KF
Kelly Financial Group LLC 13F Portfolio & Top Holdings (Q3 2026)
Kelly Financial Group LLCCIK: 0001128066
Diversified strategySector-focusedMomentum follower
Total reported value
$434.5M
Reporting period: 2026-09-30 · Number of holdings: 105
KELLY FINANCIAL GROUP LLC disclosed 105 holdings in its latest 13F filing for the period ending 2026-09-30, with total reported value of $434.5M and a quarterly turnover rate of 14.9%.
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Personality snowflake
- Concentration
- 24.98
- Portfolio Stability
- 14.85
- Momentum
- 100
- Sector conviction
- 100
- Diversification
- 100
- Sizing Uniformity
- 76.31
Kelly Financial Group LLC's disclosed holdings carry a Herfindahl concentration index of 0.062 — mathematically equivalent to about 16 equally-sized positions, well below its 105 actual disclosed holdings. That gap points to a strategy built around a small core of high-conviction bets rather than broad diversification.
Position sizes vary widely across the portfolio (a coefficient of variation of 2.37), with a handful of outsized bets alongside many smaller positions.
No strong tilt toward either adding to existing winners or initiating outsized new positions was observed in the latest reported quarter.
Sector classification currently covers about 7% of this portfolio's disclosed value; the remainder includes holdings (e.g. unmapped tickers, options, or other security types) not yet covered by our sector mapping.
Source and citation information
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Recent moves
View source Form 13F filing on SEC.govSold out DFAT
Add JBND
+415.6% $6.3M
Add SPSB
+368.6% $5.8M
Add BBUS
+0.0% $1.5M
Trim LDUR
-15.6% -$4.8M
Trim BBAG
-90.1% -$2.7M
Holdings Map
New buyAddUnchangedTrim
Top 10 holdings by weight
Full holdings list this quarter
| # | Ticker | Issuer | Asset Subclass | Weight | Weight Change | Shares Change | 4Q Trend |
|---|---|---|---|---|---|---|---|
| 1 | BBUS | Jpmorgan Betabuilders US Equ | ETF-Other | 16.65% | +0.91% | +0.01% | |
| 2 | JIRE | Jpmorgan Int Res Enh Eqty | ETF-Other | 8.80% | +0.39% | +1.35% | |
| 3 | JEMA | Jpmorgan Activebuilders Emer | ETF-Other | 7.18% | +0.22% | +2.79% | |
| 4 | JCPB | Jpmorgan Core Plus Bond ETF | ETF-Other | 6.64% | -0.52% | -6.23% | |
| 5 | IWF | Ishares Russell 1000 Growth | ETF-Other | 5.76% | +0.28% | +0.62% | |
| 6 | LDUR | Pimco Enhanced Low Duration | ETF-Other | 5.47% | -0.89% | -15.60% | |
| 7 | JQUA | Jpmorgan US Quality Factor | ETF-Other | 4.54% | +0.20% | -1.12% | |
| 8 | AGG | Ishares Core U.s. Aggregate | ETF-Other | 4.33% | -0.16% | -2.45% | |
| 9 | BBIB | JPM Beta US Tr 3-10 Yr ETF | ETF-Other | 4.30% | -0.06% | -0.78% | |
| 10 | DFLV | Dim US Large Cap Value ETF | ETF-Large Cap & Growth | 3.94% | +0.19% | -0.14% | |
| 11 | DFIS | Dimensional International Sm | ETF-Other | 2.56% | +0.21% | +1.67% | |
| 12 | AAPL | Apple Inc | Stock-Tech | 2.45% | +0.36% | -1.99% | |
| 13 | USMV | Ishares Msci USA Min Vol Fac | ETF-Other | 2.19% | +0.09% | -0.44% | |
| 14 | JBND | Jpmorgan Active Bond ETF | ETF-Other | 1.82% | +1.46% | +415.61% | |
| 15 | SPSB | Ss Spdr P St C CORP ETF | ETF-Other | 1.71% | +1.35% | +368.64% | |
| 16 | JPIE | Jpmorgan Income ETF | ETF-Other | 1.47% | +0.12% | +7.59% | |
| 17 | DFIV | Dimensional International Va | ETF-Other | 1.28% | +0.11% | +1.62% | |
| 18 | MSFT | Microsoft CORP | Stock-Tech | 1.19% | +0.35% | -0.82% | |
| 19 | BBIN | JPM Betabuilders Intl Eqty | ETF-Other | 1.13% | +0.02% | -1.70% | |
