SF
Sterling Financial Group, Inc. Historical SEC 13F Holdings & Archive (Q3 2025)
Sterling Financial Group, Inc.CIK: 0001991301
Diversified strategySector-focusedMomentum follower
Total reported value
$315.5M
Reporting period: 2025-09-30 · Number of holdings: 73
Sterling Financial Group, Inc. disclosed 73 holdings in its latest 13F filing for the period ending 2025-09-30, with total reported value of $315.5M and a quarterly turnover rate of 75.7%.
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Personality snowflake
- Concentration
- 27.69
- Portfolio Stability
- 75.7
- Momentum
- 100
- Sector conviction
- 100
- Diversification
- 100
- Sizing Uniformity
- 79.73
Sterling Financial Group, Inc.'s disclosed holdings carry a Herfindahl concentration index of 0.069 — mathematically equivalent to about 14 equally-sized positions, well below its 73 actual disclosed holdings. That gap points to a strategy built around a small core of high-conviction bets rather than broad diversification.
Position sizes vary widely across the portfolio (a coefficient of variation of 2.03), with a handful of outsized bets alongside many smaller positions.
No strong tilt toward either adding to existing winners or initiating outsized new positions was observed in the latest reported quarter.
Sector classification currently covers about 12% of this portfolio's disclosed value; the remainder includes holdings (e.g. unmapped tickers, options, or other security types) not yet covered by our sector mapping.
Source and citation information
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Recent moves
View source Form 13F filing on SEC.govTrim SPLB
-98.9% -$18.4M
Add INTF
+29.6% $15.2M
Add BSCW
+59.9% $7.9M
Add IDVO
+20.1% $6.0M
Add BSCS
+33.8% $5.4M
Add BSMT
+123.8% $2.7M
Holdings Map
New buyAddUnchangedTrim
Top 10 holdings by weight
Full holdings list this quarter
| # | Ticker | Issuer | Asset Subclass | Weight | Weight Change | Shares Change | 4Q Trend |
|---|---|---|---|---|---|---|---|
| 1 | SPHQ | Invesco S&p 500 Quality ETF | ETF-Large Cap & Growth | 12.87% | +12.87% | NEW | |
| 2 | DIVO | Amplify Cwp Enhan Divid ETF | ETF-Other | 10.82% | +0.75% | +9.03% | |
| 3 | JGRO | Jpmorgan Active Growth ETF | ETF-Other | 10.10% | +0.74% | -4.14% | |
| 4 | INTF | Ishares International Equity | ETF-Other | 9.20% | +4.23% | +29.56% | |
| 5 | IBHF | Ishares Ibond 2026 Hy & Inc | ETF-Other | 8.04% | +8.04% | NEW | |
| 6 | BSCS | Invesco Bulletshares 2028 Cb | ETF-Other | 6.37% | +1.08% | +33.81% | |
| 7 | BSCW | Invesco Bulletshares 2032 Cb | ETF-Other | 6.32% | +1.99% | +59.88% | |
| 8 | IDVO | Amplify Cwp Intl Enh Dvd Inc | ETF-Other | 6.25% | +1.31% | +20.12% | |
| 9 | AAPL | Apple Inc | Stock-Tech | 4.12% | -0.12% | -3.77% | |
| 10 | GSY | Invesco Ultra Short Duration | ETF-Other | 1.72% | -0.32% | -7.64% | |
| 11 | BSMT | Invesco Bulletshares 2029 Mb | ETF-Other | 1.52% | +0.76% | +123.77% | |
| 12 | XSMO | Invesco S&p Smallcap Momentu | ETF-Other | 1.45% | +1.45% | NEW | |
| 13 | CI | THE Cigna Group | Stock-Healthcare | 1.44% | -0.44% | -0.10% | |
| 14 | SPY | Ss Spdr S&p 500 ETF Trust-us | ETF-Large Cap & Growth | 1.35% | +0.07% | — | |
