Key Financial Inc — Q2 2020 13F Holdings

Name: Key Financial Inc — 13F Holdings, Q2 2020
Creator: AlphaSMO
License: https://www.sec.gov/forms

CIK: 0001801720

Total reported value

$561.8M

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Full holdings list this quarter

#	Ticker	Issuer	Asset Subclass	Weight	Weight Change	Shares Change
1	AAPL	Apple INC	Stock-Tech	8.80%	—	+1.13%
2	DIS	Walt Disney Co/the	Stock-Comm Services	6.34%	—	-34.25%
3	INCY	Incyte CORP	Stock-Healthcare	6.17%	—	—
4	MSFT	Microsoft CORP	Stock-Tech	5.00%	-0.56%	+6.27%
5	JNJ	Johnson & Johnson	Stock-Healthcare	4.02%	+0.23%	+118.69%
6	DOL	Wisdomtree Tr Dvlp Intnl-usd	ETF-Other	3.32%	+0.04%	-68.16%
7	SLYV	Ss Spdr S&p 600 Sc Val ETF	ETF-Other	3.32%	+0.06%	-2.80%
8	AMZN	Amazon.com INC	Stock-Consumer Disc	2.94%	—	-1.44%
9	DLN	Wisdomtree US Largecap Divid	ETF-Other	2.33%	—	+77.96%
10	XOM	Exxon Mobil CORP	Stock-Energy	2.15%	+0.38%	-0.96%
11	MRK	Merck & Co. INC.	Stock-Healthcare	2.05%	+0.06%	+9.29%
12	EFG	Ishares Msci Eafe Growth ETF	ETF-Other	2.04%	+0.12%	-0.58%
13	PG	Procter & Gamble Co/the	Stock-Consumer Staples	1.86%	—	+5.46%
14	JPM	Jpmorgan Chase & Co	Stock-Financials	1.81%	-0.11%	-0.85%
15	DES	Wisdomtree US Smallcap Divid	ETF-Other	1.68%	+0.03%	+95.81%
16	PFF	Ishares Preferred & Income S	ETF-Other	1.63%	—	+1.18%
17	STBA	S & T Bancorp INC	Stock-Other	1.60%	—	—
18	NEE	Nextera Energy INC	Stock-Utilities	1.47%	—	+10.79%
19	HD	Home Depot INC	Stock-Consumer Disc	1.42%	—	+0.70%
20	ICVT	Ishares Convertible Bond ETF	ETF-Other	1.27%	—	-0.61%
21	IWF	Ishares Russell 1000 Growth	ETF-Other	1.24%	-0.11%	-0.90%
22	PFE	Pfizer INC	Stock-Healthcare	1.22%	—	-14.67%
23	SPYV	Ss Spdr P S&p 500 Value ETF	ETF-Large Cap & Growth	1.05%	—	+155.08%
24	FISV	Fiserv INC	Stock-Other	0.98%	—	—
25	VZ	Verizon Communications INC	Stock-Comm Services	0.90%	+0.05%	+4.45%
26	IWP	Ishares Russell Mid-cap Grow	ETF-Other	0.88%	—	-2.36%
27	IWB	Ishares Russell 1000 ETF	ETF-Other	0.84%	—	—
28	GIS	General Mills INC	Stock-Consumer Staples	0.83%	—	+0.44%
29	ABT	Abbott Laboratories	Stock-Healthcare	0.83%	-0.08%	+0.93%
30	PEP	Pepsico INC	Stock-Consumer Staples	0.81%	—	+0.71%
31	IVV	Ishares Core S&p 500 ETF	ETF-Large Cap & Growth	0.78%	—	—
32	WTRG	Essential Utilities INC	Stock-Utilities	0.74%	—	—
33	PAYX	Paychex INC	Stock-Tech	0.74%	—	+0.81%
34	MCD	Mcdonald's CORP	Stock-Consumer Disc	0.74%	—	+0.72%
35	IWM	Ishares Russell 2000 ETF	ETF-Small Cap	0.70%	—	—
36	CRM	Salesforce INC	Stock-Tech	0.69%	-0.07%	—
37	AVGO	Broadcom INC	Stock-Tech	0.68%	-0.15%	—
38	T	At&t INC	Stock-Comm Services	0.67%	—	+0.47%
39	UNH	Unitedhealth Group INC	Stock-Healthcare	0.65%	—	—
40	ABBV	Abbvie INC	Stock-Healthcare	0.63%	—	+4.70%
41	BRK-A	Berkshire Hathaway Inc-cl A	Stock-Other	0.61%	—	—
42	GOOGL	Alphabet Inc-cl A	Stock-Comm Services	0.60%	-0.08%	—
43	IWD	Ishares Russell 1000 Value E	ETF-Other	0.60%	—	—
44	MCO	Moody's CORP	Stock-Financials	0.60%	—	—
45	VNQ	Vanguard Real Estate ETF	ETF-Other	0.58%	—	+31.89%
46	IJT	Ishares S&p Small-cap 600 Gr	ETF-Other	0.57%	—	-1.26%
47	AMT	American Tower CORP	Stock-Real Estate	0.57%	—	—
48	KMB	Kimberly-clark CORP	Stock-Consumer Staples	0.55%	—	+314.27%
49	BRK-B	Berkshire Hathaway Inc-cl B	Stock-Other	0.54%	—	—
50	CP	Canadian Pacific Kansa F	Stock-Industrials	0.54%	—	—

