CIK: 0000769963
Total reported value
$1.5B
Reporting period: 2026-03-31 · Number of holdings: 529
HOWE & RUSLING INC disclosed 529 holdings in its latest 13F filing for the period ending 2026-03-31, with total reported value of $1.5B and a quarterly turnover rate of 14.7%.
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Howe & Rusling INC's disclosed holdings carry a Herfindahl concentration index of 0.016 — mathematically equivalent to about 61 equally-sized positions, well below its 529 actual disclosed holdings. That gap points to a strategy built around a small core of high-conviction bets rather than broad diversification.
Position sizes vary widely across the portfolio (a coefficient of variation of 2.61), with a handful of outsized bets alongside many smaller positions.
No strong tilt toward either adding to existing winners or initiating outsized new positions was observed in the latest reported quarter.
Sector classification currently covers about 45% of this portfolio's disclosed value; the remainder includes holdings (e.g. unmapped tickers, options, or other security types) not yet covered by our sector mapping.
Add XOM
+1.1% $11.9M
Trim AVGO
-4.7% -$8.7M
Trim MSFT
+8.3% -$6.9M
Trim INTU
+2.2% -$6.3M
Add VCIT
+17.1% $7.0M
Trim JPM
-0.3% -$5.4M
Showing top 200 holdings (of 529 total)
| # | Ticker | Issuer | Asset Subclass | Weight | Weight Change | Shares Change | 4Q Trend |
|---|---|---|---|---|---|---|---|
| 1 | VTI | Vanguard Total Stock Mkt ETF | ETF-Other | 4.04% | — | +3.82% | |
| 2 | JPM | Jpmorgan Chase & Co | Stock-Financials | 3.58% | -0.40% | -0.28% | |
| 3 | IUSG | Ishares Core S&p U.s. Growth | ETF-Other | 3.43% | -0.15% | +5.00% | |
| 4 | IVV | Ishares Core S&p 500 ETF | ETF-Large Cap & Growth | 3.41% | -0.27% | -1.34% | |
| 5 | VCIT | Vanguard Int-term Corporate | ETF-Corp Bonds | 3.37% | +0.42% | +17.09% | |
| 6 | AVGO | Broadcom INC | Stock-Tech | 3.26% | -0.62% | -4.74% | |
| 7 | AAPL | Apple INC | Stock-Tech | 2.76% | -0.26% | -0.71% | |
| 8 | GVI | Ishares Intermediate Governm | ETF-Other | 2.75% | +0.10% | +5.60% | |
| 9 | XOM | Exxon Mobil CORP | Stock-Energy | 2.60% | +0.75% | +1.09% | |
| 10 | IUSV | Ishares Core S&p U.s. Value | ETF-Other | 2.39% | — | +2.71% | |
| 11 | MSFT | Microsoft CORP | Stock-Tech | 2.17% | -0.49% | +8.29% | |
| 12 | NVDA | Nvidia CORP | Stock-Tech | 2.09% | -0.16% | +0.32% | |
| 13 | AMZN | Amazon.com INC | Stock-Consumer Disc | 1.99% | -0.24% | +0.53% | |
| 14 | VCSH | Vanguard S/t CORP Bond ETF | ETF-Corp Bonds | 1.91% | +0.13% | +9.09% | |
| 15 | HON | Honeywell International INC | Stock-Industrials | 1.81% | +0.26% | +2.20% | |
