Herold Advisors, Inc. — Q3 2025 13F Holdings

Name: Herold Advisors, Inc. — 13F Holdings, Q3 2025
Creator: AlphaSMO
License: https://www.sec.gov/forms

CIK: 0001891713

Total reported value

$455.3M

← Back to latest quarter

Full holdings list this quarter

Showing top 200 holdings (of 248 total)

#	Ticker	Issuer	Asset Subclass	Weight	Weight Change	Shares Change
1	AAPL	Apple INC	Stock-Tech	5.00%	-0.30%	-10.94%
2	NVDA	Nvidia CORP	Stock-Tech	4.88%	-0.39%	+22.24%
3	MSFT	Microsoft CORP	Stock-Tech	4.21%	-0.94%	+7.77%
4	JPM	Jpmorgan Chase & Co	Stock-Financials	2.12%	-0.21%	+2.07%
5	MA	Mastercard INC - A	Stock-Financials	2.04%	-0.23%	+3.76%
6	ABBV	Abbvie INC	Stock-Healthcare	1.92%	—	+4.93%
7	AVUS	Avantis U.s. Equity ETF	ETF-Other	1.87%	—	-53.29%
8	LLY	Eli Lilly & Co	Stock-Healthcare	1.86%	-0.45%	+8.47%
9	V	Visa Inc-class A Shares	Stock-Financials	1.74%	-0.24%	-10.78%
10	DFUS	Dimensional US Eq Mkt ETF	ETF-Other	1.71%	+0.14%	+19.53%
11	XOM	Exxon Mobil CORP	Stock-Energy	1.69%	+0.67%	-5.41%
12	WMT	Walmart INC	Stock-Consumer Staples	1.69%	+0.16%	+7.90%
13	AVIG	Avantis Core Fixed Income	ETF-Other	1.56%	—	+16.57%
14	DFCF	Dimensional Core Fixed INC	ETF-Other	1.51%	+0.12%	+18.02%
15	GOOGL	Alphabet Inc-cl A	Stock-Comm Services	1.49%	-0.25%	-6.19%
16	IBM	Intl Business Machines CORP	Stock-Tech	1.31%	-0.24%	-4.18%
17	META	Meta Platforms Inc-class A	Stock-Comm Services	1.25%	-0.16%	-21.94%
18	HD	Home Depot INC	Stock-Consumer Disc	1.18%	—	+12.38%
19	AVLC	Avantis US Lg Cap Eq ETF	ETF-Other	1.15%	+0.18%	+11.80%
20	DSTL	Distillate US Fundamental St	ETF-Other	1.14%	—	-6.97%
21	TSLA	Tesla INC	Stock-Consumer Disc	1.11%	-0.13%	-3.12%
22	APH	Amphenol Corp-cl A	Stock-Tech	1.09%	—	+19.39%
23	AMZN	Amazon.com INC	Stock-Consumer Disc	1.07%	—	-21.96%
24	JPST	Jpmorgan Ultra-short Income	ETF-Other	1.05%	-0.11%	-4.21%
25	CVX	Chevron CORP	Stock-Energy	1.02%	+0.30%	+0.88%
26	PG	Procter & Gamble Co/the	Stock-Consumer Staples	0.89%	—	+6.30%
27	QLC	Flexshares US Quality Lg Cap	ETF-Other	0.87%	—	+18.80%
28	VZ	Verizon Communications INC	Stock-Comm Services	0.83%	+0.18%	-7.22%
29	AVDE	Avantis International Equity	ETF-Other	0.78%	—	+1.40%
30	IQDY	Flexshares Int Qual Dvd Dyn	ETF-Other	0.74%	+0.10%	+20.35%
31	BIP	Brookfield Infrastructure Partners L.P.	Stock-Utilities	0.74%	—	+1.51%
32	CTAS	Cintas CORP	Stock-Industrials	0.72%	—	+24.52%
33	JEPI	Jpmorgan Equity Premium Inco	ETF-Other	0.72%	—	-1.66%
34	DFIV	Dimensional International Va	ETF-Other	0.70%	+0.15%	+13.79%
35	QGRW	Wisdomtree US Quality Growth	ETF-Other	0.69%	—	+6.32%
36	USFR	Wisdomtree Floating Rate Tre	ETF-Other	0.68%	—	-0.40%
37	BN	Brookfield CORP	Stock-Financials	0.68%	—	-8.74%
38	BRK-B	Berkshire Hathaway Inc-cl B	Stock-Other	0.68%	—	-0.19%
39	ETN	Eaton Corporation plc	Stock-Industrials	0.67%	—	—
40	DGRW	Wisdomtree U.s. Quality Divi	ETF-Other	0.67%	—	-7.50%
41	INTU	Intuit INC	Stock-Tech	0.67%	-0.23%	+25.17%
42	ISRG	Intuitive Surgical INC	Stock-Healthcare	0.67%	-0.17%	—
43	JNJ	Johnson & Johnson	Stock-Healthcare	0.66%	+0.13%	-2.29%
44	SKOR	Flexshares Credit-scored US	ETF-Other	0.66%	+0.13%	+14.25%
45	T	At&t INC	Stock-Comm Services	0.65%	+0.09%	-12.79%
46	XLE	Ss Energy Select Sector	ETF-Other	0.63%	+0.18%	+14.88%
47	AVGO	Broadcom INC	Stock-Tech	0.62%	—	-1.02%
48	AVUV	Avantis US Small Cap Value	ETF-Small Cap	0.61%	+0.13%	-65.99%
49	IGIB	Ishares 5-10y Inv Grade CORP	ETF-Corp Bonds	0.61%	+0.14%	-2.03%
50	MRK	Merck & Co. INC.	Stock-Healthcare	0.59%	+0.13%	-3.66%

