KF
Keystone Financial Planning, Inc. 13F Holdings & Position Changes (Q2 2026)
Keystone Financial Planning, Inc.CIK: 0001596906
Concentrated strategyLong-term holder
Total reported value
$387.9M
Reporting period: 2026-06-30 · Number of holdings: 39
Keystone Financial Planning, Inc. disclosed 39 holdings in its latest 13F filing for the period ending 2026-06-30, with total reported value of $387.9M and a quarterly turnover rate of 0.0%.
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Personality snowflake
- Concentration
- 100
- Portfolio Stability
- 0
- Momentum
- 50
- Sector conviction
- 56.31
- Diversification
- 78
- Sizing Uniformity
- 68.59
Keystone Financial Planning, Inc.'s disclosed holdings carry a Herfindahl concentration index of 0.272 — mathematically equivalent to about 4 equally-sized positions, well below its 39 actual disclosed holdings. That gap points to a strategy built around a small core of high-conviction bets rather than broad diversification.
Position sizes vary widely across the portfolio (a coefficient of variation of 3.14), with a handful of outsized bets alongside many smaller positions.
No strong tilt toward either adding to existing winners or initiating outsized new positions was observed in the latest reported quarter.
Sector classification currently covers about 44% of this portfolio's disclosed value; the remainder includes holdings (e.g. unmapped tickers, options, or other security types) not yet covered by our sector mapping.
Source and citation information
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Recent moves
View source Form 13F filing on SEC.govTrim SCHD
-7.6% -$9.3M
Add GSK
+3114.8% $9.9M
New buy MDT
Sold out XOM
Add CVX
+228.8% $8.4M
New buy 30233Q108
Holdings Map
New buyAddUnchangedTrim
Top 10 holdings by weight
Full holdings list this quarter
| # | Ticker | Issuer | Asset Subclass | Weight | Weight Change | Shares Change | 4Q Trend |
|---|---|---|---|---|---|---|---|
| 1 | SCHD | Schwab US Dvd Equity ETF | ETF-Other | 51.09% | -4.34% | -7.59% | |
| 2 | USB | US Bancorp | Stock-Financials | 3.52% | +0.40% | +0.90% | |
| 3 | CVX | Chevron CORP | Stock-Energy | 3.50% | +2.12% | +228.82% | |
| 4 | BNS | Bank Of Nova Scotia | Stock-Financials | 3.06% | +0.48% | -1.88% | |
| 5 | GSK | Gsk Plc-spon Adr | Stock-Healthcare | 2.64% | +2.55% | +3114.83% | |
| 6 | BTI | British American Tob-sp Adr | Stock-Consumer Staples | 2.63% | +0.02% | -1.18% | |
| 7 | MSFT | Microsoft CORP | Stock-Tech | 2.58% | -0.08% | — | |
| 8 | VZ | Verizon Communications Inc | Stock-Comm Services | 2.56% | -0.64% | -1.73% | |
| 9 | MDT | Medtronic plc | Stock-Healthcare | 2.55% | +2.55% | NEW | |
| 10 | UL | Unilever Plc-sponsored Adr | Stock-Consumer Staples | 2.49% | +0.16% | +5.00% | |
| 11 | CME | Cme Group Inc | Stock-Financials | 2.46% | -0.07% | +35.05% | |
| 12 | SPYD | Ss Spdr P S&p 500 Hi Div ETF | ETF-Large Cap & Growth | 2.43% | +0.04% | +0.57% | |
| 13 | BMY | Bristol-myers Squibb Co | Stock-Healthcare | 2.33% | -0.25% | -1.73% | |
| 14 | TROW | T Rowe Price Group Inc | Stock-Financials | 1.97% | +0.32% | -1.81% | |
| 15 | MO | Altria Group Inc | Stock-Consumer Staples | 1.96% | +0.07% | -1.60% | |
| 16 | ✓ | Stock-Other | 1.69% | +1.69% | NEW | ||
