CF
Cannon Financial Strategists, Inc. Investment Portfolio (Q3 2026) — 13F Stock Holdings
Cannon Financial Strategists, Inc.CIK: 0002031123
Diversified strategyMomentum followerLong-term holder
Total reported value
$884.7M
Reporting period: 2026-09-30 · Number of holdings: 136
Cannon Financial Strategists, Inc. disclosed 136 holdings in its latest 13F filing for the period ending 2026-09-30, with total reported value of $884.7M and a quarterly turnover rate of 6.3%.
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Personality snowflake
- Concentration
- 31.45
- Portfolio Stability
- 6.3
- Momentum
- 100
- Sector conviction
- 47.96
- Diversification
- 100
- Sizing Uniformity
- 68.75
Cannon Financial Strategists, Inc.'s disclosed holdings carry a Herfindahl concentration index of 0.079 — mathematically equivalent to about 13 equally-sized positions, well below its 136 actual disclosed holdings. That gap points to a strategy built around a small core of high-conviction bets rather than broad diversification.
Position sizes vary widely across the portfolio (a coefficient of variation of 3.13), with a handful of outsized bets alongside many smaller positions.
No strong tilt toward either adding to existing winners or initiating outsized new positions was observed in the latest reported quarter.
Sector classification currently covers about 4% of this portfolio's disclosed value; the remainder includes holdings (e.g. unmapped tickers, options, or other security types) not yet covered by our sector mapping.
Source and citation information
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Recent moves
View source Form 13F filing on SEC.govTrim SLYV
-1.4% -$8.4M
Add CGCB
+40.7% $6.0M
Add SPYG
+0.8% $4.6M
Add CGSM
+90.0% $3.1M
Add CGMU
+33.1% $2.2M
Trim AVLV
-0.1% -$999.9K
Holdings Map
New buyAddUnchangedTrim
Top 10 holdings by weight
Full holdings list this quarter
| # | Ticker | Issuer | Asset Subclass | Weight | Weight Change | Shares Change | 4Q Trend |
|---|---|---|---|---|---|---|---|
| 1 | DFIC | Dimensional International Co | ETF-Other | 15.44% | +0.16% | +0.80% | |
| 2 | SPYG | Ss Spdr P S&p 500 Growth ETF | ETF-Large Cap & Growth | 12.82% | +0.44% | +0.79% | |
| 3 | AVLV | Avantis US Large Cap Value | ETF-Large Cap & Growth | 11.54% | -0.20% | -0.13% | |
| 4 | SLYV | Ss Spdr S&p 600 Sc Val ETF | ETF-Other | 11.40% | -1.03% | -1.41% | |
| 5 | BIV | Vanguard Intermediate-term B | ETF-Other | 6.15% | +0.07% | +7.24% | |
| 6 | VUG | Vanguard Growth ETF | ETF-Other | 4.01% | +0.13% | -0.59% | |
| 7 | SPIP | Ss Spdr P Tips ETF | ETF-Other | 3.61% | +0.02% | +6.68% | |
| 8 | AVEM | Avantis Emerging Markets Eq | ETF-Emerging Markets | 3.47% | -0.06% | +1.61% | |
