CIK: 0001801720
Total reported value
$561.8M
Reporting period: 2026-03-31 · Number of holdings: 1440
Key Financial Inc disclosed 1440 holdings in its latest 13F filing for the period ending 2026-03-31, with total reported value of $561.8M and a quarterly turnover rate of 10.6%.
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Key Financial Inc's disclosed holdings carry a Herfindahl concentration index of 0.013 — mathematically equivalent to about 75 equally-sized positions, well below its 1440 actual disclosed holdings. That gap points to a strategy built around a small core of high-conviction bets rather than broad diversification.
Position sizes vary widely across the portfolio (a coefficient of variation of 4.19), with a handful of outsized bets alongside many smaller positions.
No strong tilt toward either adding to existing winners or initiating outsized new positions was observed in the latest reported quarter.
Sector classification currently covers about 27% of this portfolio's disclosed value; the remainder includes holdings (e.g. unmapped tickers, options, or other security types) not yet covered by our sector mapping.
Trim MSFT
+3.5% -$2.8M
Add XOM
-1.0% $2.3M
Trim BSMS
-29.4% -$1.5M
Add BSMQ
+53.4% $1.6M
Add JNJ
+8.6% $1.4M
Add GOVT
+9.6% $1.5M
Showing top 200 holdings (of 1440 total)
| # | Ticker | Issuer | Asset Subclass | Weight | Weight Change | Shares Change | 4Q Trend |
|---|---|---|---|---|---|---|---|
| 1 | AAPL | Apple INC | Stock-Tech | 4.67% | — | +6.51% | |
| 2 | DOL | Wisdomtree Tr Dvlp Intnl-usd | ETF-Other | 3.89% | +0.04% | +0.35% | |
| 3 | DNL | Wisdmtree Gb Ex-us Ql Gr-usd | ETF-Other | 3.33% | — | +2.35% | |
| 4 | GOVT | Ishares US Treasury Bond ETF | ETF-Gov Bonds | 3.15% | +0.19% | +9.62% | |
| 5 | SLYV | Ss Spdr S&p 600 Sc Val ETF | ETF-Other | 3.08% | +0.06% | +0.75% | |
| 6 | EES | Wisdomtree US Smallcap Fund | ETF-Other | 2.98% | +0.03% | +1.42% | |
| 7 | BUFR | Ft Vest Lad Buffervetf-usd I | ETF-Other | 2.47% | — | -0.34% | |
| 8 | MSFT | Microsoft CORP | Stock-Tech | 1.89% | -0.56% | +3.46% | |
| 9 | EFG | Ishares Msci Eafe Growth ETF | ETF-Other | 1.78% | +0.12% | +12.61% | |
| 10 | FICS | Ft International Dev Cap Str | ETF-Other | 1.73% | — | +1.08% | |
| 11 | SPYV | Ss Spdr P S&p 500 Value ETF | ETF-Large Cap & Growth | 1.53% | — | +2.17% | |
| 12 | DLN | Wisdomtree US Largecap Divid | ETF-Other | 1.52% | — | +0.96% | |
| 13 | BSMR | Invesco Bulletshares 2027 Mb | ETF-Other | 1.44% | +0.11% | +10.77% | |
| 14 | SPYG | Ss Spdr P S&p 500 Growth ETF | ETF-Large Cap & Growth | 1.44% | — | +6.59% | |
| 15 | XOM | Exxon Mobil CORP | Stock-Energy | 1.43% | +0.38% | -1.05% | |
| 16 | SLYG | Ss Spdr S&p 600 Sc Gr ETF | ETF-Other | 1.43% | — | +0.06% | |
| 17 | JIG | Jpmorgan International Growt | ETF-Other | 1.35% | — | +1.77% | |
| 18 | FPEI | First Trust Institutional Pr | ETF-Other | 1.34% | — | -0.83% | |
