PF
Pure Financial Advisors, LLC SEC 13F Holdings (Q2 2026) — Top Position: SS SPDR S&P 500 ETF TRUST-US
Pure Financial Advisors, LLCCIK: 0001571556
Diversified strategyMomentum followerLong-term holder
Total reported value
$7.9B
Reporting period: 2026-06-30 · Number of holdings: 636
Pure Financial Advisors, LLC disclosed 636 holdings in its latest 13F filing for the period ending 2026-06-30, with total reported value of $7.9B and a quarterly turnover rate of 17.5%.
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Personality snowflake
- Concentration
- 14.47
- Portfolio Stability
- 17.55
- Momentum
- 100
- Sector conviction
- 63.07
- Diversification
- 100
- Sizing Uniformity
- 53.06
Pure Financial Advisors, LLC's disclosed holdings carry a Herfindahl concentration index of 0.036 — mathematically equivalent to about 28 equally-sized positions, well below its 636 actual disclosed holdings. That gap points to a strategy built around a small core of high-conviction bets rather than broad diversification.
Position sizes vary widely across the portfolio (a coefficient of variation of 4.69), with a handful of outsized bets alongside many smaller positions.
No strong tilt toward either adding to existing winners or initiating outsized new positions was observed in the latest reported quarter.
Sector classification currently covers about 9% of this portfolio's disclosed value; the remainder includes holdings (e.g. unmapped tickers, options, or other security types) not yet covered by our sector mapping.
Source and citation information
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Recent moves
View source Form 13F filing on SEC.govNew buy PYLD
Trim IGSB
-45.6% -$146.6M
Add SPY
+3.2% $136.0M
Trim BND
+6.9% $41.6M
Trim GNR
-0.6% -$16.4M
Add DUHP
+5.5% $56.9M
Holdings Map
New buyAddUnchangedTrim
Top 10 holdings by weight
Full holdings list this quarter
Showing top 200 holdings (of 636 total)
| # | Ticker | Issuer | Asset Subclass | Weight | Weight Change | Shares Change | 4Q Trend |
|---|---|---|---|---|---|---|---|
| 1 | SPY | Ss Spdr S&p 500 ETF Trust-us | ETF-Large Cap & Growth | 11.07% | +0.54% | +3.22% | |
| 2 | BND | Vanguard Total Bond Market | ETF-Other | 8.62% | -0.50% | +6.88% | |
| 3 | IEFA | Ishares Core Msci Eafe ETF | ETF-Other | 5.97% | -0.11% | +3.81% | |
| 4 | DFAT | Dimensional US Target Value | ETF-Other | 5.08% | +0.13% | +3.53% | |
| 5 | DUHP | Dimensional US High Profi Et | ETF-Other | 4.39% | +0.26% | +5.51% | |
| 6 | DFAS | Dimensional US Small Cap ETF | ETF-Small Cap | 3.42% | +0.16% | +2.03% | |
| 7 | VNQ | Vanguard Real Estate ETF | ETF-Other | 2.81% | -0.01% | +3.34% | |
| 8 | PYLD | Pimco Multisector Bond Actv | ETF-Other | 2.46% | +2.46% | NEW | |
| 9 | DFAC | Dimensional US Core Equity 2 | ETF-Other | 2.32% | -0.01% | -1.98% | |
| 10 | DCOR | Dimensional US Core Eq 1 ETF | ETF-Other | 2.29% | -0.02% | -1.69% | |
| 11 | VGSH | Vanguard Short-term Treasury | ETF-Gov Bonds | 2.22% | -0.12% | +8.02% | |
| 12 | IGSB | Ishares 1-5y Inv Grade CORP | ETF-Other | 2.21% | -2.39% | -45.62% | |
