HW
Heritage Way Advisors, LLC Historical SEC 13F Holdings & Archive (Q4 2021)
Heritage Way Advisors, LLCCIK: 0001698220
Diversified strategyLong-term holderQuality / disciplined sizing
Total reported value
$267.2M
Reporting period: 2021-12-31 · Number of holdings: 69
Heritage Way Advisors, LLC disclosed 69 holdings in its latest 13F filing for the period ending 2021-12-31, with total reported value of $267.2M and a quarterly turnover rate of 0.0%.
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Personality snowflake
- Concentration
- 23.51
- Portfolio Stability
- 0
- Momentum
- 50
- Sector conviction
- 51.51
- Diversification
- 100
- Sizing Uniformity
- 82.39
Heritage Way Advisors, LLC's disclosed holdings carry a Herfindahl concentration index of 0.059 — mathematically equivalent to about 17 equally-sized positions, well below its 69 actual disclosed holdings. That gap points to a strategy built around a small core of high-conviction bets rather than broad diversification.
Position sizes vary widely across the portfolio (a coefficient of variation of 1.76), with a handful of outsized bets alongside many smaller positions.
No strong tilt toward either adding to existing winners or initiating outsized new positions was observed in the latest reported quarter.
Sector classification currently covers about 31% of this portfolio's disclosed value; the remainder includes holdings (e.g. unmapped tickers, options, or other security types) not yet covered by our sector mapping.
Source and citation information
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Recent moves
View source Form 13F filing on SEC.govAdd IVV
+4.5% $7.6M
Trim MDT
-2.8% -$533.0K
Add VEA
+14.5% $2.1M
Trim CMCSA
+0.9% -$287.0K
Add HD
-1.3% $1.1M
Add IJR
+15.1% $1.3M
Holdings Map
New buyAddUnchangedTrim
Top 10 holdings by weight
Full holdings list this quarter
| # | Ticker | Issuer | Asset Subclass | Weight | Weight Change | Shares Change | 4Q Trend |
|---|---|---|---|---|---|---|---|
| 1 | IVV | Ishares Core S&p 500 ETF | ETF-Large Cap & Growth | 20.93% | +0.85% | +4.52% | |
| 2 | VEA | Vanguard Ftse Developed ETF | ETF-Other | 5.83% | +0.24% | +14.51% | |
| 3 | SCHX | Schwab US Large-cap ETF | ETF-Other | 2.96% | -0.14% | -3.15% | |
| 4 | IJH | Ishares Core S&p Midcap ETF | ETF-Other | 2.75% | +0.19% | +11.08% | |
| 5 | IJR | Ishares Core S&p Small-cap E | ETF-Small Cap | 2.73% | +0.22% | +15.10% | |
| 6 | MSFT | Microsoft CORP | Stock-Tech | 2.69% | -0.09% | -10.03% | |
| 7 | HD | Home Depot Inc | Stock-Consumer Disc | 2.09% | +0.23% | -1.32% | |
| 8 | BLKCHF | Blackrock Inc | Stock-Other | 2.07% | -0.07% | -1.53% | |
| 9 | UPS | United Parcel Service-cl B | Stock-Industrials | 2.03% | +0.10% | -0.75% | |
| 10 | ACN | Accenture plc | Stock-Tech | 1.97% | +0.12% | -8.89% | |
| 11 | VSS | Vanguard Ftse All Wo X-us Sc | ETF-Other | 1.92% | +0.05% | +13.81% | |
| 12 | NSC | Norfolk Southern CORP | Stock-Industrials | 1.84% | +0.18% | -1.03% | |
| 13 | NKE | Nike Inc -cl B | Stock-Consumer Disc | 1.82% | -0.11% | -8.60% | |
| 14 | TROW | T Rowe Price Group Inc | Stock-Financials | 1.82% | — | -0.94% | |
| 15 | ABT | Abbott Laboratories | Stock-Healthcare | 1.74% | +0.10% | -0.74% | |
| 16 | VWO | Vanguard Ftse Emerging Marke | ETF-Emerging Markets | 1.73% | +0.08% | +17.50% | |
| 17 | ABBV | Abbvie Inc | Stock-Healthcare | 1.72% | +0.19% | -0.52% | |
| 18 | ORCL | Oracle CORP | Stock-Tech | 1.51% | — | -1.01% | |
| 19 | EFX | Equifax Inc | Stock-Industrials | 1.49% | -0.09% | -9.59% | |
