KF
Keystone Financial Planning, Inc. 13F Holdings & Position Changes (Q3 2026)
Keystone Financial Planning, Inc.CIK: 0001596906
Concentrated strategyMomentum followerLong-term holder
Total reported value
$403.9M
Reporting period: 2026-09-30 · Number of holdings: 39
Keystone Financial Planning, Inc. disclosed 39 holdings in its latest 13F filing for the period ending 2026-09-30, with total reported value of $403.9M and a quarterly turnover rate of 11.9%.
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Personality snowflake
- Concentration
- 100
- Portfolio Stability
- 11.86
- Momentum
- 100
- Sector conviction
- 49.62
- Diversification
- 78
- Sizing Uniformity
- 68.89
Keystone Financial Planning, Inc.'s disclosed holdings carry a Herfindahl concentration index of 0.268 — mathematically equivalent to about 4 equally-sized positions, well below its 39 actual disclosed holdings. That gap points to a strategy built around a small core of high-conviction bets rather than broad diversification.
Position sizes vary widely across the portfolio (a coefficient of variation of 3.11), with a handful of outsized bets alongside many smaller positions.
Recent activity leans toward adding more aggressively to already-large existing positions than to newly initiated ones (a 6.6 percentage-point tilt) — a pattern consistent with a momentum-following approach.
Sector classification currently covers about 44% of this portfolio's disclosed value; the remainder includes holdings (e.g. unmapped tickers, options, or other security types) not yet covered by our sector mapping.
Source and citation information
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Recent moves
View source Form 13F filing on SEC.govSold out MDT
New buy PPL
Add MSFT
+2.3% $4.1M
Add CVX
-0.4% $3.1M
Trim SCHD
+0.5% $6.1M
Trim BTI
-0.8% -$1.3M
Holdings Map
New buyAddUnchangedTrim
Top 10 holdings by weight
Full holdings list this quarter
| # | Ticker | Issuer | Asset Subclass | Weight | Weight Change | Shares Change | 4Q Trend |
|---|---|---|---|---|---|---|---|
| 1 | SCHD | Schwab US Dvd Equity ETF | ETF-Other | 50.58% | -0.51% | +0.47% | |
| 2 | CVX | Chevron CORP | Stock-Energy | 4.12% | +0.62% | -0.38% | |
| 3 | MSFT | Microsoft CORP | Stock-Tech | 3.49% | +0.91% | +2.31% | |
| 4 | USB | US Bancorp | Stock-Financials | 3.22% | -0.30% | -0.51% | |
| 5 | BNS | Bank Of Nova Scotia | Stock-Financials | 3.04% | -0.02% | -1.11% | |
| 6 | CME | Cme Group Inc | Stock-Financials | 2.81% | +0.35% | +0.10% | |
| 7 | VZ | Verizon Communications Inc | Stock-Comm Services | 2.64% | +0.08% | -0.88% | |
| 8 | GSK | Gsk Plc-spon Adr | Stock-Healthcare | 2.52% | -0.12% | +8.00% | |
| 9 | SPYD | Ss Spdr P S&p 500 Hi Div ETF | ETF-Large Cap & Growth | 2.46% | +0.03% | +11.10% | |
| 10 | UL | Unilever Plc-sponsored Adr | Stock-Consumer Staples | 2.41% | -0.08% | -0.20% | |
| 11 | BMY | Bristol-myers Squibb Co | Stock-Healthcare | 2.40% | +0.07% | -1.02% | |
| 12 | PPL | Ppl CORP | Stock-Utilities | 2.30% | +2.30% | NEW | |
| 13 | BTI | British American Tob-sp Adr | Stock-Consumer Staples | 2.21% | -0.42% | -0.83% | |
| 14 | ✓ | Stock-Other | 1.92% | +0.23% | -0.54% | ||
| 15 | MO | Altria Group Inc | Stock-Consumer Staples | 1.76% | -0.20% | -0.03% | |
