HA
Herold Advisors, Inc. — 13F Portfolio Changes & Top Buys (Q3 2026)
Herold Advisors, Inc.CIK: 0001891713
Diversified strategyMomentum followerQuality / disciplined sizing
Total reported value
$512.2M
Reporting period: 2026-09-30 · Number of holdings: 269
Herold Advisors, Inc. disclosed 269 holdings in its latest 13F filing for the period ending 2026-09-30, with total reported value of $512.2M and a quarterly turnover rate of 18.2%.
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Personality snowflake
- Concentration
- 5.66
- Portfolio Stability
- 18.17
- Momentum
- 87.43
- Sector conviction
- 51.6
- Diversification
- 100
- Sizing Uniformity
- 83.21
Herold Advisors, Inc.'s disclosed holdings carry a Herfindahl concentration index of 0.014 — mathematically equivalent to about 71 equally-sized positions, well below its 269 actual disclosed holdings. That gap points to a strategy built around a small core of high-conviction bets rather than broad diversification.
Position sizes vary widely across the portfolio (a coefficient of variation of 1.68), with a handful of outsized bets alongside many smaller positions.
No strong tilt toward either adding to existing winners or initiating outsized new positions was observed in the latest reported quarter.
Sector classification currently covers about 62% of this portfolio's disclosed value; the remainder includes holdings (e.g. unmapped tickers, options, or other security types) not yet covered by our sector mapping.
Source and citation information
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Recent moves
View source Form 13F filing on SEC.govNew buy 30233Q108
Sold out XOM
New buy TDTT
Trim IGIB
-93.9% -$5.5M
Add MSFT
-2.5% $4.7M
Add AAPL
-1.3% $3.3M
Holdings Map
New buyAddUnchangedTrim
Top 10 holdings by weight
Full holdings list this quarter
Showing top 200 holdings (of 269 total)
| # | Ticker | Issuer | Asset Subclass | Weight | Weight Change | Shares Change | 4Q Trend |
|---|---|---|---|---|---|---|---|
| 1 | AAPL | Apple Inc | Stock-Tech | 5.30% | +0.58% | -1.30% | |
| 2 | NVDA | Nvidia CORP | Stock-Tech | 4.69% | +0.18% | -7.78% | |
| 3 | MSFT | Microsoft CORP | Stock-Tech | 3.64% | +0.89% | -2.55% | |
| 4 | DFUS | Dimensional US Eq Mkt ETF | ETF-Other | 2.50% | +0.09% | +3.72% | |
| 5 | LLY | Eli Lilly & Co | Stock-Healthcare | 2.30% | -0.20% | -3.54% | |
| 6 | AVUS | Avantis U.s. Equity ETF | ETF-Other | 2.12% | +0.06% | +3.96% | |
| 7 | ✓ | Stock-Other | 2.09% | +2.09% | NEW | ||
| 8 | AVLC | Avantis US Lg Cap Eq ETF | ETF-Other | 2.06% | +0.13% | +7.51% | |
| 9 | JPM | Jpmorgan Chase & Co | Stock-Financials | 1.86% | -0.03% | -1.52% | |
| 10 | ABBV | Abbvie Inc | Stock-Healthcare | 1.74% | -0.01% | -2.89% | |
| 11 | MA | Mastercard Inc - A | Stock-Financials | 1.68% | +0.07% | -1.62% | |
| 12 | GOOGL | Alphabet Inc-cl A | Stock-Comm Services | 1.63% | -0.14% | -3.05% | |
| 13 | V | Visa Inc-class A Shares | Stock-Financials | 1.55% | +0.04% | -0.74% | |
| 14 | DFCF | Dimensional Core Fixed Inc | ETF-Other | 1.47% | -0.10% | -0.61% | |
| 15 | AVIG | Avantis Core Fixed Income | ETF-Other | 1.43% | -0.11% | -1.46% | |