| 20 | HSY | Hershey Co/the | Stock-Consumer Staples | 1.46% | +0.01% | -2.16% | |
| 21 | EMN | Eastman Chemical Co | Stock-Materials | 1.44% | +0.10% | -1.13% | |
| 22 | PEP | Pepsico Inc | Stock-Consumer Staples | 1.41% | +0.03% | -2.30% | |
| 23 | JNJ | Johnson & Johnson | Stock-Healthcare | 1.39% | -0.07% | -0.52% | |
| 24 | ADP | Automatic Data Processing | Stock-Tech | 1.38% | +0.12% | -0.80% | |
| 25 | GPC | Genuine Parts Co | Stock-Consumer Disc | 1.38% | +0.03% | -2.17% | |
| 26 | CSCO | Cisco Systems Inc | Stock-Tech | 1.33% | +0.05% | -0.75% | |
| 27 | UNH | Unitedhealth Group Inc | Stock-Healthcare | 1.32% | +0.15% | -2.05% | |
| 28 | JPM | Jpmorgan Chase & Co | Stock-Financials | 1.32% | -0.21% | -0.99% | |
| 29 | SBUX | Starbucks CORP | Stock-Consumer Disc | 1.24% | -0.06% | -0.48% | |
| 30 | DIS | Walt Disney Co/the | Stock-Comm Services | 1.22% | -0.20% | +4.45% | |
| 31 | NTRS | Northern Trust CORP | Stock-Financials | 1.20% | -0.01% | -0.61% | |
| 32 | NVS | Novartis Ag-sponsored Adr | Stock-Healthcare | 1.17% | -0.03% | +1.29% | |
| 33 | HON | Honeywell International Inc | Stock-Industrials | 1.16% | -0.16% | -0.42% | |
| 34 | KO | Coca-cola Co/the | Stock-Consumer Staples | 1.12% | -0.01% | -1.79% | |
| 35 | MCD | Mcdonald's CORP | Stock-Consumer Disc | 1.07% | -0.02% | -2.17% | |
| 36 | CMCSA | Comcast Corp-class A | Stock-Comm Services | 1.06% | -0.24% | +0.91% | |
| 37 | ADI | Analog Devices Inc | Stock-Tech | 1.03% | -0.06% | -0.80% | |
| 38 | APD | Air Products & Chemicals Inc | Stock-Materials | 1.02% | +0.04% | -2.22% | |
| 39 | MMM | 3m Co | Stock-Industrials | 1.02% | — | -0.58% | |
| 40 | CL | Colgate-palmolive Co | Stock-Consumer Staples | 1.01% | — | -2.08% | |
| 41 | VTI | Vanguard Total Stock Mkt ETF | ETF-Other | 0.98% | -0.02% | — | |
| 42 | INTC | Intel CORP | Stock-Tech | 0.96% | — | +4.66% | |
| 43 | CVX | Chevron CORP | Stock-Energy | 0.95% | +0.02% | -1.81% | |
| 44 | NOC | Northrop Grumman CORP | Stock-Industrials | 0.95% | -0.04% | -1.57% | |
| 45 | ALLE | Allegion plc | Stock-Industrials | 0.95% | — | -1.67% | |
| 46 | ENB | Enbridge Inc | Stock-Energy | 0.87% | -0.14% | -2.60% | |
| 47 | QDEF | Flexshares Quality Dividend | ETF-Other | 0.86% | — | — | |
| 48 | MDT | Medtronic plc | Stock-Healthcare | 0.81% | -0.31% | -2.84% | |
| 49 | SCHF | Schwab Intl Equity ETF | ETF-Other | 0.74% | — | +1.29% | |
| 50 | STT | State Street CORP | Stock-Financials | 0.66% | -0.13% | -15.17% |
1–50 of 69
Reported value over time
Sector allocation
Sector allocation over time
Quarterly history
| Period | Holdings | Total value | Stability | Top holdings | |
|---|---|---|---|---|---|
| 2021 Q4 | 69 | $267.2M | 0 | ||
| 2021 Q3 | 68 | $240.7M | 0 | ||
| 2021 Q2 | 69 | $243.3M | 97 | ||
| 2021 Q1 | 65 | $228.1M | 11 | ||
| 2020 Q4 | 65 | $217.0M | 16 | ||
| 2020 Q3 | 65 | $190.5M | 20 | ||
| 2020 Q2 | 62 | $171.2M | 24 | ||
| 2020 Q1 | 60 | $139.1M | 47 | ||
| 2019 Q4 | 61 | $172.7M | 12 | ||
| 2019 Q3 | 60 | $158.1M | 100 | ||
| 2019 Q2 | 53 | $155.4M | 0 | ||
| 2019 Q1 | 57 | $149.2M | 0 | ||
| 2018 Q4 | 57 | $130.1M | 19 | ||
| 2018 Q3 | 60 | $144.6M | 8 | ||
| 2018 Q2 | 62 | $136.5M | 14 | ||
| 2018 Q1 | 59 | $128.7M | 72 | ||
| 2017 Q4 | 65 | $265.8M | 74 | ||
| 2017 Q3 | 60 | $122.1M | 16 | ||
| 2017 Q2 | 57 | $117.2M | 12 | ||
| 2017 Q1 | 57 | $108.5M | 19 | ||
| 2016 Q4 | 58 | $101.5M | 0 |
💡
Data Source Notice: AlphaSMO is the web's most authoritative 13F / Inside Trader database. Institutional holdings and insider trades presented here are precisely computed to deliver accurate portfolio reporting.
