HA
Herold Advisors, Inc. — 13F Portfolio Changes & Top Buys (Q2 2026)
Herold Advisors, Inc.CIK: 0001891713
Diversified strategyMomentum followerQuality / disciplined sizing
Total reported value
$505.9M
Reporting period: 2026-06-30 · Number of holdings: 273
Herold Advisors, Inc. disclosed 273 holdings in its latest 13F filing for the period ending 2026-06-30, with total reported value of $505.9M and a quarterly turnover rate of 18.1%.
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Personality snowflake
- Concentration
- 5.14
- Portfolio Stability
- 18.12
- Momentum
- 100
- Sector conviction
- 47.84
- Diversification
- 100
- Sizing Uniformity
- 84.13
Herold Advisors, Inc.'s disclosed holdings carry a Herfindahl concentration index of 0.013 — mathematically equivalent to about 78 equally-sized positions, well below its 273 actual disclosed holdings. That gap points to a strategy built around a small core of high-conviction bets rather than broad diversification.
Position sizes vary widely across the portfolio (a coefficient of variation of 1.59), with a handful of outsized bets alongside many smaller positions.
No strong tilt toward either adding to existing winners or initiating outsized new positions was observed in the latest reported quarter.
Sector classification currently covers about 64% of this portfolio's disclosed value; the remainder includes holdings (e.g. unmapped tickers, options, or other security types) not yet covered by our sector mapping.
Source and citation information
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Recent moves
View source Form 13F filing on SEC.govTrim XOM
+0.2% -$2.1M
Add LLY
+3.5% $3.3M
Add AVLC
+19.9% $2.8M
Add DFUS
+12.7% $2.8M
Trim WMT
-0.2% -$789.6K
Trim DSTL
-28.4% -$1.0M
Holdings Map
New buyAddUnchangedTrim
Top 10 holdings by weight
Full holdings list this quarter
Showing top 200 holdings (of 273 total)
| # | Ticker | Issuer | Asset Subclass | Weight | Weight Change | Shares Change | 4Q Trend |
|---|---|---|---|---|---|---|---|
| 1 | AAPL | Apple Inc | Stock-Tech | 4.72% | +0.04% | -1.62% | |
| 2 | NVDA | Nvidia CORP | Stock-Tech | 4.51% | +0.15% | +0.25% | |
| 3 | MSFT | Microsoft CORP | Stock-Tech | 2.75% | -0.23% | +1.89% | |
| 4 | LLY | Eli Lilly & Co | Stock-Healthcare | 2.50% | +0.44% | +3.50% | |
| 5 | DFUS | Dimensional US Eq Mkt ETF | ETF-Other | 2.41% | +0.35% | +12.70% | |
| 6 | AVUS | Avantis U.s. Equity ETF | ETF-Other | 2.06% | — | -3.49% | |
| 7 | AVLC | Avantis US Lg Cap Eq ETF | ETF-Other | 1.93% | +0.39% | +19.93% | |
| 8 | JPM | Jpmorgan Chase & Co | Stock-Financials | 1.89% | +0.02% | +1.07% | |
| 9 | GOOGL | Alphabet Inc-cl A | Stock-Comm Services | 1.77% | +0.20% | +0.61% | |
| 10 | XOM | Exxon Mobil CORP | Stock-Energy | 1.77% | -0.66% | +0.15% | |
| 11 | ABBV | Abbvie Inc | Stock-Healthcare | 1.75% | +0.07% | +0.09% | |
| 12 | MA | Mastercard Inc - A | Stock-Financials | 1.61% | -0.12% | +0.69% | |
| 13 | WMT | Walmart Inc | Stock-Consumer Staples | 1.58% | -0.34% | -0.19% | |
| 14 | DFCF | Dimensional Core Fixed Inc | ETF-Other | 1.57% | -0.04% | +8.16% | |
| 15 | AVIG | Avantis Core Fixed Income | ETF-Other | 1.54% | -0.05% | +7.90% | |
