DF
Demars Financial Group, LLC — 13F Portfolio Report & Top Holdings (Q2 2026)
Demars Financial Group, LLCCIK: 0001723115
Diversified strategyMomentum followerQuality / disciplined sizing
Total reported value
$360.9M
Reporting period: 2026-06-30 · Number of holdings: 113
Demars Financial Group, LLC disclosed 113 holdings in its latest 13F filing for the period ending 2026-06-30, with total reported value of $360.9M and a quarterly turnover rate of 29.3%.
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Personality snowflake
- Concentration
- 31.39
- Portfolio Stability
- 29.26
- Momentum
- 100
- Sector conviction
- 56.24
- Diversification
- 100
- Sizing Uniformity
- 71.83
Demars Financial Group, LLC's disclosed holdings carry a Herfindahl concentration index of 0.078 — mathematically equivalent to about 13 equally-sized positions, well below its 113 actual disclosed holdings. That gap points to a strategy built around a small core of high-conviction bets rather than broad diversification.
Position sizes vary widely across the portfolio (a coefficient of variation of 2.82), with a handful of outsized bets alongside many smaller positions.
No strong tilt toward either adding to existing winners or initiating outsized new positions was observed in the latest reported quarter.
Sector classification currently covers about 28% of this portfolio's disclosed value; the remainder includes holdings (e.g. unmapped tickers, options, or other security types) not yet covered by our sector mapping.
Source and citation information
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Recent moves
View source Form 13F filing on SEC.govTrim OEF
-27.1% -$5.2M
Add SPHQ
+17.6% $19.2M
New buy J
Add LLY
+875.1% $5.3M
Trim MCHI
-88.4% -$3.8M
Trim BRK-B
-6.3% -$340.0K
Holdings Map
New buyAddUnchangedTrim
Top 10 holdings by weight
Full holdings list this quarter
| # | Ticker | Issuer | Asset Subclass | Weight | Weight Change | Shares Change | 4Q Trend |
|---|---|---|---|---|---|---|---|
| 1 | SPHQ | Invesco S&p 500 Quality ETF | ETF-Large Cap & Growth | 18.32% | +2.88% | +17.63% | |
| 2 | XLG | Invesco S&p 500 Top 50 ETF | ETF-Large Cap & Growth | 13.17% | -0.75% | +0.18% | |
| 3 | FLOT | Ishares Floating Rate Bond E | ETF-Other | 11.90% | +0.03% | +18.89% | |
| 4 | OEF | Ishares S&p 100 ETF | ETF-Other | 7.43% | -3.10% | -27.11% | |
| 5 | FLTR | Vaneck Ig Floating Rate ETF | ETF-Other | 4.68% | -0.16% | +14.50% | |
| 6 | BRK-B | Berkshire Hathaway Inc-cl B | Stock-Other | 4.27% | -0.91% | -6.30% | |
| 7 | NVDA | Nvidia CORP | Stock-Tech | 2.83% | -0.05% | +1.50% | |
| 8 | AAPL | Apple Inc | Stock-Tech | 1.97% | -0.03% | +2.74% | |
| 9 | TQQQ | Proshares Ultrapro Qqq | ETF-Other | 1.72% | +0.68% | +0.51% | |
| 10 | BWXT | Bwx Technologies Inc | Stock-Industrials | 1.69% | -0.70% | -11.61% | |
| 11 | MPC | Marathon Petroleum CORP | Stock-Energy | 1.68% | -0.69% | -19.34% | |
| 12 | LLY | Eli Lilly & Co | Stock-Healthcare | 1.59% | +1.44% | +875.10% | |
| 13 | J | Jacobs Solutions Inc | Stock-Industrials | 1.50% | +1.50% | NEW | |
| 14 | FEZ | State Street Spdr Euro Stoxx | ETF-Other | 1.40% | -0.04% | +4.63% | |
| 15 | STXG | Strive 1000 Growth ETF | ETF-Other | 1.07% | +0.01% | +1.89% | |
| 16 | CEF | Sprott Physical Gold And Sil | Stock-Other | 1.06% | -0.22% | +16.66% | |
| 17 | SPYV | Ss Spdr P S&p 500 Value ETF | ETF-Large Cap & Growth | 0.90% | -0.06% | +3.53% | |