| 19 | SPTI | Ss Spdr P Int Term Tsy ETF | ETF-Other | 1.21% | — | +0.79% | |
| 20 | JPM | Jpmorgan Chase & Co | Stock-Financials | 1.15% | -0.11% | +2.14% | |
| 21 | AVGO | Broadcom INC | Stock-Tech | 1.13% | -0.15% | +1.18% | |
| 22 | JNJ | Johnson & Johnson | Stock-Healthcare | 1.13% | +0.23% | +8.65% | |
| 23 | SPTS | Ss Spdr P St Term Tsy ETF | ETF-Other | 1.08% | — | -1.01% | |
| 24 | NVDA | Nvidia CORP | Stock-Tech | 1.05% | -0.13% | -3.26% | |
| 25 | AMZN | Amazon.com INC | Stock-Consumer Disc | 1.02% | — | +9.45% | |
| 26 | DES | Wisdomtree US Smallcap Divid | ETF-Other | 1.02% | +0.03% | -1.91% | |
| 27 | GOOGL | Alphabet Inc-cl A | Stock-Comm Services | 0.89% | -0.08% | +2.71% | |
| 28 | BSMQ | Invesco Bulletshares 2026 Mb | ETF-Other | 0.81% | +0.27% | +53.39% | |
| 29 | SPEM | State Street Sp Ptf Em ETF | ETF-Other | 0.81% | — | +3.33% | |
| 30 | DWM | Wisdomtree International Equ | ETF-Other | 0.79% | +0.03% | +5.83% | |
| 31 | IWF | Ishares Russell 1000 Growth | ETF-Other | 0.79% | -0.11% | — | |
| 32 | EFV | Ishares Msci Eafe Value ETF | ETF-Other | 0.78% | +0.18% | +27.67% | |
| 33 | EFAD | Proshares Eafe Dvd Growers | ETF-Other | 0.68% | +0.17% | +38.73% | |
| 34 | ABBV | Abbvie INC | Stock-Healthcare | 0.64% | — | +3.33% | |
| 35 | BSCQ | Invesco Bulletshares 2026 Cb | ETF-Other | 0.62% | +0.14% | +31.18% | |
| 36 | BSMS | Invesco Bulletshares 2028 Mb | ETF-Other | 0.61% | -0.28% | -29.42% | |
| 37 | QGRO | American Century US Quality | ETF-Other | 0.54% | — | +15.33% | |
| 38 | MRK | Merck & Co. INC. | Stock-Healthcare | 0.54% | +0.06% | +0.17% | |
| 39 | PLTR | Palantir Technologies Inc-a | Stock-Tech | 0.52% | -0.12% | +0.42% | |
| 40 | IVW | Ishares S&p 500 Growth ETF | ETF-Large Cap & Growth | 0.51% | -0.06% | — | |
| 41 | CI | THE Cigna Group | Stock-Healthcare | 0.49% | — | -0.07% | |
| 42 | BSCR | Invesco Bulletshares 2027 Cb | ETF-Other | 0.48% | +0.12% | +37.38% | |
| 43 | BSMT | Invesco Bulletshares 2029 Mb | ETF-Other | 0.45% | — | -8.05% | |
| 44 | IVV | Ishares Core S&p 500 ETF | ETF-Large Cap & Growth | 0.45% | — | — | |
| 45 | MCD | Mcdonald's CORP | Stock-Consumer Disc | 0.45% | — | +1.05% | |
| 46 | BSMU | Invesco Bulletshares 2030 Mb | ETF-Other | 0.44% | -0.07% | -10.04% | |
| 47 | BRK-B | Berkshire Hathaway Inc-cl B | Stock-Other | 0.43% | — | +7.10% | |
| 48 | VUG | Vanguard Growth ETF | ETF-Other | 0.43% | — | +3.64% | |
| 49 | PG | Procter & Gamble Co/the | Stock-Consumer Staples | 0.42% | — | -6.15% | |
| 50 | BSMV | Invesco Bulletshares 2031 Mb | ETF-Other | 0.39% | -0.09% | -14.95% |
Performance for Q3 2026
+3.6%
Performance Last 4 Quarters
+19.9%
Based on 72% of reported portfolio value with available pricing
| Period | Holdings | Total value | Stability | Top holdings |
|---|---|---|---|---|
| 2026-03-31 | 1440 | $561.8M | 11 | |
| 2025-12-31 | 1487 | $547.9M | 9 | |
| 2025-09-30 | 1503 | $541.2M | 21 | |
| 2025-06-30 | 1457 | $496.9M | 0 | |