| 16 | WMT | Walmart Inc | Stock-Consumer Staples | 1.42% | -0.16% | -0.58% | |
| 17 | APH | Amphenol Corp-cl A | Stock-Tech | 1.24% | -0.18% | +85.26% | |
| 18 | CVX | Chevron CORP | Stock-Energy | 1.19% | +0.21% | +0.33% | |
| 19 | TDTT | Flexshares Iboxx 3-year Targ | ETF-Other | 1.16% | +1.16% | NEW | |
| 20 | QLC | Flexshares US Quality Lg Cap | ETF-Other | 1.14% | -0.01% | -0.91% | |
| 21 | AVLV | Avantis US Large Cap Value | ETF-Large Cap & Growth | 1.14% | +0.40% | +56.04% | |
| 22 | SKOR | Flexshares Credit-scored US | ETF-Other | 1.08% | +0.03% | +8.19% | |
| 23 | IQDY | Flexshares Int Qual Dvd Dyn | ETF-Other | 1.05% | -0.04% | -0.55% | |
| 24 | AMZN | Amazon.com Inc | Stock-Consumer Disc | 1.03% | +0.01% | -1.54% | |
| 25 | DFIV | Dimensional International Va | ETF-Other | 1.03% | +0.08% | +5.28% | |
| 26 | META | Meta Platforms Inc-class A | Stock-Comm Services | 1.00% | +0.19% | -2.42% | |
| 27 | QGRW | Wisdomtree US Quality Growth | ETF-Other | 0.95% | +0.07% | +4.97% | |
| 28 | MRK | Merck & Co. Inc. | Stock-Healthcare | 0.89% | +0.09% | -0.35% | |
| 29 | IBM | Intl Business Machines CORP | Stock-Tech | 0.87% | -0.23% | +2.47% | |
| 30 | JNJ | Johnson & Johnson | Stock-Healthcare | 0.81% | +0.04% | +2.36% | |
| 31 | VZ | Verizon Communications Inc | Stock-Comm Services | 0.80% | +0.03% | -3.00% | |
| 32 | AVDE | Avantis International Equity | ETF-Other | 0.79% | — | -0.32% | |
| 33 | PSX | Phillips 66 | Stock-Energy | 0.77% | +0.24% | -1.93% | |
| 34 | HD | Home Depot Inc | Stock-Consumer Disc | 0.75% | -0.16% | +3.90% | |
| 35 | AVUV | Avantis US Small Cap Value | ETF-Small Cap | 0.75% | -0.03% | +1.71% | |
| 36 | TSLA | Tesla Inc | Stock-Consumer Disc | 0.73% | -0.12% | +2.02% | |
| 37 | XLE | Ss Energy Select Sector | ETF-Other | 0.71% | +0.09% | +0.02% | |
| 38 | JEPI | Jpmorgan Equity Premium Inco | ETF-Other | 0.71% | +0.01% | +2.75% | |
| 39 | JPST | Jpmorgan Ultra-short Income | ETF-Other | 0.67% | -0.01% | -0.09% | |
| 40 | ETN | Eaton Corporation plc | Stock-Industrials | 0.63% | -0.01% | -1.43% | |
| 41 | BRK-B | Berkshire Hathaway Inc-cl B | Stock-Other | 0.63% | — | +0.70% | |
| 42 | BIP | Brookfield Infrastructure Partners L.P. | Stock-Utilities | 0.63% | -0.02% | — | |
| 43 | PG | Procter & Gamble Co/the | Stock-Consumer Staples | 0.62% | -0.04% | -4.82% | |
| 44 | DSTL | Distillate US Fundamental St | ETF-Other | 0.61% | +0.03% | -1.42% | |
| 45 | JEPQ | JPM Nasdaq Equity Premium | ETF-Tech | 0.60% | +0.02% | +4.48% | |
| 46 | CGDV | Cap Group Dividend Value | ETF-Other | 0.58% | +0.03% | +8.79% | |
| 47 | AVGO | Broadcom Inc | Stock-Tech | 0.58% | -0.01% | +6.59% | |
| 48 | CB | Chubb Limited | Stock-Financials | 0.55% | -0.06% | -4.20% | |
| 49 | DFAU | Dimensional US Core Equity M | ETF-Other | 0.54% | -0.01% | -2.25% | |
| 50 | CTAS | Cintas CORP | Stock-Industrials | 0.53% | +0.02% | -7.49% |
1–50 of 200
* This report is exclusively curated by the AlphaSMO team. AlphaSMO is the web's most authoritative 13F / Inside Trader database, delivering precise insider trading and institutional holdings insights.
