NA
NORTHSTAR ASSET MANAGEMENT Co 13F Holdings (262 Positions, Q2 2026)
NORTHSTAR ASSET MANAGEMENT CoCIK: 0001132708
Diversified strategyLong-term holderSector-focused
Total reported value
$530.8M
Reporting period: 2026-06-30 · Number of holdings: 262
NORTHSTAR ASSET MANAGEMENT Co disclosed 262 holdings in its latest 13F filing for the period ending 2026-06-30, with total reported value of $530.8M and a quarterly turnover rate of 0.0%.
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Personality snowflake
- Concentration
- 22.61
- Portfolio Stability
- 0
- Momentum
- 50
- Sector conviction
- 66.06
- Diversification
- 100
- Sizing Uniformity
- 62.85
NORTHSTAR ASSET MANAGEMENT Co's disclosed holdings carry a Herfindahl concentration index of 0.057 — mathematically equivalent to about 18 equally-sized positions, well below its 262 actual disclosed holdings. That gap points to a strategy built around a small core of high-conviction bets rather than broad diversification.
Position sizes vary widely across the portfolio (a coefficient of variation of 3.72), with a handful of outsized bets alongside many smaller positions.
No strong tilt toward either adding to existing winners or initiating outsized new positions was observed in the latest reported quarter.
Sector classification currently covers about 43% of this portfolio's disclosed value; the remainder includes holdings (e.g. unmapped tickers, options, or other security types) not yet covered by our sector mapping.
Source and citation information
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Recent moves
View source Form 13F filing on SEC.govNew buy URBN
Add VGT
+697.7% $22.5M
Add AAPL
-0.9% $11.8M
Sold out VFIAX
Sold out NSRGY
New buy VWO
Holdings Map
New buyAddUnchangedTrim
Top 10 holdings by weight
Full holdings list this quarter
Showing top 200 holdings (of 262 total)
| # | Ticker | Issuer | Asset Subclass | Weight | Weight Change | Shares Change | 4Q Trend |
|---|---|---|---|---|---|---|---|
| 1 | VGT | Vanguard Info Tech ETF | ETF-Tech | 18.58% | +1.47% | +697.67% | |
| 2 | AAPL | Apple Inc | Stock-Tech | 9.65% | +0.80% | -0.95% | |
| 3 | VTI | Vanguard Total Stock Mkt ETF | ETF-Other | 5.31% | -0.23% | +0.54% | |
| 4 | VUG | Vanguard Growth ETF | ETF-Other | 4.46% | -0.11% | +509.24% | |
| 5 | VO | Vanguard Mid-cap ETF | ETF-Other | 3.52% | -0.22% | +300.13% | |
| 6 | BRK-B | Berkshire Hathaway Inc-cl B | Stock-Other | 3.04% | -0.51% | -1.02% | |
| 7 | SPY | Ss Spdr S&p 500 ETF Trust-us | ETF-Large Cap & Growth | 2.47% | -0.09% | +1.03% | |
| 8 | VB | Vanguard Small-cap ETF | ETF-Other | 2.45% | -0.12% | +0.89% | |
| 9 | VOO | Vanguard S&p 500 ETF | ETF-Large Cap & Growth | 2.32% | -0.06% | +2.27% | |
| 10 | MSFT | Microsoft CORP | Stock-Tech | 2.07% | -0.33% | -0.63% | |
| 11 | TMO | Thermo Fisher Scientific Inc | Stock-Healthcare | 1.80% | -0.11% | -3.00% | |
| 12 | AME | Ametek Inc | Stock-Industrials | 1.67% | -0.10% | -0.50% | |
| 13 | URBN | Urban Outfitters Inc | Stock-Consumer Disc | 1.61% | +1.61% | NEW | |
| 14 | NVDA | Nvidia CORP | Stock-Tech | 1.51% | -0.06% | -3.20% | |