| 13 | AVDV | Avantis Intl S/c Value ETF | ETF-Other | 2.16% | -0.20% | -0.06% | |
| 14 | IVV | Ishares Core S&p 500 ETF | ETF-Large Cap & Growth | 1.87% | +0.03% | -0.06% | |
| 15 | VWO | Vanguard Ftse Emerging Marke | ETF-Emerging Markets | 1.84% | -0.02% | +1.17% | |
| 16 | GNR | State Street Spdr S&p Global | ETF-Other | 1.80% | -0.46% | -0.59% | |
| 17 | VOO | Vanguard S&p 500 ETF | ETF-Large Cap & Growth | 1.62% | +0.09% | +3.79% | |
| 18 | AVLV | Avantis US Large Cap Value | ETF-Large Cap & Growth | 1.61% | -0.07% | -4.49% | |
| 19 | DFAI | Dimensional International Co | ETF-Other | 1.54% | -0.11% | -0.66% | |
| 20 | VEA | Vanguard Ftse Developed ETF | ETF-Other | 1.40% | -0.03% | -0.52% | |
| 21 | AVEM | Avantis Emerging Markets Eq | ETF-Emerging Markets | 1.38% | -0.03% | -7.84% | |
| 22 | AAPL | Apple Inc | Stock-Tech | 1.15% | +0.05% | +3.38% | |
| 23 | CASH | Pathward Financial Inc | Stock-Other | 0.93% | -0.02% | — | |
| 24 | BNDX | Vanguard Total Intl Bond ETF | ETF-Other | 0.82% | -0.04% | +7.23% | |
| 25 | SCHX | Schwab US Large-cap ETF | ETF-Other | 0.73% | — | -2.00% | |
| 26 | VTI | Vanguard Total Stock Mkt ETF | ETF-Other | 0.69% | +0.02% | +0.94% | |
| 27 | ITOT | Ishares Core S&p Total U.s. | ETF-Other | 0.69% | +0.01% | -0.66% | |
| 28 | JIRE | Jpmorgan Int Res Enh Eqty | ETF-Other | 0.68% | -0.03% | -1.42% | |
| 29 | IEMG | Ishares Core Msci Emerging | ETF-Emerging Markets | 0.64% | +0.08% | +8.45% | |
| 30 | MGV | Vanguard Mega Cap Value ETF | ETF-Other | 0.59% | -0.02% | -1.74% | |
| 31 | DFCF | Dimensional Core Fixed Inc | ETF-Other | 0.58% | -0.05% | +3.93% | |
| 32 | HYG | Ishr Ibx Usd Hiyld Cb Etf-ui | ETF-High Yield | 0.57% | -0.04% | +5.00% | |
| 33 | VV | Vanguard Large-cap ETF | ETF-Other | 0.55% | +0.01% | -0.24% | |
| 34 | EMGF | Ishares Emerging Markets Equ | ETF-Emerging Markets | 0.55% | +0.04% | +0.22% | |
| 35 | NVDA | Nvidia CORP | Stock-Tech | 0.54% | +0.05% | +9.41% | |
| 36 | IJH | Ishares Core S&p Midcap ETF | ETF-Other | 0.54% | +0.02% | +2.03% | |
| 37 | SCHP | Schwab U.s. Tips ETF | ETF-Other | 0.54% | -0.04% | +4.63% | |
| 38 | QUAL | Ishares Msci USA Quality Fac | ETF-Other | 0.53% | -0.01% | -1.95% | |
| 39 | VUG | Vanguard Growth ETF | ETF-Other | 0.50% | +0.02% | +492.18% | |
| 40 | VB | Vanguard Small-cap ETF | ETF-Other | 0.49% | +0.01% | -0.45% | |
| 41 | AGG | Ishares Core U.s. Aggregate | ETF-Other | 0.44% | +0.03% | +22.48% | |
| 42 | IWN | Ishares Russell 2000 Value E | ETF-Small Cap | 0.41% | +0.01% | -0.32% | |
| 43 | MSFT | Microsoft CORP | Stock-Tech | 0.41% | -0.03% | +3.67% | |
| 44 | SPDW | Ste Str Spdr Pt Dw EU ETF | ETF-Other | 0.38% | -0.01% | -2.27% | |
| 45 | SCHC | Schwab Intl Small-cap Equity | ETF-Other | 0.38% | -0.03% | +1.61% | |
| 46 | AMZN | Amazon.com Inc | Stock-Consumer Disc | 0.36% | — | +0.72% | |
| 47 | VO | Vanguard Mid-cap ETF | ETF-Other | 0.36% | -0.01% | +291.16% | |
| 48 | SPIP | Ss Spdr P Tips ETF | ETF-Other | 0.34% | -0.05% | -0.70% | |
