MA
Mayfair Advisory Group, LLC 13F Filings Tracker & Latest Positions (Q2 2026)
Mayfair Advisory Group, LLCCIK: 0001801926
Diversified strategyMomentum followerQuality / disciplined sizing
Total reported value
$331.7M
Reporting period: 2026-06-30 · Number of holdings: 185
Mayfair Advisory Group, LLC disclosed 185 holdings in its latest 13F filing for the period ending 2026-06-30, with total reported value of $331.7M and a quarterly turnover rate of 19.2%.
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Personality snowflake
- Concentration
- 11.15
- Portfolio Stability
- 19.21
- Momentum
- 100
- Sector conviction
- 51.29
- Diversification
- 100
- Sizing Uniformity
- 79.56
Mayfair Advisory Group, LLC's disclosed holdings carry a Herfindahl concentration index of 0.028 — mathematically equivalent to about 36 equally-sized positions, well below its 185 actual disclosed holdings. That gap points to a strategy built around a small core of high-conviction bets rather than broad diversification.
Position sizes vary widely across the portfolio (a coefficient of variation of 2.04), with a handful of outsized bets alongside many smaller positions.
No strong tilt toward either adding to existing winners or initiating outsized new positions was observed in the latest reported quarter.
Sector classification currently covers about 20% of this portfolio's disclosed value; the remainder includes holdings (e.g. unmapped tickers, options, or other security types) not yet covered by our sector mapping.
Source and citation information
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Recent moves
View source Form 13F filing on SEC.govTrim JEPI
-18.4% -$1.6M
Add FESM
+5.9% $3.2M
Add AAPL
+1.4% $2.4M
Add FMDE
+8.9% $3.2M
Add GPIQ
+85.4% $1.1M
Trim XOM
-0.5% -$294.0K
Holdings Map
New buyAddUnchangedTrim
Top 10 holdings by weight
Full holdings list this quarter
| # | Ticker | Issuer | Asset Subclass | Weight | Weight Change | Shares Change | 4Q Trend |
|---|---|---|---|---|---|---|---|
| 1 | VTV | Vanguard Value ETF | ETF-Other | 7.73% | +0.07% | +3.71% | |
| 2 | FENI | Fidelity Enhanced Intl ETF | ETF-Other | 6.82% | +0.11% | +9.95% | |
| 3 | VUG | Vanguard Growth ETF | ETF-Other | 6.27% | +0.14% | +519.61% | |
| 4 | FMDE | Fidelity Enhanced Mid Cap Co | ETF-Other | 5.27% | +0.30% | +8.87% | |
| 5 | FESM | Fidelity Enhanced Small Cap | ETF-Small Cap | 4.19% | +0.46% | +5.90% | |
| 6 | SCHD | Schwab US Dvd Equity ETF | ETF-Other | 3.34% | -0.12% | +2.93% | |
| 7 | MGV | Vanguard Mega Cap Value ETF | ETF-Other | 3.23% | +0.17% | +8.13% | |
| 8 | AAPL | Apple Inc | Stock-Tech | 2.93% | +0.38% | +1.37% | |
| 9 | FBND | Fidelity Total Bond ETF | ETF-Other | 2.81% | -0.22% | +9.06% | |