1–50 of 98

Holding changes this quarter

Position changes disclosed by Key Financial Inc for the quarter ending Q2 2020, including ticker, issuer, weight change, shares change, and action
#	Ticker	Issuer	Weight Change	Shares Change	Action
1	AAPL	Apple INC	+3.3%	+1.13%	Add
2	JNJ	Johnson & Johnson	+2.5%	+118.69%	Add
3	INCY	Incyte CORP	+2.3%	—	Unchanged
4	MSFT	Microsoft CORP	+1.6%	+6.27%	Add
5	DLN	Wisdomtree US Largecap Divid	+1.3%	+77.96%	Add
6	DES	Wisdomtree US Smallcap Divid	+1%	+95.81%	Add
7	AMZN	Amazon.com INC	+1%	-1.44%	Trim
8	SLYV	Ss Spdr S&p 600 Sc Val ETF	+0.8%	-2.80%	Trim
9	SPYV	Ss Spdr P S&p 500 Value ETF	+0.7%	+155.08%	Add
10	XOM	Exxon Mobil CORP	+0.5%	-0.96%	Trim
11	EFG	Ishares Msci Eafe Growth ETF	+0.5%	-0.58%	Trim
12	KMB	Kimberly-clark CORP	+0.4%	+314.27%	Add
13	HD	Home Depot INC	+0.4%	+0.70%	Add
14	ICVT	Ishares Convertible Bond ETF	+0.4%	-0.61%	Trim
15	IWF	Ishares Russell 1000 Growth	+0.3%	-0.90%	Trim
16	MUB	Ishares National Muni Bond E	+0.3%	+70.90%	Add
17	IWP	Ishares Russell Mid-cap Grow	+0.2%	-2.36%	Trim
18	VNQ	Vanguard Real Estate ETF	+0.2%	+31.89%	Add
19	ABBV	Abbvie INC	+0.2%	+4.70%	Add
20	PFE	Pfizer INC	-0.1%	-14.67%	Trim
21	STBA	S & T Bancorp INC	-0.1%	—	Unchanged
22	DIS	Walt Disney Co/the	-1.4%	-34.25%	Trim
23	DOL	Wisdomtree Tr Dvlp Intnl-usd	-5.1%	-68.16%	Trim
24	BMY	Bristol-myers Squibb Co	—	EXIT	Sold out
25	BSCMUSD	Invesco Bulletshares 2022 Co	—	EXIT	Sold out
26	LHX	L3harris Technologies INC	—	EXIT	Sold out
27	EW	Edwards Lifesciences CORP	—	EXIT	Sold out
28	BND	Vanguard Total Bond Market	—	EXIT	Sold out
29	VFC	Vf CORP	—	EXIT	Sold out
30	SDY	Ss Spdr S&p Dividend ETF	—	EXIT	Sold out
31	EXC	Exelon CORP	—	EXIT	Sold out
32	SBUX	Starbucks CORP	—	EXIT	Sold out
33	BSGT	Invesco Bulletshares 2029 Treasury Bond ETF	—	EXIT	Sold out
34	BSCO	Invesco Bulletshares 2024 Cb	—	EXIT	Sold out
35	BSCP	Invesco Bulletshares 2025 Cb	—	EXIT	Sold out
36	AIVL	Wisdomtree US Ai Enhanced Va	—	EXIT	Sold out
37	VEEV	Veeva Systems Inc-class A	—	EXIT	Sold out
38	MDLZ	Mondelez International Inc-a	—	EXIT	Sold out
39	BIIB	Biogen INC	—	EXIT	Sold out
40	CTVA	Corteva INC	—	EXIT	Sold out
41	IWO	Ishares Russell 2000 Growth	—	EXIT	Sold out
42	ONEQ	Fidelity Nasdaq Comp Indx	—	EXIT	Sold out
43	IEMG	Ishares Core Msci Emerging	—	EXIT	Sold out
44	DTD	Wisdomtree US Total Dividend	—	EXIT	Sold out
45	AZNN	Astrazeneca Plc-spons Adr	—	EXIT	Sold out
46	NSC	Norfolk Southern CORP	—	EXIT	Sold out
47	VUG	Vanguard Growth ETF	—	EXIT	Sold out
48	BSCQ	Invesco Bulletshares 2026 Cb	—	EXIT	Sold out
49	FIS	Fidelity National Info Serv	—	EXIT	Sold out
50	BNDX	Vanguard Total Intl Bond ETF	—	EXIT	Sold out