| 18 | AMZN | Amazon.com Inc | Stock-Consumer Disc | 0.88% | — | +4.31% | |
| 19 | SHOC | Shoc US Semicon Equity ETF | ETF-Other | 0.78% | +0.13% | -16.02% | |
| 20 | GOOG | Alphabet Inc-cl C | Stock-Comm Services | 0.77% | +0.09% | +10.06% | |
| 21 | TSM | Taiwan Semiconductor-sp Adr | Stock-Tech | 0.68% | +0.10% | -0.83% | |
| 22 | CB | Chubb Limited | Stock-Financials | 0.61% | — | +12.62% | |
| 23 | DELL | Dell Technologies -c | Stock-Tech | 0.57% | +0.06% | -50.37% | |
| 24 | CRM | Salesforce Inc | Stock-Tech | 0.56% | -0.09% | +21.25% | |
| 25 | ✓ | Stock-Other | 0.51% | +0.51% | NEW | ||
| 26 | BMY | Bristol-myers Squibb Co | Stock-Healthcare | 0.49% | -0.02% | +21.78% | |
| 27 | INTU | Intuit Inc | Stock-Tech | 0.47% | — | +96.53% | |
| 28 | ADP | Automatic Data Processing | Stock-Tech | 0.46% | +0.07% | +27.97% | |
| 29 | WPC | Wp Carey Inc | Stock-Real Estate | 0.46% | +0.18% | +84.71% | |
| 30 | MU | Micron Technology Inc | Stock-Tech | 0.45% | +0.26% | -15.99% | |
| 31 | ICE | Intercontinental Exchange In | Stock-Financials | 0.45% | -0.05% | +36.73% | |
| 32 | ACN | Accenture plc | Stock-Tech | 0.43% | +0.43% | NEW | |
| 33 | MLPA | Global X Mlp ETF | ETF-Other | 0.43% | +0.04% | +32.48% | |
| 34 | CVX | Chevron CORP | Stock-Energy | 0.42% | -0.15% | +8.19% | |
| 35 | MSFT | Microsoft CORP | Stock-Tech | 0.39% | -0.07% | +0.55% | |
| 36 | GPN | Global Payments Inc | Stock-Industrials | 0.37% | +0.37% | NEW | |
| 37 | GOOGL | Alphabet Inc-cl A | Stock-Comm Services | 0.36% | +0.01% | -3.43% | |
| 38 | EOG | Eog Resources Inc | Stock-Energy | 0.35% | -0.03% | +20.20% | |
| 39 | RELX | Relx PLC - Spon Adr | Stock-Industrials | 0.33% | +0.15% | +128.55% | |
| 40 | CLX | Clorox Company | Stock-Consumer Staples | 0.33% | +0.24% | +374.20% | |
| 41 | AWK | American Water Works Co Inc | Stock-Utilities | 0.32% | +0.04% | +38.02% | |
| 42 | MA | Mastercard Inc - A | Stock-Financials | 0.32% | -0.04% | +0.91% | |
| 43 | TSLA | Tesla Inc | Stock-Consumer Disc | 0.31% | -0.01% | -0.88% | |
| 44 | AVGO | Broadcom Inc | Stock-Tech | 0.30% | +0.01% | +0.24% | |
| 45 | CME | Cme Group Inc | Stock-Financials | 0.30% | -0.06% | +32.52% | |
| 46 | IJH | Ishares Core S&p Midcap ETF | ETF-Other | 0.29% | -0.02% | -2.56% | |
| 47 | JBHT | Hunt (jb) Transprt Svcs Inc | Stock-Industrials | 0.29% | +0.04% | — | |
| 48 | POWL | Powell Industries Inc | Stock-Industrials | 0.28% | +0.04% | +161.33% | |
| 49 | IWF | Ishares Russell 1000 Growth | ETF-Other | 0.28% | -0.01% | +300.00% | |
| 50 | KDP | Keurig Dr Pepper Inc | Stock-Consumer Staples | 0.28% | +0.16% | +124.19% |
1–50 of 113
Portfolio Performance
Performance for Q3 2026
+1.5%
Performance Last 4 Quarters
+20.1%
- Stdev
- +9.4%
- Beta
- +0.68
- Alpha
- +1.2%
- Max Drawdown
- -7.3%
- Annualized Perf
- +15.3%
- Batting Avg vs S&P
- +38.9%
- Sortino
- +3.25
- Stutzer
- +0.46
- Treynor
- +0.22
- Sterling
- +1.05
- Calmar
- +2.11
- Information Ratio
- -0.99
- Tracking Error
- +5.3%
- Stdev Down
- +4.5%
- Winning Months %
- +61.1%
- Losing Months %
- +38.9%
- Best 12 Months
- +30.6%
- Worst 12 Months
- +4.5%
- Efficiency Ratio
- +0.62
- Sharpe
- +1.58
- Stdev Sectors
- +9.4%
- Skewness
- -0.1
- Kurtosis
- +0.01
- Upside Potential
- +4.8
Reported value over time
Sector allocation
Sector allocation over time
Quarterly history
| Period | Holdings | Total value | Stability | Top holdings | |
|---|---|---|---|---|---|
| 2026 Q2 | 113 | $360.9M | 29 | ||
| 2026 Q1 | 103 | $303.7M | 15 | ||
