FF
Friday Financial Holdings Report (Q2 2026) — 13F Stock Portfolio
Friday FinancialCIK: 0002048792
Diversified strategyMomentum followerSector-focused
Total reported value
$373.4M
Reporting period: 2026-06-30 · Number of holdings: 108
Friday Financial disclosed 108 holdings in its latest 13F filing for the period ending 2026-06-30, with total reported value of $373.4M and a quarterly turnover rate of 25.6%.
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Personality snowflake
- Concentration
- 30.03
- Portfolio Stability
- 25.63
- Momentum
- 100
- Sector conviction
- 81.83
- Diversification
- 100
- Sizing Uniformity
- 73.21
Friday Financial's disclosed holdings carry a Herfindahl concentration index of 0.075 — mathematically equivalent to about 13 equally-sized positions, well below its 108 actual disclosed holdings. That gap points to a strategy built around a small core of high-conviction bets rather than broad diversification.
Position sizes vary widely across the portfolio (a coefficient of variation of 2.68), with a handful of outsized bets alongside many smaller positions.
No strong tilt toward either adding to existing winners or initiating outsized new positions was observed in the latest reported quarter.
Sector classification currently covers about 7% of this portfolio's disclosed value; the remainder includes holdings (e.g. unmapped tickers, options, or other security types) not yet covered by our sector mapping.
Source and citation information
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Recent moves
View source Form 13F filing on SEC.govAdd SCHF
+72.0% $4.5M
Add SCHG
+20.1% $7.6M
Add QQQ
+300.6% $2.2M
Trim BSVO
+5.1% $3.7M
Trim CWI
+1.1% $1.1M
Trim AVDV
+11.2% $1.8M
Holdings Map
New buyAddUnchangedTrim
Top 10 holdings by weight
Full holdings list this quarter
| # | Ticker | Issuer | Asset Subclass | Weight | Weight Change | Shares Change | 4Q Trend |
|---|---|---|---|---|---|---|---|
| 1 | ITOT | Ishares Core S&p Total U.s. | ETF-Other | 23.00% | +0.20% | +12.65% | |
| 2 | SCHG | Schwab US Large-cap Growth | ETF-Other | 6.95% | +0.63% | +20.12% | |
| 3 | BSVO | EA Bridgeway Omni Sm-Cp Val | ETF-Other | 6.24% | -0.50% | +5.11% | |
| 4 | VGIT | Vanguard Intermediate-term T | ETF-Other | 4.44% | -0.16% | +26.28% | |
| 5 | IDEV | Ishares Core Msci Dev Mkts | ETF-Other | 4.00% | -0.22% | +14.05% | |
| 6 | AVDV | Avantis Intl S/c Value ETF | ETF-Other | 3.64% | -0.41% | +11.17% | |
| 7 | SCHV | Schwab US Large-cap Value | ETF-Other | 3.57% | +0.27% | +23.50% | |
| 8 | DFSD | Dimensional Short Duration | ETF-Other | 3.51% | -0.12% | +24.88% | |
| 9 | SCHD | Schwab US Dvd Equity ETF | ETF-Other | 3.17% | -0.33% | +9.78% | |
| 10 | DFEM | Dimensional Emrg Mrkt Core | ETF-Other | 3.12% | -0.10% | +10.05% | |
| 11 | CWI | State Street Spdr Msci Acwi | ETF-Other | 2.86% | -0.45% | +1.12% | |
| 12 | SCHF | Schwab Intl Equity ETF | ETF-Other | 2.52% | +0.82% | +71.97% | |
| 13 | VTIP | Vanguard Short-term Tips | ETF-Other | 1.99% | -0.18% | +18.83% | |
| 14 | AAPL | Apple Inc | Stock-Tech | 1.70% | +0.10% | +11.85% | |
| 15 | VTI | Vanguard Total Stock Mkt ETF | ETF-Other | 1.62% | -0.21% | -1.48% | |
