CIK: 0001655156
Total reported value
$52.7M
Reporting period: 2022-09-30 · Number of holdings: 38
Blooom, Inc. disclosed 38 holdings in its latest 13F filing for the period ending 2022-09-30, with total reported value of $52.7M and a quarterly turnover rate of 0.0%.
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Blooom, Inc.'s disclosed holdings carry a Herfindahl concentration index of 0.132 — mathematically equivalent to about 8 equally-sized positions, well below its 38 actual disclosed holdings. That gap points to a strategy built around a small core of high-conviction bets rather than broad diversification.
Position sizes vary widely across the portfolio (a coefficient of variation of 2.03), with a handful of outsized bets alongside many smaller positions.
No strong tilt toward either adding to existing winners or initiating outsized new positions was observed in the latest reported quarter.
Sector classification currently covers about 24% of this portfolio's disclosed value; the remainder includes holdings (e.g. unmapped tickers, options, or other security types) not yet covered by our sector mapping.
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No holding changes this quarter
| # | Ticker | Issuer | Asset Subclass | Weight | Weight Change | Shares Change | 4Q Trend |
|---|---|---|---|---|---|---|---|
| 1 | VTI | Vanguard Total Stock Mkt ETF | ETF-Other | 29.35% | — | -4.60% | |
| 2 | VXUS | Vanguard Total Intl Stock | ETF-Other | 14.96% | — | -4.28% | |
| 3 | BIV | Vanguard Intermediate-term B | ETF-Other | 12.40% | — | +2.44% | |
| 4 | PGR | Progressive CORP | Stock-Financials | 4.25% | — | +9.49% | |
| 5 | MSFT | Microsoft CORP | Stock-Tech | 3.71% | — | +10.08% | |
| 6 | VTIP | Vanguard Short-term Tips | ETF-Other | 2.52% | — | +4.17% | |
| 7 | AMZN | Amazon.com Inc | Stock-Consumer Disc | 2.41% | — | -6.88% | |
| 8 | COST | Costco Wholesale CORP | Stock-Consumer Staples | 2.05% | — | +4.68% | |
| 9 | XOM | Exxon Mobil CORP | Stock-Energy | 2.05% | — | +0.80% | |
| 10 | SCHF | Schwab Intl Equity ETF | ETF-Other | 1.95% | — | -3.03% | |
| 11 | DIS | Walt Disney Co/the | Stock-Comm Services | 1.69% | — | -3.74% | |
| 12 | BNDX | Vanguard Total Intl Bond ETF | ETF-Other | 1.65% | — | -5.76% | |
| 13 | SCHZ | Schwab US Aggregate Bond ETF | ETF-Other | 1.55% | — | +4.62% | |
| 14 | HON | Honeywell International Inc | Stock-Industrials | 1.53% | — | +26.56% | |
| 15 | SCHB | Schwab US Broad Market ETF | ETF-Other | 1.53% | — | +6.68% | |
| 16 | SCHA | Schwab US Small-cap ETF | ETF-Other | 1.49% | — | +4.79% | |
| 17 | VOO | Vanguard S&p 500 ETF | ETF-Large Cap & Growth | 1.46% | — | +72.28% | |
| 18 | WMT | Walmart Inc | Stock-Consumer Staples | 1.38% | — | +0.31% | |
| 19 | CI | THE Cigna Group | Stock-Healthcare | 1.21% | — | -1.12% | |
| 20 | VEA | Vanguard Ftse Developed ETF | ETF-Other | 1.07% | — | -3.43% | |
| 21 | SCHX | Schwab US Large-cap ETF | ETF-Other | 1.03% | — | -3.47% | |
| 22 | VWO | Vanguard Ftse Emerging Marke | ETF-Emerging Markets | 0.92% | — | +1.31% | |
| 23 | KR | Kroger Co | Stock-Consumer Staples | 0.86% | — | -24.64% | |
| 24 | UPS | United Parcel Service-cl B | Stock-Industrials | 0.82% | — | +12.05% | |
| 25 | JKHY | Jack Henry & Associates Inc | Stock-Tech | 0.72% | — | +0.10% | |
| 26 | BRK-B | Berkshire Hathaway Inc-cl B | Stock-Other | 0.72% | — | -5.08% | |
| 27 | JNJ | Johnson & Johnson | Stock-Healthcare | 0.60% | — | -0.70% | |
| 28 | VO | Vanguard Mid-cap ETF | ETF-Other | 0.60% | — | +4.08% | |
| 29 | SCHM | Schwab US Mid Cap ETF | ETF-Other | 0.59% | — | -8.91% | |
| 30 | CVX | Chevron CORP | Stock-Energy | 0.58% | — | +1.33% | |
| 31 | IVV | Ishares Core S&p 500 ETF | ETF-Large Cap & Growth | 0.53% | — | -3.44% | |
| 32 | TXT | Textron Inc | Stock-Industrials | 0.52% | — | +5.28% | |
| 33 | LUV | Southwest Airlines Co | Stock-Industrials | 0.40% | — | -15.45% | |
| 34 | AGG | Ishares Core U.s. Aggregate | ETF-Other | 0.40% | — | -7.56% | |
| 35 | LOAN | Manhattan Bridge Capital Inc | Stock-Other | 0.18% | — | +22.29% | |
| 36 | SIRIEUR | Sirius Xm Holdings Inc | Stock-Other | 0.16% | — | -10.63% | |
| 37 | FOSL | Fossil Group Inc | Stock-Other | 0.08% | — | -0.07% | |
| 38 | C | Citigroup Inc | Stock-Financials | 0.04% | — | — |
| # | Ticker | Issuer | Weight Change | Shares Change | Action |
|---|
Blooom, Inc.'s portfolio is moderately concentrated and long-term-holding.
Its concentration score has fallen from 84 to 53 over the past 4 quarters — a shift toward broader diversification.
It has added to its LOAN position over the past two quarters (+$59.0K, now $96.0K), while trimming VTI over the same stretch (-$8.0M, still holding $15.5M).
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