Holding changes this quarter
Heritage Way Advisors, LLC's most significant position changes for 2021-12-31: New buy: Wells Fargo & Co (WFC); Add: Ishares Core S&p 500 ETF (IVV) — shares +4.52%; Trim: Medtronic plc (MDT) — shares -2.84%; Add: Vanguard Ftse Developed ETF (VEA) — shares +14.51%; Add: Comcast Corp-class A (CMCSA) — shares +0.91%.
| # | Ticker | Issuer | Weight Change | Shares Change | Action |
|---|---|---|---|---|---|
| 1 | IVV | Ishares Core S&p 500 ETF | +0.9% | +4.52% | Add |
| 2 | VEA | Vanguard Ftse Developed ETF | +0.2% | +14.51% | Add |
| 3 | HD | Home Depot Inc | +0.2% | -1.32% | Trim |
| 4 | IJR | Ishares Core S&p Small-cap E | +0.2% | +15.10% | Add |
| 5 | IJH | Ishares Core S&p Midcap ETF | +0.2% | +11.08% | Add |
| 6 | ABBV | Abbvie Inc | +0.2% | -0.52% | Trim |
| 7 | NSC | Norfolk Southern CORP | +0.2% | -1.03% | Trim |
| 8 | UNH | Unitedhealth Group Inc | +0.2% | -2.05% | Trim |
| 9 | ACN | Accenture plc | +0.1% | -8.89% | Trim |
| 10 | ADP | Automatic Data Processing | +0.1% | -0.80% | Trim |
| 11 | WFC | Wells Fargo & Co | +0.1% | NEW | New buy |
| 12 | UPS | United Parcel Service-cl B | +0.1% | -0.75% | Trim |
| 13 | ABT | Abbott Laboratories | +0.1% | -0.74% | Trim |
| 14 | EMN | Eastman Chemical Co | +0.1% | -1.13% | Trim |
| 15 | VWO | Vanguard Ftse Emerging Marke | +0.1% | +17.50% | Add |
| 16 | VSS | Vanguard Ftse All Wo X-us Sc | +0.1% | +13.81% | Add |
| 17 | CSCO | Cisco Systems Inc | +0.1% | -0.75% | Trim |
| 18 | AAPL | Apple Inc | +0.1% | -1.95% | Trim |
| 19 | APD | Air Products & Chemicals Inc | 0% | -2.22% | Trim |
| 20 | GPC | Genuine Parts Co | 0% | -2.17% | Trim |
| 21 | PEP | Pepsico Inc | 0% | -2.30% | Trim |
| 22 | CVX | Chevron CORP | 0% | -1.81% | Trim |
| 23 | SNA | Snap-on Inc | 0% | +17.22% | Add |
| 24 | HSY | Hershey Co/the | 0% | -2.16% | Trim |
| 25 | CL | Colgate-palmolive Co | — | -2.08% | Trim |
| 26 | QDEF | Flexshares Quality Dividend | — | — | Unchanged |
| 27 | IWF | Ishares Russell 1000 Growth | — | — | Unchanged |
| 28 | SPY | Ss Spdr S&p 500 ETF Trust-us | — | — | Unchanged |
| 29 | NTRS | Northern Trust CORP | 0% | -0.61% | Trim |
| 30 | KO | Coca-cola Co/the | 0% | -1.79% | Trim |
| 31 | MCD | Mcdonald's CORP | 0% | -2.17% | Trim |
| 32 | VTI | Vanguard Total Stock Mkt ETF | 0% | — | Unchanged |
| 33 | NVS | Novartis Ag-sponsored Adr | 0% | +1.29% | Add |
| 34 | NOC | Northrop Grumman CORP | 0% | -1.57% | Trim |
| 35 | SBUX | Starbucks CORP | -0.1% | -0.48% | Trim |
| 36 | ADI | Analog Devices Inc | -0.1% | -0.80% | Trim |
| 37 | BLKCHF | Blackrock Inc | -0.1% | -1.53% | Trim |
| 38 | JNJ | Johnson & Johnson | -0.1% | -0.52% | Trim |
| 39 | MSFT | Microsoft CORP | -0.1% | -10.03% | Trim |
| 40 | EFX | Equifax Inc | -0.1% | -9.59% | Trim |
