CIK: 0001723115
Total reported value
$303.7M
Reporting period: 2026-03-31 · Number of holdings: 103
Demars Financial Group, LLC disclosed 103 holdings in its latest 13F filing for the period ending 2026-03-31, with total reported value of $303.7M and a quarterly turnover rate of 14.8%.
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Demars Financial Group, LLC's disclosed holdings carry a Herfindahl concentration index of 0.077 — mathematically equivalent to about 13 equally-sized positions, well below its 103 actual disclosed holdings. That gap points to a strategy built around a small core of high-conviction bets rather than broad diversification.
Position sizes vary widely across the portfolio (a coefficient of variation of 2.65), with a handful of outsized bets alongside many smaller positions.
No strong tilt toward either adding to existing winners or initiating outsized new positions was observed in the latest reported quarter.
Sector classification currently covers about 23% of this portfolio's disclosed value; the remainder includes holdings (e.g. unmapped tickers, options, or other security types) not yet covered by our sector mapping.
Trim XLG
-2.5% -$4.9M
Trim OEF
-3.3% -$3.7M
Add MPC
-2.7% $2.3M
Trim SPHQ
-2.5% -$1.1M
Trim BRK-B
-2.0% -$1.1M
Add FLTR
+10.5% $1.4M
| # | Ticker | Issuer | Asset Subclass | Weight | Weight Change | Shares Change | 4Q Trend |
|---|---|---|---|---|---|---|---|
| 1 | SPHQ | Invesco S&p 500 Quality ETF | ETF-Large Cap & Growth | 15.44% | -0.63% | -2.49% | |
| 2 | XLG | Invesco S&p 500 Top 50 ETF | ETF-Large Cap & Growth | 13.92% | -1.85% | -2.52% | |
| 3 | FLOT | Ishares Floating Rate Bond E | ETF-Other | 11.87% | -0.33% | -1.27% | |
| 4 | OEF | Ishares S&p 100 ETF | ETF-Other | 10.53% | -1.40% | -3.27% | |
| 5 | BRK-B | Berkshire Hathaway Inc-cl B | Stock-Other | 5.18% | -0.46% | -2.04% | |
| 6 | FLTR | Vaneck Ig Floating Rate ETF | ETF-Other | 4.84% | +0.39% | +10.49% | |
| 7 | NVDA | Nvidia CORP | Stock-Tech | 2.88% | -0.23% | +0.87% | |
| 8 | BWXT | Bwx Technologies INC | Stock-Industrials | 2.39% | +0.25% | -4.02% | |
| 9 | MPC | Marathon Petroleum CORP | Stock-Energy | 2.37% | +0.73% | -2.65% | |
| 10 | AAPL | Apple INC | Stock-Tech | 2.00% | -0.16% | +0.86% | |
| 11 | FEZ | State Street Spdr Euro Stoxx | ETF-Other | 1.44% | -0.15% | -4.45% | |
| 12 | MCHI | Ishares Msci China ETF | ETF-Emerging Markets | 1.40% | -0.25% | -7.54% | |
| 13 | CEF | Sprott Physical Gold And Sil | Stock-Other | 1.28% | +0.07% | +3.53% | |
| 14 | STXG | Strive 1000 Growth ETF | ETF-Other | 1.06% | +0.16% | +29.68% | |
| 15 | TQQQ | Proshares Ultrapro Qqq | ETF-Other | 1.04% | -0.26% | +3.45% | |
| 16 | SPYV | Ss Spdr P S&p 500 Value ETF | ETF-Large Cap & Growth | 0.96% | — | +2.54% | |
| 17 | AMZN | Amazon.com INC | Stock-Consumer Disc | 0.88% | +0.11% | +28.23% | |
