CIK: 0002048792
Total reported value
$373.4M
Reporting period: 2026-06-30 · Number of holdings: 108
Friday Financial disclosed 108 holdings in its latest 13F filing for the period ending 2026-06-30, with total reported value of $373.4M and a quarterly turnover rate of 25.6%.
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Friday Financial's disclosed holdings carry a Herfindahl concentration index of 0.075 — mathematically equivalent to about 13 equally-sized positions, well below its 108 actual disclosed holdings. That gap points to a strategy built around a small core of high-conviction bets rather than broad diversification.
Position sizes vary widely across the portfolio (a coefficient of variation of 2.68), with a handful of outsized bets alongside many smaller positions.
No strong tilt toward either adding to existing winners or initiating outsized new positions was observed in the latest reported quarter.
Sector classification currently covers about 7% of this portfolio's disclosed value; the remainder includes holdings (e.g. unmapped tickers, options, or other security types) not yet covered by our sector mapping.
Add SCHF
+72.0% $4.5M
Add SCHG
+20.1% $7.6M
Add QQQ
+300.6% $2.2M
Trim BSVO
+5.1% $3.7M
Trim CWI
+1.1% $1.1M
Trim AVDV
+11.2% $1.8M
| # | Ticker | Issuer | Asset Subclass | Weight | Weight Change | Shares Change | 4Q Trend |
|---|---|---|---|---|---|---|---|
| 1 | ITOT | Ishares Core S&p Total U.s. | ETF-Other | 23.00% | +0.20% | +12.65% | |
| 2 | SCHG | Schwab US Large-cap Growth | ETF-Other | 6.95% | +0.63% | +20.12% | |
| 3 | BSVO | EA Bridgeway Omni Sm-Cp Val | ETF-Other | 6.24% | -0.50% | +5.11% | |
| 4 | VGIT | Vanguard Intermediate-term T | ETF-Other | 4.44% | -0.16% | +26.28% | |
| 5 | IDEV | Ishares Core Msci Dev Mkts | ETF-Other | 4.00% | -0.22% | +14.05% | |
| 6 | AVDV | Avantis Intl S/c Value ETF | ETF-Other | 3.64% | -0.41% | +11.17% | |
| 7 | SCHV | Schwab US Large-cap Value | ETF-Other | 3.57% | +0.27% | +23.50% | |
| 8 | DFSD | Dimensional Short Duration | ETF-Other | 3.51% | -0.12% | +24.88% | |
| 9 | SCHD | Schwab US Dvd Equity ETF | ETF-Other | 3.17% | -0.33% | +9.78% | |
| 10 | DFEM | Dimensional Emrg Mrkt Core | ETF-Other | 3.12% | -0.10% | +10.05% | |
| 11 | CWI | State Street Spdr Msci Acwi | ETF-Other | 2.86% | -0.45% | +1.12% | |
| 12 | SCHF | Schwab Intl Equity ETF | ETF-Other | 2.52% | +0.82% | +71.97% | |
| 13 | VTIP | Vanguard Short-term Tips | ETF-Other | 1.99% | -0.18% | +18.83% | |
| 14 | AAPL | Apple INC | Stock-Tech | 1.70% | +0.10% | +11.85% | |
| 15 | VTI | Vanguard Total Stock Mkt ETF | ETF-Other | 1.62% | -0.21% | -1.48% | |
| 16 | VIG | Vanguard Dividend Apprec ETF | ETF-Other | 1.34% | -0.06% | +10.93% | |
| 17 | IWF | Ishares Russell 1000 Growth | ETF-Other | 1.21% | -0.01% | +346.39% | |
| 18 | AVUV | Avantis US Small Cap Value | ETF-Small Cap | 1.20% | +0.04% | +18.99% | |
| 19 | DUHP | Dimensional US High Profi Et | ETF-Other | 1.18% | -0.05% | +9.35% | |
| 20 | SPYV | Ss Spdr P S&p 500 Value ETF | ETF-Large Cap & Growth | 1.08% | -0.08% | +8.81% | |
| 21 | UMBF | Umb Financial CORP | Stock-Financials | 1.07% | +0.06% | +5.92% | |
| 22 | DIHP | Dimensional International Hi | ETF-Other | 1.06% | -0.10% | +10.76% | |
