PC
Prentice Capital Management, LP's 13F Portfolio ($52.9M, Q2 2026)
Prentice Capital Management, LPCIK: 0001326150
Momentum followerQuality / disciplined sizingSector-focused
Total reported value
$52.9M
Reporting period: 2026-06-30 · Number of holdings: 17
Prentice Capital Management, LP disclosed 17 holdings in its latest 13F filing for the period ending 2026-06-30, with total reported value of $52.9M and a quarterly turnover rate of 57.5%.
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Personality snowflake
- Concentration
- 46.32
- Portfolio Stability
- 57.5
- Momentum
- 100
- Sector conviction
- 74.49
- Diversification
- 34
- Sizing Uniformity
- 89.86
Prentice Capital Management, LP's disclosed holdings carry a Herfindahl concentration index of 0.116 — mathematically equivalent to about 9 equally-sized positions, well below its 17 actual disclosed holdings. That gap points to a strategy built around a small core of high-conviction bets rather than broad diversification.
Position sizes are fairly uniform across the portfolio (a coefficient of variation of 1.01), suggesting a disciplined, rules-based approach to how much capital goes into each idea.
Recent activity leans toward adding more aggressively to already-large existing positions than to newly initiated ones (a 5.9 percentage-point tilt) — a pattern consistent with a momentum-following approach.
Sector classification currently covers about 54% of this portfolio's disclosed value; the remainder includes holdings (e.g. unmapped tickers, options, or other security types) not yet covered by our sector mapping.
Source and citation information
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Recent moves
View source Form 13F filing on SEC.govTrim SNAP
-34.2% -$3.6M
Add ULCC
+18.3% $3.1M
Add JBLU
+46.8% $3.3M
Sold out CALY
Add FRMI
+64.1% $2.6M
Add CWH
+206.0% $2.0M
Holdings Map
New buyAddUnchangedTrim
Top 10 holdings by weight
Full holdings list this quarter
| # | Ticker | Issuer | Asset Subclass | Weight | Weight Change | Shares Change | 4Q Trend |
|---|---|---|---|---|---|---|---|
| 1 | OPEN | Opendoor Technologies Inc | Stock-Real Estate | 17.67% | +1.25% | +26.08% | |
| 2 | NN | Nextnav Inc | Stock-Other | 14.83% | -0.17% | +2.78% | |
| 3 | JBLU | Jetblue Airways CORP | Stock-Industrials | 13.32% | +5.23% | +46.81% | |
| 4 | SNAP | Snap Inc - A | Stock-Comm Services | 11.74% | -9.65% | -34.22% | |
| 5 | PTON | Peloton Interactive Inc-a | Stock-Consumer Disc | 10.29% | +3.52% | +27.60% | |
| 6 | ULCC | Frontier Group Holdings Inc | Stock-Other | 9.41% | +5.31% | +18.30% | |
| 7 | FRMI | Fermi Inc | Stock-Other | 8.01% | +4.41% | +64.14% | |
| 8 | CWH | Camping World Holdings Inc-a | Stock-Other | 5.47% | +3.62% | +206.04% | |
| 9 | ✓ | Nn 260116c00012000 | Stock-Other | 3.26% | -0.08% | -0.79% | |
| 10 | TBCH | Turtle Beach CORP | Stock-Other | 2.69% | +0.19% | +1.29% | |
