CIK: 0001864229
Total reported value
$443.2M
Reporting period: 2026-03-31 · Number of holdings: 117
Prentice Wealth Management LLC disclosed 117 holdings in its latest 13F filing for the period ending 2026-03-31, with total reported value of $443.2M and a quarterly turnover rate of 25.8%.
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Prentice Wealth Management LLC's disclosed holdings carry a Herfindahl concentration index of 0.054 — mathematically equivalent to about 19 equally-sized positions, well below its 117 actual disclosed holdings. That gap points to a strategy built around a small core of high-conviction bets rather than broad diversification.
Position sizes vary widely across the portfolio (a coefficient of variation of 2.28), with a handful of outsized bets alongside many smaller positions.
No strong tilt toward either adding to existing winners or initiating outsized new positions was observed in the latest reported quarter.
Sector classification currently covers about 16% of this portfolio's disclosed value; the remainder includes holdings (e.g. unmapped tickers, options, or other security types) not yet covered by our sector mapping.
Trim VTI
-41.5% -$31.0M
Add XLRE
+448.7% $12.7M
Add FLHY
+72.5% $10.1M
Add AGG
+7.7% $4.2M
Trim SCHP
-7.8% -$2.2M
Trim VYMI
-17.5% -$2.1M
Showing top 115 holdings (of 117 total)
| # | Ticker | Issuer | Asset Subclass | Weight | Weight Change | Shares Change | 4Q Trend |
|---|---|---|---|---|---|---|---|
| 1 | AGG | Ishares Core U.s. Aggregate | ETF-Other | 14.60% | +0.79% | +7.69% | |
| 2 | VTI | Vanguard Total Stock Mkt ETF | ETF-Other | 8.90% | -7.20% | -41.50% | |
| 3 | VT | Vanguard Tot World Stk ETF | ETF-Other | 8.82% | -0.23% | +0.69% | |
| 4 | SCHP | Schwab U.s. Tips ETF | ETF-Other | 6.17% | -0.58% | -7.79% | |
| 5 | FLHY | Franklin High Yield Corporat | ETF-High Yield | 5.51% | +2.24% | +72.52% | |
| 6 | EQWL | Invesco S&p 100 Equal Weight | ETF-Other | 3.61% | -0.33% | -4.87% | |
| 7 | XLRE | Ss Real Estate Select Sector | ETF-Other | 3.51% | +2.87% | +448.70% | |
| 8 | JEPI | Jpmorgan Equity Premium Inco | ETF-Other | 3.09% | -0.20% | -3.84% | |
| 9 | FLBL | Franklin Senior Loan ETF | ETF-Other | 3.03% | -0.09% | +0.22% | |
| 10 | VYMI | Vanguard Int High Dvd Yld In | ETF-Other | 2.97% | -0.51% | -17.50% | |
| 11 | DBMF | Imgp Dbi Managed Futures Str | ETF-Other | 2.96% | +2.96% | NEW | |
| 12 | FDVV | Fidelity High Dividend ETF | ETF-Other | 2.95% | -0.42% | -9.11% | |
| 13 | VIG | Vanguard Dividend Apprec ETF | ETF-Other | 2.26% | -0.08% | -0.06% | |
| 14 | DVYE | Ishares Emerging Markets Div | ETF-Emerging Markets | 1.99% | +1.99% | NEW | |
| 15 | FLMI | Franklin Dynamic Municipal B | ETF-Other | 1.62% | +0.14% | +11.17% | |
| 16 | FTMH | Fr Muni High Yield ETF | ETF-High Yield | 1.26% | +1.26% | NEW | |
