Other | 0.91% | +0.13% | +15.99% | |
| 35 | MSFT | Microsoft CORP | Stock-Tech | 0.89% | -0.11% | -0.63% | |
| 36 | JPST | Jpmorgan Ultra-short Income | ETF-Other | 0.84% | -0.29% | -15.74% | |
| 37 | VB | Vanguard Small-cap ETF | ETF-Other | 0.83% | +0.06% | +5.52% | |
| 38 | CGDV | Cap Group Dividend Value | ETF-Other | 0.73% | +0.08% | +9.84% | |
| 39 | BSCQ | Invesco Bulletshares 2026 Cb | ETF-Other | 0.72% | -0.09% | +0.70% | |
| 40 | CGGO | Cap Group Global Growth | ETF-Other | 0.67% | +0.18% | +21.27% | |
| 41 | AMZN | Amazon.com Inc | Stock-Consumer Disc | 0.63% | -0.05% | -7.81% | |
| 42 | VNLA | Janus Henderson Short Durati | ETF-Other | 0.59% | -0.26% | -21.03% | |
| 43 | ACWI | Ishares Msci Acwi ETF | ETF-Other | 0.59% | — | +0.70% | |
| 44 | GSLC | Goldman Activebeta US Lc ETF | ETF-Commodities | 0.55% | — | -0.19% | |
| 45 | USMV | Ishares Msci USA Min Vol Fac | ETF-Other | 0.53% | -0.03% | +3.37% | |
| 46 | V | Visa Inc-class A Shares | Stock-Financials | 0.51% | -0.12% | -19.09% | |
| 47 | SCHF | Schwab Intl Equity ETF | ETF-Other | 0.50% | — | +0.06% | |
| 48 | BITQ | Bitwise Crypto Indu Inno ETF | ETF-Crypto | 0.46% | +0.06% | — | |
| 49 | UTG | Reaves Utility Income Fund | Stock-Other | 0.46% | -0.05% | -3.45% | |
| 50 | SCZ | Ishares Msci Eafe Small-cap | ETF-Other | 0.44% | -0.03% | -0.09% |
1–50 of 177
Portfolio Performance
Performance for Q3 2026
+2.4%
Performance Last 4 Quarters
+9.5%
- Stdev
- +12.9%
- Beta
- +0.91
- Alpha
- -0.5%
- Max Drawdown
- -6.8%
- Annualized Perf
- +18.2%
- Batting Avg vs S&P
- +47.2%
- Sortino
- +2.91
- Stutzer
- +0.41
- Treynor
- +0.19
- Sterling
- +1.14
- Calmar
- +2.68
- Information Ratio
- -0.43
- Tracking Error
- +5.5%
- Stdev Down
- +6.1%
- Winning Months %
- +63.9%
- Losing Months %
- +36.1%
- Best 12 Months
- +33.9%
- Worst 12 Months
- +6.9%
- Efficiency Ratio
- +0.56
- Sharpe
- +1.37
- Stdev Sectors
- +10.6%
- Skewness
- +0.2
- Kurtosis
- -0.24
- Upside Potential
- +4.63
Reported value over time
Sector allocation
Sector allocation over time
Quarterly history
| Period | Holdings | Total value | Stability | Top holdings | |
|---|---|---|---|---|---|
| 2026 Q2 | 182 | $430.0M | 16 | ||
| 2026 Q1 | 163 | $380.7M | 20 | ||
| 2025 Q4 | 217 | $445.5M | 26 | ||
| 2025 Q3 | 164 | $388.7M | 24 | ||
| 2025 Q2 | 147 | $351.0M | 0 | ||
| 2025 Q1 | 138 | $307.6M | 100 | ||
| 2024 Q4 | 137 | $307.1M | 0 | ||
| 2024 Q3 | 133 | $285.8M | 0 | ||
| 2024 Q2 | 124 | $263.0M | 0 | ||
| 2024 Q1 | 118 | $253.1M | 0 | ||
| 2023 Q4 | 117 | $238.6M | 0 | ||
| 2023 Q3 | 110 | $208.1M | 0 | ||
| 2023 Q2 | 109 | $217.5M | 0 | ||
| 2023 Q1 | 107 | $211.1M | 0 | ||
| 2022 Q4 | 106 | $201.7M | 0 | ||
| 2022 Q3 | 92 | $203.8M | 0 | ||
| 2022 Q2 | 97 | $208.4M | 0 | ||
| 2022 Q1 | 101 | $248.1M | 0 | ||
| 2021 Q4 | 104 | $311.9M | 0 | ||
| 2021 Q3 | 98 | $292.3M | 0 | ||
| 2021 Q2 | 85 | $305.8M | 100 | ||
| 2021 Q1 | 81 | $265.2M | 41 | ||
| 2020 Q4 | 82 | $193.9M | 35 | ||
| 2020 Q3 | 78 | $178.2M | 17 | ||
| 2020 Q2 | 77 | $158.8M | 27 | ||
| 2020 Q1 | 74 | $133.8M | 51 | ||
| 2019 Q4 | 69 | $123.8M | 25 | ||
| 2019 Q3 | 65 | $132.2M | 6 | ||
| 2019 Q2 | 65 | $129.1M | 6 | ||
| 2019 Q1 | 69 | $123.7M | 36 | ||
| 2018 Q4 | 65 | $88.3M | — |
Holding changes this quarter
Strategic Family Wealth Counselors, L.L.C.'s most significant position changes for 2026-06-30: Sold out: Fidelity Wise Origin Bitcoin (FBTC); New buy: Bitwise Bitcoin ETF (BITB); New buy: Doubleline Oppor Cor Bnd-usd (DBND); New buy: Baron First Principles ETF (RONB); New buy: Vanguard Multi-sector (VGMS).