| 17 | PFE | Pfizer Inc | Stock-Healthcare | 1.50% | -0.35% | -1.74% | |
| 18 | UPS | United Parcel Service-cl B | Stock-Industrials | 1.25% | +0.05% | -1.83% | |
| 19 | PM | Philip Morris International | Stock-Consumer Staples | 1.18% | -0.38% | -28.60% | |
| 20 | BEN | Franklin Resources Inc | Stock-Financials | 0.91% | +0.24% | -0.11% | |
| 21 | KO | Coca-cola Co/the | Stock-Consumer Staples | 0.75% | +0.02% | -0.02% | |
| 22 | HDV | Ishares Core High Dividend E | ETF-Other | 0.67% | -0.07% | +360.63% | |
| 23 | GPC | Genuine Parts Co | Stock-Consumer Disc | 0.63% | +0.04% | — | |
| 24 | IBM | Intl Business Machines CORP | Stock-Tech | 0.62% | +0.07% | — | |
| 25 | MCD | Mcdonald's CORP | Stock-Consumer Disc | 0.42% | -0.28% | -28.60% | |
| 26 | PNW | Pinnacle West Capital | Stock-Utilities | 0.38% | — | — | |
| 27 | T | At&t Inc | Stock-Comm Services | 0.35% | -0.16% | -0.66% | |
| 28 | PG | Procter & Gamble Co/the | Stock-Consumer Staples | 0.34% | -0.01% | — | |
| 29 | SNY | Sanofi-adr | Stock-Healthcare | 0.24% | -0.04% | -0.65% | |
| 30 | LMT | Lockheed Martin CORP | Stock-Industrials | 0.23% | -0.08% | -9.93% | |
| 31 | CL | Colgate-palmolive Co | Stock-Consumer Staples | 0.21% | +0.01% | — | |
| 32 | TJX | Tjx Companies Inc | Stock-Consumer Disc | 0.17% | -0.01% | +0.31% | |
| 33 | VNQ | Vanguard Real Estate ETF | ETF-Other | 0.12% | — | — | |
| 34 | CVS | Cvs Health CORP | Stock-Healthcare | 0.12% | +0.03% | — | |
| 35 | HLN | Haleon Plc-adr | Stock-Healthcare | 0.12% | -0.02% | -6.40% | |
| 36 | PEG | Public Service Enterprise Gp | Stock-Utilities | 0.10% | -0.01% | -5.30% | |
| 37 | NVO | Novo-nordisk A/s-spons Adr | Stock-Healthcare | 0.09% | +0.09% | NEW | |
| 38 | BAC | Bank Of America CORP | Stock-Financials | 0.09% | +0.01% | — | |
| 39 | AMGN | Amgen Inc | Stock-Healthcare | 0.06% | — | — |
* This report is exclusively curated by the AlphaSMO team. AlphaSMO is the web's most authoritative 13F / Inside Trader database, delivering precise insider trading and institutional holdings insights.
Portfolio Performance
Performance for Q3 2026
+7.4%
Performance Last 4 Quarters
+26.3%
- Stdev
- +11.5%
- Beta
- +0.52
- Alpha
- +8.2%
- Max Drawdown
- -5.6%
- Annualized Perf
- +19.4%
- Batting Avg vs S&P
- +44.4%
- Sortino
- +3.21
- Stutzer
- +0.46
- Treynor
- +0.36
- Sterling
- +1.37
- Calmar
- +3.44
- Information Ratio
- -0.13
- Tracking Error
- +11.3%
- Stdev Down
- +5.8%
- Winning Months %
- +66.7%
- Losing Months %
- +33.3%
- Best 12 Months
- +30.7%
- Worst 12 Months
- +6.5%
- Efficiency Ratio
- +0.63
- Sharpe
- +1.61
- Stdev Sectors
- +9.2%
- Skewness
- -0.36
- Kurtosis
- -0.79
- Upside Potential
- +4.82
Reported value over time
Sector allocation
Sector allocation over time
Quarterly history
| Period | Holdings | Total value | Stability | Top holdings | |
|---|---|---|---|---|---|
| 2026 Q2 | 39 | $387.9M | 0 | ||
| 2026 Q1 | 40 | $374.4M | 26 | ||
| 2025 Q4 | 44 | $344.8M | 13 | ||
| 2025 Q3 | 46 | $344.1M | 24 | ||
| 2025 Q2 | 45 | $330.8M | 0 | ||
| 2025 Q1 | 46 | $335.6M | 100 | ||
| 2024 Q4 | 46 | $322.4M | 0 | ||
| 2024 Q3 | 47 | $330.4M | 0 | ||
| 2024 Q2 | 49 | $302.2M | 0 | ||
| 2024 Q1 | 49 | $308.4M | 0 | ||
| 2023 Q4 | 49 | $302.7M | 0 | ||
| 2023 Q3 | 48 | $286.2M | 0 | ||
| 2023 Q2 | 47 | $298.7M | 0 | ||