| 18 | GOOG | Alphabet Inc-cl C | Stock-Comm Services | 0.68% | — | +3.67% | |
| 19 | CRM | Salesforce INC | Stock-Tech | 0.65% | +0.25% | +134.30% | |
| 20 | SHOC | Shoc US Semicon Equity ETF | ETF-Other | 0.65% | +0.32% | +89.13% | |
| 21 | CB | Chubb Limited | Stock-Financials | 0.61% | — | +4.25% | |
| 22 | TSM | Taiwan Semiconductor-sp Adr | Stock-Tech | 0.58% | +0.12% | +14.87% | |
| 23 | CVX | Chevron CORP | Stock-Energy | 0.57% | +0.15% | +1.51% | |
| 24 | DELL | Dell Technologies -c | Stock-Tech | 0.51% | +0.32% | +114.86% | |
| 25 | BMY | Bristol-myers Squibb Co | Stock-Healthcare | 0.51% | — | -4.30% | |
| 26 | ICE | Intercontinental Exchange In | Stock-Financials | 0.50% | +0.31% | +168.91% | |
| 27 | INTU | Intuit INC | Stock-Tech | 0.47% | +0.47% | NEW | |
| 28 | MSFT | Microsoft CORP | Stock-Tech | 0.46% | -0.14% | +2.24% | |
| 29 | SPGI | S&p Global INC | Stock-Financials | 0.41% | +0.41% | NEW | |
| 30 | FHEQ | Fidelity Hedged Equity ETF | ETF-Other | 0.41% | -0.22% | -30.81% | |
| 31 | MLPA | Global X Mlp ETF | ETF-Other | 0.39% | +0.10% | +23.02% | |
| 32 | ADP | Automatic Data Processing | Stock-Tech | 0.39% | +0.39% | NEW | |
| 33 | EOG | Eog Resources INC | Stock-Energy | 0.38% | +0.15% | +22.51% | |
| 34 | CME | Cme Group INC | Stock-Financials | 0.36% | +0.08% | +20.23% | |
| 35 | MA | Mastercard INC - A | Stock-Financials | 0.36% | — | -0.54% | |
| 36 | GOOGL | Alphabet Inc-cl A | Stock-Comm Services | 0.35% | — | +0.67% | |
| 37 | FBTC | Fidelity Wise Origin Bitcoin | ETF-Crypto | 0.34% | +0.11% | +90.64% | |
| 38 | TSLA | Tesla INC | Stock-Consumer Disc | 0.33% | — | +6.11% | |
| 39 | IJH | Ishares Core S&p Midcap ETF | ETF-Other | 0.31% | — | -0.15% | |
| 40 | AVGO | Broadcom INC | Stock-Tech | 0.29% | +0.16% | +149.40% | |
| 41 | NEE | Nextera Energy INC | Stock-Utilities | 0.29% | — | +1.53% | |
| 42 | IWF | Ishares Russell 1000 Growth | ETF-Other | 0.29% | — | -2.56% | |
| 43 | O | Realty Income CORP | Stock-Real Estate | 0.28% | — | +7.92% | |
| 44 | XLE | Ss Energy Select Sector | ETF-Other | 0.28% | — | -4.14% | |
| 45 | WPC | Wp Carey INC | Stock-Real Estate | 0.28% | — | +26.74% | |
| 46 | AWK | American Water Works Co INC | Stock-Utilities | 0.28% | — | +22.41% | |
| 47 | NVO | Novo-nordisk A/s-spons Adr | Stock-Healthcare | 0.28% | — | +19.88% | |
| 48 | SCHD | Schwab US Dvd Equity ETF | ETF-Other | 0.27% | — | -19.77% | |
| 49 | XOM | Exxon Mobil CORP | Stock-Energy | 0.26% | +0.09% | +11.58% | |
| 50 | BAM | Brookfield Asset Mgmt-a | Stock-Financials | 0.26% | +0.26% | NEW |
Performance for Q3 2026
+2%
Performance Last 4 Quarters
+20.9%
Based on 77% of reported portfolio value with available pricing
| Period | Holdings | Total value | Stability | Top holdings |
|---|---|---|---|---|
| 2026-03-31 | 103 | $303.7M | 15 | |