| 2025 Q4 | 89 | $298.8M | 8 | ||
| 2025 Q3 | 94 | $288.6M | 100 | ||
| 2025 Q2 | 85 | $260.4M | 0 | ||
| 2025 Q1 | 72 | $3.5B | 100 | ||
| 2024 Q4 | 70 | $3.1B | 0 | ||
| 2024 Q3 | 67 | $219.3M | 0 | ||
| 2024 Q2 | 67 | $208.7M | 0 | ||
| 2024 Q1 | 68 | $203.0M | 0 | ||
| 2023 Q4 | 65 | $187.1M | 0 | ||
| 2023 Q3 | 73 | $174.8M | 0 | ||
| 2023 Q2 | 72 | $180.1M | 0 | ||
| 2023 Q1 | 73 | $181.5M | 0 | ||
| 2022 Q4 | 69 | $181.3M | 0 | ||
| 2022 Q3 | 64 | $168.3M | 0 | ||
| 2022 Q2 | 74 | $175.5M | 0 | ||
| 2022 Q1 | 87 | $198.7M | 0 | ||
| 2021 Q4 | 88 | $189.0M | 0 | ||
| 2021 Q3 | 84 | $169.7M | 0 | ||
| 2021 Q2 | 85 | $166.2M | 94 | ||
| 2021 Q1 | 80 | $148.6M | 28 | ||
| 2020 Q4 | 69 | $141.3M | 86 | ||
| 2020 Q3 | 62 | $131.2M | 9 | ||
| 2020 Q2 | 61 | $120.5M | 46 | ||
| 2020 Q1 | 52 | $95.7M | 23 | ||
| 2019 Q4 | 45 | $110.7M | 0 |
Holding changes this quarter
Demars Financial Group, LLC's most significant position changes for 2026-06-30: New buy: Jacobs Solutions Inc (J); New buy: ; New buy: Accenture plc (ACN); New buy: Global Payments Inc (GPN); Sold out: S&p Global Inc (SPGI).
| # | Ticker | Issuer | Weight Change | Shares Change | Action |
|---|---|---|---|---|---|
| 1 | SPHQ | Invesco S&p 500 Quality ETF | +2.9% | +17.63% | Add |
| 2 | J | Jacobs Solutions Inc | +1.5% | NEW | New buy |
| 3 | LLY | Eli Lilly & Co | +1.4% | +875.10% | Add |
| 4 | TQQQ | Proshares Ultrapro Qqq | +0.7% | +0.51% | Add |
| 5 | ✓ | +0.5% | NEW | New buy | |
| 6 | ACN | Accenture plc | +0.4% | NEW | New buy |
| 7 | GPN | Global Payments Inc | +0.4% | NEW | New buy |
| 8 | MU | Micron Technology Inc | +0.3% | -15.99% | Trim |
| 9 | CLX | Clorox Company | +0.2% | +374.20% | Add |
| 10 | T | At&t Inc | +0.2% | NEW | New buy |
| 11 | WPC | Wp Carey Inc | +0.2% | +84.71% | Add |
| 12 | BIBL | Inspire 100 ETF | +0.2% | NEW | New buy |
| 13 | USFR | Wisdomtree Floating Rate Tre | +0.2% | NEW | New buy |
| 14 | KDP | Keurig Dr Pepper Inc | +0.2% | +124.19% | Add |
| 15 | TPLC | Timothy Pln US Lrg/mid Cap | +0.2% | NEW | New buy |
| 16 | RELX | Relx PLC - Spon Adr | +0.2% | +128.55% | Add |
| 17 | INTC | Intel CORP | +0.2% | -11.34% | Trim |
| 18 | VEEV | Veeva Systems Inc-class A | +0.2% | NEW | New buy |
| 19 | ES | Eversource Energy | +0.1% | NEW | New buy |
| 20 | SHOC | Shoc US Semicon Equity ETF | +0.1% | -16.02% | Trim |
| 21 | IBD | Inspire Corporate Bond ETF | +0.1% | NEW | New buy |
| 22 | VOO | Vanguard S&p 500 ETF | +0.1% | +100.75% | Add |
| 23 | DPZ | Domino's Pizza Inc | +0.1% | NEW | New buy |
| 24 | TSM | Taiwan Semiconductor-sp Adr | +0.1% | -0.83% | Trim |
| 25 | TPIF | Timothy Plan Intl ETF | +0.1% | NEW | New buy |
| 26 | GOOG | Alphabet Inc-cl C | +0.1% | +10.06% | Add |
| 27 | INCM | Franklin Income Focus ETF | +0.1% | NEW | New buy |
| 28 | SOXX | Ishares Semiconductor ETF | +0.1% | NEW | New buy |
| 29 | AMD | Advanced Micro Devices | +0.1% | NEW | New buy |
| 30 | VRT | Vertiv Holdings Co-a | +0.1% | NEW | New buy |
| 31 | ADP | Automatic Data Processing | +0.1% | +27.97% | Add |
| 32 | ASML | ASML Holding N.V. | +0.1% | NEW | New buy |
| 33 | TPSC | Timothy Plan US Small Cap Co | +0.1% | NEW | New buy |
| 34 | AMAT | Applied Materials Inc | +0.1% | NEW | New buy |
| 35 | DELL | Dell Technologies -c | +0.1% | -50.37% | Trim |
| 36 | FSLR | First Solar Inc | +0.1% | NEW | New buy |
| 37 | MS | Morgan Stanley | +0.1% | NEW | New buy |
| 38 | MLPA | Global X Mlp ETF | 0% | +32.48% | Add |