| 15 | ANET | Arista Networks Inc | Stock-Tech | 1.31% | +0.18% | -2.38% | |
| 16 | VYM | Vanguard High Dvd Yield ETF | ETF-Other | 1.30% | -0.08% | +2.49% | |
| 17 | VIG | Vanguard Dividend Apprec ETF | ETF-Other | 1.18% | -0.07% | +1.22% | |
| 18 | SKYY | First Trust Cloud Computing | ETF-Other | 1.17% | -0.01% | -1.66% | |
| 19 | RTX | Rtx CORP | Stock-Industrials | 0.99% | -0.08% | -0.10% | |
| 20 | VTV | Vanguard Value ETF | ETF-Other | 0.98% | -0.03% | +3.15% | |
| 21 | DHR | Danaher CORP | Stock-Healthcare | 0.97% | -0.20% | -2.54% | |
| 22 | VFH | Vanguard Financials ETF | ETF-Other | 0.95% | -0.04% | +0.26% | |
| 23 | JNJ | Johnson & Johnson | Stock-Healthcare | 0.93% | -0.13% | -2.34% | |
| 24 | CIBR | First Trust Nasdaq Cybersecu | ETF-Tech | 0.92% | +0.13% | -1.69% | |
| 25 | WMT | Walmart Inc | Stock-Consumer Staples | 0.92% | -0.33% | -0.17% | |
| 26 | XOM | Exxon Mobil CORP | Stock-Energy | 0.91% | -0.35% | -7.15% | |
| 27 | GOOG | Alphabet Inc-cl C | Stock-Comm Services | 0.90% | -0.08% | -1.64% | |
| 28 | JPM | Jpmorgan Chase & Co | Stock-Financials | 0.89% | +0.01% | — | |
| 29 | VOX | Vanguard Communication Servi | ETF-Other | 0.87% | -0.17% | +0.19% | |
| 30 | HD | Home Depot Inc | Stock-Consumer Disc | 0.75% | -0.14% | -0.66% | |
| 31 | SHW | Sherwin-williams Co/the | Stock-Materials | 0.75% | -0.16% | -0.12% | |
| 32 | VV | Vanguard Large-cap ETF | ETF-Other | 0.68% | -0.03% | +0.71% | |
| 33 | AMD | Advanced Micro Devices | Stock-Tech | 0.68% | +0.29% | -18.18% | |
| 34 | MDY | State Street Spdr S&p Midcap | ETF-Other | 0.65% | -0.01% | +5.78% | |
| 35 | PG | Procter & Gamble Co/the | Stock-Consumer Staples | 0.63% | +0.21% | +76.06% | |
| 36 | UFOX | Defiance Connective Tech ETF | ETF-Tech | 0.59% | -0.01% | -1.14% | |
| 37 | VWO | Vanguard Ftse Emerging Marke | ETF-Emerging Markets | 0.56% | +0.56% | NEW | |
| 38 | UNP | Union Pacific CORP | Stock-Industrials | 0.55% | -0.05% | -13.61% | |
| 39 | ZTS | Zoetis Inc | Stock-Healthcare | 0.54% | -0.49% | -1.80% | |
| 40 | AMZN | Amazon.com Inc | Stock-Consumer Disc | 0.52% | -0.04% | +0.21% | |
| 41 | AMT | American Tower CORP | Stock-Real Estate | 0.50% | -0.12% | -0.73% | |
| 42 | CVX | Chevron CORP | Stock-Energy | 0.49% | -0.13% | — | |
| 43 | VHT | Vanguard Health Care ETF | ETF-Other | 0.49% | -0.02% | +0.89% | |
| 44 | V | Visa Inc-class A Shares | Stock-Financials | 0.48% | — | — | |
| 45 | COST | Costco Wholesale CORP | Stock-Consumer Staples | 0.47% | -0.14% | -0.81% | |
| 46 | IHI | Ishares U.s. Medical Devices | ETF-Other | 0.45% | -0.13% | -1.44% | |
| 47 | PEP | Pepsico Inc | Stock-Consumer Staples | 0.43% | -0.15% | — | |
| 48 | VEA | Vanguard Ftse Developed ETF | ETF-Other | 0.42% | +0.42% | NEW | |
| 49 | NVS | Novartis Ag-sponsored Adr | Stock-Healthcare | 0.41% | -0.07% | — | |
| 50 | AVGO | Broadcom Inc | Stock-Tech | 0.40% | +0.03% | +4.21% |
1–50 of 200
* This report is exclusively curated by the AlphaSMO team. AlphaSMO is the web's most authoritative 13F / Inside Trader database, delivering precise insider trading and institutional holdings insights.