| 9 | VTI | Vanguard Total Stock Mkt ETF | ETF-Other | 3.03% | +0.02% | +0.09% | |
| 10 | AVDE | Avantis International Equity | ETF-Other | 2.76% | +0.02% | +0.49% | |
| 11 | CGCB | Cap Group Core Bond | ETF-Other | 2.67% | +0.67% | +40.67% | |
| 12 | EMB | Ishares Jp Morgan Usd Emergi | ETF-Other | 2.08% | -0.09% | +2.40% | |
| 13 | VIOV | Vanguard S&p Small-cap 600 V | ETF-Other | 1.80% | -0.15% | -0.68% | |
| 14 | USRT | Ishares Core US Reit ETF | ETF-Other | 1.48% | -0.13% | +0.24% | |
| 15 | CGMU | Cap Group Municipal Income | ETF-Other | 1.19% | +0.23% | +33.09% | |
| 16 | SPTM | Ss Spdr P S&p 1500 Comp ETF | ETF-Other | 1.00% | +0.01% | +0.36% | |
| 17 | ICSH | Ishares Ultra Short Duration | ETF-Other | 0.92% | -0.15% | -13.33% | |
| 18 | VBR | Vanguard Small-cap Value ETF | ETF-Other | 0.91% | -0.05% | +0.74% | |
| 19 | CGSM | Cap Group Short Muni Income | ETF-Other | 0.76% | +0.35% | +89.98% | |
| 20 | ISTB | Ishares Core 1-5 Year Usd Bo | ETF-Other | 0.55% | -0.02% | +0.62% | |
| 21 | KO | Coca-cola Co/the | Stock-Consumer Staples | 0.54% | +0.03% | — | |
| 22 | MUB | Ishares National Muni Bond E | ETF-Other | 0.49% | +0.18% | +70.54% | |
| 23 | TMB | Thornburg Multi Sector B ETF | ETF-Other | 0.45% | +0.01% | +5.60% | |
| 24 | VLUE | Ishares Msci USA Value Facto | ETF-Other | 0.41% | -0.02% | -1.99% | |
| 25 | MSFT | Microsoft CORP | Stock-Tech | 0.40% | +0.11% | — | |
| 26 | IVV | Ishares Core S&p 500 ETF | ETF-Large Cap & Growth | 0.38% | +0.01% | +1.75% | |
| 27 | VOO | Vanguard S&p 500 ETF | ETF-Large Cap & Growth | 0.33% | — | +0.14% | |
| 28 | DFAE | Dimensional Emerging Core Eq | ETF-Emerging Markets | 0.32% | +0.01% | +5.84% | |
| 29 | DFAX | Dimensional World Ex US Core | ETF-Other | 0.31% | -0.15% | -31.88% | |
| 30 | IWF | Ishares Russell 1000 Growth | ETF-Other | 0.29% | +0.01% | +3.52% | |
| 31 | CGSD | Cap Group Short Duration | ETF-Other | 0.29% | -0.04% | -9.26% | |
| 32 | TIP | Ishares Tips Bond ETF | ETF-Other | 0.27% | -0.05% | -9.20% | |
| 33 | BRK-B | Berkshire Hathaway Inc-cl B | Stock-Other | 0.27% | — | — | |
| 34 | SPY | Ss Spdr S&p 500 ETF Trust-us | ETF-Large Cap & Growth | 0.26% | +0.01% | +0.24% | |
| 35 | FIXD | First Trust Smith Opportunis | ETF-Other | 0.25% | -0.11% | -25.15% | |
| 36 | ABBV | Abbvie Inc | Stock-Healthcare | 0.25% | +0.01% | — | |
| 37 | EFG | Ishares Msci Eafe Growth ETF | ETF-Other | 0.24% | -0.03% | -4.99% | |
| 38 | VXUS | Vanguard Total Intl Stock | ETF-Other | 0.22% | — | -0.24% | |
| 39 | IMTB | Ishares Core 5-10 Year Usd | ETF-Other | 0.21% | -0.15% | -38.91% | |
| 40 | DFLV | Dim US Large Cap Value ETF | ETF-Large Cap & Growth | 0.19% | -0.02% | -8.88% | |
| 41 | VTEB | Vanguard Tax-exempt Bond ETF | ETF-Other | 0.18% | -0.18% | -45.01% | |