| 49 | IJR | Ishares Core S&p Small-cap E | ETF-Small Cap | 0.32% | +0.01% | -0.51% | |
| 50 | GUNR | Flexshares Global Upstream N | ETF-Other | 0.32% | -0.09% | -0.84% |
1–50 of 200
Portfolio Performance
Performance for Q3 2026
+2.4%
Performance Last 4 Quarters
+17.7%
- Stdev
- +9.8%
- Beta
- +0.69
- Alpha
- +0.9%
- Max Drawdown
- -4.6%
- Annualized Perf
- +15.2%
- Batting Avg vs S&P
- +41.7%
- Sortino
- +2.92
- Stutzer
- +0.44
- Treynor
- +0.21
- Sterling
- +1.08
- Calmar
- +3.32
- Information Ratio
- -0.93
- Tracking Error
- +5.7%
- Stdev Down
- +5%
- Winning Months %
- +72.2%
- Losing Months %
- +27.8%
- Best 12 Months
- +25.3%
- Worst 12 Months
- +5.1%
- Efficiency Ratio
- +0.58
- Sharpe
- +1.5
- Stdev Sectors
- +10.4%
- Skewness
- -0.21
- Kurtosis
- -0.37
- Upside Potential
- +4.49
Reported value over time
Sector allocation
Sector allocation over time
Quarterly history
| Period | Holdings | Total value | Stability | Top holdings | |
|---|---|---|---|---|---|
| 2026 Q2 | 636 | $7.9B | 18 | ||
| 2026 Q1 | 572 | $7.0B | 100 | ||
| 2025 Q4 | 495 | $6.2B | 0 | ||
| 2025 Q3 | 496 | $6.3B | 25 | ||
| 2025 Q2 | 472 | $5.7B | 0 | ||
| 2025 Q1 | 381 | $4.8B | 100 | ||
| 2024 Q4 | 349 | $4.4B | 0 | ||
| 2024 Q3 | 326 | $4.2B | 0 | ||
| 2024 Q2 | 313 | $3.6B | 0 | ||
| 2024 Q1 | 313 | $3.2B | 0 | ||
| 2023 Q4 | 304 | $2.9B | 0 | ||
| 2023 Q3 | 262 | $2.4B | 0 | ||
| 2023 Q2 | 256 | $2.4B | 0 | ||
| 2023 Q1 | 253 | $2.2B | 0 | ||
| 2022 Q4 | 242 | $1.9B | 0 | ||
| 2022 Q3 | 229 | $1.7B | 0 | ||
| 2022 Q2 | 231 | $1.6B | 0 | ||
| 2022 Q1 | 222 | $2.2B | 0 | ||
| 2021 Q4 | 212 | $2.0B | 0 | ||
| 2021 Q3 | 197 | $1.3B | 0 | ||
| 2021 Q2 | 197 | $1.2B | 90 | ||
| 2021 Q1 | 184 | $1.0B | 23 | ||
| 2020 Q4 | 176 | $835.5M | 20 | ||
| 2020 Q3 | 150 | $684.9M | 9 | ||
| 2020 Q2 | 140 | $639.7M | 12 | ||
| 2020 Q1 | 128 | $594.9M | 44 | ||
| 2019 Q4 | 136 | $585.4M | 7 | ||
| 2019 Q3 | 130 | $553.3M | 6 | ||
| 2019 Q2 | 135 | $557.7M | 7 | ||
| 2019 Q1 | 135 | $530.4M | 11 | ||
| 2018 Q4 | 146 | $493.2M | 20 | ||
| 2018 Q3 | 137 | $457.4M | 99 | ||
| 2018 Q2 | 144 | $443.2M | 0 | ||
| 2018 Q1 | 126 | $411.3M | 0 | ||
| 2017 Q4 | 128 | $403.2M | 0 | ||
| 2017 Q3 | 111 | $388.8M | 7 | ||
| 2017 Q2 | 106 | $370.7M | 8 | ||
| 2017 Q1 | 105 | $345.6M | 10 | ||
| 2016 Q4 | 99 | $333.7M | 10 | ||
| 2016 Q3 | 96 | $311.3M | 8 | ||
| 2016 Q2 | 92 | $291.3M | 8 | ||
| 2016 Q1 | 97 | $279.4M | 29 | ||
| 2015 Q4 | 69 | $230.7M | 15 | ||
| 2015 Q3 | 64 | $213.6M | 16 | ||
| 2015 Q2 | 70 | $202.0M | 52 | ||
| 2015 Q1 | 61 | $299.9M | 7 | ||
| 2014 Q4 | 59 | $289.9M | 10 | ||
| 2014 Q3 | 55 | $269.6M | 4 | ||
| 2014 Q2 | 57 | $271.4M | 10 | ||
| 2014 Q1 | 53 | $245.9M | 10 | ||
| 2013 Q4 | 49 | $228.5M | 13 | ||
| 2013 Q3 | 51 | $207.6M | 23 | ||
| 2013 Q2 | 49 | $187.3M | 0 |
Holding changes this quarter
Pure Financial Advisors, LLC's most significant position changes for 2026-06-30: New buy: Pimco Multisector Bond Actv (PYLD); Sold out: Exxon Mobil CORP (XOM); Sold out: Honeywell International Inc (HON); New buy: ; New buy: .