| 39 | AWK | American Water Works Co Inc | 0% | +38.02% | Add |
| 40 | POWL | Powell Industries Inc | 0% | +161.33% | Add |
| 41 | JBHT | Hunt (jb) Transprt Svcs Inc | 0% | — | Unchanged |
| 42 | FLOT | Ishares Floating Rate Bond E | 0% | +18.89% | Add |
| 43 | ALL | Allstate CORP | 0% | +24.27% | Add |
| 44 | OKE | Oneok Inc | 0% | +50.40% | Add |
| 45 | BAM | Brookfield Asset Mgmt-a | 0% | +27.03% | Add |
| 46 | QCOM | Qualcomm Inc | 0% | — | Unchanged |
| 47 | STXG | Strive 1000 Growth ETF | 0% | +1.89% | Add |
| 48 | GOOGL | Alphabet Inc-cl A | 0% | -3.43% | Trim |
| 49 | AVGO | Broadcom Inc | 0% | +0.24% | Add |
| 50 | MPT | Medical Properties Trust Inc | 0% | +27.30% | Add |
1–50 of 126
* This report is exclusively curated by the AlphaSMO team. AlphaSMO is the web's most authoritative 13F / Inside Trader database, delivering precise insider trading and institutional holdings insights.
Filing History
FAQ
What is Demars Financial Group, LLC and what type of investor is it?
Demars Financial Group, LLC is an investment manager that files SEC Form 13F quarterly, disclosing its U.S. public equity holdings to regulators. As of the most recent reporting period (2026-06-30), the firm manages a tracked equity portfolio valued at approximately $360.9M, spread across 113 disclosed positions.
What are Demars Financial Group, LLC's largest equity positions?
Based on the latest 13F filing, Demars Financial Group, LLC's top holdings by market value are:
1. Invesco S&p 500 Quality ETF (SPHQ) — $66.1M (18.3%)
2. Invesco S&p 500 Top 50 ETF (XLG) — $47.5M (13.2%)
3. Ishares Floating Rate Bond E (FLOT) — $42.9M (11.9%)
4. Ishares S&p 100 ETF (OEF) — $26.8M (7.4%)
5. Vaneck Ig Floating Rate ETF (FLTR) — $16.9M (4.7%)
What changes did Demars Financial Group, LLC make in its most recent portfolio filing?
In the latest reported quarter, Demars Financial Group, LLC made 119 notable position adjustments: 23 new positions were initiated, 52 existing holdings were added to, 31 positions were partially reduced, and 13 were completely exited. The largest of these moves: New buy: Jacobs Solutions Inc (J); New buy: ; New buy: Accenture plc (ACN); New buy: Global Payments Inc (GPN); Sold out: S&p Global Inc (SPGI)
What sectors does Demars Financial Group, LLC focus on?
Demars Financial Group, LLC is concentrated in the following sectors based on its current disclosed equity portfolio:
• Information Technology: 35.2%
• Industrials: 16.8%
• Energy: 10.8%
• Health Care: 8.6%
• Financials: 8.6%
• Consumer Discretionary: 6.0%
Investment Profile
Demars Financial Group, LLC returned an annualized 15.3% over the trailing 36 months — outperforming the S&P 500 by 1.2 points — based on a reconstructed track record of its disclosed 13F positions, with a beta of 0.68 (less volatile than the market) and a 39% quarterly batting average against the index.
Its portfolio is broadly diversified and moderately active, with 35.2% of the portfolio concentrated in Information Technology.
Its turnover score has risen from 0 to 29 over the past 4 quarters — a shift toward more active trading.
It has added to its FLTR position over the past two quarters (+$3.6M, now $16.9M), while trimming OEF over the same stretch (-$8.8M, still holding $26.8M).
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Developer Access
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REST API
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