NI
Northstar Investment Advisors LLC Historical SEC 13F Holdings & Archive (Q2 2021)
Northstar Investment Advisors LLCCIK: 0001106505
High-turnover traderSector-focused
Total reported value
$755.5M
Reporting period: 2021-06-30 · Number of holdings: 160
NORTHSTAR INVESTMENT ADVISORS LLC disclosed 160 holdings in its latest 13F filing for the period ending 2021-06-30, with total reported value of $755.5M and a quarterly turnover rate of 95.2%.
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Personality snowflake
- Concentration
- 0
- Portfolio Stability
- 95.2
- Momentum
- 50
- Sector conviction
- 72.06
- Diversification
- 0
- Sizing Uniformity
- —
Northstar Investment Advisors LLC's disclosed holdings carry a Herfindahl concentration index of 0.019 — mathematically equivalent to about 52 equally-sized positions, well below its 160 actual disclosed holdings. That gap points to a strategy built around a small core of high-conviction bets rather than broad diversification.
Position sizes vary widely across the portfolio (a coefficient of variation of 1.45), with a handful of outsized bets alongside many smaller positions.
No strong tilt toward either adding to existing winners or initiating outsized new positions was observed in the latest reported quarter.
Sector classification currently covers about 54% of this portfolio's disclosed value; the remainder includes holdings (e.g. unmapped tickers, options, or other security types) not yet covered by our sector mapping.
Source and citation information
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Recent moves
View source Form 13F filing on SEC.govSold out MSFT
Sold out QQQ
Sold out AAPL
Sold out VONE
Sold out VTI
Sold out INTC
Holdings Map
New buyAddUnchangedTrim
Top 10 holdings by weight
Full holdings list this quarter
| # | Ticker | Issuer | Asset Subclass | Weight | Weight Change | Shares Change | 4Q Trend |
|---|---|---|---|---|---|---|---|
| 1 | MSFT | Microsoft CORP | Stock-Tech | 5.50% | -5.07% | EXIT | |
| 2 | VTI | Vanguard Total Stock Mkt ETF | ETF-Other | 4.42% | -2.94% | EXIT | |
| 3 | VONE | Vanguard Russell 1000 | ETF-Other | 3.90% | -3.42% | EXIT | |
| 4 | AAPL | Apple Inc | Stock-Tech | 3.69% | -3.45% | EXIT | |
| 5 | QQQ | Invesco Qqq Trust Series 1 | ETF-Tech | 3.59% | -4.66% | EXIT | |
| 6 | GOOGL | Alphabet Inc-cl A | Stock-Comm Services | 3.14% | -2.78% | EXIT | |
| 7 | NVDA | Nvidia CORP | Stock-Tech | 2.61% | -2.02% | EXIT | |
| 8 | HD | Home Depot Inc | Stock-Consumer Disc | 2.51% | -2.70% | EXIT | |
| 9 | XLNXEUR | Xilinx Inc | Stock-Other | 2.47% | -2.43% | EXIT | |
| 10 | AMZN | Amazon.com Inc | Stock-Consumer Disc | 2.07% | -2.14% | EXIT | |
| 11 | ABT | Abbott Laboratories | Stock-Healthcare | 2.07% | -2.46% | EXIT | |
| 12 | INTC | Intel CORP | Stock-Tech | 1.97% | -2.92% | EXIT | |
| 13 | TXN | Texas Instruments Inc | Stock-Tech | 1.95% | -2.20% | EXIT | |
| 14 | PYPL | Paypal Holdings Inc | Stock-Financials | 1.87% | -1.85% | EXIT | |
| 15 | ADP | Automatic Data Processing | Stock-Tech | 1.85% | -1.85% | EXIT | |
| 16 | META | Meta Platforms Inc-class A | Stock-Comm Services | 1.81% | -1.72% | EXIT | |