Showing top 200 changes by size (of 660 total)
| # | Ticker | Issuer | Weight Change | Shares Change | Action |
|---|---|---|---|---|---|
| 1 | PYLD | Pimco Multisector Bond Actv | +2.5% | NEW | New buy |
| 2 | SPY | Ss Spdr S&p 500 ETF Trust-us | +0.5% | +3.22% | Add |
| 3 | DUHP | Dimensional US High Profi Et | +0.3% | +5.51% | Add |
| 4 | DFAS | Dimensional US Small Cap ETF | +0.2% | +2.03% | Add |
| 5 | DFAT | Dimensional US Target Value | +0.1% | +3.53% | Add |
| 6 | VOO | Vanguard S&p 500 ETF | +0.1% | +3.79% | Add |
| 7 | MU | Micron Technology Inc | +0.1% | +23.53% | Add |
| 8 | IEMG | Ishares Core Msci Emerging | +0.1% | +8.45% | Add |
| 9 | SPYM | Ste Str Spdr Pt S&p 500 ETF | +0.1% | +45.63% | Add |
| 10 | SNDK | Sandisk CORP | +0.1% | +116.10% | Add |
| 11 | CAT | Caterpillar Inc | +0.1% | -2.18% | Trim |
| 12 | LRCX | Lam Research CORP | +0.1% | +77.26% | Add |
| 13 | AAPL | Apple Inc | +0.1% | +3.38% | Add |
| 14 | NVDA | Nvidia CORP | +0.1% | +9.41% | Add |
| 15 | EMGF | Ishares Emerging Markets Equ | 0% | +0.22% | Add |
| 16 | GOOGL | Alphabet Inc-cl A | 0% | +4.74% | Add |
| 17 | AMD | Advanced Micro Devices | 0% | +7.48% | Add |
| 18 | LLY | Eli Lilly & Co | 0% | +40.65% | Add |
| 19 | WDC | Western Digital CORP | 0% | +74.83% | Add |
| 20 | IVV | Ishares Core S&p 500 ETF | 0% | -0.06% | Trim |
| 21 | AGG | Ishares Core U.s. Aggregate | 0% | +22.48% | Add |
| 22 | QQQ | Invesco Qqq Trust Series 1 | 0% | +0.60% | Add |
| 23 | GOOG | Alphabet Inc-cl C | 0% | +11.45% | Add |
| 24 | SMMD | Ishares Russell 2500 ETF | 0% | +37.60% | Add |
| 25 | AVGO | Broadcom Inc | 0% | +22.79% | Add |
| 26 | INTC | Intel CORP | 0% | +11.13% | Add |
| 27 | ✓ | 0% | NEW | New buy | |
| 28 | ✓ | 0% | NEW | New buy | |
| 29 | VTI | Vanguard Total Stock Mkt ETF | 0% | +0.94% | Add |
| 30 | IJH | Ishares Core S&p Midcap ETF | 0% | +2.03% | Add |
| 31 | VUG | Vanguard Growth ETF | 0% | +492.18% | Add |
| 32 | TSLA | Tesla Inc | 0% | +16.46% | Add |
| 33 | AMAT | Applied Materials Inc | 0% | +13.40% | Add |
| 34 | UNH | Unitedhealth Group Inc | 0% | -4.44% | Trim |
| 35 | KLAC | Kla CORP | 0% | +1872.45% | Add |
| 36 | ABBV | Abbvie Inc | 0% | +19.26% | Add |
| 37 | O | Realty Income CORP | 0% | +321.72% | Add |
| 38 | SCHR | Schwab Intermediate-term US | 0% | +655.77% | Add |
| 39 | ROK | Rockwell Automation Inc | 0% | +124.93% | Add |
| 40 | ASML | ASML Holding N.V. | 0% | +21.87% | Add |
| 41 | CSCO | Cisco Systems Inc | 0% | +4.19% | Add |
| 42 | MRVL | Marvell Technology Inc | 0% | +32.79% | Add |
| 43 | ITOT | Ishares Core S&p Total U.s. | 0% | -0.66% | Trim |
| 44 | VV | Vanguard Large-cap ETF | 0% | -0.24% | Trim |
| 45 | VB | Vanguard Small-cap ETF | 0% | -0.45% | Trim |
| 46 | IWN | Ishares Russell 2000 Value E | 0% | -0.32% | Trim |