| 10 | SCHG | Schwab US Large-cap Growth | ETF-Other | 2.53% | +0.01% | +1.52% | |
| 11 | VYMI | Vanguard Int High Dvd Yld In | ETF-Other | 2.17% | -0.16% | -0.06% | |
| 12 | JEPI | Jpmorgan Equity Premium Inco | ETF-Other | 2.11% | -0.88% | -18.37% | |
| 13 | FDEM | Fidelity Emrg Mrkt Multifact | ETF-Other | 1.73% | +0.12% | +14.75% | |
| 14 | MGK | Vanguard Mega Cap Growth ETF | ETF-Other | 1.66% | +0.11% | +438.45% | |
| 15 | AVUV | Avantis US Small Cap Value | ETF-Small Cap | 1.60% | — | +1.72% | |
| 16 | JCPB | Jpmorgan Core Plus Bond ETF | ETF-Other | 1.40% | +0.07% | +23.45% | |
| 17 | PYLD | Pimco Multisector Bond Actv | ETF-Other | 1.39% | -0.08% | +10.57% | |
| 18 | VTI | Vanguard Total Stock Mkt ETF | ETF-Other | 1.37% | -0.02% | +0.45% | |
| 19 | NVDA | Nvidia CORP | Stock-Tech | 1.19% | +0.13% | +9.77% | |
| 20 | QUAL | Ishares Msci USA Quality Fac | ETF-Other | 1.18% | -0.07% | -3.14% | |
| 21 | JEPQ | JPM Nasdaq Equity Premium | ETF-Tech | 1.17% | +0.01% | +12.40% | |
| 22 | IVV | Ishares Core S&p 500 ETF | ETF-Large Cap & Growth | 1.10% | +0.09% | +10.77% | |
| 23 | XOM | Exxon Mobil CORP | Stock-Energy | 1.03% | -0.26% | -0.48% | |
| 24 | SCHB | Schwab US Broad Market ETF | ETF-Other | 0.99% | -0.03% | -0.63% | |
| 25 | JPST | Jpmorgan Ultra-short Income | ETF-Other | 0.98% | -0.25% | -7.56% | |
| 26 | SCHX | Schwab US Large-cap ETF | ETF-Other | 0.86% | -0.02% | -0.31% | |
| 27 | DFAS | Dimensional US Small Cap ETF | ETF-Small Cap | 0.77% | +0.04% | +7.41% | |
| 28 | RY | Royal Bank Of Canada | Stock-Financials | 0.74% | +0.07% | — | |
| 29 | SPHQ | Invesco S&p 500 Quality ETF | ETF-Large Cap & Growth | 0.73% | -0.02% | -0.54% | |
| 30 | AME | Ametek Inc | Stock-Industrials | 0.63% | -0.02% | — | |
| 31 | BUFZ | Ft Vest Laddered Moderate Bu | ETF-Other | 0.62% | -0.08% | -3.53% | |
| 32 | GPIQ | Gs Nasdaq-100 Pr Inc Etf-usd | ETF-Tech | 0.62% | +0.27% | +85.37% | |
| 33 | SO | Southern Co/the | Stock-Utilities | 0.61% | -0.06% | +4.58% | |
| 34 | FDVV | Fidelity High Dividend ETF | ETF-Other | 0.56% | -0.04% | -3.71% | |
| 35 | BINC | Ishares Flex I A Etf-usd Inc | ETF-Other | 0.54% | +0.03% | +22.89% | |
| 36 | NSC | Norfolk Southern CORP | Stock-Industrials | 0.52% | +0.03% | +1.97% | |
| 37 | PLTR | Palantir Technologies Inc-a | Stock-Tech | 0.52% | -0.23% | -4.15% | |
| 38 | FNDF | Schwab Fndmn Intl Lrg Co ETF | ETF-Other | 0.52% | +0.12% | +40.53% | |
| 39 | SAMT | Strategas Macro Them Opps | ETF-Other | 0.52% | +0.17% | +54.93% | |
| 40 | HELO | Jpmorgan Hedged Equity ETF | ETF-Other | 0.50% | -0.08% | -5.88% | |
| 41 | MSFT | Microsoft CORP | Stock-Tech | 0.49% | — | +13.68% | |
| 42 | LLY | Eli Lilly & Co | Stock-Healthcare | 0.49% | +0.01% | -9.69% | |