| 17 | VTV | Vanguard Value ETF | ETF-Other | 1.72% | — | +323.49% | |
| 18 | V | Visa Inc-class A Shares | Stock-Financials | 1.69% | -1.61% | EXIT | |
| 19 | JNJ | Johnson & Johnson | Stock-Healthcare | 1.68% | -1.89% | EXIT | |
| 20 | ACN | Accenture plc | Stock-Tech | 1.56% | -1.53% | EXIT | |
| 21 | MDT | Medtronic plc | Stock-Healthcare | 1.52% | -1.70% | EXIT | |
| 22 | MKC | Mccormick & Co-non Vtg Shrs | Stock-Consumer Staples | 1.47% | -1.95% | EXIT | |
| 23 | MCD | Mcdonald's CORP | Stock-Consumer Disc | 1.41% | -1.46% | EXIT | |
| 24 | SBUX | Starbucks CORP | Stock-Consumer Disc | 1.34% | -1.33% | EXIT | |
| 25 | TYL | Tyler Technologies Inc | Stock-Tech | 1.33% | -1.27% | EXIT | |
| 26 | NOW | Servicenow Inc | Stock-Tech | 1.25% | -1.15% | EXIT | |
| 27 | BRK-B | Berkshire Hathaway Inc-cl B | Stock-Other | 1.25% | -1.24% | EXIT | |
| 28 | CRM | Salesforce Inc | Stock-Tech | 1.07% | -1.00% | EXIT | |
| 29 | ECL | Ecolab Inc | Stock-Materials | 1.01% | -1.09% | EXIT | |
| 30 | CNI | Canadian Natl Railway Co | Stock-Industrials | 1.00% | -1.19% | EXIT | |
| 31 | JPM | Jpmorgan Chase & Co | Stock-Financials | 0.96% | -0.98% | EXIT | |
| 32 | NEE | Nextera Energy Inc | Stock-Utilities | 0.95% | -1.04% | EXIT | |
| 33 | SYK | Stryker CORP | Stock-Healthcare | 0.92% | -0.93% | EXIT | |
| 34 | ITW | Illinois Tool Works | Stock-Industrials | 0.91% | -1.00% | EXIT | |
| 35 | CHD | Church & Dwight Co Inc | Stock-Consumer Staples | 0.83% | -1.31% | EXIT | |
| 36 | MA | Mastercard Inc - A | Stock-Financials | 0.72% | -0.70% | EXIT | |
| 37 | TEAM | Atlassian Corporation | Stock-Tech | 0.72% | -0.53% | EXIT | |
| 38 | EQIX | Equinix Inc | Stock-Real Estate | 0.72% | -0.62% | EXIT | |
| 39 | IVV | Ishares Core S&p 500 ETF | ETF-Large Cap & Growth | 0.71% | — | — | |
| 40 | UNH | Unitedhealth Group Inc | Stock-Healthcare | 0.71% | — | +637.19% | |
| 41 | IWB | Ishares Russell 1000 ETF | ETF-Other | 0.71% | -0.71% | EXIT | |
| 42 | AOS | Smith (a.o.) CORP | Stock-Industrials | 0.70% | -0.76% | EXIT | |
| 43 | LMT | Lockheed Martin CORP | Stock-Industrials | 0.66% | -0.78% | EXIT | |
| 44 | VZ | Verizon Communications Inc | Stock-Comm Services | 0.64% | -0.80% | EXIT | |
| 45 | VTSAX | Vanguard Ttl Stk Mkt-adm | Stock-Other | 0.64% | -0.64% | EXIT | |
| 46 | EW | Edwards Lifesciences CORP | Stock-Healthcare | 0.63% | -0.52% | EXIT | |
| 47 | MSCI | Msci Inc | Stock-Financials | 0.63% | — | -0.95% | |
| 48 | CSCO | Cisco Systems Inc | Stock-Tech | 0.61% | -0.90% | EXIT | |
| 49 | WDAY | Workday Inc-class A | Stock-Tech | 0.61% | -0.84% | EXIT | |
| 50 | BLKCHF | Blackrock Inc | Stock-Other | 0.60% | — | +11.76% |
1–50 of 160
Reported value over time
Sector allocation
Sector allocation over time
Quarterly history
| Period | Holdings | Total value | Stability | Top holdings | |
|---|---|---|---|---|---|
| 2021 Q2 | 160 | $755.5M | 95 | ||
| 2021 Q1 | 155 | $686.2M | 21 | ||
| 2020 Q4 | 141 | $642.2M | 21 | ||
| 2020 Q3 | 132 | $556.1M | 27 | ||
| 2020 Q2 | 128 | $471.8M | 24 | ||
| 2020 Q1 | 119 | $404.2M | 45 | ||
| 2019 Q4 | 140 | $635.6M | 14 | ||
| 2019 Q3 | 133 | $600.1M | 29 | ||