1–50 of 200

Holding changes this quarter

Position changes disclosed by Herold Advisors, Inc. for the quarter ending Q3 2025, including ticker, issuer, weight change, shares change, and action
#	Ticker	Issuer	Weight Change	Shares Change	Action
1	NVDA	Nvidia CORP	+2.2%	+22.24%	Trim
2	MSFT	Microsoft CORP	+1.1%	+7.77%	Trim
3	TSLA	Tesla INC	+0.5%	-3.12%	Add
4	APH	Amphenol Corp-cl A	+0.5%	+19.39%	Trim
5	DFUS	Dimensional US Eq Mkt ETF	+0.5%	+19.53%	Add
6	GOOGL	Alphabet Inc-cl A	+0.5%	-6.19%	Trim
7	JPM	Jpmorgan Chase & Co	+0.5%	+2.07%	Trim
8	AVLC	Avantis US Lg Cap Eq ETF	+0.4%	+11.80%	Add
9	QLC	Flexshares US Quality Lg Cap	+0.3%	+18.80%	Add
10	WMT	Walmart INC	+0.3%	+7.90%	Trim
11	ABBV	Abbvie INC	+0.3%	+4.93%	Trim
12	AVGO	Broadcom INC	+0.3%	-1.02%	Trim
13	IQDY	Flexshares Int Qual Dvd Dyn	+0.3%	+20.35%	Add
14	ETN	Eaton Corporation plc	+0.2%	—	Trim
15	QGRW	Wisdomtree US Quality Growth	+0.2%	+6.32%	Trim
16	SKOR	Flexshares Credit-scored US	+0.2%	+14.25%	Add
17	DFIV	Dimensional International Va	+0.2%	+13.79%	Add
18	ORCL	Oracle CORP	+0.2%	-13.22%	Trim
19	AAPL	Apple INC	+0.1%	-10.94%	Trim
20	LLY	Eli Lilly & Co	-0.1%	+8.47%	Add
21	UNH	Unitedhealth Group INC	-0.1%	+14.60%	Add
22	VIG	Vanguard Dividend Apprec ETF	-0.1%	-59.13%	Trim
23	BRK-B	Berkshire Hathaway Inc-cl B	-0.2%	-0.19%	Trim
24	CMCSA	Comcast Corp-class A	-0.2%	-33.66%	Trim
25	BRK-A	Berkshire Hathaway Inc-cl A	-0.2%	-50.00%	Trim
26	V	Visa Inc-class A Shares	-0.2%	-10.78%	Trim
27	OKE	Oneok INC	-0.2%	-11.39%	Trim
28	DGRO	Ishares Core Dividend Growth	-0.7%	-77.00%	Trim
29	AVUV	Avantis US Small Cap Value	-0.8%	-65.99%	Trim
30	AVUS	Avantis U.s. Equity ETF	-1.4%	-53.29%	Trim
31	RSP	Invesco S&p 500 Equal Weight	—	EXIT	Sold out
32	BND	Vanguard Total Bond Market	—	EXIT	Sold out
33	LQD	Ishr Ibx Usd Invgd Cb Etf-ui	—	EXIT	Sold out
34	DFAX	Dimensional World Ex US Core	—	EXIT	Sold out
35	IQLT	Ishares Msci International Q	—	EXIT	Sold out
36	SCHO	Schwab Short-term US Treas	—	EXIT	Sold out
37	CGDV	Cap Group Dividend Value	—	NEW	New buy
38	COWZ	Pacer US Cash Cows 100 ETF	—	EXIT	Sold out
39	STPZ	Pimco 1-5 Year US Tips Index	—	EXIT	Sold out
40	FTSM	First Trust Enh Short Mat Fd	—	EXIT	Sold out
41	SPHY	Ss Spdr P High Yield ETF	—	EXIT	Sold out
42	RDVI	Ft Vest Rising Dividend Achi	—	EXIT	Sold out
43	QUAL	Ishares Msci USA Quality Fac	—	EXIT	Sold out
44	IVV	Ishares Core S&p 500 ETF	—	EXIT	Sold out
45	IVW	Ishares S&p 500 Growth ETF	—	EXIT	Sold out
46	DYNF	Ishrs US E F R A Etf-usd INC	—	EXIT	Sold out
47	VT	Vanguard Tot World Stk ETF	—	EXIT	Sold out
48	FTGS	First Trust Grwth Strgth ETF	—	EXIT	Sold out
49	SPYV	Ss Spdr P S&p 500 Value ETF	—	EXIT	Sold out
50	SCHD	Schwab US Dvd Equity ETF	—	EXIT	Sold out