| # | Ticker | Issuer | Weight Change | Shares Change | Action |
|---|---|---|---|---|---|
| 1 | SPYM | Ste Str Spdr Pt S&p 500 ETF | +0.3% | +289.68% | Add |
| 2 | SCHA | Schwab US Small-cap ETF | +0.3% | +0.35% | Add |
| 3 | VTV | Vanguard Value ETF | +0.2% | +12.27% | Add |
| 4 | SCHG | Schwab US Large-cap Growth | +0.2% | +2.56% | Add |
| 5 | CGGR | Cap Group Growth Equity | +0.2% | +3.21% | Add |
| 6 | ARKK | Ark Innovation ETF | +0.2% | +7.48% | Add |
| 7 | QQQ | Invesco Qqq Trust Series 1 | +0.2% | +6.01% | Add |
| 8 | VGT | Vanguard Info Tech ETF | +0.2% | +749.43% | Add |
| 9 | BITB | Bitwise Bitcoin ETF | +0.2% | NEW | New buy |
| 10 | CGGO | Cap Group Global Growth | +0.2% | +21.27% | Add |
| 11 | SCHM | Schwab US Mid Cap ETF | +0.2% | -0.30% | Trim |
| 12 | VOO | Vanguard S&p 500 ETF | +0.1% | +9.80% | Add |
| 13 | VT | Vanguard Tot World Stk ETF | +0.1% | +15.99% | Add |
| 14 | DBND | Doubleline Oppor Cor Bnd-usd | +0.1% | NEW | New buy |
| 15 | VUG | Vanguard Growth ETF | +0.1% | +531.68% | Add |
| 16 | MU | Micron Technology Inc | +0.1% | -1.49% | Trim |
| 17 | RONB | Baron First Principles ETF | +0.1% | NEW | New buy |
| 18 | TWLO | Twilio Inc - A | +0.1% | — | Unchanged |
| 19 | VXF | Vanguard Extended Market ETF | +0.1% | +93.02% | Add |
| 20 | VGMS | Vanguard Multi-sector | +0.1% | NEW | New buy |
| 21 | AIQ | Global X Art Intel & Tech | +0.1% | NEW | New buy |
| 22 | LRCX | Lam Research CORP | +0.1% | NEW | New buy |
| 23 | SOXX | Ishares Semiconductor ETF | +0.1% | NEW | New buy |
| 24 | CGDV | Cap Group Dividend Value | +0.1% | +9.84% | Add |
| 25 | IWD | Ishares Russell 1000 Value E | +0.1% | +37.47% | Add |
| 26 | AMD | Advanced Micro Devices | +0.1% | NEW | New buy |
| 27 | INTC | Intel CORP | +0.1% | NEW | New buy |
| 28 | TCAL | T Rowe Pre Cpt Apr Pr In ETF | +0.1% | NEW | New buy |
| 29 | IBOT | Vaneck Robotics ETF | +0.1% | NEW | New buy |
| 30 | SCHX | Schwab US Large-cap ETF | +0.1% | +0.31% | Add |
| 31 | IWF | Ishares Russell 1000 Growth | +0.1% | +301.58% | Add |
| 32 | VB | Vanguard Small-cap ETF | +0.1% | +5.52% | Add |
| 33 | BITQ | Bitwise Crypto Indu Inno ETF | +0.1% | — | Unchanged |
| 34 | TSM | Taiwan Semiconductor-sp Adr | +0.1% | +0.25% | Add |
| 35 | WFC | Wells Fargo & Co | +0.1% | NEW | New buy |
| 36 | IBM | Intl Business Machines CORP | +0.1% | NEW | New buy |
| 37 | CAT | Caterpillar Inc | +0.1% | NEW | New buy |
| 38 | THNQ | Robo Global Artificial Intel | +0.1% | NEW | New buy |
| 39 | SPY | Ss Spdr S&p 500 ETF Trust-us | +0.1% | -0.01% | Trim |
| 40 | VO | Vanguard Mid-cap ETF | +0.1% | +325.49% | Add |
| 41 | UFOX | Defiance Connective Tech ETF | +0.1% | +0.08% | Add |
| 42 | BINC | Ishares Flex I A Etf-usd Inc | +0.1% | +55.78% | Add |
| 43 | TXN | Texas Instruments Inc | +0.1% | +15.38% | Add |
| 44 | IBB | Ishares Biotechnology ETF | +0.1% | NEW | New buy |
| 45 | SNOW | Snowflake Inc | +0.1% | NEW | New buy |