| 43 | VIG | Vanguard Dividend Apprec ETF | ETF-Other | 0.46% | -0.02% | +0.81% | |
| 44 | MINO | Pimco Municipal Income Oppor | ETF-Other | 0.44% | +0.07% | +38.76% | |
| 45 | JPM | Jpmorgan Chase & Co | Stock-Financials | 0.44% | +0.06% | +10.97% | |
| 46 | CVX | Chevron CORP | Stock-Energy | 0.43% | -0.11% | -2.96% | |
| 47 | AMZN | Amazon.com Inc | Stock-Consumer Disc | 0.42% | +0.04% | +15.71% | |
| 48 | GPIX | Gldm SA S&p 500 Pr In Etf-us | ETF-Large Cap & Growth | 0.42% | +0.01% | +7.81% | |
| 49 | KO | Coca-cola Co/the | Stock-Consumer Staples | 0.42% | -0.01% | +4.95% | |
| 50 | VBK | Vanguard Small-cap Grwth ETF | ETF-Other | 0.39% | -0.02% | -4.04% |
1–50 of 185
Portfolio Performance
Performance for Q3 2026
+4%
Performance Last 4 Quarters
+20.7%
- Stdev
- +9.7%
- Beta
- +0.69
- Alpha
- +2.2%
- Max Drawdown
- -6.2%
- Annualized Perf
- +16.8%
- Batting Avg vs S&P
- +38.9%
- Sortino
- +3.21
- Stutzer
- +0.48
- Treynor
- +0.23
- Sterling
- +1.16
- Calmar
- +2.72
- Information Ratio
- -0.73
- Tracking Error
- +5.4%
- Stdev Down
- +5%
- Winning Months %
- +77.8%
- Losing Months %
- +22.2%
- Best 12 Months
- +27.5%
- Worst 12 Months
- +7.5%
- Efficiency Ratio
- +0.63
- Sharpe
- +1.67
- Stdev Sectors
- +8.4%
- Skewness
- -0.37
- Kurtosis
- -0.34
- Upside Potential
- +4.74
Reported value over time
Sector allocation
Sector allocation over time
Quarterly history
| Period | Holdings | Total value | Stability | Top holdings | |
|---|---|---|---|---|---|
| 2026 Q2 | 185 | $331.7M | 19 | ||
| 2026 Q1 | 175 | $286.4M | 18 | ||
| 2025 Q4 | 177 | $257.5M | 18 | ||
| 2025 Q3 | 190 | $233.1M | 35 | ||
| 2025 Q2 | 174 | $212.1M | 0 | ||
| 2025 Q1 | 158 | $173.4M | 100 | ||
| 2024 Q4 | 158 | $169.8M | 0 | ||
| 2024 Q3 | 154 | $158.6M | 0 | ||
| 2024 Q2 | 142 | $147.7M | 0 | ||
| 2024 Q1 | 136 | $137.8M | 0 | ||
| 2023 Q4 | 131 | $117.4M | 0 | ||
| 2023 Q3 | 124 | $103.7M | 0 | ||
| 2023 Q2 | 125 | $100.1M | 0 | ||
| 2023 Q1 | 118 | $92.2M | 0 | ||
| 2022 Q4 | 113 | $78.5M | 0 | ||
| 2022 Q3 | 112 | $70.8M | 0 | ||
| 2022 Q2 | 117 | $75.9M | 0 | ||
| 2022 Q1 | 103 | $78.0M | 0 | ||
| 2021 Q4 | 98 | $75.5M | 0 | ||
| 2021 Q3 | 92 | $65.2M | 0 | ||
| 2021 Q2 | 93 | $63.1M | 94 | ||
| 2021 Q1 | 87 | $55.9M | 21 | ||
| 2020 Q4 | 84 | $51.1M | 36 | ||
| 2020 Q3 | 67 | $38.8M | 29 | ||
| 2020 Q2 | 50 | $31.0M | 44 | ||
| 2020 Q1 | 33 | $22.0M | 53 | ||
| 2019 Q4 | 40 | $32.5M | 0 |
Holding changes this quarter
Mayfair Advisory Group, LLC's most significant position changes for 2026-06-30: New buy: Ft Ndq100 Mod Buff ETF - May (QMMY); Sold out: Honeywell International Inc (HON); New buy: Vanguard Short-term Treasury (VGSH); Sold out: Ss Spdr Bb 1-3m T-bill ETF (BIL); New buy: Palo Alto Networks Inc (PANW).