| 11 | NWL | Newell Brands Inc | Stock-Consumer Staples | 1.40% | +0.54% | +5.05% | |
| 12 | BMBL | Bumble Inc-a | Stock-Other | 1.37% | +1.27% | +1580.38% | |
| 13 | GRWG | Growgeneration CORP | Stock-Other | 0.48% | -0.18% | -37.17% | |
| 14 | ✓ | Hydrofarms Hldgs Group Inc | Stock-Other | 0.02% | -0.08% | -67.59% | |
| 15 | OPENW | Opendoor Technologies Inc-26 | Stock-Other | 0.01% | -0.01% | — | |
| 16 | OPENL | Opendoor Technologies Inc-26 | Stock-Other | 0.01% | — | — | |
| 17 | OPENZ | Opendoor Technologies Inc-26 | Stock-Other | 0.01% | — | — |
Portfolio Performance
Performance for Q3 2026
-15%
Performance Last 4 Quarters
-14.4%
- Stdev
- +38.4%
- Beta
- +2.2
- Alpha
- -30.7%
- Max Drawdown
- -26%
- Annualized Perf
- +6.6%
- Batting Avg vs S&P
- +36.1%
- Sortino
- +0.63
- Stutzer
- +0.1
- Treynor
- +0.06
- Sterling
- +0.21
- Calmar
- +0.25
- Information Ratio
- -0.22
- Tracking Error
- +30.1%
- Stdev Down
- +21.2%
- Winning Months %
- +44.4%
- Losing Months %
- +55.6%
- Best 12 Months
- +59.9%
- Worst 12 Months
- -14.4%
- Efficiency Ratio
- +0.08
- Sharpe
- +0.35
- Stdev Sectors
- +9.8%
- Skewness
- +0.72
- Kurtosis
- +1.45
- Upside Potential
- +2.45
Reported value over time
Sector allocation
Sector allocation over time
Quarterly history
| Period | Holdings | Total value | Stability | Top holdings | |
|---|---|---|---|---|---|
| 2026 Q2 | 17 | $52.9M | 58 | ||
| 2026 Q1 | 23 | $45.7M | 63 | ||
| 2025 Q4 | 25 | $63.5M | 46 | ||
| 2025 Q3 | 18 | $65.5M | 81 | ||
| 2025 Q2 | 31 | $60.0M | 0 | ||
| 2025 Q1 | 27 | $57.2M | 100 | ||
| 2024 Q4 | 22 | $58.0M | 0 | ||
| 2024 Q3 | 27 | $45.1M | 0 | ||
| 2024 Q2 | 22 | $42.5M | 0 | ||
| 2024 Q1 | 21 | $42.1M | 0 | ||
| 2023 Q4 | 21 | $43.0M | 0 | ||
| 2023 Q3 | 20 | $32.5M | 0 | ||
| 2023 Q2 | 21 | $31.3M | 0 | ||
| 2023 Q1 | 24 | $46.6M | 0 | ||
| 2022 Q4 | 26 | $91.8M | 0 | ||
| 2022 Q3 | 22 | $134.8M | 0 | ||
| 2022 Q2 | 20 | $244.7M | 0 | ||
| 2022 Q1 | 26 | $422.2M | 0 | ||
| 2021 Q4 | 19 | $461.8M | 0 | ||
| 2021 Q3 | 25 | $395.6M | 0 | ||
| 2021 Q2 | 24 | $418.6M | 59 | ||
| 2021 Q1 | 23 | $321.9M | 63 | ||
| 2020 Q4 | 27 | $370.8M | 100 | ||
| 2020 Q3 | 21 | $263.3M | 45 | ||
| 2020 Q2 | 20 | $270.9M | 90 | ||
| 2020 Q1 | 28 | $210.6M | 68 | ||
| 2019 Q4 | 20 | $211.8M | 100 | ||
| 2015 Q3 | 19 | $25.8M | 33 | ||
| 2015 Q2 | 12 | $26.1M | 79 | ||
| 2015 Q1 | 13 | $48.5M | 60 | ||
| 2014 Q4 | 18 | $62.7M | 100 | ||
| 2014 Q3 | 25 | $110.1M | 77 | ||
| 2014 Q2 | 24 | $126.0M | 41 | ||
| 2014 Q1 | 22 | $115.1M | 34 | ||
| 2013 Q4 | 21 | $122.5M | 0 |
Holding changes this quarter
Prentice Capital Management, LP's most significant position changes for 2026-06-30: Sold out: Callaway Golf Company (CALY); Sold out: American Airlines Group Inc (AAL); Sold out: Gopro Inc-class A (GPRO); Sold out: Groupon Inc (GRPN); Sold out: Coty Inc-cl A (COTY).