| 16 | TROW | T Rowe Price Group Inc | Stock-Financials | 1.72% | -0.25% | -1.05% | |
| 17 | PFE | Pfizer Inc | Stock-Healthcare | 1.69% | +0.19% | -0.91% | |
| 18 | PM | Philip Morris International | Stock-Consumer Staples | 1.19% | +0.01% | -0.63% | |
| 19 | HDV | Ishares Core High Dividend E | ETF-Other | 1.08% | +0.41% | +65.55% | |
| 20 | UPS | United Parcel Service-cl B | Stock-Industrials | 1.03% | -0.22% | -1.08% | |
| 21 | BEN | Franklin Resources Inc | Stock-Financials | 0.84% | -0.07% | -0.59% | |
| 22 | KO | Coca-cola Co/the | Stock-Consumer Staples | 0.75% | — | -1.55% | |
| 23 | GPC | Genuine Parts Co | Stock-Consumer Disc | 0.63% | — | -2.58% | |
| 24 | IBM | Intl Business Machines CORP | Stock-Tech | 0.45% | -0.17% | -2.27% | |
| 25 | T | At&t Inc | Stock-Comm Services | 0.40% | +0.05% | -0.21% | |
| 26 | MCD | Mcdonald's CORP | Stock-Consumer Disc | 0.34% | -0.08% | -2.12% | |
| 27 | PG | Procter & Gamble Co/the | Stock-Consumer Staples | 0.32% | -0.02% | — | |
| 28 | PNW | Pinnacle West Capital | Stock-Utilities | 0.31% | -0.07% | -3.20% | |
| 29 | SNY | Sanofi-adr | Stock-Healthcare | 0.22% | -0.02% | — | |
| 30 | LMT | Lockheed Martin CORP | Stock-Industrials | 0.21% | -0.02% | -4.33% | |
| 31 | CL | Colgate-palmolive Co | Stock-Consumer Staples | 0.19% | -0.02% | — | |
| 32 | TJX | Tjx Companies Inc | Stock-Consumer Disc | 0.14% | -0.03% | +0.35% | |
| 33 | VNQ | Vanguard Real Estate ETF | ETF-Other | 0.11% | -0.01% | — | |
| 34 | HLN | Haleon Plc-adr | Stock-Healthcare | 0.11% | -0.01% | -0.62% | |
| 35 | CVS | Cvs Health CORP | Stock-Healthcare | 0.10% | -0.02% | — | |
| 36 | PEG | Public Service Enterprise Gp | Stock-Utilities | 0.08% | -0.02% | — | |
| 37 | BAC | Bank Of America CORP | Stock-Financials | 0.08% | -0.01% | — | |
| 38 | NVO | Novo-nordisk A/s-spons Adr | Stock-Healthcare | 0.07% | -0.02% | — | |
| 39 | AMGN | Amgen Inc | Stock-Healthcare | 0.06% | — | — |
* This report is exclusively curated by the AlphaSMO team. AlphaSMO is the web's most authoritative 13F / Inside Trader database, delivering precise insider trading and institutional holdings insights.
Portfolio Performance
Performance for Q4 2026
-0.2%
Performance Last 4 Quarters
+23.6%
- Stdev
- +11.5%
- Beta
- +0.5
- Alpha
- +8.1%
- Max Drawdown
- -5.6%
- Annualized Perf
- +20.4%
- Batting Avg vs S&P
- +44.4%
- Sortino
- +3.28
- Stutzer
- +0.48
- Treynor
- +0.39
- Sterling
- +1.38
- Calmar
- +3.62
- Information Ratio
- -0.29
- Tracking Error
- +11.6%
- Stdev Down
- +5.9%
- Winning Months %
- +69.4%
- Losing Months %
- +30.6%
- Best 12 Months
- +30.7%
- Worst 12 Months
- +6.5%
- Efficiency Ratio
- +0.67
- Sharpe
- +1.69
- Stdev Sectors
- +7.8%
- Skewness
- -0.49
- Kurtosis
- -0.53
- Upside Potential
- +4.78
Reported value over time
Sector allocation
Sector allocation over time
Quarterly history
| Period | Holdings | Total value | Stability | Top holdings | |
|---|---|---|---|---|---|
| 2026 Q3 | 39 | $403.9M | 12 | ||
| 2026 Q2 | 39 | $387.9M | 0 | ||
| 2026 Q1 | 40 | $374.4M | 26 | ||
| 2025 Q4 | 44 | $344.8M | 13 | ||
| 2025 Q3 | 46 | $344.1M | 24 | ||
| 2025 Q2 | 45 | $330.8M | 0 | ||
| 2025 Q1 | 46 | $335.6M | 100 | ||
| 2024 Q4 | 46 | $322.4M | 0 | ||
| 2024 Q3 | 47 | $330.4M | 0 | ||
