KW
Keudell/Morrison Wealth Management — 13F Portfolio Report & Top Holdings (Q3 2026)
Keudell/Morrison Wealth ManagementCIK: 0001785498
Diversified strategyMomentum followerQuality / disciplined sizing
Total reported value
$562.5M
Reporting period: 2026-09-30 · Number of holdings: 257
Keudell/Morrison Wealth Management disclosed 257 holdings in its latest 13F filing for the period ending 2026-09-30, with total reported value of $562.5M and a quarterly turnover rate of 20.4%.
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Personality snowflake
- Concentration
- 11.01
- Portfolio Stability
- 20.41
- Momentum
- 100
- Sector conviction
- 56.59
- Diversification
- 100
- Sizing Uniformity
- 75.53
Keudell/Morrison Wealth Management's disclosed holdings carry a Herfindahl concentration index of 0.028 — mathematically equivalent to about 36 equally-sized positions, well below its 257 actual disclosed holdings. That gap points to a strategy built around a small core of high-conviction bets rather than broad diversification.
Position sizes vary widely across the portfolio (a coefficient of variation of 2.45), with a handful of outsized bets alongside many smaller positions.
No strong tilt toward either adding to existing winners or initiating outsized new positions was observed in the latest reported quarter.
Sector classification currently covers about 36% of this portfolio's disclosed value; the remainder includes holdings (e.g. unmapped tickers, options, or other security types) not yet covered by our sector mapping.
Source and citation information
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Recent moves
View source Form 13F filing on SEC.govAdd BIV
+1755.0% $11.0M
Trim JMUB
-90.9% -$9.5M
New buy JCPB
New buy GMUB
New buy CGMU
New buy 30233Q108
Holdings Map
New buyAddUnchangedTrim
Top 10 holdings by weight
Full holdings list this quarter
Showing top 200 holdings (of 257 total)
| # | Ticker | Issuer | Asset Subclass | Weight | Weight Change | Shares Change | 4Q Trend |
|---|---|---|---|---|---|---|---|
| 1 | SCHD | Schwab US Dvd Equity ETF | ETF-Other | 9.32% | -0.81% | -4.68% | |
| 2 | FLXR | Tcw Flexible Income ETF | ETF-Other | 6.92% | -0.57% | +1.42% | |
| 3 | DFAC | Dimensional US Core Equity 2 | ETF-Other | 5.42% | -0.16% | +2.89% | |
| 4 | VWOB | Vanguard Emerg Mkts Gov Bnd | ETF-Other | 4.33% | -0.44% | +2.86% | |
| 5 | AAPL | Apple Inc | Stock-Tech | 4.08% | +0.42% | +2.82% | |
| 6 | TPYP | Tortoise North American Pipe | ETF-Other | 2.73% | -0.24% | +2.50% | |
| 7 | FNDF | Schwab Fndmn Intl Lrg Co ETF | ETF-Other | 2.58% | +0.09% | +7.81% | |
| 8 | LVHI | Franklin International Low V | ETF-Other | 2.54% | -0.02% | +2.63% | |
| 9 | EDIV | State Street Spdr S&p Emergi | ETF-Other | 2.33% | -0.02% | +7.77% | |
| 10 | BIV | Vanguard Intermediate-term B | ETF-Other | 2.06% | +1.94% | +1755.01% | |
| 11 | VYM | Vanguard High Dvd Yield ETF | ETF-Other | 2.01% | -0.18% | -1.11% | |
| 12 | MSFT | Microsoft CORP | Stock-Tech | 1.80% | +0.39% | -1.73% | |
| 13 | GOOG | Alphabet Inc-cl C | Stock-Comm Services | 1.77% | -0.17% | +0.43% | |
| 14 | JCPB | Jpmorgan Core Plus Bond ETF | ETF-Other | 1.64% | +1.64% | NEW | |
| 15 | AMZN | Amazon.com Inc | Stock-Consumer Disc | 1.62% | -0.02% | +0.29% | |
| 16 | VNQ | Vanguard Real Estate ETF | ETF-Other | 1.61% | -0.24% | -0.46% | |
| 17 | GMUB | Gs Municipal Income ETF | ETF-Other | 1.57% | +1.57% | NEW | |