Portfolio Performance
Performance for Q3 2026
+4.4%
Performance Last 4 Quarters
+20.3%
- Stdev
- +12.6%
- Beta
- +0.93
- Alpha
- -3.1%
- Max Drawdown
- -8.9%
- Annualized Perf
- +15.8%
- Batting Avg vs S&P
- +25%
- Sortino
- +2.27
- Stutzer
- +0.36
- Treynor
- +0.17
- Sterling
- +0.98
- Calmar
- +1.77
- Information Ratio
- -1.16
- Tracking Error
- +3.9%
- Stdev Down
- +6.9%
- Winning Months %
- +66.7%
- Losing Months %
- +33.3%
- Best 12 Months
- +29.5%
- Worst 12 Months
- +4.5%
- Efficiency Ratio
- +0.49
- Sharpe
- +1.23
- Stdev Sectors
- +10.8%
- Skewness
- -0.11
- Kurtosis
- -0.08
- Upside Potential
- +3.91
Reported value over time
Sector allocation
Sector allocation over time
Quarterly history
| Period | Holdings | Total value | Stability | Top holdings | |
|---|---|---|---|---|---|
| 2026 Q2 | 262 | $530.8M | 0 | ||
| 2026 Q1 | 187 | $445.0M | 10 | ||
| 2025 Q4 | 189 | $471.3M | 6 | ||
| 2025 Q3 | 193 | $466.1M | 19 | ||
| 2025 Q2 | 197 | $434.7M | 0 | ||
| 2025 Q1 | 198 | $414.0M | 100 | ||
| 2024 Q4 | 200 | $436.3M | 0 | ||
| 2024 Q3 | 198 | $436.4M | 0 | ||
| 2024 Q2 | 199 | $413.4M | 0 | ||
| 2024 Q1 | 201 | $405.7M | 0 | ||
| 2023 Q4 | 204 | $379.4M | 0 | ||
| 2023 Q3 | 203 | $347.3M | 0 | ||
| 2023 Q2 | 204 | $363.7M | 0 | ||
| 2023 Q1 | 202 | $340.2M | 0 | ||
| 2022 Q4 | 203 | $317.0M | 0 | ||
| 2022 Q3 | 195 | $300.0M | 0 | ||
| 2022 Q2 | 196 | $320.2M | 0 | ||
| 2022 Q1 | 208 | $390.9M | 0 | ||
| 2021 Q4 | 213 | $425.7M | 0 | ||
| 2021 Q3 | 203 | $381.4M | 0 | ||
| 2021 Q2 | 206 | $380.4M | 96 | ||
| 2021 Q1 | 200 | $351.4M | 12 | ||
| 2020 Q4 | 196 | $351.9M | 14 | ||
| 2020 Q3 | 185 | $313.2M | 17 | ||
| 2020 Q2 | 184 | $279.0M | 28 | ||
| 2020 Q1 | 171 | $218.3M | 24 | ||
| 2019 Q4 | 181 | $265.6M | 8 | ||
| 2019 Q3 | 182 | $257.0M | 10 | ||
| 2019 Q2 | 185 | $253.6M | 9 | ||
| 2019 Q1 | 174 | $245.5M | 16 | ||
| 2018 Q4 | 163 | $213.8M | 21 | ||
| 2018 Q3 | 175 | $257.3M | 11 | ||
| 2018 Q2 | 168 | $241.6M | 9 | ||
| 2018 Q1 | 167 | $238.1M | 7 | ||
| 2017 Q4 | 170 | $242.0M | 10 | ||
| 2017 Q3 | 166 | $228.1M | 9 | ||
| 2017 Q2 | 169 | $222.2M | 10 | ||
| 2017 Q1 | 174 | $223.9M | 15 | ||
| 2016 Q4 | 174 | $221.6M | 21 | ||
| 2016 Q3 | 168 | $239.0M | 11 | ||
| 2016 Q2 | 165 | $240.2M | 7 | ||
| 2016 Q1 | 165 | $234.5M | 11 | ||
| 2015 Q4 | 159 | $234.7M | 25 | ||
| 2015 Q3 | 154 | $223.2M | 17 | ||
| 2015 Q2 | 155 | $239.3M | 8 | ||
| 2015 Q1 | 153 | $233.0M | 9 | ||
| 2014 Q4 | 157 | $230.4M | 9 | ||
| 2014 Q3 | 156 | $230.2M | 12 | ||
| 2014 Q2 | 156 | $235.0M | 11 | ||
| 2014 Q1 | 145 | $218.2M | 32 | ||
| 2013 Q4 | 136 | $214.9M | 15 | ||
| 2013 Q3 | 129 | $195.9M | 33 | ||
| 2013 Q2 | 148 | $233.7M | 0 |
Holding changes this quarter
NORTHSTAR ASSET MANAGEMENT Co's most significant position changes for 2026-06-30: New buy: Urban Outfitters Inc (URBN); New buy: Vanguard Ftse Emerging Marke (VWO); Sold out: Vanguard 500 Index-adm (VFIAX); Sold out: Nestle Sa-spons Adr (NSRGY); New buy: Vanguard Ftse Developed ETF (VEA).