| 16 | VIG | Vanguard Dividend Apprec ETF | ETF-Other | 1.34% | -0.06% | +10.93% | |
| 17 | IWF | Ishares Russell 1000 Growth | ETF-Other | 1.21% | -0.01% | +346.39% | |
| 18 | AVUV | Avantis US Small Cap Value | ETF-Small Cap | 1.20% | +0.04% | +18.99% | |
| 19 | DUHP | Dimensional US High Profi Et | ETF-Other | 1.18% | -0.05% | +9.35% | |
| 20 | SPYV | Ss Spdr P S&p 500 Value ETF | ETF-Large Cap & Growth | 1.08% | -0.08% | +8.81% | |
| 21 | UMBF | Umb Financial CORP | Stock-Financials | 1.07% | +0.06% | +5.92% | |
| 22 | DIHP | Dimensional International Hi | ETF-Other | 1.06% | -0.10% | +10.76% | |
| 23 | VXUS | Vanguard Total Intl Stock | ETF-Other | 1.03% | -0.16% | +1.50% | |
| 24 | QQQ | Invesco Qqq Trust Series 1 | ETF-Tech | 0.75% | +0.55% | +300.61% | |
| 25 | HYMB | Ss Spdr N Ice Hy Muni ETF | ETF-Other | 0.63% | -0.14% | +2.54% | |
| 26 | IWP | Ishares Russell Mid-cap Grow | ETF-Other | 0.51% | +0.01% | +19.97% | |
| 27 | FMB | First Trust Managed Municipa | ETF-Other | 0.49% | -0.06% | +14.08% | |
| 28 | AVEM | Avantis Emerging Markets Eq | ETF-Emerging Markets | 0.49% | +0.13% | +53.32% | |
| 29 | SLYG | Ss Spdr S&p 600 Sc Gr ETF | ETF-Other | 0.49% | +0.08% | +25.33% | |
| 30 | TSLA | Tesla Inc | Stock-Consumer Disc | 0.48% | -0.09% | -0.07% | |
| 31 | DE | Deere & Co | Stock-Industrials | 0.48% | -0.09% | — | |
| 32 | VWO | Vanguard Ftse Emerging Marke | ETF-Emerging Markets | 0.47% | -0.07% | +2.69% | |
| 33 | IBIT | Ishares Bitcoin Trust ETF | ETF-Crypto | 0.46% | -0.15% | +2.91% | |
| 34 | HYD | Vaneck High Yield Muni ETF | ETF-High Yield | 0.45% | -0.01% | +24.65% | |
| 35 | IEMG | Ishares Core Msci Emerging | ETF-Emerging Markets | 0.45% | -0.06% | +0.20% | |
| 36 | VBR | Vanguard Small-cap Value ETF | ETF-Other | 0.44% | -0.07% | -0.03% | |
| 37 | VBK | Vanguard Small-cap Grwth ETF | ETF-Other | 0.44% | -0.03% | +3.19% | |
| 38 | IVW | Ishares S&p 500 Growth ETF | ETF-Large Cap & Growth | 0.44% | -0.02% | +2.54% | |
| 39 | JMUB | Jpmorgan Municipal ETF | ETF-Other | 0.41% | +0.08% | +55.64% | |
| 40 | VOT | Vanguard Mid-cap Growth ETF | ETF-Other | 0.39% | — | +10.27% | |
| 41 | VOE | Vanguard Mid-cap Value ETF | ETF-Other | 0.37% | -0.07% | -0.65% | |
| 42 | MDYV | Ss Spdr S&p 400 Mc Val ETF | ETF-Other | 0.35% | +0.17% | +130.11% | |
| 43 | SPTM | Ss Spdr P S&p 1500 Comp ETF | ETF-Other | 0.34% | -0.04% | +0.01% | |
| 44 | PWR | Quanta Services Inc | Stock-Industrials | 0.32% | -0.02% | — | |
| 45 | IWS | Ishares Russell Mid-cap Valu | ETF-Other | 0.31% | -0.03% | +1.66% | |
| 46 | DFAE | Dimensional Emerging Core Eq | ETF-Emerging Markets | 0.30% | +0.08% | +50.66% | |
| 47 | IWO | Ishares Russell 2000 Growth | ETF-Small Cap | 0.29% | +0.08% | +41.76% | |
| 48 | DFSV | Dimensional US Small Cap Val | ETF-Small Cap | 0.28% | +0.09% | +68.10% | |
| 49 | MUB | Ishares National Muni Bond E | ETF-Other | 0.28% | +0.09% | +86.04% | |
| 50 | VOO | Vanguard S&p 500 ETF | ETF-Large Cap & Growth | 0.27% | +0.27% | NEW |
1–50 of 108
Portfolio Performance
Performance for Q3 2026
+2.4%
Performance Last 4 Quarters
+20.6%
- Stdev
- +10.3%
- Beta
- +0.74
- Alpha
- +5.1%
- Max Drawdown
- -4.9%
- Annualized Perf
- +20.5%
- Batting Avg vs S&P