Portfolio Performance
Performance for Q4 2026
+3%
Performance Last 4 Quarters
+13.9%
- Stdev
- +9.8%
- Beta
- +0.76
- Alpha
- +2%
- Max Drawdown
- -6%
- Annualized Perf
- +20.1%
- Batting Avg vs S&P
- +41.7%
- Sortino
- +3.91
- Stutzer
- +0.55
- Treynor
- +0.25
- Sterling
- +1.36
- Calmar
- +3.33
- Information Ratio
- -0.78
- Tracking Error
- +4.3%
- Stdev Down
- +4.8%
- Winning Months %
- +77.8%
- Losing Months %
- +22.2%
- Best 12 Months
- +29.8%
- Worst 12 Months
- +6.6%
- Efficiency Ratio
- +0.74
- Sharpe
- +1.93
- Stdev Sectors
- +8.6%
- Skewness
- -0.33
- Kurtosis
- +0.14
- Upside Potential
- +5.34
Reported value over time
Sector allocation
Sector allocation over time
Quarterly history
| Period | Holdings | Total value | Stability | Top holdings | |
|---|---|---|---|---|---|
| 2026 Q3 | 269 | $512.2M | 18 | ||
| 2026 Q2 | 273 | $505.9M | 18 | ||
| 2026 Q1 | 263 | $455.3M | 15 | ||
| 2025 Q4 | 247 | $447.5M | 11 | ||
| 2025 Q3 | 248 | $431.5M | 30 | ||
| 2025 Q2 | 311 | $477.0M | 0 | ||
| 2025 Q1 | 282 | $455.4M | 0 | ||
| 2024 Q4 | 275 | $458.9M | 0 | ||
| 2024 Q3 | 272 | $460.5M | 0 | ||
| 2024 Q2 | 263 | $432.3M | 0 | ||
| 2024 Q1 | 265 | $413.4M | 0 | ||
| 2023 Q4 | 244 | $361.5M | 0 | ||
| 2023 Q3 | 246 | $328.7M | 0 | ||
| 2023 Q2 | 239 | $326.7M | 0 | ||
| 2023 Q1 | 230 | $289.3M | 0 | ||
| 2022 Q4 | 204 | $236.2M | 0 | ||
| 2022 Q3 | 189 | $208.0M | 0 | ||
| 2022 Q2 | 194 | $224.4M | 0 | ||
| 2022 Q1 | 723 | $281.2M | 0 | ||
| 2021 Q4 | 205 | $257.5M | 0 | ||
| 2021 Q3 | 710 | $257.0M | 0 |
Holding changes this quarter
Herold Advisors, Inc.'s most significant position changes for 2026-09-30: New buy: ; Sold out: Exxon Mobil CORP (XOM); New buy: Flexshares Iboxx 3-year Targ (TDTT); Sold out: Jpmorgan Equity Focus ETF (JPEF); Sold out: Oneok Inc (OKE).
Showing top 200 changes by size (of 286 total)
| # | Ticker | Issuer | Weight Change | Shares Change | Action |
|---|---|---|---|---|---|
| 1 | ✓ | +2.1% | NEW | New buy | |
| 2 | TDTT | Flexshares Iboxx 3-year Targ | +1.2% | NEW | New buy |
| 3 | MSFT | Microsoft CORP | +0.9% | -2.55% | Trim |
| 4 | AAPL | Apple Inc | +0.6% | -1.30% | Trim |
| 5 | AVLV | Avantis US Large Cap Value | +0.4% | +56.04% | Add |
| 6 | ✓ | +0.4% | NEW | New buy | |
| 7 | ✓ | +0.3% | NEW | New buy | |
| 8 | PSX | Phillips 66 | +0.2% | -1.93% | Trim |
| 9 | CVX | Chevron CORP | +0.2% | +0.33% | Add |
| 10 | META | Meta Platforms Inc-class A | +0.2% | -2.42% | Trim |
| 11 | NVDA | Nvidia CORP | +0.2% | -7.78% | Trim |
| 12 | AVLC | Avantis US Lg Cap Eq ETF | +0.1% | +7.51% | Add |
| 13 | DFUS | Dimensional US Eq Mkt ETF | +0.1% | +3.72% | Add |
| 14 | MRK | Merck & Co. Inc. | +0.1% | -0.35% | Trim |
| 15 | XLE | Ss Energy Select Sector | +0.1% | +0.02% | Add |
| 16 | DFIV | Dimensional International Va | +0.1% | +5.28% | Add |
| 17 | T | At&t Inc | +0.1% | +0.50% | Add |
| 18 | MA | Mastercard Inc - A | +0.1% | -1.62% | Trim |
| 19 | QGRW | Wisdomtree US Quality Growth | +0.1% | +4.97% | Add |
| 20 | AVUS | Avantis U.s. Equity ETF | +0.1% | +3.96% | Add |
| 21 | SHEL | Shell Plc-adr | +0.1% | -0.93% | Trim |
| 22 | AMGN | Amgen Inc | +0.1% | +6.49% | Add |
| 23 | ACN | Accenture plc | +0.1% | +29.43% | Add |
| 24 | FTCS | First Trust Capital Strength | +0.1% | NEW | New buy |
| 25 | IQV | Iqvia Holdings Inc | +0.1% | — | Unchanged |
| 26 | TMUS | T-mobile US Inc | +0.1% | +33.65% | Add |
| 27 | V | Visa Inc-class A Shares | 0% | -0.74% | Trim |
| 28 | JNJ | Johnson & Johnson | 0% | +2.36% | Add |
| 29 | USO | United States Oil Fund LP | 0% | NEW | New buy |