| 15 | DFAU | Dimensional US Core Equity M | ETF-Other | 1.25% | -0.03% | -5.25% | |
| 16 | BSSX | Invesco Bulletshares 2033 Mb | ETF-Other | 1.25% | +0.26% | +43.71% | |
| 17 | DFAI | Dimensional International Co | ETF-Other | 1.05% | -0.02% | +0.00% | |
| 18 | JMST | JPM Ultra-short Muni Income | ETF-Other | 0.93% | -0.28% | -14.68% | |
| 19 | NVDA | Nvidia CORP | Stock-Tech | 0.91% | +0.32% | -2.10% | |
| 20 | SPYM | Ste Str Spdr Pt S&p 500 ETF | ETF-Large Cap & Growth | 0.74% | +0.03% | — | |
| 21 | MSFT | Microsoft CORP | Stock-Tech | 0.66% | — | -3.45% | |
| 22 | BRK-B | Berkshire Hathaway Inc-cl B | Stock-Other | 0.59% | — | -0.91% | |
| 23 | AMZN | Amazon.com Inc | Stock-Consumer Disc | 0.59% | — | -14.74% | |
| 24 | VOE | Vanguard Mid-cap Value ETF | ETF-Other | 0.58% | — | — | |
| 25 | IWV | Ishares Russell 3000 ETF | ETF-Other | 0.56% | +0.03% | — | |
| 26 | ETHE | Grayscale Ethereum Staking E | ETF-Other | 0.54% | +0.54% | NEW | |
| 27 | DVY | Ishares Select Dividend ETF | ETF-Other | 0.53% | — | — | |
| 28 | IWN | Ishares Russell 2000 Value E | ETF-Small Cap | 0.48% | +0.01% | — | |
| 29 | MSTR | Strategy Inc | Stock-Tech | 0.43% | -0.33% | +17.22% | |
| 30 | QQQ | Invesco Qqq Trust Series 1 | ETF-Tech | 0.40% | +0.05% | — | |
| 31 | TSLA | Tesla Inc | Stock-Consumer Disc | 0.38% | +0.12% | -2.27% | |
| 32 | CVS | Cvs Health CORP | Stock-Healthcare | 0.37% | — | -0.45% | |
| 33 | GOOGL | Alphabet Inc-cl A | Stock-Comm Services | 0.29% | +0.08% | -0.32% | |
| 34 | BSMW | Invesco Bulletshares 2032 Mb | ETF-Other | 0.27% | -0.22% | -37.96% | |
| 35 | META | Meta Platforms Inc-class A | Stock-Comm Services | 0.25% | — | -5.19% | |
| 36 | BSMU | Invesco Bulletshares 2030 Mb | ETF-Other | 0.24% | — | +27.61% | |
| 37 | BSMV | Invesco Bulletshares 2031 Mb | ETF-Other | 0.24% | -0.16% | -31.94% | |
| 38 | BSMS | Invesco Bulletshares 2028 Mb | ETF-Other | 0.24% | +0.07% | +65.45% | |
| 39 | BSMY | Invesco Bulletshares 2034 Mb | ETF-Other | 0.24% | +0.24% | NEW | |
| 40 | CVX | Chevron CORP | Stock-Energy | 0.23% | — | +11.95% | |
| 41 | BSMR | Invesco Bulletshares 2027 Mb | ETF-Other | 0.21% | +0.05% | +54.15% | |
| 42 | ESBA | Empire State Realty Op Lp-es | Stock-Other | 0.20% | — | -9.10% | |
| 43 | BSMQ | Invesco Bulletshares 2026 Mb | ETF-Other | 0.20% | — | +44.01% | |
| 44 | AVGO | Broadcom Inc | Stock-Tech | 0.19% | +0.08% | -4.97% | |
| 45 | GOOG | Alphabet Inc-cl C | Stock-Comm Services | 0.19% | +0.05% | -1.10% | |
| 46 | BSGT | Invesco Bulletshares 2029 Treasury Bond ETF | ETF-Gov Bonds | 0.16% | — | +20.13% | |
| 47 | BSCX | Invesco Bulletshares 2033 Cb | ETF-Other | 0.16% | — | -29.21% | |
| 48 | BSCY | Invesco Bulletshares 2034 Cb | ETF-Other | 0.16% | +0.16% | NEW | |
| 49 | PANW | Palo Alto Networks Inc | Stock-Tech | 0.16% | — | — | |
| 50 | JPM | Jpmorgan Chase & Co | Stock-Financials | 0.15% | — | -0.84% |
1–50 of 73
* This report is exclusively curated by the AlphaSMO team. AlphaSMO is the web's most authoritative 13F / Inside Trader database, delivering precise insider trading and institutional holdings insights.