| 17 | JMHI | Jpmorgan High Yield Municpl | ETF-High Yield | 1.22% | -0.23% | -14.25% | |
| 18 | CGHM | Cap Group Muni High-income | ETF-Other | 1.19% | +0.19% | +20.98% | |
| 19 | AAPL | Apple INC | Stock-Tech | 1.14% | -0.14% | -3.25% | |
| 20 | SHYM | Ishares Short Duration High | ETF-Other | 1.07% | — | -1.13% | |
| 21 | GS | Goldman Sachs Group INC | Stock-Financials | 0.95% | -0.05% | -0.04% | |
| 22 | USSG | Xtrackers Msci USA Sele Eqty | ETF-Other | 0.82% | -0.13% | -7.42% | |
| 23 | MSFT | Microsoft CORP | Stock-Tech | 0.78% | -0.27% | -1.34% | |
| 24 | SCHM | Schwab US Mid Cap ETF | ETF-Other | 0.76% | — | -0.45% | |
| 25 | AVGO | Broadcom INC | Stock-Tech | 0.70% | -0.10% | -0.57% | |
| 26 | VWO | Vanguard Ftse Emerging Marke | ETF-Emerging Markets | 0.70% | — | -2.43% | |
| 27 | HYMB | Ss Spdr N Ice Hy Muni ETF | ETF-Other | 0.70% | — | -3.53% | |
| 28 | NVDA | Nvidia CORP | Stock-Tech | 0.65% | +0.04% | +29.74% | |
| 29 | JPM | Jpmorgan Chase & Co | Stock-Financials | 0.61% | -0.07% | -0.88% | |
| 30 | JMUB | Jpmorgan Municipal ETF | ETF-Other | 0.58% | -0.26% | -29.09% | |
| 31 | XOM | Exxon Mobil CORP | Stock-Energy | 0.54% | +0.12% | -6.05% | |
| 32 | BRK-B | Berkshire Hathaway Inc-cl B | Stock-Other | 0.49% | — | +0.31% | |
| 33 | RTX | Rtx CORP | Stock-Industrials | 0.49% | — | -2.46% | |
| 34 | GOOGL | Alphabet Inc-cl A | Stock-Comm Services | 0.42% | -0.05% | -2.62% | |
| 35 | AMZN | Amazon.com INC | Stock-Consumer Disc | 0.40% | -0.06% | -2.49% | |
| 36 | EVYM | Eaton Vance High Income Muni | ETF-Other | 0.40% | — | -4.10% | |
| 37 | AOR | Ishares Core 60/40 Balanced | ETF-Other | 0.39% | — | +3.14% | |
| 38 | IBM | Intl Business Machines CORP | Stock-Tech | 0.38% | -0.08% | +0.28% | |
| 39 | XLU | St Sr Utl Sl Se Spdr Etf-usd | ETF-Other | 0.37% | — | -0.21% | |
| 40 | IEF | Ishares 7-10 Year Treasury B | ETF-Gov Bonds | 0.35% | — | -0.03% | |
| 41 | V | Visa Inc-class A Shares | Stock-Financials | 0.32% | -0.07% | -2.72% | |
| 42 | ABBV | Abbvie INC | Stock-Healthcare | 0.32% | — | +0.09% | |
| 43 | WMT | Walmart INC | Stock-Consumer Staples | 0.32% | — | -14.21% | |
| 44 | JNJ | Johnson & Johnson | Stock-Healthcare | 0.31% | +0.04% | -2.75% | |
| 45 | LLY | Eli Lilly & Co | Stock-Healthcare | 0.28% | -0.06% | -1.37% | |
| 46 | META | Meta Platforms Inc-class A | Stock-Comm Services | 0.28% | -0.05% | +0.46% | |
| 47 | MRK | Merck & Co. INC. | Stock-Healthcare | 0.28% | — | -2.03% | |
| 48 | COST | Costco Wholesale CORP | Stock-Consumer Staples | 0.27% | -0.05% | -26.14% | |
| 49 | AMP | Ameriprise Financial INC | Stock-Financials | 0.27% | -0.04% | -2.91% | |
| 50 | NEE | Nextera Energy INC | Stock-Utilities | 0.25% | — | -3.94% |
Performance for Q3 2026
+2.4%
Performance Last 4 Quarters
+12.9%