| 16 | V | Visa Inc-class A Shares | Stock-Financials | 1.51% | +0.01% | -1.95% | |
| 17 | APH | Amphenol Corp-cl A | Stock-Tech | 1.42% | +0.29% | -0.03% | |
| 18 | IGIB | Ishares 5-10y Inv Grade CORP | ETF-Corp Bonds | 1.15% | +0.02% | +13.17% | |
| 19 | QLC | Flexshares US Quality Lg Cap | ETF-Other | 1.15% | +0.18% | +14.01% | |
| 20 | IBM | Intl Business Machines CORP | Stock-Tech | 1.10% | +0.06% | +0.67% | |
| 21 | IQDY | Flexshares Int Qual Dvd Dyn | ETF-Other | 1.09% | +0.15% | +13.62% | |
| 22 | SKOR | Flexshares Credit-scored US | ETF-Other | 1.05% | — | +11.66% | |
| 23 | AMZN | Amazon.com Inc | Stock-Consumer Disc | 1.02% | +0.03% | -0.61% | |
| 24 | CVX | Chevron CORP | Stock-Energy | 0.97% | -0.27% | +8.13% | |
| 25 | DFIV | Dimensional International Va | ETF-Other | 0.95% | +0.02% | +11.48% | |
| 26 | HD | Home Depot Inc | Stock-Consumer Disc | 0.91% | -0.01% | +1.64% | |
| 27 | QGRW | Wisdomtree US Quality Growth | ETF-Other | 0.88% | +0.17% | +11.23% | |
| 28 | TSLA | Tesla Inc | Stock-Consumer Disc | 0.85% | +0.02% | +1.57% | |
| 29 | META | Meta Platforms Inc-class A | Stock-Comm Services | 0.81% | -0.07% | +3.54% | |
| 30 | MRK | Merck & Co. Inc. | Stock-Healthcare | 0.80% | -0.04% | -0.11% | |
| 31 | AVDE | Avantis International Equity | ETF-Other | 0.79% | -0.07% | -3.43% | |
| 32 | AVUV | Avantis US Small Cap Value | ETF-Small Cap | 0.78% | +0.05% | +5.75% | |
| 33 | VZ | Verizon Communications Inc | Stock-Comm Services | 0.77% | -0.18% | +6.00% | |
| 34 | JNJ | Johnson & Johnson | Stock-Healthcare | 0.77% | -0.06% | -0.90% | |
| 35 | AVLV | Avantis US Large Cap Value | ETF-Large Cap & Growth | 0.74% | +0.11% | +16.23% | |
| 36 | JEPI | Jpmorgan Equity Premium Inco | ETF-Other | 0.70% | -0.05% | +4.71% | |
| 37 | JPST | Jpmorgan Ultra-short Income | ETF-Other | 0.68% | -0.15% | -8.89% | |
| 38 | PG | Procter & Gamble Co/the | Stock-Consumer Staples | 0.66% | -0.08% | -1.90% | |
| 39 | BIP | Brookfield Infrastructure Partners L.P. | Stock-Utilities | 0.65% | -0.10% | -4.41% | |
| 40 | ETN | Eaton Corporation plc | Stock-Industrials | 0.64% | +0.02% | -3.04% | |
| 41 | BRK-B | Berkshire Hathaway Inc-cl B | Stock-Other | 0.63% | -0.02% | +4.20% | |
| 42 | XLE | Ss Energy Select Sector | ETF-Other | 0.62% | -0.18% | -0.48% | |
| 43 | CB | Chubb Limited | Stock-Financials | 0.61% | -0.04% | +0.01% | |
| 44 | AVGO | Broadcom Inc | Stock-Tech | 0.59% | +0.03% | -3.35% | |
| 45 | DSTL | Distillate US Fundamental St | ETF-Other | 0.58% | -0.30% | -28.36% | |
| 46 | JEPQ | JPM Nasdaq Equity Premium | ETF-Tech | 0.58% | +0.05% | +9.64% | |
| 47 | GLW | Corning Inc | Stock-Tech | 0.58% | +0.22% | -5.03% | |
| 48 | DFAU | Dimensional US Core Equity M | ETF-Other | 0.55% | +0.02% | +2.06% | |
| 49 | CGDV | Cap Group Dividend Value | ETF-Other | 0.55% | +0.07% | +8.20% | |
| 50 | PSX | Phillips 66 | Stock-Energy | 0.53% | -0.11% | -1.73% |
1–50 of 200
* This report is exclusively curated by the AlphaSMO team. AlphaSMO is the web's most authoritative 13F / Inside Trader database, delivering precise insider trading and institutional holdings insights.