| 23 | VXUS | Vanguard Total Intl Stock | ETF-Other | 1.03% | -0.16% | +1.50% | |
| 24 | QQQ | Invesco Qqq Trust Series 1 | ETF-Tech | 0.75% | +0.55% | +300.61% | |
| 25 | HYMB | Ss Spdr N Ice Hy Muni ETF | ETF-Other | 0.63% | — | +2.54% | |
| 26 | IWP | Ishares Russell Mid-cap Grow | ETF-Other | 0.51% | +0.01% | +19.97% | |
| 27 | FMB | First Trust Managed Municipa | ETF-Other | 0.49% | — | +14.08% | |
| 28 | AVEM | Avantis Emerging Markets Eq | ETF-Emerging Markets | 0.49% | +0.13% | +53.32% | |
| 29 | SLYG | Ss Spdr S&p 600 Sc Gr ETF | ETF-Other | 0.49% | +0.08% | +25.33% | |
| 30 | TSLA | Tesla INC | Stock-Consumer Disc | 0.48% | — | -0.07% | |
| 31 | DE | Deere & Co | Stock-Industrials | 0.48% | — | — | |
| 32 | VWO | Vanguard Ftse Emerging Marke | ETF-Emerging Markets | 0.47% | — | +2.69% | |
| 33 | IBIT | Ishares Bitcoin Trust ETF | ETF-Crypto | 0.46% | — | +2.91% | |
| 34 | HYD | Vaneck High Yield Muni ETF | ETF-High Yield | 0.45% | -0.01% | +24.65% | |
| 35 | IEMG | Ishares Core Msci Emerging | ETF-Emerging Markets | 0.45% | — | +0.20% | |
| 36 | VBR | Vanguard Small-cap Value ETF | ETF-Other | 0.44% | — | -0.03% | |
| 37 | VBK | Vanguard Small-cap Grwth ETF | ETF-Other | 0.44% | -0.03% | +3.19% | |
| 38 | IVW | Ishares S&p 500 Growth ETF | ETF-Large Cap & Growth | 0.44% | -0.02% | +2.54% | |
| 39 | JMUB | Jpmorgan Municipal ETF | ETF-Other | 0.41% | +0.08% | +55.64% | |
| 40 | VOT | Vanguard Mid-cap Growth ETF | ETF-Other | 0.39% | — | +10.27% | |
| 41 | VOE | Vanguard Mid-cap Value ETF | ETF-Other | 0.37% | — | -0.65% | |
| 42 | MDYV | Ss Spdr S&p 400 Mc Val ETF | ETF-Other | 0.35% | +0.17% | +130.11% | |
| 43 | SPTM | Ss Spdr P S&p 1500 Comp ETF | ETF-Other | 0.34% | — | +0.01% | |
| 44 | PWR | Quanta Services INC | Stock-Industrials | 0.32% | — | — | |
| 45 | IWS | Ishares Russell Mid-cap Valu | ETF-Other | 0.31% | — | +1.66% | |
| 46 | DFAE | Dimensional Emerging Core Eq | ETF-Emerging Markets | 0.30% | +0.08% | +50.66% | |
| 47 | IWO | Ishares Russell 2000 Growth | ETF-Small Cap | 0.29% | +0.08% | +41.76% | |
| 48 | DFSV | Dimensional US Small Cap Val | ETF-Small Cap | 0.28% | +0.09% | +68.10% | |
| 49 | MUB | Ishares National Muni Bond E | ETF-Other | 0.28% | +0.09% | +86.04% | |
| 50 | VOO | Vanguard S&p 500 ETF | ETF-Large Cap & Growth | 0.27% | +0.27% | NEW |
Performance for Q3 2026
+3.3%
Performance Last 4 Quarters
+21.1%
Based on 84% of reported portfolio value with available pricing
Friday Financial's most significant position changes for 2026-06-30: New buy: Vanguard S&p 500 ETF (VOO); New buy: Jpmorgan Equity Focus ETF (JPEF); New buy: Sandisk CORP (SNDK); New buy: Western Digital CORP (WDC); New buy: Ss Spdr S&p 400 Mc Gr ETF (MDYG).
| Period | Filed | Type | EDGAR |
|---|---|---|---|
| 2026-06-30 | 2026-07-09 | 13F-HR | View on EDGAR |
| 2026-03-31 | 2026-04-16 | 13F-HR | View on EDGAR |
| 2025-12-31 | 2026-01-09 | 13F-HR | View on EDGAR |
| 2025-09-30 | 2025-10-07 | 13F-HR | View on EDGAR |
| 2025-06-30 | 2025-07-14 | 13F-HR | View on EDGAR |
| 2025-03-31 | 2025-04-22 | 13F-HR | View on EDGAR |
| 2024-12-31 | 2025-02-11 | 13F-HR | View on EDGAR |
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