| 2025-03-31 | 1387 | $459.5M | 100 | |
| 2024-12-31 | 1385 | $439.9M | 0 | |
| 2024-09-30 | 1355 | $452.5M | 0 | |
| 2024-06-30 | 1343 | $417.2M | 0 | |
| 2024-03-31 | 1312 | $392.2M | 0 | |
| 2023-12-31 | 1320 | $365.9M | 0 | |
| 2023-09-30 | 1346 | $296.6M | 0 | |
| 2023-06-30 | 1387 | $301.8M | 0 | |
| 2023-03-31 | 1171 | $274.3M | 0 | |
| 2022-12-31 | 1175 | $211.7M | 0 | |
| 2022-09-30 | 1187 | $212.7M | 0 | |
| 2022-06-30 | 1157 | $184.7M | 0 | |
| 2022-03-31 | 1118 | $201.2M | 0 | |
| 2021-12-31 | 997 | $199.7M | 0 | |
| 2021-09-30 | 948 | $176.7M | 0 | |
| 2021-06-30 | 889 | $179.0M | 92 | |
| 2021-03-31 | 803 | $151.7M | 17 | |
| 2020-12-31 | 754 | $134.4M | 34 | |
| 2020-09-30 | 112 | $97.5M | 18 | |
| 2020-06-30 | 98 | $87.2M | 46 | |
| 2020-03-31 | 737 | $97.5M | 64 | |
| 2019-12-31 | 111 | $106.6M | 0 |
Key Financial Inc's most significant position changes for 2026-03-31: New buy: AstraZeneca PLC (AZN); Sold out: Astrazeneca Plc-spons Adr (AZNN); Sold out: Ss Spdr P St C CORP ETF (SPSB); Add: Microsoft CORP (MSFT) — shares +3.46%; Trim: Exxon Mobil CORP (XOM) — shares -1.05%.
| # | Ticker | Issuer | Weight Change | Shares Change | Action |
|---|---|---|---|---|---|
| 1 | XOM | Exxon Mobil CORP | +0.4% | -1.05% | Trim |
| 2 | BSMQ | Invesco Bulletshares 2026 Mb | +0.3% | +53.39% | Add |
| 3 | JNJ | Johnson & Johnson | +0.2% | +8.65% | Add |
| 4 | GOVT | Ishares US Treasury Bond ETF | +0.2% | +9.62% | Add |
| 5 | EFV | Ishares Msci Eafe Value ETF | +0.2% | +27.67% | Add |
| 6 | EFAD | Proshares Eafe Dvd Growers | +0.2% | +38.73% | Add |
| 7 | BSCQ | Invesco Bulletshares 2026 Cb | +0.1% | +31.18% | Add |
| 8 | EFG | Ishares Msci Eafe Growth ETF | +0.1% | +12.61% | Add |
| 9 | BSCR | Invesco Bulletshares 2027 Cb | +0.1% | +37.38% | Add |
| 10 | HELO | Jpmorgan Hedged Equity ETF | +0.1% | +281.67% | Add |
| 11 | BSMR | Invesco Bulletshares 2027 Mb | +0.1% | +10.77% | Add |
| 12 | BSCS | Invesco Bulletshares 2028 Cb | +0.1% | +47.48% | Add |
| 13 | ILCG | Ishares Morningstar Growth E | +0.1% | +94.29% | Add |
| 14 | CVX | Chevron CORP | +0.1% | +3.85% | Add |
| 15 | JPST | Jpmorgan Ultra-short Income | +0.1% | +75.84% | Add |
| 16 | JMST | JPM Ultra-short Muni Income | +0.1% | +240.51% | Add |
| 17 | CSPF | C&s Pref & Income Active ETF | +0.1% | +3192.47% | Add |
| 18 | MPC | Marathon Petroleum CORP | +0.1% | — | Unchanged |
| 19 | CAT | Caterpillar INC | +0.1% | +2.71% | Add |
| 20 | IEF | Ishares 7-10 Year Treasury B | +0.1% | +6352.31% | Add |
| 21 | SLYV | Ss Spdr S&p 600 Sc Val ETF | +0.1% | +0.75% | Add |
| 22 | MRK | Merck & Co. INC. | +0.1% | +0.17% | Add |
| 23 | BKMC | Bny Mellon US M/c Core ETF | +0.1% | +78.78% | Add |
| 24 | JAAA | Janus Henderson Aaa Clo ETF | +0.1% | +77.44% | Add |
| 25 | VZ | Verizon Communications INC | +0.1% | -0.44% | Trim |
| 26 | DOL | Wisdomtree Tr Dvlp Intnl-usd | 0% | +0.35% | Add |
| 27 | EES | Wisdomtree US Smallcap Fund | 0% | +1.42% | Add |