Based on 78% of reported portfolio value with available pricing
| Period | Holdings | Total value | Stability | Top holdings |
|---|---|---|---|---|
| 2026-03-31 | 117 | $443.2M | 26 | |
| 2025-12-31 | 114 | $437.6M | 12 | |
| 2025-09-30 | 112 | $405.6M | 31 | |
| 2025-06-30 | 109 | $380.6M | 0 | |
| 2025-03-31 | 108 | $346.4M | 100 | |
| 2024-12-31 | 106 | $345.8M | 0 | |
| 2024-09-30 | 108 | $336.8M | 0 | |
| 2024-06-30 | 105 | $306.5M | 0 | |
| 2024-03-31 | 107 | $288.0M | 0 | |
| 2023-12-31 | 102 | $256.6M | 0 | |
| 2023-09-30 | 97 | $221.4M | 0 | |
| 2023-06-30 | 96 | $220.5M | 0 | |
| 2023-03-31 | 96 | $209.6M | 0 | |
| 2022-12-31 | 93 | $198.5M | 0 | |
| 2022-09-30 | 89 | $183.1M | 0 | |
| 2022-06-30 | 146 | $98.2M | 0 | |
| 2022-03-31 | 99 | $208.2M | 0 | |
| 2021-12-31 | 101 | $213.7M | 0 | |
| 2021-09-30 | 343 | $206.8M | 0 | |
| 2021-06-30 | 340 | $194.8M | 96 | |
| 2021-03-31 | 336 | $179.5M | 0 |
Prentice Wealth Management LLC's most significant position changes for 2026-03-31: New buy: Imgp Dbi Managed Futures Str (DBMF); New buy: Ishares Emerging Markets Div (DVYE); New buy: Fr Muni High Yield ETF (FTMH); Sold out: Zscaler INC (ZS); Sold out: Adobe INC (ADBE).
| # | Ticker | Issuer | Weight Change | Shares Change | Action |
|---|---|---|---|---|---|
| 1 | XLRE | Ss Real Estate Select Sector | +2.9% | +448.70% | Add |
| 2 | FLHY | Franklin High Yield Corporat | +2.2% | +72.52% | Add |
| 3 | AGG | Ishares Core U.s. Aggregate | +0.8% | +7.69% | Add |
| 4 | CGHM | Cap Group Muni High-income | +0.2% | +20.98% | Add |
| 5 | FLMI | Franklin Dynamic Municipal B | +0.1% | +11.17% | Add |
| 6 | XOM | Exxon Mobil CORP | +0.1% | -6.05% | Trim |
| 7 | CVX | Chevron CORP | +0.1% | -1.36% | Trim |
| 8 | NVDA | Nvidia CORP | 0% | +29.74% | Add |
| 9 | JNJ | Johnson & Johnson | 0% | -2.75% | Trim |
| 10 | INTU | Intuit INC | 0% | +3.06% | Add |
| 11 | BKNG | Booking Holdings INC | 0% | +0.65% | Add |
| 12 | AMP | Ameriprise Financial INC | 0% | -2.91% | Trim |
| 13 | QCOM | Qualcomm INC | 0% | +1.16% | Add |
| 14 | CRM | Salesforce INC | -0.1% | +1.80% | Add |
| 15 | ORCL | Oracle CORP | -0.1% | +1.45% | Add |
| 16 | AOA | Ishares Core 80/20 Aggressiv | -0.1% | -16.30% | Trim |
| 17 | GOOGL | Alphabet Inc-cl A | -0.1% | -2.62% | Trim |
| 18 | COST | Costco Wholesale CORP | -0.1% | -26.14% | Trim |
| 19 | MU | Micron Technology INC | -0.1% | -46.13% | Trim |
| 20 | META | Meta Platforms Inc-class A | -0.1% | +0.46% | Add |
| 21 | GS | Goldman Sachs Group INC | -0.1% | -0.04% | Trim |
| 22 | AMZN | Amazon.com INC | -0.1% | -2.49% | Trim |
| 23 | LLY | Eli Lilly & Co | -0.1% | -1.37% | Trim |
| 24 | BX | Blackstone INC | -0.1% | +1.30% | Add |
| 25 | JPM | Jpmorgan Chase & Co | -0.1% | -0.88% | Trim |
| 26 | V | Visa Inc-class A Shares | -0.1% | -2.72% | Trim |