| 2023 Q1 | 45 | $293.9M | 0 | ||
| 2022 Q4 | 44 | $296.7M | 0 | ||
| 2022 Q3 | 44 | $260.2M | 0 | ||
| 2022 Q2 | 46 | $284.6M | 0 | ||
| 2022 Q1 | 46 | $298.8M | 0 | ||
| 2021 Q4 | 46 | $293.6M | 0 | ||
| 2021 Q3 | 45 | $275.1M | 0 | ||
| 2021 Q2 | 46 | $276.1M | 100 | ||
| 2021 Q1 | 43 | $268.3M | 17 | ||
| 2020 Q4 | 46 | $241.0M | 22 | ||
| 2020 Q3 | 44 | $207.0M | 43 | ||
| 2020 Q2 | 46 | $202.8M | 31 | ||
| 2020 Q1 | 44 | $174.7M | 55 | ||
| 2019 Q4 | 45 | $224.1M | 12 | ||
| 2019 Q3 | 46 | $209.5M | 14 | ||
| 2019 Q2 | 47 | $204.4M | 16 | ||
| 2019 Q1 | 46 | $202.7M | 20 | ||
| 2018 Q4 | 46 | $179.0M | 13 | ||
| 2018 Q3 | 45 | $195.8M | 14 | ||
| 2018 Q2 | 45 | $181.6M | 14 | ||
| 2018 Q1 | 47 | $179.4M | 29 | ||
| 2017 Q4 | 45 | $187.5M | 24 | ||
| 2017 Q3 | 46 | $176.3M | 22 | ||
| 2017 Q2 | 47 | $165.1M | 11 | ||
| 2017 Q1 | 47 | $160.9M | 8 | ||
| 2016 Q4 | 46 | $153.0M | 9 | ||
| 2016 Q3 | 44 | $152.2M | 14 | ||
| 2016 Q2 | 44 | $147.7M | 21 | ||
| 2016 Q1 | 43 | $139.7M | 26 | ||
| 2015 Q4 | 43 | $132.0M | 14 | ||
| 2015 Q3 | 43 | $123.7M | 22 | ||
| 2015 Q2 | 42 | $130.6M | 25 | ||
| 2015 Q1 | 43 | $131.5M | 25 | ||
| 2014 Q4 | 45 | $135.6M | 34 | ||
| 2014 Q3 | 45 | $132.5M | 14 | ||
| 2014 Q2 | 47 | $132.8M | 19 | ||
| 2014 Q1 | 52 | $129.2M | 22 | ||
| 2013 Q4 | 99 | $125.0M | — |
Holding changes this quarter
Keystone Financial Planning, Inc.'s most significant position changes for 2026-06-30: New buy: Medtronic plc (MDT); Sold out: Exxon Mobil CORP (XOM); New buy: ; Sold out: Cisco Systems Inc (CSCO); Sold out: Qualcomm Inc (QCOM).
| # | Ticker | Issuer | Weight Change | Shares Change | Action |
|---|---|---|---|---|---|
| 1 | GSK | Gsk Plc-spon Adr | +2.6% | +3114.83% | Add |
| 2 | MDT | Medtronic plc | +2.6% | NEW | New buy |
| 3 | CVX | Chevron CORP | +2.1% | +228.82% | Add |
| 4 | ✓ | +1.7% | NEW | New buy | |
| 5 | BNS | Bank Of Nova Scotia | +0.5% | -1.88% | Trim |
| 6 | USB | US Bancorp | +0.4% | +0.90% | Add |
| 7 | TROW | T Rowe Price Group Inc | +0.3% | -1.81% | Trim |
| 8 | BEN | Franklin Resources Inc | +0.2% | -0.11% | Trim |
| 9 | UL | Unilever Plc-sponsored Adr | +0.2% | +5.00% | Add |
| 10 | NVO | Novo-nordisk A/s-spons Adr | +0.1% | NEW | New buy |
| 11 | MO | Altria Group Inc | +0.1% | -1.60% | Trim |
| 12 | IBM | Intl Business Machines CORP | +0.1% | — | Unchanged |
| 13 | UPS | United Parcel Service-cl B | +0.1% | -1.83% | Trim |
| 14 | SPYD | Ss Spdr P S&p 500 Hi Div ETF | 0% | +0.57% | Add |
| 15 | GPC | Genuine Parts Co | 0% | — | Unchanged |
| 16 | CVS | Cvs Health CORP | 0% | — | Unchanged |
| 17 | BTI | British American Tob-sp Adr | 0% | -1.18% | Trim |
| 18 | KO | Coca-cola Co/the | 0% | -0.02% | Trim |
| 19 | CL | Colgate-palmolive Co | 0% | — | Unchanged |
| 20 | BAC | Bank Of America CORP | 0% | — | Unchanged |
| 21 | PNW | Pinnacle West Capital | — | — | Unchanged |
| 22 | VNQ | Vanguard Real Estate ETF | — | — | Unchanged |
| 23 | AMGN | Amgen Inc | — | — | Unchanged |
| 24 | TJX | Tjx Companies Inc | 0% | +0.31% | Add |
| 25 | PEG | Public Service Enterprise Gp | 0% | -5.30% | Trim |
| 26 | PG | Procter & Gamble Co/the | 0% | — | Unchanged |
| 27 | HLN | Haleon Plc-adr | 0% | -6.40% | Trim |
| 28 | SNY | Sanofi-adr | 0% | -0.65% | Trim |