| 30 | SCCO | Southern Copper CORP | 0% | NEW | New buy |
| 31 | ✓ | 0% | NEW | New buy | |
| 32 | EMR | Emerson Electric Co | 0% | NEW | New buy |
| 33 | AVGB | Avantis Credit ETF | 0% | +16.08% | Add |
| 34 | SKOR | Flexshares Credit-scored US | 0% | +8.19% | Add |
| 35 | CGDV | Cap Group Dividend Value | 0% | +8.79% | Add |
| 36 | PFE | Pfizer Inc | 0% | -6.43% | Trim |
| 37 | LRGF | Ishares US Equity Factor ETF | 0% | +10.07% | Add |
| 38 | VZ | Verizon Communications Inc | 0% | -3.00% | Trim |
| 39 | ✓ | 0% | NEW | New buy | |
| 40 | BMY | Bristol-myers Squibb Co | 0% | -0.04% | Trim |
| 41 | SCHW | Schwab (charles) CORP | 0% | +11.60% | Add |
| 42 | JBND | Jpmorgan Active Bond ETF | 0% | +17.97% | Add |
| 43 | HPE | Hewlett Packard Enterprise | 0% | — | Unchanged |
| 44 | QXO | Qxo Inc | 0% | NEW | New buy |
| 45 | DFSD | Dimensional Short Duration | 0% | +32.27% | Add |
| 46 | INTU | Intuit Inc | 0% | +7.37% | Add |
| 47 | NET | Cloudflare Inc - Class A | 0% | — | Unchanged |
| 48 | ALLE | Allegion plc | 0% | +8.24% | Add |
| 49 | DSTL | Distillate US Fundamental St | 0% | -1.42% | Trim |
| 50 | AVIV | Avantis Int Lrg Cap Val ETF | 0% | +13.53% | Add |
1–50 of 200
Filing History
FAQ
What is Herold Advisors, Inc. and what type of investor is it?
Herold Advisors, Inc. is an investment manager that files SEC Form 13F quarterly, disclosing its U.S. public equity holdings to regulators. As of the most recent reporting period (2026-09-30), the firm manages a tracked equity portfolio valued at approximately $512.2M, spread across 269 disclosed positions.
What are Herold Advisors, Inc.'s largest equity positions?
Based on the latest 13F filing, Herold Advisors, Inc.'s top holdings by market value are:
1. Apple Inc (AAPL) — $27.1M (5.3%)
2. Nvidia CORP (NVDA) — $24.0M (4.7%)
3. Microsoft CORP (MSFT) — $18.7M (3.6%)
4. Dimensional US Eq Mkt ETF (DFUS) — $12.8M (2.5%)
5. Eli Lilly & Co (LLY) — $11.8M (2.3%)
What changes did Herold Advisors, Inc. make in its most recent portfolio filing?
In the latest reported quarter, Herold Advisors, Inc. made 179 notable position adjustments: 13 new positions were initiated, 74 existing holdings were added to, 75 positions were partially reduced, and 17 were completely exited. The largest of these moves: New buy: ; Sold out: Exxon Mobil CORP (XOM); New buy: Flexshares Iboxx 3-year Targ (TDTT); Sold out: Jpmorgan Equity Focus ETF (JPEF); Sold out: Oneok Inc (OKE)
What sectors does Herold Advisors, Inc. focus on?
Herold Advisors, Inc. is concentrated in the following sectors based on its current disclosed equity portfolio:
• Information Technology: 32.9%
• Financials: 14.3%
• Health Care: 13.9%
• Industrials: 8.5%
• Communication Services: 8.1%
• Consumer Staples: 5.5%
Investment Profile
Herold Advisors, Inc. returned an annualized 20.1% over the trailing 36 months — outperforming the S&P 500 by 2.0 points — based on a reconstructed track record of its disclosed 13F positions, with a beta of 0.76 (less volatile than the market) and a 42% quarterly batting average against the index.
Its portfolio is broadly diversified and long-term-holding, with 32.9% of the portfolio concentrated in Information Technology.
It has added to its AAPL position over the past two quarters (+$5.8M, now $27.1M), while trimming WMT over the same stretch (-$1.5M, still holding $7.3M).
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Developer Access
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REST API
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