| 16 | NEE | Nextera Energy INC | Stock-Utilities | 1.62% | +0.22% | +1.45% | |
| 17 | META | Meta Platforms Inc-class A | Stock-Comm Services | 1.55% | -0.22% | +2.65% | |
| 18 | TJX | Tjx Companies INC | Stock-Consumer Disc | 1.42% | — | +0.88% | |
| 19 | ICE | Intercontinental Exchange In | Stock-Financials | 1.40% | — | +1.26% | |
| 20 | GOOG | Alphabet Inc-cl C | Stock-Comm Services | 1.36% | -0.14% | +0.43% | |
| 21 | PM | Philip Morris International | Stock-Consumer Staples | 1.28% | — | +2.04% | |
| 22 | ABBV | Abbvie INC | Stock-Healthcare | 1.24% | — | +1.40% | |
| 23 | MS | Morgan Stanley | Stock-Financials | 1.02% | -0.12% | -2.73% | |
| 24 | PEP | Pepsico INC | Stock-Consumer Staples | 1.01% | +0.11% | +5.77% | |
| 25 | GS | Goldman Sachs Group INC | Stock-Financials | 1.01% | -0.16% | -8.84% | |
| 26 | VYM | Vanguard High Dvd Yield ETF | ETF-Other | 1.01% | -0.39% | -29.35% | |
| 27 | CASY | Casey's General Stores INC | Stock-Consumer Disc | 1.00% | +0.25% | +2.43% | |
| 28 | KO | Coca-cola Co/the | Stock-Consumer Staples | 0.99% | +0.07% | +0.85% | |
| 29 | MCD | Mcdonald's CORP | Stock-Consumer Disc | 0.99% | — | +2.22% | |
| 30 | CAT | Caterpillar INC | Stock-Industrials | 0.95% | +0.17% | +0.35% | |
| 31 | VGIT | Vanguard Intermediate-term T | ETF-Other | 0.89% | +0.09% | +13.63% | |
| 32 | RRC | Range Resources CORP | Stock-Energy | 0.82% | +0.19% | +3.86% | |
| 33 | INTU | Intuit INC | Stock-Tech | 0.82% | -0.43% | +2.21% | |
| 34 | V | Visa Inc-class A Shares | Stock-Financials | 0.82% | — | +8.00% | |
| 35 | UNP | Union Pacific CORP | Stock-Industrials | 0.81% | — | +1.32% | |
| 36 | IJR | Ishares Core S&p Small-cap E | ETF-Small Cap | 0.81% | +0.10% | +10.43% | |
| 37 | VWO | Vanguard Ftse Emerging Marke | ETF-Emerging Markets | 0.80% | +0.10% | +15.98% | |
| 38 | BAC | Bank Of America CORP | Stock-Financials | 0.79% | -0.11% | +0.40% | |
| 39 | ELV | Elevance Health INC | Stock-Healthcare | 0.74% | — | +23.33% | |
| 40 | MDLZ | Mondelez International Inc-a | Stock-Consumer Staples | 0.73% | +0.20% | +29.43% | |
| 41 | DTE | Dte Energy Company | Stock-Utilities | 0.73% | — | -1.37% | |
| 42 | SYK | Stryker CORP | Stock-Healthcare | 0.69% | — | +3.58% | |
| 43 | GD | General Dynamics CORP | Stock-Industrials | 0.69% | — | +0.44% | |
| 44 | AZN | AstraZeneca PLC | Stock-Healthcare | 0.68% | +0.68% | NEW | |
| 45 | CCK | Crown Holdings INC | Stock-Consumer Disc | 0.67% | — | +2.61% | |
| 46 | CME | Cme Group INC | Stock-Financials | 0.67% | — | +1.41% | |
| 47 | ACN | Accenture plc | Stock-Tech | 0.67% | — | +25.57% | |