| 18 | CGMU | Cap Group Municipal Income | ETF-Other | 1.57% | +1.57% | NEW | |
| 19 | MOO | Vaneck Agribusiness ETF | ETF-Other | 1.46% | -0.08% | -1.93% | |
| 20 | SCHG | Schwab US Large-cap Growth | ETF-Other | 1.39% | +0.13% | +10.34% | |
| 21 | LRCX | Lam Research CORP | Stock-Tech | 1.22% | -0.49% | — | |
| 22 | XLK | Ss Technology Select Sector | ETF-Tech | 1.05% | -0.04% | — | |
| 23 | ✓ | Stock-Other | 1.04% | +1.04% | NEW | ||
| 24 | LLY | Eli Lilly & Co | Stock-Healthcare | 1.03% | -0.10% | +0.60% | |
| 25 | NVDA | Nvidia CORP | Stock-Tech | 0.99% | +0.13% | +7.10% | |
| 26 | CGHM | Cap Group Muni High-income | ETF-Other | 0.91% | -0.11% | +1.99% | |
| 27 | ABBV | Abbvie Inc | Stock-Healthcare | 0.87% | -0.08% | -6.89% | |
| 28 | DEXC | Dimensional Em Ex Cce ETF | ETF-Other | 0.84% | +0.05% | +17.93% | |
| 29 | VDE | Vanguard Energy ETF | ETF-Other | 0.79% | +0.07% | +1.63% | |
| 30 | QQQ | Invesco Qqq Trust Series 1 | ETF-Tech | 0.75% | -0.04% | +0.53% | |
| 31 | GOOGL | Alphabet Inc-cl A | Stock-Comm Services | 0.75% | -0.03% | +6.98% | |
| 32 | GLDM | Spdr Gold Minishares Trust | ETF-Commodities | 0.73% | +0.57% | +361.98% | |
| 33 | V | Visa Inc-class A Shares | Stock-Financials | 0.71% | -0.02% | -1.04% | |
| 34 | SPYG | Ss Spdr P S&p 500 Growth ETF | ETF-Large Cap & Growth | 0.69% | — | +3.01% | |
| 35 | PM | Philip Morris International | Stock-Consumer Staples | 0.66% | +0.02% | +3.88% | |
| 36 | CVX | Chevron CORP | Stock-Energy | 0.63% | +0.07% | -2.31% | |
| 37 | JPM | Jpmorgan Chase & Co | Stock-Financials | 0.55% | -0.04% | -0.79% | |
| 38 | RTX | Rtx CORP | Stock-Industrials | 0.55% | -0.06% | -2.17% | |
| 39 | QCOM | Qualcomm Inc | Stock-Tech | 0.48% | -0.02% | +3.22% | |
| 40 | USB | US Bancorp | Stock-Financials | 0.47% | -0.12% | -12.08% | |
| 41 | HD | Home Depot Inc | Stock-Consumer Disc | 0.47% | -0.14% | — | |
| 42 | VZ | Verizon Communications Inc | Stock-Comm Services | 0.45% | -0.01% | -3.04% | |
| 43 | INTC | Intel CORP | Stock-Tech | 0.44% | -0.15% | -7.70% | |
| 44 | ASML | ASML Holding N.V. | Stock-Tech | 0.42% | -0.07% | -0.31% | |
| 45 | DGRO | Ishares Core Dividend Growth | ETF-Other | 0.40% | -0.03% | — | |
| 46 | MO | Altria Group Inc | Stock-Consumer Staples | 0.40% | -0.04% | +4.60% | |
| 47 | GILD | Gilead Sciences Inc | Stock-Healthcare | 0.38% | +0.03% | -2.89% | |
| 48 | META | Meta Platforms Inc-class A | Stock-Comm Services | 0.38% | +0.06% | -1.50% | |
| 49 | VIG | Vanguard Dividend Apprec ETF | ETF-Other | 0.37% | -0.01% | +4.25% | |
| 50 | SMH | Vaneck Semiconductor ETF | ETF-Other | 0.36% | -0.05% | — |
1–50 of 200
Portfolio Performance
Performance for Q4 2026
+1.6%
Performance Last 4 Quarters
+15.8%
- Stdev
- +8.6%
- Beta
- +0.63
- Alpha
- +3.7%
- Max Drawdown
- -3.9%
- Annualized Perf
- +18.8%
- Batting Avg vs S&P
- +38.9%
- Sortino
- +4.35
- Stutzer
- +0.59
- Treynor
- +0.28
- Sterling
- +1.38
- Calmar
- +4.8
- Information Ratio
- -0.77
- Tracking Error
- +5.9%
- Stdev Down
- +4.1%
- Winning Months %
- +77.8%
- Losing Months %
- +22.2%
- Best 12 Months
- +26.6%
- Worst 12 Months
- +9.4%
- Efficiency Ratio
- +0.77
- Sharpe
- +2.05
- Stdev Sectors
- +9.4%
- Skewness
- -0.3
- Kurtosis
- 0
- Upside Potential
- +5.8
Reported value over time
Sector allocation
Sector allocation over time
Quarterly history
| Period | Holdings | Total value | Stability | Top holdings | |
|---|---|---|---|---|---|
| 2026 Q3 | 257 | $562.5M | 20 | ||
| 2026 Q2 | 260 | $529.2M | 0 | ||