Showing top 200 changes by size (of 282 total)
| # | Ticker | Issuer | Weight Change | Shares Change | Action |
|---|---|---|---|---|---|
| 1 | URBN | Urban Outfitters Inc | +1.6% | NEW | New buy |
| 2 | VGT | Vanguard Info Tech ETF | +1.5% | +697.67% | Add |
| 3 | AAPL | Apple Inc | +0.8% | -0.95% | Trim |
| 4 | VWO | Vanguard Ftse Emerging Marke | +0.6% | NEW | New buy |
| 5 | VEA | Vanguard Ftse Developed ETF | +0.4% | NEW | New buy |
| 6 | CINF | Cincinnati Financial CORP | +0.4% | NEW | New buy |
| 7 | AMD | Advanced Micro Devices | +0.3% | -18.18% | Trim |
| 8 | ✓ | +0.2% | NEW | New buy | |
| 9 | PG | Procter & Gamble Co/the | +0.2% | +76.06% | Add |
| 10 | IHDG | Wisdomtree International Hed | +0.2% | NEW | New buy |
| 11 | ✓ | +0.2% | NEW | New buy | |
| 12 | ANET | Arista Networks Inc | +0.2% | -2.38% | Trim |
| 13 | NVO | Novo-nordisk A/s-spons Adr | +0.2% | NEW | New buy |
| 14 | PEN | Penumbra Inc | +0.2% | NEW | New buy |
| 15 | AAXJ | Ishares Msci All Country Asi | +0.1% | NEW | New buy |
| 16 | CIBR | First Trust Nasdaq Cybersecu | +0.1% | -1.69% | Trim |
| 17 | DVAL | Brandywineglobal Dyn US Lcv | +0.1% | NEW | New buy |
| 18 | EFA | Ishares Msci Eafe ETF | +0.1% | NEW | New buy |
| 19 | MU | Micron Technology Inc | +0.1% | -20.69% | Trim |
| 20 | VEU | Vanguard Ftse All-world Ex-u | +0.1% | NEW | New buy |
| 21 | DELL | Dell Technologies -c | +0.1% | — | Unchanged |
| 22 | EEM | Ishares Msci Emerging Market | +0.1% | NEW | New buy |
| 23 | EWY | Ishares Msci South Korea ETF | +0.1% | NEW | New buy |
| 24 | PANW | Palo Alto Networks Inc | +0.1% | — | Unchanged |
| 25 | ✓ | +0.1% | NEW | New buy | |
| 26 | FLKR | Franklin Ftse South Korea | +0.1% | NEW | New buy |
| 27 | SLS | Sellas Life Sciences Group I | +0.1% | -10.00% | Trim |
| 28 | INCO | Columbia India Consumer ETF | +0.1% | NEW | New buy |
| 29 | CARR | Carrier Global CORP | +0.1% | NEW | New buy |
| 30 | RAL | Ralliant CORP | +0.1% | NEW | New buy |
| 31 | URI | United Rentals Inc | 0% | +43.64% | Add |
| 32 | QDEF | Flexshares Quality Dividend | 0% | NEW | New buy |
| 33 | Q | Qnity Electronics Inc | 0% | NEW | New buy |
| 34 | VSS | Vanguard Ftse All Wo X-us Sc | 0% | NEW | New buy |
| 35 | ✓ | 0% | NEW | New buy | |
| 36 | VCSH | Vanguard S/t CORP Bond ETF | 0% | NEW | New buy |
| 37 | CRM | Salesforce Inc | 0% | NEW | New buy |
| 38 | AVGO | Broadcom Inc | 0% | +4.21% | Add |
| 39 | CSCO | Cisco Systems Inc | 0% | — | Unchanged |
| 40 | CRWD | Crowdstrike Holdings Inc - A | 0% | +300.00% | Add |
| 41 | AFL | Aflac Inc | 0% | NEW | New buy |
| 42 | ADP | Automatic Data Processing | 0% | NEW | New buy |
| 43 | ADI | Analog Devices Inc | 0% | NEW | New buy |
| 44 | IJR | Ishares Core S&p Small-cap E | 0% | NEW | New buy |
| 45 | TFC | Truist Financial CORP | 0% | NEW | New buy |
| 46 | CL | Colgate-palmolive Co | 0% | NEW | New buy |