| # | Ticker | Issuer | Weight Change | Shares Change | Action |
|---|---|---|---|---|---|
| 1 | ULCC | Frontier Group Holdings Inc | +5.3% | +18.30% | Add |
| 2 | JBLU | Jetblue Airways CORP | +5.2% | +46.81% | Add |
| 3 | FRMI | Fermi Inc | +4.4% | +64.14% | Add |
| 4 | CWH | Camping World Holdings Inc-a | +3.6% | +206.04% | Add |
| 5 | PTON | Peloton Interactive Inc-a | +3.5% | +27.60% | Add |
| 6 | BMBL | Bumble Inc-a | +1.3% | +1580.38% | Add |
| 7 | OPEN | Opendoor Technologies Inc | +1.3% | +26.08% | Add |
| 8 | NWL | Newell Brands Inc | +0.5% | +5.05% | Add |
| 9 | TBCH | Turtle Beach CORP | +0.2% | +1.29% | Add |
| 10 | OPENL | Opendoor Technologies Inc-26 | — | — | Unchanged |
| 11 | OPENZ | Opendoor Technologies Inc-26 | — | — | Unchanged |
| 12 | OPENW | Opendoor Technologies Inc-26 | 0% | — | Unchanged |
| 13 | ✓ | Nn 260116c00012000 | -0.1% | -0.79% | Trim |
| 14 | ✓ | Hydrofarms Hldgs Group Inc | -0.1% | -67.59% | Trim |
| 15 | NN | Nextnav Inc | -0.2% | +2.78% | Add |
| 16 | GRWG | Growgeneration CORP | -0.2% | -37.17% | Trim |
| 17 | OTLY | Oatly Group AB | -0.5% | EXIT | Sold out |
| 18 | COTY | Coty Inc-cl A | -1.8% | EXIT | Sold out |
| 19 | GRPN | Groupon Inc | -2.2% | EXIT | Sold out |
| 20 | GPRO | Gopro Inc-class A | -3% | EXIT | Sold out |
| 21 | AAL | American Airlines Group Inc | -3.3% | EXIT | Sold out |
| 22 | CALY | Callaway Golf Company | -4.4% | EXIT | Sold out |
| 23 | SNAP | Snap Inc - A | -9.7% | -34.22% | Trim |
Filing History
FAQ
What is Prentice Capital Management, LP and what type of investor is it?
Prentice Capital Management, LP is an investment manager that files SEC Form 13F quarterly, disclosing its U.S. public equity holdings to regulators. As of the most recent reporting period (2026-06-30), the firm manages a tracked equity portfolio valued at approximately $52.9M, spread across 17 disclosed positions.
What are Prentice Capital Management, LP's largest equity positions?
Based on the latest 13F filing, Prentice Capital Management, LP's top holdings by market value are:
1. Opendoor Technologies Inc (OPEN) — $9.3M (17.7%)
2. Nextnav Inc (NN) — $7.8M (14.8%)
3. Jetblue Airways CORP (JBLU) — $7.0M (13.3%)
4. Snap Inc - A (SNAP) — $6.2M (11.7%)
5. Peloton Interactive Inc-a (PTON) — $5.4M (10.3%)
What changes did Prentice Capital Management, LP make in its most recent portfolio filing?
In the latest reported quarter, Prentice Capital Management, LP made 20 notable position adjustments: 0 new positions were initiated, 10 existing holdings were added to, 4 positions were partially reduced, and 6 were completely exited. The largest of these moves: Sold out: Callaway Golf Company (CALY); Sold out: American Airlines Group Inc (AAL); Sold out: Gopro Inc-class A (GPRO); Sold out: Groupon Inc (GRPN); Sold out: Coty Inc-cl A (COTY)
What sectors does Prentice Capital Management, LP focus on?
Prentice Capital Management, LP is concentrated in the following sectors based on its current disclosed equity portfolio:
• Real Estate: 32.5%
• Industrials: 24.5%
• Communication Services: 21.6%
• Consumer Discretionary: 18.9%
• Consumer Staples: 2.6%
* This report is exclusively curated by the AlphaSMO team. AlphaSMO is the web's most authoritative 13F / Inside Trader database, delivering precise insider trading and institutional holdings insights.
Investment Profile
Prentice Capital Management, LP returned an annualized 6.6% over the trailing 36 months — underperforming the S&P 500 by 30.7 points — based on a reconstructed track record of its disclosed 13F positions, with a beta of 2.20 (more volatile than the market) and a 36% quarterly batting average against the index.
Its portfolio is moderately concentrated and fast-trading, with 32.5% of the portfolio concentrated in Real Estate.
Its turnover score has risen from 0 to 58 over the past 4 quarters — a shift toward more active trading.
It has added to its OPEN position over the past two quarters (+$6.1M, now $9.3M), while trimming GRWG over the same stretch (-$156.3K, still holding $254.9K).
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Developer Access
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