| 42 | VEA | Vanguard Ftse Developed ETF | ETF-Other | 0.18% | — | +0.06% | |
| 43 | SO | Southern Co/the | Stock-Utilities | 0.18% | -0.01% | +11.31% | |
| 44 | AAPL | Apple Inc | Stock-Tech | 0.18% | +0.02% | -3.76% | |
| 45 | IBTG | Ishares Ibonds Dec 2026 Term | ETF-Other | 0.16% | -0.01% | — | |
| 46 | IBTH | Ishares Ibonds Dec 2027 Term | ETF-Other | 0.16% | -0.01% | +0.13% | |
| 47 | IBDS | Ishrs Ibnds Dec 27 CORP ETF | ETF-Other | 0.16% | — | — | |
| 48 | AVNM | Avantis All Intl Mkts Eq ETF | ETF-Other | 0.16% | +0.16% | NEW | |
| 49 | SPDW | Ste Str Spdr Pt Dw EU ETF | ETF-Other | 0.14% | — | +0.54% | |
| 50 | VTV | Vanguard Value ETF | ETF-Other | 0.13% | -0.01% | -3.80% |
1–50 of 136
Portfolio Performance
Performance for Q4 2026
-0.3%
Performance Last 4 Quarters
+14.3%
- Stdev
- +10.3%
- Beta
- +0.74
- Alpha
- +1.5%
- Max Drawdown
- -5%
- Annualized Perf
- +19%
- Batting Avg vs S&P
- +38.9%
- Sortino
- +3.7
- Stutzer
- +0.51
- Treynor
- +0.24
- Sterling
- +1.3
- Calmar
- +3.79
- Information Ratio
- -0.74
- Tracking Error
- +5.7%
- Stdev Down
- +4.9%
- Winning Months %
- +72.2%
- Losing Months %
- +27.8%
- Best 12 Months
- +29.9%
- Worst 12 Months
- +5.1%
- Efficiency Ratio
- +0.7
- Sharpe
- +1.75
- Stdev Sectors
- +7.9%
- Skewness
- -0.15
- Kurtosis
- -0.34
- Upside Potential
- +5.2
Reported value over time
Sector allocation
Sector allocation over time
Quarterly history
| Period | Holdings | Total value | Stability | Top holdings | |
|---|---|---|---|---|---|
| 2026 Q3 | 136 | $884.7M | 6 | ||
| 2026 Q2 | 133 | $878.5M | 16 | ||
| 2026 Q1 | 109 | $760.8M | 8 | ||
| 2025 Q4 | 100 | $719.3M | 4 | ||
| 2025 Q3 | 104 | $698.8M | 21 | ||
| 2025 Q2 | 100 | $633.1M | 0 | ||
| 2025 Q1 | 96 | $582.5M | 0 | ||
| 2024 Q4 | 96 | $583.3M | 0 | ||
| 2024 Q3 | 98 | $572.1M | 0 | ||
| 2024 Q2 | 92 | $524.4M | 0 | ||
| 2024 Q1 | 94 | $508.6M | 0 | ||
| 2023 Q4 | 90 | $466.9M | 0 | ||
| 2023 Q3 | 83 | $392.9M | 0 | ||
| 2023 Q2 | 79 | $363.9M | — | ||
| 2023 Q1 | 69 | $295.4M | — | ||
| 2022 Q4 | 65 | $273.9M | — | ||
| 2022 Q3 | 65 | $254.3M | — | ||
| 2022 Q2 | 71 | $258.4M | — | ||
| 2022 Q1 | 65 | $276.7M | — | ||
| 2021 Q4 | 62 | $278.4M | — | ||
| 2021 Q3 | 64 | $258.4M | — | ||
| 2021 Q2 | 61 | $251.9M | — | ||
| 2021 Q1 | 59 | $233.1M | — | ||
| 2020 Q4 | 57 | $205.6M | — | ||
| 2020 Q3 | 54 | $181.8M | — | ||
| 2020 Q2 | 53 | $165.9M | — | ||
| 2020 Q1 | 47 | $134.4M | — | ||
| 2019 Q4 | 50 | $153.3M | — | ||
| 2019 Q3 | 48 | $130.6M | — | ||
| 2019 Q2 | 43 | $118.6M | — | ||
| 2019 Q1 | 43 | $111.6M | — |
* This report is exclusively curated by the AlphaSMO team. AlphaSMO is the web's most authoritative 13F / Inside Trader database, delivering precise insider trading and institutional holdings insights.