| 47 | IJR | Ishares Core S&p Small-cap E | 0% | -0.51% | Trim |
| 48 | VFQY | Vanguard U.s. Quality Factor | 0% | +0.97% | Add |
| 49 | DFSU | Dimensional US Sus Core1 ETF | 0% | +2.55% | Add |
| 50 | SPSM | Ss Spdr P S&p 600 Small Cap | 0% | -2.18% | Trim |
1–50 of 200
Filing History
FAQ
What is Pure Financial Advisors, LLC and what type of investor is it?
Pure Financial Advisors, LLC is an investment manager that files SEC Form 13F quarterly, disclosing its U.S. public equity holdings to regulators. As of the most recent reporting period (2026-06-30), the firm manages a tracked equity portfolio valued at approximately $7.9B, spread across 636 disclosed positions.
What are Pure Financial Advisors, LLC's largest equity positions?
Based on the latest 13F filing, Pure Financial Advisors, LLC's top holdings by market value are:
1. Ss Spdr S&p 500 ETF Trust-us (SPY) — $869.8M (11.1%)
2. Vanguard Total Bond Market (BND) — $676.9M (8.6%)
3. Ishares Core Msci Eafe ETF (IEFA) — $469.0M (6.0%)
4. Dimensional US Target Value (DFAT) — $399.3M (5.1%)
5. Dimensional US High Profi Et (DUHP) — $344.5M (4.4%)
What changes did Pure Financial Advisors, LLC make in its most recent portfolio filing?
In the latest reported quarter, Pure Financial Advisors, LLC made 197 notable position adjustments: 14 new positions were initiated, 120 existing holdings were added to, 57 positions were partially reduced, and 6 were completely exited. The largest of these moves: New buy: Pimco Multisector Bond Actv (PYLD); Sold out: Exxon Mobil CORP (XOM); Sold out: Honeywell International Inc (HON); New buy: ; New buy:
What sectors does Pure Financial Advisors, LLC focus on?
Pure Financial Advisors, LLC is concentrated in the following sectors based on its current disclosed equity portfolio:
• Information Technology: 40.0%
• Consumer Discretionary: 10.8%
• Industrials: 10.3%
• Financials: 10.3%
• Health Care: 8.6%
• Communication Services: 7.3%
Investment Profile
Pure Financial Advisors, LLC returned an annualized 15.2% over the trailing 36 months — outperforming the S&P 500 by 0.9 points — based on a reconstructed track record of its disclosed 13F positions, with a beta of 0.69 (less volatile than the market) and a 42% quarterly batting average against the index.
Its portfolio is broadly diversified and long-term-holding, with 40.0% of the portfolio concentrated in Information Technology.
Its turnover score has risen from 0 to 18 over the past 4 quarters — a shift toward more active trading.
It has added to its BND position over the past two quarters (+$87.8M, now $676.9M), while trimming IQV over the same stretch (-$2.4M, still holding $252.9K).
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Developer Access
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