- +55.6%
- Sortino
- +3.9
- Stutzer
- +0.54
- Treynor
- +0.26
- Sterling
- +1.37
- Calmar
- +4.17
- Information Ratio
- +0.03
- Tracking Error
- +4.7%
- Stdev Down
- +4.9%
- Winning Months %
- +72.2%
- Losing Months %
- +27.8%
- Best 12 Months
- +29.7%
- Worst 12 Months
- +19.5%
- Efficiency Ratio
- +0.68
- Sharpe
- +1.86
- Stdev Sectors
- +13.6%
- Skewness
- -0.21
- Kurtosis
- +0.48
- Upside Potential
- +5.15
Reported value over time
Sector allocation
Sector allocation over time
Quarterly history
Holding changes this quarter
Friday Financial's most significant position changes for 2026-06-30: New buy: Vanguard S&p 500 ETF (VOO); New buy: Jpmorgan Equity Focus ETF (JPEF); New buy: Sandisk CORP (SNDK); New buy: Western Digital CORP (WDC); New buy: Ss Spdr S&p 400 Mc Gr ETF (MDYG).
| # | Ticker | Issuer | Weight Change | Shares Change | Action |
|---|---|---|---|---|---|
| 1 | SCHF | Schwab Intl Equity ETF | +0.8% | +71.97% | Add |
| 2 | SCHG | Schwab US Large-cap Growth | +0.6% | +20.12% | Add |
| 3 | QQQ | Invesco Qqq Trust Series 1 | +0.6% | +300.61% | Add |
| 4 | SCHV | Schwab US Large-cap Value | +0.3% | +23.50% | Add |
| 5 | VOO | Vanguard S&p 500 ETF | +0.3% | NEW | New buy |
| 6 | ITOT | Ishares Core S&p Total U.s. | +0.2% | +12.65% | Add |
| 7 | JPEF | Jpmorgan Equity Focus ETF | +0.2% | NEW | New buy |
| 8 | MDYV | Ss Spdr S&p 400 Mc Val ETF | +0.2% | +130.11% | Add |
| 9 | SNDK | Sandisk CORP | +0.1% | NEW | New buy |
| 10 | WDC | Western Digital CORP | +0.1% | NEW | New buy |
| 11 | AVEM | Avantis Emerging Markets Eq | +0.1% | +53.32% | Add |
| 12 | AAPL | Apple Inc | +0.1% | +11.85% | Add |
| 13 | MDYG | Ss Spdr S&p 400 Mc Gr ETF | +0.1% | NEW | New buy |
| 14 | MUB | Ishares National Muni Bond E | +0.1% | +86.04% | Add |
| 15 | DFSV | Dimensional US Small Cap Val | +0.1% | +68.10% | Add |
| 16 | MDY | State Street Spdr S&p Midcap | +0.1% | NEW | New buy |
| 17 | PG | Procter & Gamble Co/the | +0.1% | NEW | New buy |
| 18 | GOOGL | Alphabet Inc-cl A | +0.1% | NEW | New buy |
| 19 | SLYG | Ss Spdr S&p 600 Sc Gr ETF | +0.1% | +25.33% | Add |
| 20 | JMUB | Jpmorgan Municipal ETF | +0.1% | +55.64% | Add |
| 21 | DFAE | Dimensional Emerging Core Eq | +0.1% | +50.66% | Add |
| 22 | IWO | Ishares Russell 2000 Growth | +0.1% | +41.76% | Add |
| 23 | JNJ | Johnson & Johnson | +0.1% | NEW | New buy |
| 24 | SCHZ | Schwab US Aggregate Bond ETF | +0.1% | NEW | New buy |
| 25 | AMD | Advanced Micro Devices | +0.1% | NEW | New buy |
| 26 | MS | Morgan Stanley | +0.1% | NEW | New buy |
| 27 | UMBF | Umb Financial CORP | +0.1% | +5.92% | Add |
| 28 | KO | Coca-cola Co/the | +0.1% | NEW | New buy |
| 29 | WEC | Wec Energy Group Inc | +0.1% | NEW | New buy |
| 30 | SPY | Ss Spdr S&p 500 ETF Trust-us | +0.1% | NEW | New buy |
| 31 | TXN | Texas Instruments Inc | +0.1% | NEW | New buy |
| 32 | AVUV | Avantis US Small Cap Value | 0% | +18.99% | Add |
| 33 | SLYV | Ss Spdr S&p 600 Sc Val ETF | 0% | +25.58% | Add |
| 34 | IWP | Ishares Russell Mid-cap Grow | 0% | +19.97% | Add |
| 35 | JPM | Jpmorgan Chase & Co | 0% | +15.17% | Add |
| 36 | VLUE | Ishares Msci USA Value Facto | 0% | — | Unchanged |
| 37 | AMZN | Amazon.com Inc | 0% | +9.90% | Add |