Holding changes this quarter
Cannon Financial Strategists, Inc.'s most significant position changes for 2026-09-30: New buy: Avantis All Intl Mkts Eq ETF (AVNM); New buy: ; Sold out: Exxon Mobil CORP (XOM); Sold out: Dimensional US Small Cap Val (DFSV); Sold out: AerCap Holdings N.V. (AER).
| # | Ticker | Issuer | Weight Change | Shares Change | Action |
|---|---|---|---|---|---|
| 1 | CGCB | Cap Group Core Bond | +0.7% | +40.67% | Add |
| 2 | SPYG | Ss Spdr P S&p 500 Growth ETF | +0.4% | +0.79% | Add |
| 3 | CGSM | Cap Group Short Muni Income | +0.4% | +89.98% | Add |
| 4 | CGMU | Cap Group Municipal Income | +0.2% | +33.09% | Add |
| 5 | MUB | Ishares National Muni Bond E | +0.2% | +70.54% | Add |
| 6 | DFIC | Dimensional International Co | +0.2% | +0.80% | Add |
| 7 | AVNM | Avantis All Intl Mkts Eq ETF | +0.2% | NEW | New buy |
| 8 | VUG | Vanguard Growth ETF | +0.1% | -0.59% | Trim |
| 9 | ✓ | +0.1% | NEW | New buy | |
| 10 | MSFT | Microsoft CORP | +0.1% | — | Unchanged |
| 11 | BIV | Vanguard Intermediate-term B | +0.1% | +7.24% | Add |
| 12 | LOW | Lowe's Cos Inc | 0% | +221.75% | Add |
| 13 | PSX | Phillips 66 | 0% | — | Unchanged |
| 14 | GOOG | Alphabet Inc-cl C | 0% | +68.44% | Add |
| 15 | KO | Coca-cola Co/the | 0% | — | Unchanged |
| 16 | COP | Conocophillips | 0% | NEW | New buy |
| 17 | LQD | Ishr Ibx Usd Invgd Cb Etf-ui | 0% | NEW | New buy |
| 18 | SPIP | Ss Spdr P Tips ETF | 0% | +6.68% | Add |
| 19 | AVDE | Avantis International Equity | 0% | +0.49% | Add |
| 20 | VTI | Vanguard Total Stock Mkt ETF | 0% | +0.09% | Add |
| 21 | AFL | Aflac Inc | 0% | NEW | New buy |
| 22 | T | At&t Inc | 0% | NEW | New buy |
| 23 | IVW | Ishares S&p 500 Growth ETF | 0% | NEW | New buy |
| 24 | AAPL | Apple Inc | 0% | -3.76% | Trim |
| 25 | SPTM | Ss Spdr P S&p 1500 Comp ETF | 0% | +0.36% | Add |
| 26 | IVV | Ishares Core S&p 500 ETF | 0% | +1.75% | Add |
| 27 | IWF | Ishares Russell 1000 Growth | 0% | +3.52% | Add |
| 28 | DFAE | Dimensional Emerging Core Eq | 0% | +5.84% | Add |
| 29 | NVDA | Nvidia CORP | 0% | +6.89% | Add |
| 30 | TMB | Thornburg Multi Sector B ETF | 0% | +5.60% | Add |
| 31 | CVX | Chevron CORP | 0% | +0.04% | Add |
| 32 | ABBV | Abbvie Inc | 0% | — | Unchanged |
| 33 | VT | Vanguard Tot World Stk ETF | 0% | +29.38% | Add |
| 34 | AMGN | Amgen Inc | 0% | — | Unchanged |
| 35 | MRK | Merck & Co. Inc. | 0% | — | Unchanged |
| 36 | TTRX | Turn Therapeutics Inc | 0% | — | Unchanged |
| 37 | SPY | Ss Spdr S&p 500 ETF Trust-us | 0% | +0.24% | Add |
| 38 | PFE | Pfizer Inc | 0% | — | Unchanged |
| 39 | WPM | Wheaton Precious Metals CORP | 0% | — | Unchanged |
| 40 | JNJ | Johnson & Johnson | 0% | — | Unchanged |
| 41 | DFIS | Dimensional International Sm | 0% | — | Unchanged |
| 42 | IJH | Ishares Core S&p Midcap ETF | 0% | +11.96% | Add |