| 20 | JMOM | Jpmorgan US Momentum Factor | ETF-Other | 1.00% | -0.01% | -1.24% | |
| 21 | SCHR | Schwab Intermediate-term US | ETF-Other | 0.95% | +0.30% | +45.88% | |
| 22 | VOYA | Voya Financial Inc | Stock-Financials | 0.94% | +0.03% | — | |
| 23 | GBF | Ishares Government/credit Bo | ETF-Gov Bonds | 0.92% | +0.27% | +42.41% | |
| 24 | IWY | Ishares Russell Top 200 Grow | ETF-Other | 0.90% | — | -5.39% | |
| 25 | RSP | Invesco S&p 500 Equal Weight | ETF-Large Cap & Growth | 0.78% | — | -1.62% | |
| 26 | IXUS | Ishares Core Intl Stock ETF | ETF-Other | 0.68% | — | -1.69% | |
| 27 | NN | Nextnav Inc | Stock-Other | 0.51% | -0.10% | — | |
| 28 | AMZN | Amazon.com Inc | Stock-Consumer Disc | 0.40% | +0.04% | +2.27% | |
| 29 | IWM | Ishares Russell 2000 ETF | ETF-Small Cap | 0.38% | -0.02% | -0.43% | |
| 30 | PDP | Invesco Dorsey Wright Moment | ETF-Other | 0.34% | -0.02% | -0.91% | |
| 31 | BALT | Inn Defined Wealth Shield | ETF-Other | 0.34% | +0.10% | +34.18% | |
| 32 | SCHV | Schwab US Large-cap Value | ETF-Other | 0.34% | — | -0.80% | |
| 33 | BBEU | Jpmorgan Betabuilders Europe | ETF-Other | 0.32% | -0.02% | -7.36% | |
| 34 | SLYV | Ss Spdr S&p 600 Sc Val ETF | ETF-Other | 0.30% | -0.01% | -0.60% | |
| 35 | SCZ | Ishares Msci Eafe Small-cap | ETF-Other | 0.27% | +0.01% | +0.27% | |
| 36 | IUSB | Ishr Cr Unvrse Usd Bd Etf-ui | ETF-Other | 0.24% | +0.03% | +18.63% | |
| 37 | QUAL | Ishares Msci USA Quality Fac | ETF-Other | 0.23% | +0.01% | -0.48% | |
| 38 | BRK-B | Berkshire Hathaway Inc-cl B | Stock-Other | 0.23% | +0.01% | — | |
| 39 | PG | Procter & Gamble Co/the | Stock-Consumer Staples | 0.23% | +0.01% | — | |
| 40 | IEMG | Ishares Core Msci Emerging | ETF-Emerging Markets | 0.22% | — | -1.33% | |
| 41 | JAJL | Innovator Edp ETF - 6m Ja/jy | ETF-Other | 0.22% | +0.09% | +58.25% | |
| 42 | XLV | Ss Health Care Select Sector | ETF-Other | 0.22% | +0.02% | -0.02% | |
| 43 | IVV | Ishares Core S&p 500 ETF | ETF-Large Cap & Growth | 0.20% | +0.02% | +1.09% | |
| 44 | NVDA | Nvidia CORP | Stock-Tech | 0.19% | +0.03% | -1.42% | |
| 45 | DFUS | Dimensional US Eq Mkt ETF | ETF-Other | 0.17% | +0.02% | +5.84% | |
| 46 | MA | Mastercard Inc - A | Stock-Financials | 0.17% | +0.02% | +0.15% | |
| 47 | ASML | ASML Holding N.V. | Stock-Tech | 0.17% | -0.01% | — | |
| 48 | JPEM | JPM Diversified Ret Em Equit | ETF-Other | 0.16% | — | -2.53% | |
| 49 | ISCV | Ishares Morningstar Small-ca | ETF-Other | 0.15% | — | +4.06% | |
| 50 | ZJUL | Innovator Edp ETF 1 Yr July | ETF-Other | 0.15% | +0.10% | +192.22% |
1–50 of 105
Portfolio Performance
Performance for Q4 2026
-1.3%
Performance Last 4 Quarters
+20%
- Stdev
- +13.2%
- Beta
- +0.69
- Alpha
- +6.5%
- Max Drawdown
- -6.2%
- Annualized Perf
- +19.7%
- Batting Avg vs S&P
- +45%
- Sortino
- +3.47
- Stutzer
- +0.45
- Treynor
- +0.27
- Sterling
- +1.21
- Calmar
- +3.16
- Information Ratio
- +0.1
- Tracking Error
- +10.6%
- Stdev Down
- +5.4%
- Winning Months %
- +70%
- Losing Months %
- +30%
- Best 12 Months
- +29.7%
- Worst 12 Months
- +11.2%
- Efficiency Ratio
- +0.57
- Sharpe
- +1.43
- Stdev Sectors
- +16.8%
- Skewness
- +0.7
- Kurtosis
- +0.94
- Upside Potential
- +5.11
Reported value over time
Sector allocation
Sector allocation over time
Quarterly history
Holding changes this quarter
Kelly Financial Group LLC's most significant position changes for 2026-09-30: Sold out: Dimensional US Target Value (DFAT); New buy: ; New buy: United Parcel Service-cl B (UPS); Sold out: Hartford Insurance Group Inc (HIG); New buy: Ishares US Treasury Bond ETF (GOVT).