| 2025-12-31 | 89 | $298.8M | 8 | |
| 2025-09-30 | 94 | $288.6M | 100 | |
| 2025-06-30 | 85 | $260.4M | 0 | |
| 2025-03-31 | 72 | $3.5B | 100 | |
| 2024-12-31 | 70 | $3.1B | 0 | |
| 2024-09-30 | 67 | $219.3M | 0 | |
| 2024-06-30 | 67 | $208.7M | 0 | |
| 2024-03-31 | 68 | $203.0M | 0 | |
| 2023-12-31 | 65 | $187.1M | 0 | |
| 2023-09-30 | 73 | $174.8M | 0 | |
| 2023-06-30 | 72 | $180.1M | 0 | |
| 2023-03-31 | 73 | $181.5M | 0 | |
| 2022-12-31 | 69 | $181.3M | 0 | |
| 2022-09-30 | 64 | $168.3M | 0 | |
| 2022-06-30 | 74 | $175.5M | 0 | |
| 2022-03-31 | 87 | $198.7M | 0 | |
| 2021-12-31 | 88 | $189.0M | 0 | |
| 2021-09-30 | 84 | $169.7M | 0 | |
| 2021-06-30 | 85 | $166.2M | 94 | |
| 2021-03-31 | 80 | $148.6M | 28 | |
| 2020-12-31 | 69 | $141.3M | 86 | |
| 2020-09-30 | 62 | $131.2M | 9 | |
| 2020-06-30 | 61 | $120.5M | 46 | |
| 2020-03-31 | 52 | $95.7M | 23 | |
| 2019-12-31 | 45 | $110.7M | 0 |
Demars Financial Group, LLC's most significant position changes for 2026-03-31: New buy: Intuit INC (INTU); New buy: S&p Global INC (SPGI); New buy: Automatic Data Processing (ADP); Sold out: First Solar INC (FSLR); New buy: Brookfield Asset Mgmt-a (BAM).
| # | Ticker | Issuer | Weight Change | Shares Change | Action |
|---|---|---|---|---|---|
| 1 | MPC | Marathon Petroleum CORP | +0.7% | -2.65% | Trim |
| 2 | FLTR | Vaneck Ig Floating Rate ETF | +0.4% | +10.49% | Add |
| 3 | DELL | Dell Technologies -c | +0.3% | +114.86% | Add |
| 4 | SHOC | Shoc US Semicon Equity ETF | +0.3% | +89.13% | Add |
| 5 | ICE | Intercontinental Exchange In | +0.3% | +168.91% | Add |
| 6 | BWXT | Bwx Technologies INC | +0.3% | -4.02% | Trim |
| 7 | CRM | Salesforce INC | +0.3% | +134.30% | Add |
| 8 | STXG | Strive 1000 Growth ETF | +0.2% | +29.68% | Add |
| 9 | AVGO | Broadcom INC | +0.2% | +149.40% | Add |
| 10 | CVX | Chevron CORP | +0.2% | +1.51% | Add |
| 11 | EOG | Eog Resources INC | +0.2% | +22.51% | Add |
| 12 | TSM | Taiwan Semiconductor-sp Adr | +0.1% | +14.87% | Add |
| 13 | AMZN | Amazon.com INC | +0.1% | +28.23% | Add |
| 14 | FBTC | Fidelity Wise Origin Bitcoin | +0.1% | +90.64% | Add |
| 15 | MLPA | Global X Mlp ETF | +0.1% | +23.02% | Add |
| 16 | XOM | Exxon Mobil CORP | +0.1% | +11.58% | Add |
| 17 | CME | Cme Group INC | +0.1% | +20.23% | Add |
| 18 | CEF | Sprott Physical Gold And Sil | +0.1% | +3.53% | Add |
| 19 | POWL | Powell Industries INC | -0.1% | -59.27% | Trim |
| 20 | MSFT | Microsoft CORP | -0.1% | +2.24% | Add |
| 21 | FEZ | State Street Spdr Euro Stoxx | -0.2% | -4.45% | Trim |
| 22 | AAPL | Apple INC | -0.2% | +0.86% | Add |
| 23 | FHEQ | Fidelity Hedged Equity ETF | -0.2% | -30.81% | Trim |
| 24 | PEP | Pepsico INC | -0.2% | -73.77% | Trim |
| 25 | NVDA | Nvidia CORP | -0.2% | +0.87% | Add |
| 26 | MCHI | Ishares Msci China ETF | -0.3% | -7.54% | Trim |
| 27 | TQQQ | Proshares Ultrapro Qqq | -0.3% | +3.45% | Add |