| 27 | IBM | Intl Business Machines CORP | -0.1% | +0.28% | Add |
| 28 | VIG | Vanguard Dividend Apprec ETF | -0.1% | -0.06% | Trim |
| 29 | MA | Mastercard INC - A | -0.1% | -15.85% | Trim |
| 30 | FLBL | Franklin Senior Loan ETF | -0.1% | +0.22% | Add |
| 31 | AVGO | Broadcom INC | -0.1% | -0.57% | Trim |
| 32 | USSG | Xtrackers Msci USA Sele Eqty | -0.1% | -7.42% | Trim |
| 33 | AAPL | Apple INC | -0.1% | -3.25% | Trim |
| 34 | JEPI | Jpmorgan Equity Premium Inco | -0.2% | -3.84% | Trim |
| 35 | JMHI | Jpmorgan High Yield Municpl | -0.2% | -14.25% | Trim |
| 36 | VT | Vanguard Tot World Stk ETF | -0.2% | +0.69% | Add |
| 37 | JMUB | Jpmorgan Municipal ETF | -0.3% | -29.09% | Trim |
| 38 | MSFT | Microsoft CORP | -0.3% | -1.34% | Trim |
| 39 | EQWL | Invesco S&p 100 Equal Weight | -0.3% | -4.87% | Trim |
| 40 | FDVV | Fidelity High Dividend ETF | -0.4% | -9.11% | Trim |
| 41 | JPST | Jpmorgan Ultra-short Income | -0.5% | -88.68% | Trim |
| 42 | VYMI | Vanguard Int High Dvd Yld In | -0.5% | -17.50% | Trim |
| 43 | SCHP | Schwab U.s. Tips ETF | -0.6% | -7.79% | Trim |
| 44 | VTI | Vanguard Total Stock Mkt ETF | -7.2% | -41.50% | Trim |
| 45 | DBMF | Imgp Dbi Managed Futures Str | — | NEW | New buy |
| 46 | DVYE | Ishares Emerging Markets Div | — | NEW | New buy |
| 47 | FTMH | Fr Muni High Yield ETF | — | NEW | New buy |
| 48 | ZS | Zscaler INC | — | EXIT | Sold out |
| 49 | ADBE | Adobe INC | — | EXIT | Sold out |
| 50 | MDLZ | Mondelez International Inc-a | — | NEW | New buy |
| Period | Filed | Type | EDGAR |
|---|---|---|---|
| 2026-03-31 | 2026-04-17 | 13F-HR | View on EDGAR |
| 2025-12-31 | 2026-01-30 | 13F-HR | View on EDGAR |
| 2025-09-30 | 2025-10-09 | 13F-HR | View on EDGAR |
| 2025-06-30 | 2025-07-31 | 13F-HR | View on EDGAR |
| 2025-03-31 | 2025-04-17 | 13F-HR | View on EDGAR |
| 2024-12-31 | 2025-02-03 | 13F-HR | View on EDGAR |
| 2024-09-30 | 2024-10-07 | 13F-HR | View on EDGAR |
| 2024-06-30 | 2024-07-11 | 13F-HR | View on EDGAR |
| 2024-03-31 | 2024-04-15 | 13F-HR | View on EDGAR |
| 2023-12-31 | 2024-01-11 | 13F-HR | View on EDGAR |
| 2023-09-30 | 2023-10-16 | 13F-HR | View on EDGAR |
| 2023-06-30 | 2023-07-06 | 13F-HR | View on EDGAR |
| 2023-03-31 | 2023-04-14 | 13F-HR | View on EDGAR |
| 2022-12-31 | 2023-01-18 | 13F-HR | View on EDGAR |
| 2022-09-30 | 2022-10-19 | 13F-HR | View on EDGAR |
| 2022-06-30 | 2022-07-28 | 13F-HR | View on EDGAR |
| 2022-03-31 | 2022-10-31 | 13F-HR | View on EDGAR |
| 2021-12-31 | 2022-10-31 | 13F-HR | View on EDGAR |
| 2021-09-30 | 2021-11-10 | 13F-HR | View on EDGAR |
| 2021-06-30 | 2021-08-11 | 13F-HR | View on EDGAR |
| 2021-03-31 | 2021-06-17 | Amendment | View on EDGAR |
| 2021-03-31 | 2021-06-08 | 13F-HR | View on EDGAR |
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