| # | Ticker | Issuer | Weight Change | Shares Change | Action |
|---|---|---|---|---|---|
| 1 | FESM | Fidelity Enhanced Small Cap | +0.5% | +5.90% | Add |
| 2 | AAPL | Apple Inc | +0.4% | +1.37% | Add |
| 3 | FMDE | Fidelity Enhanced Mid Cap Co | +0.3% | +8.87% | Add |
| 4 | GPIQ | Gs Nasdaq-100 Pr Inc Etf-usd | +0.3% | +85.37% | Add |
| 5 | MGV | Vanguard Mega Cap Value ETF | +0.2% | +8.13% | Add |
| 6 | SAMT | Strategas Macro Them Opps | +0.2% | +54.93% | Add |
| 7 | AIQ | Global X Art Intel & Tech | +0.2% | +82.09% | Add |
| 8 | QMMY | Ft Ndq100 Mod Buff ETF - May | +0.2% | NEW | New buy |
| 9 | VUG | Vanguard Growth ETF | +0.1% | +519.61% | Add |
| 10 | AMD | Advanced Micro Devices | +0.1% | +11.44% | Add |
| 11 | NVDA | Nvidia CORP | +0.1% | +9.77% | Add |
| 12 | FDEM | Fidelity Emrg Mrkt Multifact | +0.1% | +14.75% | Add |
| 13 | FNDF | Schwab Fndmn Intl Lrg Co ETF | +0.1% | +40.53% | Add |
| 14 | VGSH | Vanguard Short-term Treasury | +0.1% | NEW | New buy |
| 15 | FENI | Fidelity Enhanced Intl ETF | +0.1% | +9.95% | Add |
| 16 | MGK | Vanguard Mega Cap Growth ETF | +0.1% | +438.45% | Add |
| 17 | IVV | Ishares Core S&p 500 ETF | +0.1% | +10.77% | Add |
| 18 | PANW | Palo Alto Networks Inc | +0.1% | NEW | New buy |
| 19 | ✓ | +0.1% | NEW | New buy | |
| 20 | LRCX | Lam Research CORP | +0.1% | NEW | New buy |
| 21 | TT | Trane Technologies plc | +0.1% | NEW | New buy |
| 22 | VTV | Vanguard Value ETF | +0.1% | +3.71% | Add |
| 23 | JCPB | Jpmorgan Core Plus Bond ETF | +0.1% | +23.45% | Add |
| 24 | RY | Royal Bank Of Canada | +0.1% | — | Unchanged |
| 25 | MINO | Pimco Municipal Income Oppor | +0.1% | +38.76% | Add |
| 26 | DIVO | Amplify Cwp Enhan Divid ETF | +0.1% | +48.21% | Add |
| 27 | AVGO | Broadcom Inc | +0.1% | +22.57% | Add |
| 28 | CB | Chubb Limited | +0.1% | NEW | New buy |
| 29 | PRI | Primerica Inc | +0.1% | NEW | New buy |
| 30 | ✓ | +0.1% | NEW | New buy | |
| 31 | WTS | Watts Water Technologies-a | +0.1% | NEW | New buy |
| 32 | UNP | Union Pacific CORP | +0.1% | NEW | New buy |
| 33 | IWR | Ishares Russell Mid-cap ETF | +0.1% | NEW | New buy |
| 34 | CVS | Cvs Health CORP | +0.1% | NEW | New buy |
| 35 | JPM | Jpmorgan Chase & Co | +0.1% | +10.97% | Add |
| 36 | PRF | Invesco Rafi US 1000 ETF | +0.1% | NEW | New buy |
| 37 | ANET | Arista Networks Inc | +0.1% | NEW | New buy |
| 38 | GOCT | Ft Vest US Equity Moderate B | +0.1% | NEW | New buy |
| 39 | RAAX | Vaneck Real Assets ETF | +0.1% | NEW | New buy |
| 40 | SCHM | Schwab US Mid Cap ETF | +0.1% | NEW | New buy |
| 41 | FBK | Fb Financial CORP | +0.1% | NEW | New buy |
| 42 | C | Citigroup Inc | +0.1% | NEW | New buy |
| 43 | DFAS | Dimensional US Small Cap ETF | 0% | +7.41% | Add |
| 44 | AMZN | Amazon.com Inc | 0% | +15.71% | Add |
| 45 | GOOG | Alphabet Inc-cl C | 0% | +16.28% | Add |