| 2026 Q1 | 245 | $489.0M | 21 | ||
| 2025 Q4 | 232 | $475.9M | 67 | ||
| 2025 Q2 | 228 | $450.7M | 0 | ||
| 2025 Q1 | 218 | $424.0M | 100 | ||
| 2024 Q4 | 220 | $383.7M | 0 | ||
| 2024 Q3 | 219 | $368.4M | 0 | ||
| 2024 Q2 | 206 | $341.8M | 0 | ||
| 2024 Q1 | 204 | $330.4M | 0 | ||
| 2023 Q4 | 191 | $303.1M | 0 | ||
| 2023 Q3 | 179 | $328.1M | 0 | ||
| 2023 Q2 | 186 | $347.0M | 0 | ||
| 2023 Q1 | 183 | $339.5M | 0 | ||
| 2022 Q4 | 184 | $311.6M | 0 | ||
| 2022 Q3 | 174 | $267.3M | 0 | ||
| 2022 Q2 | 171 | $275.2M | 0 | ||
| 2022 Q1 | 175 | $239.2M | 0 | ||
| 2021 Q4 | 188 | $253.3M | 0 | ||
| 2021 Q3 | 179 | $233.2M | 0 | ||
| 2021 Q2 | 167 | $182.7M | 97 | ||
| 2021 Q1 | 168 | $172.3M | 16 | ||
| 2020 Q4 | 156 | $157.5M | 29 | ||
| 2020 Q3 | 148 | $155.6M | 37 | ||
| 2020 Q2 | 141 | $120.9M | 32 | ||
| 2020 Q1 | 136 | $102.2M | 46 | ||
| 2019 Q4 | 154 | $144.6M | 25 | ||
| 2019 Q3 | 151 | $121.2M | 12 | ||
| 2019 Q2 | 142 | $114.2M | 16 | ||
| 2019 Q1 | 139 | $113.7M | 0 |
Holding changes this quarter
Keudell/Morrison Wealth Management's most significant position changes for 2026-09-30: New buy: Jpmorgan Core Plus Bond ETF (JCPB); New buy: Gs Municipal Income ETF (GMUB); New buy: Cap Group Municipal Income (CGMU); New buy: ; Sold out: Exxon Mobil CORP (XOM).
Showing top 200 changes by size (of 273 total)
| # | Ticker | Issuer | Weight Change | Shares Change | Action |
|---|---|---|---|---|---|
| 1 | BIV | Vanguard Intermediate-term B | +1.9% | +1755.01% | Add |
| 2 | JCPB | Jpmorgan Core Plus Bond ETF | +1.6% | NEW | New buy |
| 3 | GMUB | Gs Municipal Income ETF | +1.6% | NEW | New buy |
| 4 | CGMU | Cap Group Municipal Income | +1.6% | NEW | New buy |
| 5 | ✓ | +1% | NEW | New buy | |
| 6 | GLDM | Spdr Gold Minishares Trust | +0.6% | +361.98% | Add |
| 7 | AAPL | Apple Inc | +0.4% | +2.82% | Add |
| 8 | MSFT | Microsoft CORP | +0.4% | -1.73% | Trim |
| 9 | SCHG | Schwab US Large-cap Growth | +0.1% | +10.34% | Add |
| 10 | NVDA | Nvidia CORP | +0.1% | +7.10% | Add |
| 11 | ✓ | +0.1% | NEW | New buy | |
| 12 | FNDF | Schwab Fndmn Intl Lrg Co ETF | +0.1% | +7.81% | Add |
| 13 | VDE | Vanguard Energy ETF | +0.1% | +1.63% | Add |
| 14 | CVX | Chevron CORP | +0.1% | -2.31% | Trim |
| 15 | VLO | Valero Energy CORP | +0.1% | -4.75% | Trim |
| 16 | CRWD | Crowdstrike Holdings Inc - A | +0.1% | +286.49% | Add |
| 17 | CRM | Salesforce Inc | +0.1% | -1.82% | Trim |
| 18 | META | Meta Platforms Inc-class A | +0.1% | -1.50% | Trim |
| 19 | PAYC | Paycom Software Inc | +0.1% | NEW | New buy |
| 20 | DEXC | Dimensional Em Ex Cce ETF | +0.1% | +17.93% | Add |
| 21 | SNOW | Snowflake Inc | +0.1% | NEW | New buy |
| 22 | VB | Vanguard Small-cap ETF | +0.1% | NEW | New buy |
| 23 | T | At&t Inc | 0% | +3.99% | Add |
| 24 | PLTR | Palantir Technologies Inc-a | 0% | -14.15% | Trim |
| 25 | VOO | Vanguard S&p 500 ETF | 0% | NEW | New buy |
| 26 | PSX | Phillips 66 | 0% | NEW | New buy |
| 27 | MRSH | Marsh & Mclennan Cos | 0% | NEW | New buy |
| 28 | CIBR | First Trust Nasdaq Cybersecu | 0% | NEW | New buy |
| 29 | ICE | Intercontinental Exchange In | 0% | NEW | New buy |
| 30 | GRMN | Garmin Ltd. | 0% | NEW | New buy |
| 31 | NEM | Newmont CORP | 0% | NEW | New buy |
| 32 | JAAA | Janus Henderson Aaa Clo ETF | 0% | NEW | New buy |
| 33 | GILD | Gilead Sciences Inc | 0% | -2.89% | Trim |
| 34 | MUA | Blackrock Muniassets Fund | 0% | +74.77% | Add |
| 35 | ACN | Accenture plc | 0% | — | Unchanged |