| 48 | CVX | Chevron CORP | Stock-Energy | 0.66% | +0.17% | +0.41% | |
| 49 | MA | Mastercard INC - A | Stock-Financials | 0.65% | — | +2.13% | |
| 50 | MGV | Vanguard Mega Cap Value ETF | ETF-Other | 0.65% | +0.08% | +12.09% |
Performance for Q3 2026
+2.8%
Performance Last 4 Quarters
+19.3%
Based on 74% of reported portfolio value with available pricing
| Period | Holdings | Total value | Stability | Top holdings |
|---|---|---|---|---|
| 2026-03-31 | 529 | $1.5B | 15 | |
| 2025-12-31 | 525 | $1.5B | 13 | |
| 2025-09-30 | 505 | $1.5B | 100 | |
| 2025-06-30 | 523 | $1.4B | 0 | |
| 2025-03-31 | 486 | $1.2B | 0 | |
| 2024-12-31 | 463 | $1.2B | 0 | |
| 2024-09-30 | 466 | $1.2B | 0 | |
| 2024-06-30 | 417 | $1.1B | 0 | |
| 2024-03-31 | 440 | $1.0B | 0 | |
| 2023-12-31 | 426 | $943.2M | 0 | |
| 2023-09-30 | 365 | $847.3M | 0 | |
| 2023-06-30 | 384 | $893.7M | 0 | |
| 2023-03-31 | 353 | $839.3M | 0 | |
| 2022-12-31 | 316 | $797.2M | 0 | |
| 2022-09-30 | 1116 | $753.0M | 0 | |
| 2022-06-30 | 1118 | $788.6M | 0 | |
| 2022-03-31 | 1039 | $865.1M | 0 | |
| 2021-12-31 | 1016 | $853.0M | 0 | |
| 2021-09-30 | 999 | $797.5M | 0 | |
| 2021-06-30 | 956 | $792.8M | 96 | |
| 2021-03-31 | 964 | $736.2M | 23 | |
| 2020-12-31 | 942 | $657.8M | 25 | |
| 2020-09-30 | 825 | $583.0M | 27 | |
| 2020-06-30 | 794 | $542.0M | 28 | |
| 2020-03-31 | 799 | $464.2M | 65 | |
| 2019-12-31 | 839 | $604.1M | 24 | |
| 2019-09-30 | 841 | $570.5M | 21 | |
| 2019-06-30 | 817 | $578.7M | 25 | |
| 2019-03-31 | 838 | $577.5M | 35 | |
| 2018-12-31 | 837 | $472.6M | 56 | |
| 2018-09-30 | 871 | $598.7M | 38 | |
| 2018-06-30 | 830 | $552.4M | 27 | |
| 2018-03-31 | 946 | $552.4M | 29 | |
| 2017-12-31 | 857 | $550.1M | 19 | |
| 2017-09-30 | 896 | $540.5M | 24 | |
| 2017-06-30 | 968 | $491.9M | 15 | |
| 2017-03-31 | 1013 | $499.7M | 26 | |
| 2016-12-31 | 1051 | $455.9M | 22 | |
| 2016-09-30 | 1053 | $464.3M | 28 | |
| 2016-06-30 | 1001 | $454.4M | 38 | |
| 2016-03-31 | 1040 | $443.6M | 34 | |
| 2015-12-31 | 1014 | $435.7M | 36 | |
| 2015-09-30 | 1061 | $402.7M | 29 | |
| 2015-06-30 | 1075 | $458.6M | 23 | |
| 2015-03-31 | 952 | $446.0M | 32 | |
| 2014-12-31 | 926 | $416.9M | 31 | |
| 2014-09-30 | 910 | $428.6M | 31 | |
| 2014-06-30 | 891 | $445.3M | 37 | |
| 2014-03-31 | 875 | $407.8M | 38 | |
| 2013-12-31 | 811 | $397.1M | 57 | |
| 2013-09-30 | 891 | $273.7M | 41 | |
| 2013-06-30 | 917 | $359.5M | 0 |
Howe & Rusling INC's most significant position changes for 2026-03-31: New buy: AstraZeneca PLC (AZN); Sold out: Pinterest Inc- Class A (PINS); New buy: Viking Holdings Ltd (VIK); Add: Exxon Mobil CORP (XOM) — shares +1.09%; Trim: Broadcom INC (AVGO) — shares -4.74%.