| 29 | ACN | Accenture plc | -0.1% | EXIT | Sold out |
| 30 | HDV | Ishares Core High Dividend E | -0.1% | +360.63% | Add |
| 31 | CME | Cme Group Inc | -0.1% | +35.05% | Add |
| 32 | LMT | Lockheed Martin CORP | -0.1% | -9.93% | Trim |
| 33 | MSFT | Microsoft CORP | -0.1% | — | Unchanged |
| 34 | T | At&t Inc | -0.2% | -0.66% | Trim |
| 35 | BMY | Bristol-myers Squibb Co | -0.3% | -1.73% | Trim |
| 36 | MCD | Mcdonald's CORP | -0.3% | -28.60% | Trim |
| 37 | PFE | Pfizer Inc | -0.4% | -1.74% | Trim |
| 38 | PM | Philip Morris International | -0.4% | -28.60% | Trim |
| 39 | VZ | Verizon Communications Inc | -0.6% | -1.73% | Trim |
| 40 | QCOM | Qualcomm Inc | -0.9% | EXIT | Sold out |
| 41 | CSCO | Cisco Systems Inc | -1% | EXIT | Sold out |
| 42 | XOM | Exxon Mobil CORP | -2.2% | EXIT | Sold out |
| 43 | SCHD | Schwab US Dvd Equity ETF | -4.3% | -7.59% | Trim |
Filing History
FAQ
What is Keystone Financial Planning, Inc. and what type of investor is it?
Keystone Financial Planning, Inc. is an investment manager that files SEC Form 13F quarterly, disclosing its U.S. public equity holdings to regulators. As of the most recent reporting period (2026-06-30), the firm manages a tracked equity portfolio valued at approximately $387.9M, spread across 39 disclosed positions.
What are Keystone Financial Planning, Inc.'s largest equity positions?
Based on the latest 13F filing, Keystone Financial Planning, Inc.'s top holdings by market value are:
1. Schwab US Dvd Equity ETF (SCHD) — $198.2M (51.1%)
2. US Bancorp (USB) — $13.7M (3.5%)
3. Chevron CORP (CVX) — $13.6M (3.5%)
4. Bank Of Nova Scotia (BNS) — $11.9M (3.1%)
5. Gsk Plc-spon Adr (GSK) — $10.3M (2.6%)
What changes did Keystone Financial Planning, Inc. make in its most recent portfolio filing?
In the latest reported quarter, Keystone Financial Planning, Inc. made 33 notable position adjustments: 3 new positions were initiated, 8 existing holdings were added to, 18 positions were partially reduced, and 4 were completely exited. The largest of these moves: New buy: Medtronic plc (MDT); Sold out: Exxon Mobil CORP (XOM); New buy: ; Sold out: Cisco Systems Inc (CSCO); Sold out: Qualcomm Inc (QCOM)
What sectors does Keystone Financial Planning, Inc. focus on?
Keystone Financial Planning, Inc. is concentrated in the following sectors based on its current disclosed equity portfolio:
• Financials: 27.3%
• Health Care: 21.9%
• Consumer Staples: 21.7%
• Energy: 8.0%
• Information Technology: 7.3%
• Communication Services: 6.6%
Investment Profile
Keystone Financial Planning, Inc. returned an annualized 19.4% over the trailing 36 months — outperforming the S&P 500 by 8.2 points — based on a reconstructed track record of its disclosed 13F positions, with a beta of 0.52 (less volatile than the market) and a 44% quarterly batting average against the index.
Its portfolio is concentrated and long-term-holding.
It has added to its GSK position over the past two quarters (+$10.0M, now $10.3M), while trimming PM over the same stretch (-$7.9M, still holding $4.6M).
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Developer Access
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REST API
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npx alphasmo institutions get keystone-financial-planning-inc