| 28 | FLOT | Ishares Floating Rate Bond E | -0.3% | -1.27% | Trim |
| 29 | BRK-B | Berkshire Hathaway Inc-cl B | -0.5% | -2.04% | Trim |
| 30 | SPHQ | Invesco S&p 500 Quality ETF | -0.6% | -2.49% | Trim |
| 31 | OEF | Ishares S&p 100 ETF | -1.4% | -3.27% | Trim |
| 32 | XLG | Invesco S&p 500 Top 50 ETF | -1.9% | -2.52% | Trim |
| 33 | INTU | Intuit INC | — | NEW | New buy |
| 34 | SPGI | S&p Global INC | — | NEW | New buy |
| 35 | ADP | Automatic Data Processing | — | NEW | New buy |
| 36 | FSLR | First Solar INC | — | EXIT | Sold out |
| 37 | BAM | Brookfield Asset Mgmt-a | — | NEW | New buy |
| 38 | RELX | Relx PLC - Spon Adr | — | NEW | New buy |
| 39 | AMCR | Amcor plc | — | NEW | New buy |
| 40 | ALL | Allstate CORP | — | NEW | New buy |
| 41 | AMCR | Amcor plc | — | EXIT | Sold out |
| 42 | PYPL | Paypal Holdings INC | — | EXIT | Sold out |
| 43 | ORCL | Oracle CORP | — | NEW | New buy |
| 44 | OKE | Oneok INC | — | NEW | New buy |
| 45 | CSCO | Cisco Systems INC | — | NEW | New buy |
| 46 | KDP | Keurig Dr Pepper INC | — | NEW | New buy |
| 47 | FISV | Fiserv INC | — | EXIT | Sold out |
| 48 | CLX | Clorox Company | — | NEW | New buy |
| 49 | QCOM | Qualcomm INC | — | NEW | New buy |
| 50 | VZ | Verizon Communications INC | — | NEW | New buy |
| Period | Filed | Type | EDGAR |
|---|---|---|---|
| 2026-03-31 | 2026-04-30 | 13F-HR | View on EDGAR |
| 2025-12-31 | 2026-01-22 | 13F-HR | View on EDGAR |
| 2025-09-30 | 2025-10-30 | 13F-HR | View on EDGAR |
| 2025-06-30 | 2025-07-30 | 13F-HR | View on EDGAR |
| 2025-03-31 | 2025-04-18 | 13F-HR | View on EDGAR |
| 2024-12-31 | 2025-02-13 | 13F-HR | View on EDGAR |
| 2024-09-30 | 2024-11-01 | 13F-HR | View on EDGAR |
| 2024-06-30 | 2024-07-19 | 13F-HR | View on EDGAR |
| 2024-03-31 | 2024-04-24 | 13F-HR | View on EDGAR |
| 2023-12-31 | 2024-02-01 | 13F-HR | View on EDGAR |
| 2023-09-30 | 2023-10-18 | 13F-HR | View on EDGAR |
| 2023-06-30 | 2023-07-20 | 13F-HR | View on EDGAR |
| 2023-03-31 | 2023-04-20 | 13F-HR | View on EDGAR |
| 2022-12-31 | 2023-02-14 | 13F-HR | View on EDGAR |
| 2022-09-30 | 2022-10-21 | 13F-HR | View on EDGAR |
| 2022-06-30 | 2022-07-22 | 13F-HR | View on EDGAR |
| 2022-03-31 | 2022-04-27 | 13F-HR | View on EDGAR |
| 2021-12-31 | 2022-02-02 | 13F-HR | View on EDGAR |
| 2021-09-30 | 2021-10-15 | 13F-HR | View on EDGAR |
| 2021-06-30 | 2021-07-16 | 13F-HR | View on EDGAR |
| 2021-03-31 | 2021-04-13 | 13F-HR | View on EDGAR |
| 2020-12-31 | 2021-01-25 | 13F-HR | View on EDGAR |
| 2020-09-30 | 2020-10-21 | 13F-HR | View on EDGAR |
| 2020-06-30 | 2020-09-15 | Amendment | View on EDGAR |
| 2020-06-30 | 2020-08-11 | 13F-HR | View on EDGAR |
| 2020-03-31 | 2020-04-27 | 13F-HR | View on EDGAR |
| 2019-12-31 | 2020-02-13 | 13F-HR | View on EDGAR |
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