| 28 | DWM | Wisdomtree International Equ | 0% | +5.83% | Add |
| 29 | DES | Wisdomtree US Smallcap Divid | 0% | -1.91% | Trim |
| 30 | IVW | Ishares S&p 500 Growth ETF | -0.1% | — | Unchanged |
| 31 | BX | Blackstone INC | -0.1% | +0.25% | Add |
| 32 | CRM | Salesforce INC | -0.1% | +0.46% | Add |
| 33 | BSMU | Invesco Bulletshares 2030 Mb | -0.1% | -10.04% | Trim |
| 34 | ABT | Abbott Laboratories | -0.1% | +0.47% | Add |
| 35 | GOOGL | Alphabet Inc-cl A | -0.1% | +2.71% | Add |
| 36 | CEG | Constellation Energy | -0.1% | -16.59% | Trim |
| 37 | BSMV | Invesco Bulletshares 2031 Mb | -0.1% | -14.95% | Trim |
| 38 | ADP | Automatic Data Processing | -0.1% | +2.45% | Add |
| 39 | IWF | Ishares Russell 1000 Growth | -0.1% | — | Unchanged |
| 40 | JPM | Jpmorgan Chase & Co | -0.1% | +2.14% | Add |
| 41 | GAL | Ss Global Allocation ETF | -0.1% | -87.48% | Trim |
| 42 | PLTR | Palantir Technologies Inc-a | -0.1% | +0.42% | Add |
| 43 | ORCL | Oracle CORP | -0.1% | +0.44% | Add |
| 44 | NVDA | Nvidia CORP | -0.1% | -3.26% | Trim |
| 45 | AVGO | Broadcom INC | -0.2% | +1.18% | Add |
| 46 | BSMS | Invesco Bulletshares 2028 Mb | -0.3% | -29.42% | Trim |
| 47 | MSFT | Microsoft CORP | -0.6% | +3.46% | Add |
| 48 | AZN | AstraZeneca PLC | — | NEW | New buy |
| 49 | AZNN | Astrazeneca Plc-spons Adr | — | EXIT | Sold out |
| 50 | SPSB | Ss Spdr P St C CORP ETF | — | EXIT | Sold out |
| Period | Filed | Type | EDGAR |
|---|---|---|---|
| 2026-03-31 | 2026-04-24 | 13F-HR | View on EDGAR |
| 2025-12-31 | 2026-02-09 | 13F-HR | View on EDGAR |
| 2025-09-30 | 2025-11-05 | 13F-HR | View on EDGAR |
| 2025-06-30 | 2025-08-05 | 13F-HR | View on EDGAR |
| 2025-03-31 | 2025-05-01 | 13F-HR | View on EDGAR |
| 2024-12-31 | 2025-01-31 | 13F-HR | View on EDGAR |
| 2024-09-30 | 2024-10-29 | 13F-HR | View on EDGAR |
| 2024-06-30 | 2024-07-30 | 13F-HR | View on EDGAR |
| 2024-03-31 | 2024-05-13 | Amendment | View on EDGAR |
| 2024-03-31 | 2024-05-01 | 13F-HR | View on EDGAR |
| 2023-12-31 | 2024-01-31 | 13F-HR | View on EDGAR |
| 2023-09-30 | 2023-11-01 | 13F-HR | View on EDGAR |
| 2023-06-30 | 2023-07-28 | 13F-HR | View on EDGAR |
| 2023-03-31 | 2023-05-02 | 13F-HR | View on EDGAR |
| 2022-12-31 | 2023-01-26 | 13F-HR | View on EDGAR |
| 2022-09-30 | 2022-10-28 | 13F-HR | View on EDGAR |
| 2022-06-30 | 2022-07-26 | 13F-HR | View on EDGAR |
| 2022-03-31 | 2022-04-27 | 13F-HR | View on EDGAR |
| 2021-12-31 | 2022-01-19 | 13F-HR | View on EDGAR |
| 2021-09-30 | 2021-11-01 | 13F-HR | View on EDGAR |
| 2021-06-30 | 2021-08-02 | 13F-HR | View on EDGAR |
| 2021-03-31 | 2021-04-30 | 13F-HR | View on EDGAR |
| 2020-12-31 | 2021-01-29 | 13F-HR | View on EDGAR |
| 2020-09-30 | 2020-11-02 | 13F-HR | View on EDGAR |
| 2020-06-30 | 2020-08-07 | 13F-HR | View on EDGAR |
| 2020-03-31 | 2020-05-05 | 13F-HR | View on EDGAR |
| 2019-12-31 | 2020-02-11 | 13F-HR | View on EDGAR |
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