| 38 | CSCO | Cisco Systems Inc | 0% | -0.71% | Trim |
| 39 | JPIB | Jpmorgan Intl Bnd ETF | 0% | +42.47% | Add |
| 40 | HITI | High Tide Inc | 0% | NEW | New buy |
| 41 | VOT | Vanguard Mid-cap Growth ETF | — | +10.27% | Add |
| 42 | VGT | Vanguard Info Tech ETF | — | +700.00% | Add |
| 43 | GOOG | Alphabet Inc-cl C | — | +2.45% | Add |
| 44 | IBM | Intl Business Machines CORP | — | +1.87% | Add |
| 45 | MUNI | Pimco Intermediate Municipal | — | +21.37% | Add |
| 46 | IWN | Ishares Russell 2000 Value E | — | +9.72% | Add |
| 47 | MSFT | Microsoft CORP | — | +19.39% | Add |
| 48 | BIV | Vanguard Intermediate-term B | — | +22.81% | Add |
| 49 | IWF | Ishares Russell 1000 Growth | 0% | +346.39% | Add |
| 50 | HYD | Vaneck High Yield Muni ETF | 0% | +24.65% | Add |
1–50 of 110
Filing History
FAQ
What is Friday Financial and what type of investor is it?
Friday Financial is an investment manager that files SEC Form 13F quarterly, disclosing its U.S. public equity holdings to regulators. As of the most recent reporting period (2026-06-30), the firm manages a tracked equity portfolio valued at approximately $373.4M, spread across 108 disclosed positions.
What are Friday Financial's largest equity positions?
Based on the latest 13F filing, Friday Financial's top holdings by market value are:
1. Ishares Core S&p Total U.s. (ITOT) — $85.9M (23.0%)
2. Schwab US Large-cap Growth (SCHG) — $26.0M (7.0%)
3. EA Bridgeway Omni Sm-Cp Val (BSVO) — $23.3M (6.2%)
4. Vanguard Intermediate-term T (VGIT) — $16.6M (4.4%)
5. Ishares Core Msci Dev Mkts (IDEV) — $15.0M (4.0%)
What changes did Friday Financial make in its most recent portfolio filing?
In the latest reported quarter, Friday Financial made 89 notable position adjustments: 17 new positions were initiated, 60 existing holdings were added to, 10 positions were partially reduced, and 2 were completely exited. The largest of these moves: New buy: Vanguard S&p 500 ETF (VOO); New buy: Jpmorgan Equity Focus ETF (JPEF); New buy: Sandisk CORP (SNDK); New buy: Western Digital CORP (WDC); New buy: Ss Spdr S&p 400 Mc Gr ETF (MDYG)
What sectors does Friday Financial focus on?
Friday Financial is concentrated in the following sectors based on its current disclosed equity portfolio:
• Information Technology: 44.6%
• Financials: 20.7%
• Industrials: 13.1%
• Consumer Discretionary: 9.3%
• Consumer Staples: 5.6%
• Communication Services: 4.8%
Investment Profile
Friday Financial returned an annualized 20.5% over the trailing 18 months — outperforming the S&P 500 by 5.1 points — based on a reconstructed track record of its disclosed 13F positions, with a beta of 0.74 (less volatile than the market) and a 56% quarterly batting average against the index.
Its portfolio is broadly diversified and moderately active, with 44.6% of the portfolio concentrated in Information Technology.
Its turnover score has risen from 0 to 26 over the past 4 quarters — a shift toward more active trading.
It has added to its ITOT position over the past two quarters (+$19.8M, now $85.9M), while trimming IBIT over the same stretch (-$562.6K, still holding $1.7M).
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