| 46 | PANW | Palo Alto Networks Inc | +0.1% | NEW | New buy |
| 47 | MMM | 3m Co | +0.1% | NEW | New buy |
| 48 | BBCA | Jpmorgan Betabuilders Canada | +0.1% | NEW | New buy |
| 49 | LIN | Linde plc | +0.1% | NEW | New buy |
| 50 | ADX | Adams Diversified Equity | +0.1% | NEW | New buy |
1–50 of 185
Filing History
FAQ
What is Strategic Family Wealth Counselors, L.L.C. and what type of investor is it?
Strategic Family Wealth Counselors, L.L.C. is an investment manager that files SEC Form 13F quarterly, disclosing its U.S. public equity holdings to regulators. As of the most recent reporting period (2026-06-30), the firm manages a tracked equity portfolio valued at approximately $430.0M, spread across 182 disclosed positions.
What are Strategic Family Wealth Counselors, L.L.C.'s largest equity positions?
Based on the latest 13F filing, Strategic Family Wealth Counselors, L.L.C.'s top holdings by market value are:
1. Schwab US Large-cap Growth (SCHG) — $18.3M (4.3%)
2. Schwab US Dvd Equity ETF (SCHD) — $14.7M (3.4%)
3. Roblox CORP -class A (RBLX) — $14.2M (3.3%)
4. Ss Spdr S&p 500 ETF Trust-us (SPY) — $14.0M (3.3%)
5. Cap Group Growth Equity (CGGR) — $13.9M (3.2%)
What changes did Strategic Family Wealth Counselors, L.L.C. make in its most recent portfolio filing?
In the latest reported quarter, Strategic Family Wealth Counselors, L.L.C. made 147 notable position adjustments: 24 new positions were initiated, 76 existing holdings were added to, 39 positions were partially reduced, and 8 were completely exited. The largest of these moves: Sold out: Fidelity Wise Origin Bitcoin (FBTC); New buy: Bitwise Bitcoin ETF (BITB); New buy: Doubleline Oppor Cor Bnd-usd (DBND); New buy: Baron First Principles ETF (RONB); New buy: Vanguard Multi-sector (VGMS)
What sectors does Strategic Family Wealth Counselors, L.L.C. focus on?
Strategic Family Wealth Counselors, L.L.C. is concentrated in the following sectors based on its current disclosed equity portfolio:
• Information Technology: 35.2%
• Communication Services: 23.3%
• Industrials: 12.6%
• Health Care: 10.0%
• Financials: 8.2%
• Consumer Discretionary: 5.2%
Investment Profile
Strategic Family Wealth Counselors, L.L.C. returned an annualized 18.2% over the trailing 36 months — underperforming the S&P 500 by 0.5 points — based on a reconstructed track record of its disclosed 13F positions, with a beta of 0.91 (roughly in line with the market) and a 47% quarterly batting average against the index.
Its portfolio is broadly diversified and long-term-holding, with 35.2% of the portfolio concentrated in Information Technology.
Its turnover score has risen from 0 to 16 over the past 4 quarters — a shift toward more active trading.
It has added to its VTV position over the past two quarters (+$2.4M, now $10.7M), while trimming RBLX over the same stretch (-$6.4M, still holding $14.2M).
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