| # | Ticker | Issuer | Weight Change | Shares Change | Action |
|---|---|---|---|---|---|
| 1 | JBND | Jpmorgan Active Bond ETF | +1.5% | +415.61% | Add |
| 2 | SPSB | Ss Spdr P St C CORP ETF | +1.4% | +368.64% | Add |
| 3 | BBUS | Jpmorgan Betabuilders US Equ | +0.9% | +0.01% | Add |
| 4 | JIRE | Jpmorgan Int Res Enh Eqty | +0.4% | +1.35% | Add |
| 5 | AAPL | Apple Inc | +0.4% | -1.99% | Trim |
| 6 | MSFT | Microsoft CORP | +0.4% | -0.82% | Trim |
| 7 | SCHR | Schwab Intermediate-term US | +0.3% | +45.88% | Add |
| 8 | IWF | Ishares Russell 1000 Growth | +0.3% | +0.62% | Add |
| 9 | GBF | Ishares Government/credit Bo | +0.3% | +42.41% | Add |
| 10 | JEMA | Jpmorgan Activebuilders Emer | +0.2% | +2.79% | Add |
| 11 | DFIS | Dimensional International Sm | +0.2% | +1.67% | Add |
| 12 | JQUA | Jpmorgan US Quality Factor | +0.2% | -1.12% | Trim |
| 13 | DFLV | Dim US Large Cap Value ETF | +0.2% | -0.14% | Trim |
| 14 | ✓ | +0.1% | NEW | New buy | |
| 15 | JPIE | Jpmorgan Income ETF | +0.1% | +7.59% | Add |
| 16 | DFIV | Dimensional International Va | +0.1% | +1.62% | Add |
| 17 | ZJUL | Innovator Edp ETF 1 Yr July | +0.1% | +192.22% | Add |
| 18 | BALT | Inn Defined Wealth Shield | +0.1% | +34.18% | Add |
| 19 | JAJL | Innovator Edp ETF - 6m Ja/jy | +0.1% | +58.25% | Add |
| 20 | USMV | Ishares Msci USA Min Vol Fac | +0.1% | -0.44% | Trim |
| 21 | UPS | United Parcel Service-cl B | +0.1% | NEW | New buy |
| 22 | GOVT | Ishares US Treasury Bond ETF | +0.1% | NEW | New buy |
| 23 | GOOGL | Alphabet Inc-cl A | +0.1% | NEW | New buy |
| 24 | AJUL | Invtor Edp ETF 2yr To Jy2026 | +0.1% | NEW | New buy |
| 25 | AVGO | Broadcom Inc | +0.1% | NEW | New buy |
| 26 | JPM | Jpmorgan Chase & Co | 0% | +32.33% | Add |
| 27 | AMZN | Amazon.com Inc | 0% | +2.27% | Add |
| 28 | META | Meta Platforms Inc-class A | 0% | +9.54% | Add |
| 29 | IUSB | Ishr Cr Unvrse Usd Bd Etf-ui | 0% | +18.63% | Add |
| 30 | NVDA | Nvidia CORP | 0% | -1.42% | Trim |
| 31 | VOYA | Voya Financial Inc | 0% | — | Unchanged |
| 32 | BBIN | JPM Betabuilders Intl Eqty | 0% | -1.70% | Trim |
| 33 | PFE | Pfizer Inc | 0% | +0.36% | Add |
| 34 | JEPI | Jpmorgan Equity Premium Inco | 0% | +25.58% | Add |
| 35 | T | At&t Inc | 0% | +1.75% | Add |
| 36 | XLV | Ss Health Care Select Sector | 0% | -0.02% | Trim |
| 37 | MA | Mastercard Inc - A | 0% | +0.15% | Add |
| 38 | DFUS | Dimensional US Eq Mkt ETF | 0% | +5.84% | Add |
| 39 | MRK | Merck & Co. Inc. | 0% | +0.12% | Add |
| 40 | IVV | Ishares Core S&p 500 ETF | 0% | +1.09% | Add |
| 41 | TRV | Travelers Cos Inc/the | 0% | — | Unchanged |
| 42 | SCZ | Ishares Msci Eafe Small-cap | 0% | +0.27% | Add |
| 43 | DFAX | Dimensional World Ex US Core | 0% | +5.65% | Add |
| 44 | KO | Coca-cola Co/the | 0% | +0.39% | Add |