| 43 | VOO | Vanguard S&p 500 ETF | — | +0.14% | Add |
| 44 | DOV | Dover CORP | — | — | Unchanged |
| 45 | USHY | Ishares Broad Usd High Yield | — | -10.78% | Trim |
| 46 | SCHJ | Schwab 1-5 Yr CORP Bnd ETF | — | -1.10% | Trim |
| 47 | NFLX | Netflix Inc | — | -10.13% | Trim |
| 48 | ABT | Abbott Laboratories | — | — | Unchanged |
| 49 | UPS | United Parcel Service-cl B | — | — | Unchanged |
| 50 | GIS | General Mills Inc | — | — | Unchanged |
1–50 of 140
Filing History
FAQ
What is Cannon Financial Strategists, Inc. and what type of investor is it?
Cannon Financial Strategists, Inc. is an investment manager that files SEC Form 13F quarterly, disclosing its U.S. public equity holdings to regulators. As of the most recent reporting period (2026-09-30), the firm manages a tracked equity portfolio valued at approximately $884.7M, spread across 136 disclosed positions.
What are Cannon Financial Strategists, Inc.'s largest equity positions?
Based on the latest 13F filing, Cannon Financial Strategists, Inc.'s top holdings by market value are:
1. Dimensional International Co (DFIC) — $136.6M (15.4%)
2. Ss Spdr P S&p 500 Growth ETF (SPYG) — $113.4M (12.8%)
3. Avantis US Large Cap Value (AVLV) — $102.1M (11.5%)
4. Ss Spdr S&p 600 Sc Val ETF (SLYV) — $100.8M (11.4%)
5. Vanguard Intermediate-term B (BIV) — $54.4M (6.2%)
What changes did Cannon Financial Strategists, Inc. make in its most recent portfolio filing?
In the latest reported quarter, Cannon Financial Strategists, Inc. made 84 notable position adjustments: 7 new positions were initiated, 49 existing holdings were added to, 24 positions were partially reduced, and 4 were completely exited. The largest of these moves: New buy: Avantis All Intl Mkts Eq ETF (AVNM); New buy: ; Sold out: Exxon Mobil CORP (XOM); Sold out: Dimensional US Small Cap Val (DFSV); Sold out: AerCap Holdings N.V. (AER)
What sectors does Cannon Financial Strategists, Inc. focus on?
Cannon Financial Strategists, Inc. is concentrated in the following sectors based on its current disclosed equity portfolio:
• Consumer Staples: 23.9%
• Information Technology: 23.1%
• Health Care: 15.8%
• Industrials: 9.9%
• Utilities: 6.7%
• Energy: 6.5%
Investment Profile
Cannon Financial Strategists, Inc. returned an annualized 19.0% over the trailing 36 months — outperforming the S&P 500 by 1.5 points — based on a reconstructed track record of its disclosed 13F positions, with a beta of 0.74 (less volatile than the market) and a 39% quarterly batting average against the index.
Its portfolio is broadly diversified and long-term-holding.
It has added to its SPYG position over the past two quarters (+$26.9M, now $113.4M), while trimming ICSH over the same stretch (-$3.4M, still holding $8.2M).
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Developer Access
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