| 46 | PVAL | Putnam Focused Lrg Cap Value | 0% | +16.30% | Add |
| 47 | NSC | Norfolk Southern CORP | 0% | +1.97% | Add |
| 48 | BINC | Ishares Flex I A Etf-usd Inc | 0% | +22.89% | Add |
| 49 | CSX | Csx CORP | 0% | — | Unchanged |
| 50 | GOOGL | Alphabet Inc-cl A | 0% | +13.35% | Add |
1–50 of 195
Filing History
FAQ
What is Mayfair Advisory Group, LLC and what type of investor is it?
Mayfair Advisory Group, LLC is an investment manager that files SEC Form 13F quarterly, disclosing its U.S. public equity holdings to regulators. As of the most recent reporting period (2026-06-30), the firm manages a tracked equity portfolio valued at approximately $331.7M, spread across 185 disclosed positions.
What are Mayfair Advisory Group, LLC's largest equity positions?
Based on the latest 13F filing, Mayfair Advisory Group, LLC's top holdings by market value are:
1. Vanguard Value ETF (VTV) — $25.6M (7.7%)
2. Fidelity Enhanced Intl ETF (FENI) — $22.6M (6.8%)
3. Vanguard Growth ETF (VUG) — $20.8M (6.3%)
4. Fidelity Enhanced Mid Cap Co (FMDE) — $17.5M (5.3%)
5. Fidelity Enhanced Small Cap (FESM) — $13.9M (4.2%)
What changes did Mayfair Advisory Group, LLC make in its most recent portfolio filing?
In the latest reported quarter, Mayfair Advisory Group, LLC made 166 notable position adjustments: 20 new positions were initiated, 87 existing holdings were added to, 49 positions were partially reduced, and 10 were completely exited. The largest of these moves: New buy: Ft Ndq100 Mod Buff ETF - May (QMMY); Sold out: Honeywell International Inc (HON); New buy: Vanguard Short-term Treasury (VGSH); Sold out: Ss Spdr Bb 1-3m T-bill ETF (BIL); New buy: Palo Alto Networks Inc (PANW)
What sectors does Mayfair Advisory Group, LLC focus on?
Mayfair Advisory Group, LLC is concentrated in the following sectors based on its current disclosed equity portfolio:
• Information Technology: 30.4%
• Financials: 18.9%
• Industrials: 13.3%
• Energy: 10.3%
• Consumer Staples: 6.8%
• Health Care: 5.8%
Investment Profile
Mayfair Advisory Group, LLC returned an annualized 16.8% over the trailing 36 months — outperforming the S&P 500 by 2.2 points — based on a reconstructed track record of its disclosed 13F positions, with a beta of 0.69 (less volatile than the market) and a 39% quarterly batting average against the index.
Its portfolio is broadly diversified and long-term-holding, with 30.4% of the portfolio concentrated in Information Technology.
Its turnover score has risen from 0 to 19 over the past 4 quarters — a shift toward more active trading.
It has added to its FENI position over the past two quarters (+$15.7M, now $22.6M), while trimming JEPI over the same stretch (-$2.3M, still holding $7.0M).
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