CIK: 0001908685
Total reported value
$109.2M
Reporting period: 2022-12-31 · Number of holdings: 77
Integrity Advisory, LLC disclosed 77 holdings in its latest 13F filing for the period ending 2022-12-31, with total reported value of $109.2M and a quarterly turnover rate of 0.0%.
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Integrity Advisory, LLC's disclosed holdings carry a Herfindahl concentration index of 0.049 — mathematically equivalent to about 20 equally-sized positions, well below its 77 actual disclosed holdings. That gap points to a strategy built around a small core of high-conviction bets rather than broad diversification.
Position sizes vary widely across the portfolio (a coefficient of variation of 1.69), with a handful of outsized bets alongside many smaller positions.
No strong tilt toward either adding to existing winners or initiating outsized new positions was observed in the latest reported quarter.
Sector classification currently covers about 23% of this portfolio's disclosed value; the remainder includes holdings (e.g. unmapped tickers, options, or other security types) not yet covered by our sector mapping.
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No holding changes this quarter
| # | Ticker | Issuer | Asset Subclass | Weight | Weight Change | Shares Change | 4Q Trend |
|---|---|---|---|---|---|---|---|
| 1 | BBUS | Jpmorgan Betabuilders US Equ | ETF-Other | 13.26% | — | -7.86% | |
| 2 | BBIN | JPM Betabuilders Intl Eqty | ETF-Other | 8.99% | — | -14.01% | |
| 3 | JCPB | Jpmorgan Core Plus Bond ETF | ETF-Other | 7.64% | — | +12.26% | |
| 4 | MSFT | Microsoft CORP | Stock-Tech | 6.45% | — | +638.12% | |
| 5 | JGRO | Jpmorgan Active Growth ETF | ETF-Other | 5.40% | — | — | |
| 6 | AGG | Ishares Core U.s. Aggregate | ETF-Other | 4.14% | — | -13.80% | |
| 7 | JAVA | Jpmorgan Active Value ETF | ETF-Other | 3.81% | — | — | |
| 8 | NVDA | Nvidia CORP | Stock-Tech | 3.60% | — | — | |
| 9 | JEMA | Jpmorgan Activebuilders Emer | ETF-Other | 3.52% | — | +50.04% | |
| 10 | AVUS | Avantis U.s. Equity ETF | ETF-Other | 3.01% | — | +3.62% | |
| 11 | JPUS | Jpmorgan Div Ret US Eq ETF | ETF-Other | 2.05% | — | +66.62% | |
| 12 | BBAG | Jpmorgan Betabuilders US Agg | ETF-Other | 1.99% | — | — | |
| 13 | VYMI | Vanguard Int High Dvd Yld In | ETF-Other | 1.91% | — | -15.57% | |
| 14 | SCHZ | Schwab US Aggregate Bond ETF | ETF-Other | 1.86% | — | -33.06% | |
| 15 | JEPI | Jpmorgan Equity Premium Inco | ETF-Other | 1.74% | — | -25.92% | |
| 16 | AAPL | Apple Inc | Stock-Tech | 1.66% | — | +27.49% | |
| 17 | JPST | Jpmorgan Ultra-short Income | ETF-Other | 1.60% | — | +58.94% | |
| 18 | VIG | Vanguard Dividend Apprec ETF | ETF-Other | 1.54% | — | +19.53% | |
| 19 | FNAUSD | Paragon 28 Inc | Stock-Other | 1.46% | — | — | |
| 20 | BBEU | Jpmorgan Betabuilders Europe | ETF-Other | 1.17% | — | +45.72% | |
| 21 | JPIE | Jpmorgan Income ETF | ETF-Other | 1.02% | — | +86.26% | |
| 22 | IEMG | Ishares Core Msci Emerging | ETF-Emerging Markets | 0.93% | — | +86.39% | |
