CIK: 0001803456
Total reported value
$1.5B
Reporting period: 2026-06-30 · Number of holdings: 980
N.E.W. Advisory Services LLC disclosed 980 holdings in its latest 13F filing for the period ending 2026-06-30, with total reported value of $1.5B and a quarterly turnover rate of 12.8%.
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N.E.W. Advisory Services LLC's disclosed holdings carry a Herfindahl concentration index of 0.053 — mathematically equivalent to about 19 equally-sized positions, well below its 980 actual disclosed holdings. That gap points to a strategy built around a small core of high-conviction bets rather than broad diversification.
Position sizes vary widely across the portfolio (a coefficient of variation of 7.14), with a handful of outsized bets alongside many smaller positions.
No strong tilt toward either adding to existing winners or initiating outsized new positions was observed in the latest reported quarter.
Sector classification currently covers about 9% of this portfolio's disclosed value; the remainder includes holdings (e.g. unmapped tickers, options, or other security types) not yet covered by our sector mapping.
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Add VTI
-0.1% $37.2M
Trim SPAB
+4.5% $2.2M
Trim SPYM
-7.2% $4.8M
Trim SPYV
-1.2% $3.5M
Trim JCPB
-20.1% -$1.8M
Add SPTM
+3.6% $6.8M
Showing top 200 holdings (of 980 total)
| # | Ticker | Issuer | Asset Subclass | Weight | Weight Change | Shares Change | 4Q Trend |
|---|---|---|---|---|---|---|---|
| 1 | VTI | Vanguard Total Stock Mkt ETF | ETF-Other | 18.78% | +0.57% | -0.05% | |
| 2 | SPYM | Ste Str Spdr Pt S&p 500 ETF | ETF-Large Cap & Growth | 5.15% | -0.26% | -7.15% | |
| 3 | IAGG | Ishares Intl Aggregate Bond | ETF-Other | 4.42% | -0.11% | +8.00% | |
| 4 | JPST | Jpmorgan Ultra-short Income | ETF-Other | 4.30% | -0.09% | +9.71% | |
| 5 | SPYV | Ss Spdr P S&p 500 Value ETF | ETF-Large Cap & Growth | 3.97% | -0.21% | -1.15% | |
| 6 | SPAB | Ss Spdr P Agg Bond ETF | ETF-Other | 3.76% | -0.28% | +4.49% | |
| 7 | DFAX | Dimensional World Ex US Core | ETF-Other | 3.45% | +0.09% | +5.71% | |
| 8 | VXUS | Vanguard Total Intl Stock | ETF-Other | 3.18% | +0.06% | +2.77% | |
| 9 | SPTM | Ss Spdr P S&p 1500 Comp ETF | ETF-Other | 2.87% | +0.17% | +3.61% | |
| 10 | BND | Vanguard Total Bond Market | ETF-Other | 2.69% | +0.02% | +12.92% | |
| 11 | AVLV | Avantis US Large Cap Value | ETF-Large Cap & Growth | 2.48% | +0.12% | +4.06% | |
| 12 | AVUV | Avantis US Small Cap Value | ETF-Small Cap | 2.45% | +0.09% | +2.95% | |
| 13 | VIOV | Vanguard S&p Small-cap 600 V | ETF-Other | 2.10% | -0.16% | -9.82% | |
| 14 | SPDW | Ste Str Spdr Pt Dw EU ETF | ETF-Other | 2.02% | -0.05% | -1.25% | |
| 15 | DFAC | Dimensional US Core Equity 2 | ETF-Other | 1.78% | +0.04% | +0.10% | |
| 16 | VOO | Vanguard S&p 500 ETF | ETF-Large Cap & Growth | 1.46% | +0.13% | +7.32% | |
| 17 | AAPL | Apple Inc | Stock-Tech | 1.43% | +0.15% | +9.37% | |
| 18 | VXF | Vanguard Extended Market ETF | ETF-Other | 1.39% | +0.09% | -0.07% | |
| 19 | BRK-B | Berkshire Hathaway Inc-cl B | Stock-Other | 1.33% | -0.11% | -1.50% | |
| 20 | SPEM | State Street Sp Ptf Em ETF | ETF-Other | 1.24% | -0.05% | -2.31% | |
| 21 | TSPA | T Rowe Price US Eqy Research | ETF-Other | 1.09% | +0.05% | +1.28% | |
| 22 | PG | Procter & Gamble Co/the | Stock-Consumer Staples | 0.94% | -0.06% | +3.43% | |
| 23 | VSS | Vanguard Ftse All Wo X-us Sc | ETF-Other | 0.92% | -0.01% | +4.59% | |
| 24 | JIVE | JPM Interntl Value ETF | ETF-Other | 0.88% | -0.01% | +3.51% | |
| 25 | VUG | Vanguard Growth ETF | ETF-Other | 0.81% | +0.03% | +492.55% | |
| 26 | AIRR | First Trust Rba American Ind | ETF-Other | 0.80% | +0.08% | +3.56% | |
| 27 | EFV | Ishares Msci Eafe Value ETF | ETF-Other | 0.74% | -0.01% | +6.47% | |
| 28 | SLYV | Ss Spdr S&p 600 Sc Val ETF | ETF-Other | 0.72% | -0.02% | -4.90% | |