| 2019 Q2 | 120 | $541.7M | 21 | ||
| 2019 Q1 | 123 | $538.8M | 22 | ||
| 2018 Q4 | 115 | $459.1M | 22 | ||
| 2018 Q3 | 111 | $503.5M | 22 | ||
| 2018 Q2 | 112 | $478.4M | 14 | ||
| 2018 Q1 | 108 | $472.6M | 26 | ||
| 2017 Q4 | 119 | $553.6M | 16 | ||
| 2017 Q3 | 125 | $512.1M | 12 | ||
| 2017 Q2 | 117 | $495.0M | 10 | ||
| 2017 Q1 | 115 | $495.4M | 22 | ||
| 2016 Q4 | 112 | $447.0M | 37 | ||
| 2016 Q3 | 105 | $436.0M | 27 | ||
| 2016 Q2 | 108 | $434.2M | 31 | ||
| 2016 Q1 | 102 | $410.9M | 38 | ||
| 2015 Q4 | 104 | $387.7M | 21 | ||
| 2015 Q3 | 91 | $365.4M | 19 | ||
| 2015 Q2 | 106 | $387.3M | 33 | ||
| 2015 Q1 | 107 | $392.1M | 37 | ||
| 2014 Q4 | 109 | $399.7M | 9 | ||
| 2014 Q3 | 106 | $385.1M | 13 | ||
| 2014 Q2 | 109 | $387.8M | 8 | ||
| 2014 Q1 | 115 | $376.1M | 12 | ||
| 2013 Q4 | 114 | $365.3M | 45 | ||
| 2013 Q3 | 105 | $333.9M | 26 | ||
| 2013 Q2 | 100 | $319.5M | 0 |
Holding changes this quarter
Northstar Investment Advisors LLC's most significant position changes for 2021-06-30: Sold out: Microsoft CORP (MSFT); Sold out: Invesco Qqq Trust Series 1 (QQQ); Sold out: Apple Inc (AAPL); Sold out: Vanguard Russell 1000 (VONE); Sold out: Vanguard Total Stock Mkt ETF (VTI).
| # | Ticker | Issuer | Weight Change | Shares Change | Action |
|---|---|---|---|---|---|
| 1 | MSFT | Microsoft CORP | — | EXIT | Sold out |
| 2 | QQQ | Invesco Qqq Trust Series 1 | — | EXIT | Sold out |
| 3 | AAPL | Apple Inc | — | EXIT | Sold out |
| 4 | VONE | Vanguard Russell 1000 | — | EXIT | Sold out |
| 5 | VTI | Vanguard Total Stock Mkt ETF | — | EXIT | Sold out |
| 6 | INTC | Intel CORP | — | EXIT | Sold out |
| 7 | GOOGL | Alphabet Inc-cl A | — | EXIT | Sold out |
| 8 | HD | Home Depot Inc | — | EXIT | Sold out |
| 9 | ABT | Abbott Laboratories | — | EXIT | Sold out |
| 10 | XLNXEUR | Xilinx Inc | — | EXIT | Sold out |
| 11 | TXN | Texas Instruments Inc | — | EXIT | Sold out |
| 12 | AMZN | Amazon.com Inc | — | EXIT | Sold out |
| 13 | NVDA | Nvidia CORP | — | EXIT | Sold out |
| 14 | MKC | Mccormick & Co-non Vtg Shrs | — | EXIT | Sold out |
| 15 | JNJ | Johnson & Johnson | — | EXIT | Sold out |
| 16 | ADP | Automatic Data Processing | — | EXIT | Sold out |
| 17 | PYPL | Paypal Holdings Inc | — | EXIT | Sold out |
| 18 | META | Meta Platforms Inc-class A | — | EXIT | Sold out |
| 19 | MDT | Medtronic plc | — | EXIT | Sold out |
| 20 | V | Visa Inc-class A Shares | — | EXIT | Sold out |
| 21 | ACN | Accenture plc | — | EXIT | Sold out |
| 22 | MCD | Mcdonald's CORP | — | EXIT | Sold out |
| 23 | BABA | Alibaba Group Holding-sp Adr | — | EXIT | Sold out |
| 24 | SBUX | Starbucks CORP | — | EXIT | Sold out |
| 25 | CHD | Church & Dwight Co Inc | — | EXIT | Sold out |
| 26 | TYL | Tyler Technologies Inc | — | EXIT | Sold out |
| 27 | BRK-B | Berkshire Hathaway Inc-cl B | — | EXIT | Sold out |
| 28 | CNI | Canadian Natl Railway Co | — | EXIT | Sold out |
| 29 | NOW | Servicenow Inc | — | EXIT | Sold out |
| 30 | ECL | Ecolab Inc | — | EXIT | Sold out |
| 31 | NEE | Nextera Energy Inc | — | EXIT | Sold out |
| 32 | CRM | Salesforce Inc | — | EXIT | Sold out |
| 33 | ITW | Illinois Tool Works | — | EXIT | Sold out |