| 2024 Q2 | 49 | $302.2M | 0 | ||
| 2024 Q1 | 49 | $308.4M | 0 | ||
| 2023 Q4 | 49 | $302.7M | 0 | ||
| 2023 Q3 | 48 | $286.2M | 0 | ||
| 2023 Q2 | 47 | $298.7M | 0 | ||
| 2023 Q1 | 45 | $293.9M | 0 | ||
| 2022 Q4 | 44 | $296.7M | 0 | ||
| 2022 Q3 | 44 | $260.2M | 0 | ||
| 2022 Q2 | 46 | $284.6M | 0 | ||
| 2022 Q1 | 46 | $298.8M | 0 | ||
| 2021 Q4 | 46 | $293.6M | 0 | ||
| 2021 Q3 | 45 | $275.1M | 0 | ||
| 2021 Q2 | 46 | $276.1M | 100 | ||
| 2021 Q1 | 43 | $268.3M | 17 | ||
| 2020 Q4 | 46 | $241.0M | 22 | ||
| 2020 Q3 | 44 | $207.0M | 43 | ||
| 2020 Q2 | 46 | $202.8M | 31 | ||
| 2020 Q1 | 44 | $174.7M | 55 | ||
| 2019 Q4 | 45 | $224.1M | 12 | ||
| 2019 Q3 | 46 | $209.5M | 14 | ||
| 2019 Q2 | 47 | $204.4M | 16 | ||
| 2019 Q1 | 46 | $202.7M | 20 | ||
| 2018 Q4 | 46 | $179.0M | 13 | ||
| 2018 Q3 | 45 | $195.8M | 14 | ||
| 2018 Q2 | 45 | $181.6M | 14 | ||
| 2018 Q1 | 47 | $179.4M | 29 | ||
| 2017 Q4 | 45 | $187.5M | 24 | ||
| 2017 Q3 | 46 | $176.3M | 22 | ||
| 2017 Q2 | 47 | $165.1M | 11 | ||
| 2017 Q1 | 47 | $160.9M | 8 | ||
| 2016 Q4 | 46 | $153.0M | 9 | ||
| 2016 Q3 | 44 | $152.2M | 14 | ||
| 2016 Q2 | 44 | $147.7M | 21 | ||
| 2016 Q1 | 43 | $139.7M | 26 | ||
| 2015 Q4 | 43 | $132.0M | 14 | ||
| 2015 Q3 | 43 | $123.7M | 22 | ||
| 2015 Q2 | 42 | $130.6M | 25 | ||
| 2015 Q1 | 43 | $131.5M | 25 | ||
| 2014 Q4 | 45 | $135.6M | 34 | ||
| 2014 Q3 | 45 | $132.5M | 14 | ||
| 2014 Q2 | 47 | $132.8M | 19 | ||
| 2014 Q1 | 52 | $129.2M | 22 | ||
| 2013 Q4 | 99 | $125.0M | — |
Holding changes this quarter
Keystone Financial Planning, Inc.'s most significant position changes for 2026-09-30: Sold out: Medtronic plc (MDT); New buy: Ppl CORP (PPL); Add: Microsoft CORP (MSFT) — shares +2.31%; Trim: Chevron CORP (CVX) — shares -0.38%; Add: Schwab US Dvd Equity ETF (SCHD) — shares +0.47%.
| # | Ticker | Issuer | Weight Change | Shares Change | Action |
|---|---|---|---|---|---|
| 1 | PPL | Ppl CORP | +2.3% | NEW | New buy |
| 2 | MSFT | Microsoft CORP | +0.9% | +2.31% | Add |
| 3 | CVX | Chevron CORP | +0.6% | -0.38% | Trim |
| 4 | HDV | Ishares Core High Dividend E | +0.4% | +65.55% | Add |
| 5 | CME | Cme Group Inc | +0.4% | +0.10% | Add |
| 6 | ✓ | +0.2% | -0.54% | Trim | |
| 7 | PFE | Pfizer Inc | +0.2% | -0.91% | Trim |
| 8 | VZ | Verizon Communications Inc | +0.1% | -0.88% | Trim |
| 9 | BMY | Bristol-myers Squibb Co | +0.1% | -1.02% | Trim |
| 10 | T | At&t Inc | +0.1% | -0.21% | Trim |
| 11 | SPYD | Ss Spdr P S&p 500 Hi Div ETF | 0% | +11.10% | Add |
| 12 | PM | Philip Morris International | 0% | -0.63% | Trim |
| 13 | KO | Coca-cola Co/the | — | -1.55% | Trim |
| 14 | GPC | Genuine Parts Co | — | -2.58% | Trim |
| 15 | AMGN | Amgen Inc | — | — | Unchanged |
| 16 | VNQ | Vanguard Real Estate ETF | 0% | — | Unchanged |
| 17 | HLN | Haleon Plc-adr | 0% | -0.62% | Trim |
| 18 | BAC | Bank Of America CORP | 0% | — | Unchanged |
| 19 | BNS | Bank Of Nova Scotia | 0% | -1.11% | Trim |
| 20 | CVS | Cvs Health CORP | 0% | — | Unchanged |
| 21 | NVO | Novo-nordisk A/s-spons Adr | 0% | — | Unchanged |
| 22 | PEG | Public Service Enterprise Gp | 0% | — | Unchanged |
| 23 | CL | Colgate-palmolive Co | 0% | — | Unchanged |
| 24 | LMT | Lockheed Martin CORP | 0% | -4.33% | Trim |
| 25 | SNY | Sanofi-adr | 0% | — | Unchanged |