Portfolio Performance
Performance for Q3 2026
+1.3%
Performance Last 4 Quarters
+14.3%
- Stdev
- +8.8%
- Beta
- +0.65
- Alpha
- +0.6%
- Max Drawdown
- -4%
- Annualized Perf
- +14.1%
- Batting Avg vs S&P
- +41.7%
- Sortino
- +3.02
- Stutzer
- +0.45
- Treynor
- +0.21
- Sterling
- +1.04
- Calmar
- +3.54
- Information Ratio
- -1.21
- Tracking Error
- +5.3%
- Stdev Down
- +4.5%
- Winning Months %
- +69.4%
- Losing Months %
- +30.6%
- Best 12 Months
- +24.2%
- Worst 12 Months
- +7.7%
- Efficiency Ratio
- +0.59
- Sharpe
- +1.54
- Stdev Sectors
- +16.6%
- Skewness
- -0.19
- Kurtosis
- -0.27
- Upside Potential
- +4.55
Reported value over time
Sector allocation
Sector allocation over time
Quarterly history
Holding changes this quarter
Sterling Financial Group, Inc.'s most significant position changes for 2025-09-30: New buy: Invesco S&p 500 Quality ETF (SPHQ); Sold out: Goldman Activebeta US Lc ETF (GSLC); Sold out: Invesco Bulletshares 2026 Hy (BSJQ); New buy: Ishares Ibond 2026 Hy & Inc (IBHF); Sold out: Ss Spdr N Ice Muni Bond ETF (TFI).
Filing History
FAQ
What is Sterling Financial Group, Inc. and what type of investor is it?
Sterling Financial Group, Inc. is an investment manager that files SEC Form 13F quarterly, disclosing its U.S. public equity holdings to regulators. As of the most recent reporting period (2025-09-30), the firm manages a tracked equity portfolio valued at approximately $315.5M, spread across 73 disclosed positions.
What are Sterling Financial Group, Inc.'s largest equity positions?
Based on the latest 13F filing, Sterling Financial Group, Inc.'s top holdings by market value are:
1. Invesco S&p 500 Quality ETF (SPHQ) — $40.6M (12.9%)
2. Amplify Cwp Enhan Divid ETF (DIVO) — $34.1M (10.8%)
3. Jpmorgan Active Growth ETF (JGRO) — $31.9M (10.1%)
4. Ishares International Equity (INTF) — $29.0M (9.2%)
5. Ishares Ibond 2026 Hy & Inc (IBHF) — $25.4M (8.0%)
What changes did Sterling Financial Group, Inc. make in its most recent portfolio filing?
In the latest reported quarter, Sterling Financial Group, Inc. made 46 notable position adjustments: 15 new positions were initiated, 12 existing holdings were added to, 15 positions were partially reduced, and 4 were completely exited. The largest of these moves: New buy: Invesco S&p 500 Quality ETF (SPHQ); Sold out: Goldman Activebeta US Lc ETF (GSLC); Sold out: Invesco Bulletshares 2026 Hy (BSJQ); New buy: Ishares Ibond 2026 Hy & Inc (IBHF); Sold out: Ss Spdr N Ice Muni Bond ETF (TFI)
What sectors does Sterling Financial Group, Inc. focus on?
Sterling Financial Group, Inc. is concentrated in the following sectors based on its current disclosed equity portfolio:
• Information Technology: 54.9%
• Health Care: 15.6%
• Consumer Discretionary: 8.8%
• Financials: 8.0%
• Communication Services: 5.9%
• Energy: 3.0%
Investment Profile
Sterling Financial Group, Inc. returned an annualized 14.1% over the trailing 36 months — outperforming the S&P 500 by 0.6 points — based on a reconstructed track record of its disclosed 13F positions, with a beta of 0.65 (less volatile than the market) and a 42% quarterly batting average against the index.
Its portfolio is broadly diversified and fast-trading, with 54.9% of the portfolio concentrated in Information Technology.
Its turnover score has risen from 0 to 76 over the past 4 quarters — a shift toward more active trading.
It has added to its INTF position over the past two quarters (+$15.2M, now $29.0M), while trimming MSTR over the same stretch (-$753.1K, still holding $1.4M).
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Developer Access
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