What is SEC Form 13F? Ultimate Guide to Institutional Equity Filings
Learn how SEC Form 13F filings work, the $100M threshold, 45-day reporting lag, and how to track top hedge fund holdings.
CIK: 0001326150
Total reported value
$52.9M
$52.9M
18 檔
79.0%
According to the latest 13F quarterly dataset, Prentice Capital Management, LP managed an equity portfolio of $52.9M at the end of Q3 2025, spanning 18 distinct U.S. exchange-listed positions.
In Q3 2025, Prentice Capital Management, LP adopted a defensive or profit-taking posture, trimming 5 positions and completely liquidating 13 holdings to manage risk exposure.
| # | Ticker | Issuer | Asset Subclass | Weight | Weight Change | Shares Change | 4Q Trend |
|---|---|---|---|---|---|---|---|
| 1 | JBLU | Jetblue Airways CORP | Stock-Industrials | 17.11% | +5.23% | +210.36% | |
| 2 | SNAP | Snap Inc - A | Stock-Comm Services | 13.90% | -9.65% | +41.71% | |
| 3 | GRPN | Groupon Inc | Stock-Other | 12.62% | -2.19% | EXIT | |
| 4 | PTON | Peloton Interactive Inc-a | Stock-Consumer Disc | 10.51% | +3.52% | +34.34% | |
| 5 | NN | Nextnav Inc | Stock-Other | 9.67% | -0.17% | +2.49% | |
| 6 | BMBL | Bumble Inc-a | Stock-Other | 5.45% | +1.27% | -2.40% | |
| 7 | CALY | Callaway Golf Company | Stock-Other | 4.70% | -4.42% | EXIT | |
| 8 | COMP | Compass Inc - Class A | Stock-Real Estate | 4.26% | — | +594.19% | |
| 9 | COTY | Coty Inc-cl A | Stock-Other | 4.18% | -1.79% | EXIT | |
| 10 | GPRO | Gopro Inc-class A | Stock-Other | 3.68% | -3.03% | EXIT | |
| 11 | ULCC | Frontier Group Holdings Inc | Stock-Other | 3.57% | +5.31% | +596.09% | |
| 12 | HLF | Herbalife Ltd. | Stock-Other | 3.12% | — | +3.77% | |
| 13 | TBCH | Turtle Beach CORP | Stock-Other | 2.74% | +0.19% | +27.09% | |
| 14 | LYFT | Lyft Inc-a | Stock-Tech | 2.69% | — | +49.19% | |
| 15 | PLCE | Children's Place Inc/the | Stock-Other | 0.55% | — | — | |
| 16 | OTLY | Oatly Group AB | Stock-Other | 0.54% | -0.48% | EXIT | |
| 17 | GRWG | Growgeneration CORP | Stock-Other | 0.47% | -0.18% | -0.19% | |
| 18 | ✓ | Hydrofarms Hldgs Group Inc | Stock-Other | 0.24% | -0.08% | -0.15% |
| # | Ticker | Issuer | Weight Change | Shares Change | Action |
|---|---|---|---|---|---|
| 1 | JBLU | Jetblue Airways CORP | +10.3% | +210.36% | Add |
| 2 | SNAP | Snap Inc - A | +3.4% | +41.71% | Add |
| 3 | PTON | Peloton Interactive Inc-a | +3% | +34.34% | Add |
| 4 | GPRO | Gopro Inc-class A | +2.8% | +19.88% | Add |
| 5 | NN | Nextnav Inc | +2.7% | +2.49% | Add |
| 6 | TBCH | Turtle Beach CORP | +1.8% | +27.09% | Add |
| 7 | CALY | Callaway Golf Company | +1% | +1.61% | Add |
| 8 | BMBL | Bumble Inc-a | +1% | -2.40% | Trim |
| 9 | LYFT | Lyft Inc-a | +0.3% | +49.19% | Trim |
| 10 | OTLY | Oatly Group AB | +0.2% | +6.23% | Add |
| 11 | GRWG | Growgeneration CORP | +0.2% | -0.19% | Trim |
| 12 | ✓ | Hydrofarms Hldgs Group Inc | +0.1% | -0.15% | Trim |
| 13 | HLF | Herbalife Ltd. | -0.4% | +3.77% | Add |
| 14 | GRPN | Groupon Inc | -9.7% | +22.15% | Trim |
| 15 | W | Wayfair Inc- Class A | — | EXIT | Sold out |
| 16 | BA | Boeing Co/the | — | EXIT | Sold out |
| 17 | COMP | Compass Inc - Class A | — | NEW | New buy |
| 18 | COTY | Coty Inc-cl A | — | NEW | New buy |
| 19 | ULCC | Frontier Group Holdings Inc | — | NEW | New buy |
| 20 | SOFI | Sofi Technologies Inc | — | EXIT | Sold out |
| 21 | AAL | American Airlines Group Inc | — | EXIT | Sold out |
| 22 | AEO | American Eagle Outfitters | — | EXIT | Sold out |
| 23 | DECK | Deckers Outdoor CORP | — | EXIT | Sold out |
| 24 | PENN | Penn Entertainment Inc | — | EXIT | Sold out |
| 25 | ANF | Abercrombie & Fitch Co-cl A | — | EXIT | Sold out |
| 26 | PLCE | Children's Place Inc/the | — | NEW | New buy |
| 27 | VSXY | Victoria's Secret & Co | — | EXIT | Sold out |
| 28 | EYE | National Vision Holdings Inc | — | EXIT | Sold out |
| 29 | MSOS | Advisorshares Pure US Cann | — | EXIT | Sold out |
| 30 | SNBRQ | Sleep Number CORP | — | EXIT | Sold out |
| 31 | ADV | Advantage Solutions Inc. | — | EXIT | Sold out |
According to official SEC Form 13F filings, Prentice Capital Management, LP reported a total U.S. public equity portfolio value of $52.9M across 18 disclosed positions in Q3 2025.
Expert Analysis & Guides for Tracking Wall Street Smart Money Movements
Learn how SEC Form 13F filings work, the $100M threshold, 45-day reporting lag, and how to track top hedge fund holdings.
In terms of portfolio concentration, the top 5 core holdings (including JBLU, SNAP, GRPN) accounted for 79.0% of total reported equity market value during Q3 2025.
Top New Position Initiated
COMP
市值: $2.8M
Top Position Liquidated / Trimmed
W
前期市值: $4.8M
During Q3 2025, Prentice Capital Management, LP's top holdings by market value included JBLU (17.1%)、SNAP (13.9%)、GRPN (12.6%). The largest single position, JBLU, represented 17.1% of total portfolio value.
In Q3 2025, Prentice Capital Management, LP made 31 total portfolio adjustments, initiating 4 new buys, adding to 9 positions, trimming 5 holdings, and fully liquidating 13 stocks.
All holding records on this page are fetched directly from the U.S. Securities and Exchange Commission (SEC) EDGAR system (Form 13F-HR). AlphaSMO parses CUSIP identifiers and formats data into Schema.org-compliant datasets.
Understand SEC Form 4 insider disclosures for corporate officers, directors, and 10% owners to track executive transactions.
Understand Rule 144 restricted stock sale notices to spot planned insider liquidations before market sell pressure arrives.
Explore the 5% beneficial ownership threshold, 13D vs 13G filing differences, and recent SEC accelerated deadline rules.
Best practices for analyzing 13F quarterly changes without getting misled by stock splits, options, or market valuation drift.
Learn how AlphaSMO's flagship signal detects high-conviction stocks where 13F hedge funds and corporate insiders buy at the same time.