| 36 | PM | Philip Morris International | 0% | +3.88% | Add |
| 37 | DVY | Ishares Select Dividend ETF | 0% | +17.70% | Add |
| 38 | NOW | Servicenow Inc | 0% | +9.80% | Add |
| 39 | MPC | Marathon Petroleum CORP | 0% | — | Unchanged |
| 40 | VIV | Telefonica Brasil-adr | 0% | NEW | New buy |
| 41 | BYRN | Byrna Technologies Inc | 0% | NEW | New buy |
| 42 | RWT | Redwood Trust Inc | 0% | NEW | New buy |
| 43 | AMD | Advanced Micro Devices | 0% | +5.12% | Add |
| 44 | SHOP | Shopify Inc - Class A | 0% | -0.72% | Trim |
| 45 | MDLZ | Mondelez International Inc-a | 0% | +44.26% | Add |
| 46 | XLE | Ss Energy Select Sector | 0% | +9.21% | Add |
| 47 | VGT | Vanguard Info Tech ETF | 0% | +8.45% | Add |
| 48 | XLV | Ss Health Care Select Sector | 0% | +8.51% | Add |
| 49 | BA | Boeing Co/the | 0% | +27.54% | Add |
| 50 | PEP | Pepsico Inc | 0% | +22.75% | Add |
1–50 of 200
Filing History
FAQ
What is Keudell/Morrison Wealth Management and what type of investor is it?
Keudell/Morrison Wealth Management is an investment manager that files SEC Form 13F quarterly, disclosing its U.S. public equity holdings to regulators. As of the most recent reporting period (2026-09-30), the firm manages a tracked equity portfolio valued at approximately $562.5M, spread across 257 disclosed positions.
What are Keudell/Morrison Wealth Management's largest equity positions?
Based on the latest 13F filing, Keudell/Morrison Wealth Management's top holdings by market value are:
1. Schwab US Dvd Equity ETF (SCHD) — $52.4M (9.3%)
2. Tcw Flexible Income ETF (FLXR) — $38.9M (6.9%)
3. Dimensional US Core Equity 2 (DFAC) — $30.5M (5.4%)
4. Vanguard Emerg Mkts Gov Bnd (VWOB) — $24.4M (4.3%)
5. Apple Inc (AAPL) — $22.9M (4.1%)
What changes did Keudell/Morrison Wealth Management make in its most recent portfolio filing?
In the latest reported quarter, Keudell/Morrison Wealth Management made 181 notable position adjustments: 19 new positions were initiated, 64 existing holdings were added to, 78 positions were partially reduced, and 20 were completely exited. The largest of these moves: New buy: Jpmorgan Core Plus Bond ETF (JCPB); New buy: Gs Municipal Income ETF (GMUB); New buy: Cap Group Municipal Income (CGMU); New buy: ; Sold out: Exxon Mobil CORP (XOM)
What sectors does Keudell/Morrison Wealth Management focus on?
Keudell/Morrison Wealth Management is concentrated in the following sectors based on its current disclosed equity portfolio:
• Information Technology: 36.0%
• Health Care: 15.1%
• Communication Services: 10.9%
• Consumer Discretionary: 8.6%
• Financials: 8.2%
• Consumer Staples: 6.4%
Investment Profile
Keudell/Morrison Wealth Management returned an annualized 18.8% over the trailing 36 months — outperforming the S&P 500 by 3.7 points — based on a reconstructed track record of its disclosed 13F positions, with a beta of 0.63 (less volatile than the market) and a 39% quarterly batting average against the index.
Its portfolio is broadly diversified and moderately active, with 36.0% of the portfolio concentrated in Information Technology.
Its turnover score has risen from 0 to 20 over the past 4 quarters — a shift toward more active trading.
It has added to its BIV position over the past two quarters (+$11.0M, now $11.6M), while trimming FLXR over the same stretch (-$4.3M, still holding $38.9M).
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Developer Access
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