| 23 | SPYM | Ste Str Spdr Pt S&p 500 ETF | ETF-Large Cap & Growth | 0.92% | — | -35.44% | |
| 24 | ENPH | Enphase Energy Inc | Stock-Tech | 0.74% | — | +7.34% | |
| 25 | BRK-B | Berkshire Hathaway Inc-cl B | Stock-Other | 0.74% | — | +0.92% | |
| 26 | DFIV | Dimensional International Va | ETF-Other | 0.74% | — | +146.66% | |
| 27 | DXCM | Dexcom Inc | Stock-Healthcare | 0.70% | — | -38.78% | |
| 28 | BBMC | JPM Betabuilders US Mid Cap | ETF-Other | 0.68% | — | +42.42% | |
| 29 | AVUV | Avantis US Small Cap Value | ETF-Small Cap | 0.63% | — | +18.81% | |
| 30 | BND | Vanguard Total Bond Market | ETF-Other | 0.61% | — | -69.14% | |
| 31 | IVV | Ishares Core S&p 500 ETF | ETF-Large Cap & Growth | 0.60% | — | -10.18% | |
| 32 | GOOGL | Alphabet Inc-cl A | Stock-Comm Services | 0.57% | — | +0.61% | |
| 33 | LLY | Eli Lilly & Co | Stock-Healthcare | 0.56% | — | -4.93% | |
| 34 | TRGP | Targa Resources CORP | Stock-Energy | 0.56% | — | +12.36% | |
| 35 | JQUA | Jpmorgan US Quality Factor | ETF-Other | 0.54% | — | -17.10% | |
| 36 | SPY | Ss Spdr S&p 500 ETF Trust-us | ETF-Large Cap & Growth | 0.51% | — | -36.61% | |
| 37 | ITOT | Ishares Core S&p Total U.s. | ETF-Other | 0.50% | — | +2.32% | |
| 38 | WMT | Walmart Inc | Stock-Consumer Staples | 0.47% | — | -1.06% | |
| 39 | KO | Coca-cola Co/the | Stock-Consumer Staples | 0.45% | — | +4.88% | |
| 40 | FTGC | First Trust Global Tactical | ETF-Other | 0.44% | — | -2.26% | |
| 41 | LQD | Ishr Ibx Usd Invgd Cb Etf-ui | ETF-Corp Bonds | 0.44% | — | — | |
| 42 | 0VVB | Paramount Global-class B | Stock-Other | 0.44% | — | -0.20% | |
| 43 | ADBE | Adobe Inc | Stock-Tech | 0.43% | — | -4.20% | |
| 44 | JPEM | JPM Diversified Ret Em Equit | ETF-Other | 0.42% | — | +80.90% | |
| 45 | CVX | Chevron CORP | Stock-Energy | 0.42% | — | +1.38% | |
| 46 | AMZN | Amazon.com Inc | Stock-Consumer Disc | 0.41% | — | +5.05% | |
| 47 | VRTX | Vertex Pharmaceuticals Inc | Stock-Healthcare | 0.40% | — | -34.17% | |
| 48 | TSLA | Tesla Inc | Stock-Consumer Disc | 0.39% | — | +117.08% | |
| 49 | MA | Mastercard Inc - A | Stock-Financials | 0.39% | — | +0.74% | |
| 50 | IUSB | Ishr Cr Unvrse Usd Bd Etf-ui | ETF-Other | 0.39% | — | -64.12% |
Performance for Q3 2026
+2.7%
Performance Last 4 Quarters
+17.4%
| # | Ticker | Issuer | Weight Change | Shares Change | Action |
|---|
Integrity Advisory, LLC returned an annualized 17.3% over the trailing 36 months — outperforming the S&P 500 by 0.1 points — based on a reconstructed track record of its disclosed 13F positions, with a beta of 0.83 (less volatile than the market) and a 31% quarterly batting average against the index.
Its portfolio is broadly diversified and long-term-holding, with 59.6% of the portfolio concentrated in Information Technology.
It has added to its MSFT position over the past two quarters (+$6.2M, now $7.0M), while trimming BBUS over the same stretch (-$2.6M, still holding $14.5M).
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