| 41 | NKE | Nike Inc -cl B | -0.1% | -8.60% | Trim |
| 42 | 1D5A | Plx Pharma Inc | -0.1% | — | Unchanged |
| 43 | STT | State Street CORP | -0.1% | -15.17% | Trim |
| 44 | SCHX | Schwab US Large-cap ETF | -0.1% | -3.15% | Trim |
| 45 | ENB | Enbridge Inc | -0.1% | -2.60% | Trim |
| 46 | HON | Honeywell International Inc | -0.2% | -0.42% | Trim |
| 47 | DIS | Walt Disney Co/the | -0.2% | +4.45% | Add |
| 48 | JPM | Jpmorgan Chase & Co | -0.2% | -0.99% | Trim |
| 49 | CMCSA | Comcast Corp-class A | -0.2% | +0.91% | Add |
| 50 | MDT | Medtronic plc | -0.3% | -2.84% | Trim |
Filing History
FAQ
What is Heritage Way Advisors, LLC and what type of investor is it?
Heritage Way Advisors, LLC is an investment manager that files SEC Form 13F quarterly, disclosing its U.S. public equity holdings to regulators. As of the most recent reporting period (2021-12-31), the firm manages a tracked equity portfolio valued at approximately $267.2M, spread across 69 disclosed positions.
What are Heritage Way Advisors, LLC's largest equity positions?
Based on the latest 13F filing, Heritage Way Advisors, LLC's top holdings by market value are:
1. Ishares Core S&p 500 ETF (IVV) — $55.9M (20.9%)
2. Vanguard Ftse Developed ETF (VEA) — $15.6M (5.8%)
3. Schwab US Large-cap ETF (SCHX) — $7.9M (3.0%)
4. Ishares Core S&p Midcap ETF (IJH) — $7.4M (2.8%)
5. Ishares Core S&p Small-cap E (IJR) — $7.3M (2.7%)
What changes did Heritage Way Advisors, LLC make in its most recent portfolio filing?
In the latest reported quarter, Heritage Way Advisors, LLC made 45 notable position adjustments: 1 new positions were initiated, 10 existing holdings were added to, 34 positions were partially reduced, and 0 were completely exited. The largest of these moves: New buy: Wells Fargo & Co (WFC); Add: Ishares Core S&p 500 ETF (IVV) — shares +4.52%; Trim: Medtronic plc (MDT) — shares -2.84%; Add: Vanguard Ftse Developed ETF (VEA) — shares +14.51%; Add: Comcast Corp-class A (CMCSA) — shares +0.91%
What sectors does Heritage Way Advisors, LLC focus on?
Heritage Way Advisors, LLC is concentrated in the following sectors based on its current disclosed equity portfolio:
• Information Technology: 25.6%
• Health Care: 20.0%
• Consumer Discretionary: 19.9%
• Industrials: 10.2%
• Consumer Staples: 8.4%
• Communication Services: 7.3%
Investment Profile
Heritage Way Advisors, LLC's portfolio is broadly diversified and long-term-holding.
Its turnover score has fallen from 16 to 0 over the past 4 quarters — a shift toward longer holding periods.
It has added to its IVV position over the past two quarters (+$7.8M, now $55.9M), while trimming CMCSA over the same stretch (-$366.0K, still holding $2.8M).
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Developer Access
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