| 26 | PG | Procter & Gamble Co/the | 0% | — | Unchanged |
| 27 | TJX | Tjx Companies Inc | 0% | +0.35% | Add |
| 28 | PNW | Pinnacle West Capital | -0.1% | -3.20% | Trim |
| 29 | BEN | Franklin Resources Inc | -0.1% | -0.59% | Trim |
| 30 | MCD | Mcdonald's CORP | -0.1% | -2.12% | Trim |
| 31 | UL | Unilever Plc-sponsored Adr | -0.1% | -0.20% | Trim |
| 32 | GSK | Gsk Plc-spon Adr | -0.1% | +8.00% | Add |
| 33 | IBM | Intl Business Machines CORP | -0.2% | -2.27% | Trim |
| 34 | MO | Altria Group Inc | -0.2% | -0.03% | Trim |
| 35 | UPS | United Parcel Service-cl B | -0.2% | -1.08% | Trim |
| 36 | TROW | T Rowe Price Group Inc | -0.3% | -1.05% | Trim |
| 37 | USB | US Bancorp | -0.3% | -0.51% | Trim |
| 38 | BTI | British American Tob-sp Adr | -0.4% | -0.83% | Trim |
| 39 | SCHD | Schwab US Dvd Equity ETF | -0.5% | +0.47% | Add |
| 40 | MDT | Medtronic plc | -2.6% | EXIT | Sold out |
Filing History
FAQ
What is Keystone Financial Planning, Inc. and what type of investor is it?
Keystone Financial Planning, Inc. is an investment manager that files SEC Form 13F quarterly, disclosing its U.S. public equity holdings to regulators. As of the most recent reporting period (2026-09-30), the firm manages a tracked equity portfolio valued at approximately $403.9M, spread across 39 disclosed positions.
What are Keystone Financial Planning, Inc.'s largest equity positions?
Based on the latest 13F filing, Keystone Financial Planning, Inc.'s top holdings by market value are:
1. Schwab US Dvd Equity ETF (SCHD) — $204.3M (50.6%)
2. Chevron CORP (CVX) — $16.6M (4.1%)
3. Microsoft CORP (MSFT) — $14.1M (3.5%)
4. US Bancorp (USB) — $13.0M (3.2%)
5. Bank Of Nova Scotia (BNS) — $12.3M (3.0%)
What changes did Keystone Financial Planning, Inc. make in its most recent portfolio filing?
In the latest reported quarter, Keystone Financial Planning, Inc. made 31 notable position adjustments: 1 new positions were initiated, 7 existing holdings were added to, 22 positions were partially reduced, and 1 were completely exited. The largest of these moves: Sold out: Medtronic plc (MDT); New buy: Ppl CORP (PPL); Add: Microsoft CORP (MSFT) — shares +2.31%; Trim: Chevron CORP (CVX) — shares -0.38%; Add: Schwab US Dvd Equity ETF (SCHD) — shares +0.47%
What sectors does Keystone Financial Planning, Inc. focus on?
Keystone Financial Planning, Inc. is concentrated in the following sectors based on its current disclosed equity portfolio:
• Financials: 26.7%
• Consumer Staples: 20.1%
• Health Care: 16.4%
• Energy: 9.4%
• Information Technology: 9.0%
• Communication Services: 6.9%
Investment Profile
Keystone Financial Planning, Inc. returned an annualized 20.4% over the trailing 36 months — outperforming the S&P 500 by 8.1 points — based on a reconstructed track record of its disclosed 13F positions, with a beta of 0.49 (less volatile than the market) and a 44% quarterly batting average against the index.
Its portfolio is concentrated and long-term-holding.
It has added to its CVX position over the past two quarters (+$11.5M, now $16.6M), while trimming MCD over the same stretch (-$1.3M, still holding $1.4M).
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Developer Access
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