Portfolio Performance
Performance for Q3 2026
+3.2%
Performance Last 4 Quarters
+19.3%
- Stdev
- +10.6%
- Beta
- +0.78
- Alpha
- +0.8%
- Max Drawdown
- -6%
- Annualized Perf
- +17.2%
- Batting Avg vs S&P
- +44.4%
- Sortino
- +2.93
- Stutzer
- +0.45
- Treynor
- +0.21
- Sterling
- +1.17
- Calmar
- +2.87
- Information Ratio
- -0.85
- Tracking Error
- +4.1%
- Stdev Down
- +5.6%
- Winning Months %
- +75%
- Losing Months %
- +25%
- Best 12 Months
- +29.8%
- Worst 12 Months
- +6.7%
- Efficiency Ratio
- +0.6
- Sharpe
- +1.56
- Stdev Sectors
- +7.9%
- Skewness
- -0.34
- Kurtosis
- -0.21
- Upside Potential
- +4.49
Reported value over time
Sector allocation
Sector allocation over time
Quarterly history
| Period | Holdings | Total value | Stability | Top holdings | |
|---|---|---|---|---|---|
| 2026 Q2 | 273 | $505.9M | 18 | ||
| 2026 Q1 | 263 | $455.3M | 15 | ||
| 2025 Q4 | 247 | $447.5M | 11 | ||
| 2025 Q3 | 248 | $431.5M | 30 | ||
| 2025 Q2 | 311 | $477.0M | 0 | ||
| 2025 Q1 | 282 | $455.4M | 0 | ||
| 2024 Q4 | 275 | $458.9M | 0 | ||
| 2024 Q3 | 272 | $460.5M | 0 | ||
| 2024 Q2 | 263 | $432.3M | 0 | ||
| 2024 Q1 | 265 | $413.4M | 0 | ||
| 2023 Q4 | 244 | $361.5M | 0 | ||
| 2023 Q3 | 246 | $328.7M | 0 | ||
| 2023 Q2 | 239 | $326.7M | 0 | ||
| 2023 Q1 | 230 | $289.3M | 0 | ||
| 2022 Q4 | 204 | $236.2M | 0 | ||
| 2022 Q3 | 189 | $208.0M | 0 | ||
| 2022 Q2 | 194 | $224.4M | 0 | ||
| 2022 Q1 | 723 | $281.2M | 0 | ||
| 2021 Q4 | 205 | $257.5M | 0 | ||
| 2021 Q3 | 710 | $257.0M | 0 |
Holding changes this quarter
Herold Advisors, Inc.'s most significant position changes for 2026-06-30: New buy: Dimensional Short Duration (DFSD); New buy: American Electric Power (AEP); New buy: Palo Alto Networks Inc (PANW); Sold out: Zoetis Inc (ZTS); New buy: Citizens Financial Group (CFG).
Showing top 200 changes by size (of 281 total)
| # | Ticker | Issuer | Weight Change | Shares Change | Action |
|---|---|---|---|---|---|
| 1 | LLY | Eli Lilly & Co | +0.4% | +3.50% | Add |
| 2 | AVLC | Avantis US Lg Cap Eq ETF | +0.4% | +19.93% | Add |
| 3 | DFUS | Dimensional US Eq Mkt ETF | +0.4% | +12.70% | Add |
| 4 | APH | Amphenol Corp-cl A | +0.3% | -0.03% | Trim |
| 5 | GLW | Corning Inc | +0.2% | -5.03% | Trim |
| 6 | MU | Micron Technology Inc | +0.2% | -15.86% | Trim |
| 7 | LRCX | Lam Research CORP | +0.2% | -2.35% | Trim |
| 8 | AMD | Advanced Micro Devices | +0.2% | -4.13% | Trim |
| 9 | GOOGL | Alphabet Inc-cl A | +0.2% | +0.61% | Add |
| 10 | KLAC | Kla CORP | +0.2% | +804.49% | Add |
| 11 | QLC | Flexshares US Quality Lg Cap | +0.2% | +14.01% | Add |
| 12 | QGRW | Wisdomtree US Quality Growth | +0.2% | +11.23% | Add |
| 13 | NVDA | Nvidia CORP | +0.2% | +0.25% | Add |
| 14 | IQDY | Flexshares Int Qual Dvd Dyn | +0.2% | +13.62% | Add |
| 15 | INTC | Intel CORP | +0.1% | -3.52% | Trim |
| 16 | LRGF | Ishares US Equity Factor ETF | +0.1% | +61.00% | Add |
| 17 | AMAT | Applied Materials Inc | +0.1% | -8.03% | Trim |
| 18 | AVLV | Avantis US Large Cap Value | +0.1% | +16.23% | Add |
| 19 | CAT | Caterpillar Inc | +0.1% | -5.25% | Trim |
| 20 | JBND | Jpmorgan Active Bond ETF | +0.1% | +87.07% | Add |
| 21 | DFSD | Dimensional Short Duration | +0.1% | NEW | New buy |
| 22 | JPEF | Jpmorgan Equity Focus ETF | +0.1% | +29.68% | Add |
| 23 | CSCO | Cisco Systems Inc | +0.1% | -4.23% | Trim |
| 24 | QCOM | Qualcomm Inc | +0.1% | -2.12% | Trim |
| 25 | GE | General Electric | +0.1% | +12.33% | Add |
| 26 | BBBI | Bblx Bbb 5-10y Corpbond ETF | +0.1% | +62.03% | Add |
| 27 | ABBV | Abbvie Inc | +0.1% | +0.09% | Add |
| 28 | CGDV | Cap Group Dividend Value | +0.1% | +8.20% | Add |
| 29 | AVGB | Avantis Credit ETF | +0.1% | +45.33% | Add |
| 30 | NUE | Nucor CORP | +0.1% | — | Unchanged |
| 31 | DUHP | Dimensional US High Profi Et | +0.1% | +37.73% | Add |