| # | Ticker | Issuer | Weight Change | Shares Change | Action |
|---|---|---|---|---|---|
| 1 | XOM | Exxon Mobil CORP | +0.8% | +1.09% | Add |
| 2 | VCIT | Vanguard Int-term Corporate | +0.4% | +17.09% | Add |
| 3 | HON | Honeywell International INC | +0.3% | +2.20% | Add |
| 4 | CASY | Casey's General Stores INC | +0.3% | +2.43% | Add |
| 5 | NEE | Nextera Energy INC | +0.2% | +1.45% | Add |
| 6 | MDLZ | Mondelez International Inc-a | +0.2% | +29.43% | Add |
| 7 | RRC | Range Resources CORP | +0.2% | +3.86% | Add |
| 8 | CAT | Caterpillar INC | +0.2% | +0.35% | Add |
| 9 | CVX | Chevron CORP | +0.2% | +0.41% | Add |
| 10 | APD | Air Products & Chemicals INC | +0.1% | +27.84% | Add |
| 11 | VCSH | Vanguard S/t CORP Bond ETF | +0.1% | +9.09% | Add |
| 12 | XLV | Ss Health Care Select Sector | +0.1% | +243.23% | Add |
| 13 | PEP | Pepsico INC | +0.1% | +5.77% | Add |
| 14 | ASML | ASML Holding N.V. | +0.1% | +3.01% | Add |
| 15 | XLY | Ss Consumer Disc Select Sect | +0.1% | +8100.51% | Add |
| 16 | XLI | Ss Industrial Select Sector | +0.1% | +67.03% | Add |
| 17 | VTEB | Vanguard Tax-exempt Bond ETF | +0.1% | +162.41% | Add |
| 18 | XLF | Ss Financial Select Sector | +0.1% | +54.66% | Add |
| 19 | EOG | Eog Resources INC | +0.1% | +2.31% | Add |
| 20 | GVI | Ishares Intermediate Governm | +0.1% | +5.60% | Add |
| 21 | VWO | Vanguard Ftse Emerging Marke | +0.1% | +15.98% | Add |
| 22 | IJR | Ishares Core S&p Small-cap E | +0.1% | +10.43% | Add |
| 23 | VGIT | Vanguard Intermediate-term T | +0.1% | +13.63% | Add |
| 24 | COST | Costco Wholesale CORP | +0.1% | +0.90% | Add |
| 25 | KLAC | Kla CORP | +0.1% | +0.82% | Add |
| 26 | AMAT | Applied Materials INC | +0.1% | -2.96% | Trim |
| 27 | MGV | Vanguard Mega Cap Value ETF | +0.1% | +12.09% | Add |
| 28 | KO | Coca-cola Co/the | +0.1% | +0.85% | Add |
| 29 | DHR | Danaher CORP | -0.1% | +1.40% | Add |
| 30 | BAC | Bank Of America CORP | -0.1% | +0.40% | Add |
| 31 | MS | Morgan Stanley | -0.1% | -2.73% | Trim |
| 32 | GOOG | Alphabet Inc-cl C | -0.1% | +0.43% | Add |
| 33 | IUSG | Ishares Core S&p U.s. Growth | -0.2% | +5.00% | Add |
| 34 | QCOM | Qualcomm INC | -0.2% | -0.15% | Trim |
| 35 | GS | Goldman Sachs Group INC | -0.2% | -8.84% | Trim |
| 36 | NVDA | Nvidia CORP | -0.2% | +0.32% | Add |
| 37 | SPY | Ss Spdr S&p 500 ETF Trust-us | -0.2% | -28.55% | Trim |
| 38 | META | Meta Platforms Inc-class A | -0.2% | +2.65% | Add |
| 39 | AMZN | Amazon.com INC | -0.2% | +0.53% | Add |
| 40 | AAPL | Apple INC | -0.3% | -0.71% | Trim |
| 41 | IVV | Ishares Core S&p 500 ETF | -0.3% | -1.34% | Trim |
| 42 | BKNG | Booking Holdings INC | -0.3% | -58.66% | Trim |
| 43 | VYM | Vanguard High Dvd Yield ETF | -0.4% | -29.35% | Trim |
| 44 | JPM | Jpmorgan Chase & Co | -0.4% | -0.28% | Trim |
| 45 | INTU | Intuit INC | -0.4% | +2.21% | Add |
| 46 | MSFT | Microsoft CORP | -0.5% | +8.29% | Add |
| 47 | AVGO | Broadcom INC | -0.6% | -4.74% | Trim |
| 48 | AZN | AstraZeneca PLC | — | NEW | New buy |