| 34 | JPM | Jpmorgan Chase & Co | — | EXIT | Sold out |
| 35 | SYK | Stryker CORP | — | EXIT | Sold out |
| 36 | CSCO | Cisco Systems Inc | — | EXIT | Sold out |
| 37 | WDAY | Workday Inc-class A | — | EXIT | Sold out |
| 38 | VZ | Verizon Communications Inc | — | EXIT | Sold out |
| 39 | LMT | Lockheed Martin CORP | — | EXIT | Sold out |
| 40 | AOS | Smith (a.o.) CORP | — | EXIT | Sold out |
| 41 | IWB | Ishares Russell 1000 ETF | — | EXIT | Sold out |
| 42 | MA | Mastercard Inc - A | — | EXIT | Sold out |
| 43 | VTSAX | Vanguard Ttl Stk Mkt-adm | — | EXIT | Sold out |
| 44 | EQIX | Equinix Inc | — | EXIT | Sold out |
| 45 | WMT | Walmart Inc | — | EXIT | Sold out |
| 46 | CGNX | Cognex CORP | — | EXIT | Sold out |
| 47 | LFUS | Littelfuse Inc | — | EXIT | Sold out |
| 48 | CMI | Cummins Inc | — | EXIT | Sold out |
| 49 | TEAM | Atlassian Corporation | — | EXIT | Sold out |
| 50 | EW | Edwards Lifesciences CORP | — | EXIT | Sold out |
Filing History
FAQ
What is Northstar Investment Advisors LLC and what type of investor is it?
Northstar Investment Advisors LLC is an investment manager that files SEC Form 13F quarterly, disclosing its U.S. public equity holdings to regulators. As of the most recent reporting period (2021-06-30), the firm manages a tracked equity portfolio valued at approximately $755.5M, spread across 160 disclosed positions.
What are Northstar Investment Advisors LLC's largest equity positions?
Based on the latest 13F filing, Northstar Investment Advisors LLC's top holdings by market value are:
1. Microsoft CORP (MSFT) — $41.6M (5.5%)
2. Vanguard Total Stock Mkt ETF (VTI) — $33.4M (4.4%)
3. Vanguard Russell 1000 (VONE) — $29.4M (3.9%)
4. Apple Inc (AAPL) — $27.9M (3.7%)
5. Invesco Qqq Trust Series 1 (QQQ) — $27.1M (3.6%)
What changes did Northstar Investment Advisors LLC make in its most recent portfolio filing?
In the latest quarter, Northstar Investment Advisors LLC took a more defensive posture — trimming 0 positions and completely exiting 50 holdings. The largest of these moves: Sold out: Microsoft CORP (MSFT); Sold out: Invesco Qqq Trust Series 1 (QQQ); Sold out: Apple Inc (AAPL); Sold out: Vanguard Russell 1000 (VONE); Sold out: Vanguard Total Stock Mkt ETF (VTI)
What sectors does Northstar Investment Advisors LLC focus on?
Northstar Investment Advisors LLC is concentrated in the following sectors based on its current disclosed equity portfolio:
• Information Technology: 41.0%
• Consumer Discretionary: 16.4%
• Financials: 12.7%
• Health Care: 12.1%
• Communication Services: 11.1%
• Consumer Staples: 3.5%
Investment Profile
Northstar Investment Advisors LLC's portfolio is broadly diversified and fast-trading, with 41.0% of the portfolio concentrated in Information Technology.
Its turnover score has risen from 24 to 95 over the past 4 quarters — a shift toward more active trading.
It has added to its VTI position over the past two quarters (+$28.2M, now $33.4M), while trimming QQQ over the same stretch (-$7.8M, still holding $27.1M).
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Developer Access
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