| 45 | PM | Philip Morris International | 0% | — | Unchanged |
| 46 | IYW | Ishares Ustechnology ETF | 0% | -0.08% | Trim |
| 47 | JNJ | Johnson & Johnson | 0% | -0.76% | Trim |
| 48 | OEF | Ishares S&p 100 ETF | 0% | -0.45% | Trim |
| 49 | PG | Procter & Gamble Co/the | 0% | — | Unchanged |
| 50 | ZJAN | Innovator Edp ETF - 1y Jan | 0% | — | Unchanged |
1–50 of 113
Filing History
FAQ
What is Kelly Financial Group LLC and what type of investor is it?
Kelly Financial Group LLC is an investment manager that files SEC Form 13F quarterly, disclosing its U.S. public equity holdings to regulators. As of the most recent reporting period (2026-09-30), the firm manages a tracked equity portfolio valued at approximately $434.5M, spread across 105 disclosed positions.
What are Kelly Financial Group LLC's largest equity positions?
Based on the latest 13F filing, Kelly Financial Group LLC's top holdings by market value are:
1. Jpmorgan Betabuilders US Equ (BBUS) — $72.4M (16.6%)
2. Jpmorgan Int Res Enh Eqty (JIRE) — $38.2M (8.8%)
3. Jpmorgan Activebuilders Emer (JEMA) — $31.2M (7.2%)
4. Jpmorgan Core Plus Bond ETF (JCPB) — $28.8M (6.6%)
5. Ishares Russell 1000 Growth (IWF) — $25.0M (5.8%)
What changes did Kelly Financial Group LLC make in its most recent portfolio filing?
In the latest reported quarter, Kelly Financial Group LLC made 92 notable position adjustments: 6 new positions were initiated, 36 existing holdings were added to, 42 positions were partially reduced, and 8 were completely exited. The largest of these moves: Sold out: Dimensional US Target Value (DFAT); New buy: ; New buy: United Parcel Service-cl B (UPS); Sold out: Hartford Insurance Group Inc (HIG); New buy: Ishares US Treasury Bond ETF (GOVT)
What sectors does Kelly Financial Group LLC focus on?
Kelly Financial Group LLC is concentrated in the following sectors based on its current disclosed equity portfolio:
• Information Technology: 54.7%
• Financials: 19.3%
• Consumer Discretionary: 8.4%
• Consumer Staples: 6.3%
• Health Care: 5.1%
• Communication Services: 3.2%
Investment Profile
Kelly Financial Group LLC returned an annualized 19.7% over the trailing 20 months — outperforming the S&P 500 by 6.5 points — based on a reconstructed track record of its disclosed 13F positions, with a beta of 0.69 (less volatile than the market) and a 45% quarterly batting average against the index.
Its portfolio is broadly diversified and long-term-holding, with 54.7% of the portfolio concentrated in Information Technology.
It has added to its BBUS position over the past two quarters (+$14.0M, now $72.4M), while trimming BBAG over the same stretch (-$2.8M, still holding $282.0K).
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