| 49 | PINS | Pinterest Inc- Class A | — | EXIT | Sold out |
| 50 | VIK | Viking Holdings Ltd | — | NEW | New buy |
| Period | Filed | Type | EDGAR |
|---|---|---|---|
| 2026-03-31 | 2026-04-28 | 13F-HR | View on EDGAR |
| 2025-12-31 | 2026-02-17 | 13F-HR | View on EDGAR |
| 2025-09-30 | 2025-11-05 | 13F-HR | View on EDGAR |
| 2025-06-30 | 2025-08-12 | 13F-HR | View on EDGAR |
| 2025-03-31 | 2025-06-17 | 13F-HR | View on EDGAR |
| 2024-12-31 | 2025-02-12 | 13F-HR | View on EDGAR |
| 2024-09-30 | 2024-11-08 | 13F-HR | View on EDGAR |
| 2024-06-30 | 2024-08-14 | 13F-HR | View on EDGAR |
| 2024-03-31 | 2024-05-15 | 13F-HR | View on EDGAR |
| 2023-12-31 | 2024-02-06 | 13F-HR | View on EDGAR |
| 2023-09-30 | 2023-11-09 | 13F-HR | View on EDGAR |
| 2023-06-30 | 2023-08-14 | 13F-HR | View on EDGAR |
| 2023-03-31 | 2023-05-15 | 13F-HR | View on EDGAR |
| 2022-12-31 | 2023-02-15 | 13F-HR | View on EDGAR |
| 2022-09-30 | 2022-11-14 | 13F-HR | View on EDGAR |
| 2022-06-30 | 2022-08-15 | 13F-HR | View on EDGAR |
| 2022-03-31 | 2022-05-10 | 13F-HR | View on EDGAR |
| 2021-12-31 | 2022-02-14 | 13F-HR | View on EDGAR |
| 2021-09-30 | 2021-11-15 | 13F-HR | View on EDGAR |
| 2021-06-30 | 2021-08-13 | 13F-HR | View on EDGAR |
| 2021-03-31 | 2021-05-13 | 13F-HR | View on EDGAR |
| 2020-12-31 | 2021-02-08 | 13F-HR | View on EDGAR |
| 2020-09-30 | 2020-11-06 | 13F-HR | View on EDGAR |
| 2020-06-30 | 2020-07-15 | 13F-HR | View on EDGAR |
| 2020-03-31 | 2020-05-14 | 13F-HR | View on EDGAR |
| 2019-12-31 | 2020-02-05 | 13F-HR | View on EDGAR |
| 2019-09-30 | 2019-10-31 | 13F-HR | View on EDGAR |
| 2019-06-30 | 2019-08-12 | 13F-HR | View on EDGAR |
| 2019-03-31 | 2019-04-29 | 13F-HR | View on EDGAR |
| 2018-12-31 | 2019-02-04 | 13F-HR | View on EDGAR |
| 2018-09-30 | 2018-11-07 | 13F-HR | View on EDGAR |
| 2018-06-30 | 2018-07-31 | 13F-HR | View on EDGAR |
| 2018-03-31 | 2018-05-14 | 13F-HR | View on EDGAR |
| 2017-12-31 | 2018-01-24 | 13F-HR | View on EDGAR |
| 2017-09-30 | 2017-10-18 | 13F-HR | View on EDGAR |
| 2017-06-30 | 2017-07-13 | 13F-HR | View on EDGAR |
| 2017-03-31 | 2017-04-18 | 13F-HR | View on EDGAR |
| 2016-12-31 | 2017-01-20 | 13F-HR | View on EDGAR |
| 2016-09-30 | 2016-10-17 | 13F-HR | View on EDGAR |
| 2016-06-30 | 2016-08-23 | 13F-HR | View on EDGAR |
| 2016-03-31 | 2016-05-16 | 13F-HR | View on EDGAR |
| 2015-12-31 | 2016-02-11 | 13F-HR | View on EDGAR |
| 2015-09-30 | 2015-11-10 | 13F-HR | View on EDGAR |
| 2015-06-30 | 2015-07-22 | 13F-HR | View on EDGAR |
| 2015-03-31 | 2015-04-29 | 13F-HR | View on EDGAR |
| 2014-12-31 | 2015-01-30 | 13F-HR | View on EDGAR |
| 2014-09-30 | 2014-10-31 | 13F-HR | View on EDGAR |
| 2014-06-30 | 2014-07-31 | 13F-HR | View on EDGAR |
| 2014-03-31 | 2014-05-07 | 13F-HR | View on EDGAR |
| 2013-12-31 | 2014-07-31 | Amendment | View on EDGAR |
| 2013-12-31 | 2014-02-07 | 13F-HR | View on EDGAR |
| 2013-09-30 | 2013-11-08 | 13F-HR | View on EDGAR |
| 2013-06-30 | 2013-08-14 | 13F-HR | View on EDGAR |
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