| 47 | ROST | Ross Stores Inc | 0% | NEW | New buy |
| 48 | MO | Altria Group Inc | 0% | NEW | New buy |
| 49 | VTHR | Vanguard Russell 3000 | 0% | NEW | New buy |
| 50 | IWR | Ishares Russell Mid-cap ETF | 0% | NEW | New buy |
1–50 of 200
Filing History
FAQ
What is NORTHSTAR ASSET MANAGEMENT Co and what type of investor is it?
NORTHSTAR ASSET MANAGEMENT Co is an investment manager that files SEC Form 13F quarterly, disclosing its U.S. public equity holdings to regulators. As of the most recent reporting period (2026-06-30), the firm manages a tracked equity portfolio valued at approximately $530.8M, spread across 262 disclosed positions.
What are NORTHSTAR ASSET MANAGEMENT Co's largest equity positions?
Based on the latest 13F filing, NORTHSTAR ASSET MANAGEMENT Co's top holdings by market value are:
1. Vanguard Info Tech ETF (VGT) — $98.7M (18.6%)
2. Apple Inc (AAPL) — $51.2M (9.7%)
3. Vanguard Total Stock Mkt ETF (VTI) — $28.2M (5.3%)
4. Vanguard Growth ETF (VUG) — $23.7M (4.5%)
5. Vanguard Mid-cap ETF (VO) — $18.7M (3.5%)
What changes did NORTHSTAR ASSET MANAGEMENT Co make in its most recent portfolio filing?
In the latest reported quarter, NORTHSTAR ASSET MANAGEMENT Co made 170 notable position adjustments: 89 new positions were initiated, 23 existing holdings were added to, 38 positions were partially reduced, and 20 were completely exited. The largest of these moves: New buy: Urban Outfitters Inc (URBN); New buy: Vanguard Ftse Emerging Marke (VWO); Sold out: Vanguard 500 Index-adm (VFIAX); Sold out: Nestle Sa-spons Adr (NSRGY); New buy: Vanguard Ftse Developed ETF (VEA)
What sectors does NORTHSTAR ASSET MANAGEMENT Co focus on?
NORTHSTAR ASSET MANAGEMENT Co is concentrated in the following sectors based on its current disclosed equity portfolio:
• Information Technology: 40.8%
• Health Care: 14.1%
• Industrials: 11.8%
• Consumer Discretionary: 8.7%
• Consumer Staples: 7.9%
• Financials: 5.7%
Investment Profile
NORTHSTAR ASSET MANAGEMENT Co returned an annualized 15.8% over the trailing 36 months — underperforming the S&P 500 by 3.1 points — based on a reconstructed track record of its disclosed 13F positions, with a beta of 0.93 (roughly in line with the market) and a 25% quarterly batting average against the index.
Its portfolio is broadly diversified and long-term-holding, with 40.8% of the portfolio concentrated in Information Technology.
It has added to its VB position over the past two quarters (+$2.0M, now $13.0M), while trimming DHR over the same stretch (-$1.4M, still holding $5.1M).
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Developer Access
Access NORTHSTAR ASSET MANAGEMENT Co's institutional profile programmatically:
REST API
curl https://alphasmo.com/api/v1/institutions/northstar-asset-management-coCLI
npx alphasmo institutions get northstar-asset-management-co