| 32 | AEP | American Electric Power | +0.1% | NEW | New buy |
| 33 | PANW | Palo Alto Networks Inc | +0.1% | NEW | New buy |
| 34 | IBM | Intl Business Machines CORP | +0.1% | +0.67% | Add |
| 35 | AVEM | Avantis Emerging Markets Eq | +0.1% | +7.38% | Add |
| 36 | GEV | GE Vernova Inc | +0.1% | +15.22% | Add |
| 37 | CFG | Citizens Financial Group | +0.1% | NEW | New buy |
| 38 | AVUV | Avantis US Small Cap Value | +0.1% | +5.75% | Add |
| 39 | JEPQ | JPM Nasdaq Equity Premium | +0.1% | +9.64% | Add |
| 40 | GOOG | Alphabet Inc-cl C | +0.1% | +0.10% | Add |
| 41 | SCHG | Schwab US Large-cap Growth | +0.1% | +7.91% | Add |
| 42 | BAC | Bank Of America CORP | +0.1% | +7.62% | Add |
| 43 | CMPR | Cimpress plc | +0.1% | — | Unchanged |
| 44 | AVIV | Avantis Int Lrg Cap Val ETF | +0.1% | +48.28% | Add |
| 45 | AVUQ | Avantis US Quality Eq ETF | +0.1% | +27.14% | Add |
| 46 | Q | Qnity Electronics Inc | +0.1% | NEW | New buy |
| 47 | UBER | Uber Technologies Inc | +0.1% | NEW | New buy |
| 48 | EPD | Enterprise Products Partners | +0.1% | NEW | New buy |
| 49 | TTE | TotalEnergies SE | +0.1% | NEW | New buy |
| 50 | DKS | Dick's Sporting Goods Inc | +0.1% | NEW | New buy |
1–50 of 200
Filing History
FAQ
What is Herold Advisors, Inc. and what type of investor is it?
Herold Advisors, Inc. is an investment manager that files SEC Form 13F quarterly, disclosing its U.S. public equity holdings to regulators. As of the most recent reporting period (2026-06-30), the firm manages a tracked equity portfolio valued at approximately $505.9M, spread across 273 disclosed positions.
What are Herold Advisors, Inc.'s largest equity positions?
Based on the latest 13F filing, Herold Advisors, Inc.'s top holdings by market value are:
1. Apple Inc (AAPL) — $23.9M (4.7%)
2. Nvidia CORP (NVDA) — $22.8M (4.5%)
3. Microsoft CORP (MSFT) — $13.9M (2.8%)
4. Eli Lilly & Co (LLY) — $12.7M (2.5%)
5. Dimensional US Eq Mkt ETF (DFUS) — $12.2M (2.4%)
What changes did Herold Advisors, Inc. make in its most recent portfolio filing?
In the latest reported quarter, Herold Advisors, Inc. made 178 notable position adjustments: 18 new positions were initiated, 91 existing holdings were added to, 61 positions were partially reduced, and 8 were completely exited. The largest of these moves: New buy: Dimensional Short Duration (DFSD); New buy: American Electric Power (AEP); New buy: Palo Alto Networks Inc (PANW); Sold out: Zoetis Inc (ZTS); New buy: Citizens Financial Group (CFG)
What sectors does Herold Advisors, Inc. focus on?
Herold Advisors, Inc. is concentrated in the following sectors based on its current disclosed equity portfolio:
• Information Technology: 30.7%
• Financials: 14.2%
• Health Care: 13.3%
• Industrials: 8.6%
• Communication Services: 7.6%
• Energy: 7.5%
Investment Profile
Herold Advisors, Inc. returned an annualized 17.2% over the trailing 36 months — outperforming the S&P 500 by 0.8 points — based on a reconstructed track record of its disclosed 13F positions, with a beta of 0.78 (less volatile than the market) and a 44% quarterly batting average against the index.
Its portfolio is broadly diversified and long-term-holding, with 30.7% of the portfolio concentrated in Information Technology.
Its turnover score has risen from 0 to 18 over the past 4 quarters — a shift toward more active trading.
It has added to its AVLC position over the past two quarters (+$3.7M, now $9.8M), while trimming INTU over the same stretch (-$1.7M, still holding $1.2M).
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Developer Access
Access Herold Advisors, Inc.'s institutional profile programmatically:
REST API
curl https://alphasmo.com/api/v1/institutions/herold-advisors-incCLI
npx alphasmo institutions get herold-advisors-inc