| 29 | SCHG | Schwab US Large-cap Growth | ETF-Other | 0.72% | +0.02% | -0.74% | |
| 30 | RDVY | First Trust Rising Dividend | ETF-Other | 0.70% | +0.06% | +2.69% | |
| 31 | TMSL | T.rowe Prc Small-mid Cap ETF | ETF-Other | 0.66% | +0.06% | +2.24% | |
| 32 | GWX | State Street Spdr S&p Intern | ETF-Other | 0.65% | -0.07% | -2.14% | |
| 33 | JPIE | Jpmorgan Income ETF | ETF-Other | 0.53% | -0.12% | -8.45% | |
| 34 | VV | Vanguard Large-cap ETF | ETF-Other | 0.51% | -0.02% | -5.83% | |
| 35 | PVAL | Putnam Focused Lrg Cap Value | ETF-Other | 0.49% | -0.01% | -0.49% | |
| 36 | JCPB | Jpmorgan Core Plus Bond ETF | ETF-Other | 0.47% | -0.19% | -20.13% | |
| 37 | EWX | State Street Spdr S&p Emergi | ETF-Other | 0.45% | -0.04% | -10.21% | |
| 38 | VTV | Vanguard Value ETF | ETF-Other | 0.45% | +0.02% | +4.11% | |
| 39 | DFIV | Dimensional International Va | ETF-Other | 0.44% | -0.05% | -3.40% | |
| 40 | NIC | Nicolet Bankshares Inc | Stock-Other | 0.43% | — | -1.30% | |
| 41 | VGT | Vanguard Info Tech ETF | ETF-Tech | 0.42% | +0.09% | +724.34% | |
| 42 | AMZN | Amazon.com Inc | Stock-Consumer Disc | 0.40% | — | -0.40% | |
| 43 | DNP | Dnp Select Income Fund Inc | Stock-Financials | 0.39% | -0.03% | +0.08% | |
| 44 | GRID | First Trst Nasd Cl Edg Sgiif | ETF-Other | 0.38% | +0.06% | +11.85% | |
| 45 | JEPI | Jpmorgan Equity Premium Inco | ETF-Other | 0.38% | — | +12.65% | |
| 46 | WEC | Wec Energy Group Inc | Stock-Utilities | 0.33% | -0.04% | -0.21% | |
| 47 | IBM | Intl Business Machines CORP | Stock-Tech | 0.32% | — | -2.62% | |
| 48 | SPSB | Ss Spdr P St C CORP ETF | ETF-Other | 0.32% | -0.02% | +5.02% | |
| 49 | QQQ | Invesco Qqq Trust Series 1 | ETF-Tech | 0.31% | +0.04% | +0.39% | |
| 50 | IBND | State Street Spdr Bloomberg | ETF-Other | 0.30% | -0.02% | +4.61% |
Performance for Q3 2026
+2.1%
Performance Last 4 Quarters
+17.6%
| Period | Holdings | Total value | Stability | Top holdings | |
|---|---|---|---|---|---|
| 2026 Q2 | 980 | $1.5B | 13 | ||
| 2026 Q1 | 914 | $1.3B | 16 | ||
| 2025 Q4 | 892 | $1.4B | 20 | ||
| 2025 Q3 | 840 | $1.1B | 31 | ||
| 2025 Q2 | 840 | $1.0B | 0 | ||
| 2025 Q1 | 894 | $1.3B | 100 | ||
| 2024 Q4 | 189 | $1.1B | 0 | ||
| 2024 Q3 | 183 | $1.0B | 0 | ||
| 2024 Q2 | 182 | $926.7M | 0 | ||
| 2024 Q1 | 173 | $901.4M | 0 | ||
| 2023 Q4 | 162 | $827.4M | 0 | ||
| 2023 Q3 | 151 | $703.2M | 0 | ||
| 2023 Q2 | 133 | $717.6M | 0 | ||
| 2023 Q1 | 130 | $687.4M | 0 | ||
| 2022 Q4 | 131 | $638.9M | 0 | ||
| 2022 Q3 | 127 | $552.0M | 0 | ||
| 2022 Q2 | 130 | $571.9M | 0 | ||
| 2022 Q1 | 139 | $528.0M | 0 | ||
| 2021 Q4 | 134 | $662.2M | 0 | ||
| 2021 Q3 | 131 | $613.8M | 0 | ||
| 2021 Q2 | 133 | $597.5M | 100 | ||
| 2021 Q1 | 126 | $533.5M | 33 | ||
| 2020 Q4 | 134 | $475.5M | 31 | ||
| 2020 Q3 | 96 | $354.0M | 11 | ||
| 2020 Q2 | 85 | $321.3M | 16 | ||
| 2019 Q4 | 87 | $308.2M | — |
N.E.W. Advisory Services LLC's most significant position changes for 2026-06-30: New buy: Innovator US Eq 10 Buffer (ZALT); Sold out: Honeywell International Inc (HON); Sold out: L3harris Technologies Inc (LHX); Sold out: Humana Inc (HUM); Sold out: Hologic Inc (HO1).
Showing top 200 changes by size (of 1026 total)
N.E.W. Advisory Services LLC returned an annualized 16.1% over the trailing 36 months — outperforming the S&P 500 by 0.7 points — based on a reconstructed track record of its disclosed 13F positions, with a beta of 0.74 (less volatile than the market) and a 39% quarterly batting average against the index.
Its portfolio is broadly diversified and long-term-holding, with 33.3% of the portfolio concentrated in Information Technology.
It has added to its VTI position over the past two quarters (+$39.1M, now $280.7M), while trimming THYF over the same stretch (-$7.0M, still holding $388.7K).
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