CIK: 0002048547
Total reported value
$140.7M
Reporting period: 2026-03-31 · Number of holdings: 301
Asset Planning,Inc disclosed 301 holdings in its latest 13F filing for the period ending 2026-03-31, with total reported value of $140.7M and a quarterly turnover rate of 13.1%.
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Asset Planning,Inc's disclosed holdings carry a Herfindahl concentration index of 0.039 — mathematically equivalent to about 26 equally-sized positions, well below its 301 actual disclosed holdings. That gap points to a strategy built around a small core of high-conviction bets rather than broad diversification.
Position sizes vary widely across the portfolio (a coefficient of variation of 3.28), with a handful of outsized bets alongside many smaller positions.
No strong tilt toward either adding to existing winners or initiating outsized new positions was observed in the latest reported quarter.
Sector classification currently covers about 62% of this portfolio's disclosed value; the remainder includes holdings (e.g. unmapped tickers, options, or other security types) not yet covered by our sector mapping.
Trim LLY
-0.1% -$2.1M
Trim TDG
-0.1% -$1.5M
Trim AMZN
-0.4% -$1.5M
Add COST
+0.5% $1.0M
Trim ALL
+0.5% -$785.2K
Add O
+19.7% $644.9K
Showing top 200 holdings (of 301 total)
| # | Ticker | Issuer | Asset Subclass | Weight | Weight Change | Shares Change | 4Q Trend |
|---|---|---|---|---|---|---|---|
| 1 | AMZN | Amazon.com INC | Stock-Consumer Disc | 9.37% | -0.94% | -0.43% | |
| 2 | LLY | Eli Lilly & Co | Stock-Healthcare | 8.82% | -1.38% | -0.12% | |
| 3 | TDG | Transdigm Group INC | Stock-Industrials | 7.44% | -1.00% | -0.06% | |
| 4 | ALL | Allstate CORP | Stock-Financials | 6.77% | -0.48% | +0.54% | |
| 5 | AAPL | Apple INC | Stock-Tech | 5.59% | -0.34% | -0.06% | |
| 6 | COST | Costco Wholesale CORP | Stock-Consumer Staples | 5.25% | +0.78% | +0.50% | |
| 7 | NVDA | Nvidia CORP | Stock-Tech | 2.89% | -0.15% | +0.42% | |
| 8 | MCD | Mcdonald's CORP | Stock-Consumer Disc | 2.88% | +0.10% | +0.66% | |
| 9 | WELL | Welltower INC | Stock-Real Estate | 2.83% | +0.23% | +1.04% | |
| 10 | MO | Altria Group INC | Stock-Consumer Staples | 2.30% | +0.31% | -0.12% | |
| 11 | O | Realty Income CORP | Stock-Real Estate | 1.99% | +0.48% | +19.75% | |
| 12 | VZ | Verizon Communications INC | Stock-Comm Services | 1.80% | +0.32% | -2.86% | |
| 13 | EW | Edwards Lifesciences CORP | Stock-Healthcare | 1.49% | -0.06% | +1.10% | |
| 14 | NFLX | Netflix INC | Stock-Comm Services | 1.49% | — | — | |
| 15 | CVX | Chevron CORP | Stock-Energy | 1.44% | +0.42% | +2.38% | |
| 16 | SRE | Sempra | Stock-Utilities | 1.39% | +0.15% | +0.52% | |
| 17 | MSFT | Microsoft CORP | Stock-Tech | 1.35% | -0.26% | +7.93% | |
| 18 | BRK-B | Berkshire Hathaway Inc-cl B | Stock-Other | 1.22% | -0.07% | -1.91% | |
| 19 | GOOG | Alphabet Inc-cl C | Stock-Comm Services | 1.11% | -0.08% | +0.61% | |
| 20 | CB | Chubb Limited | Stock-Financials | 1.04% | +0.06% | +0.31% | |
| 21 | MA | Mastercard INC - A | Stock-Financials | 0.96% | -0.13% | — | |
| 22 | SBUX | Starbucks CORP | Stock-Consumer Disc | 0.96% | +0.06% | -0.92% | |
| 23 | PG | Procter & Gamble Co/the | Stock-Consumer Staples | 0.95% | — | +0.41% | |
| 24 | XOM | Exxon Mobil CORP | Stock-Energy | 0.89% | +0.29% | +4.03% | |
| 25 | SO | Southern Co/the | Stock-Utilities | 0.88% | +0.09% | +0.02% | |
| 26 | JNJ | Johnson & Johnson | Stock-Healthcare | 0.87% | +0.15% | +0.32% | |
| 27 | LMT | Lockheed Martin CORP | Stock-Industrials | 0.78% | +0.20% | +6.78% | |
| 28 | BMY | Bristol-myers Squibb Co | Stock-Healthcare | 0.77% | +0.09% | -0.24% | |
| 29 | EIX | Edison International | Stock-Utilities | 0.72% | +0.14% | — | |
| 30 | ED | Consolidated Edison INC | Stock-Utilities | 0.71% | +0.10% | +2.47% | |
| 31 | RTX | Rtx CORP | Stock-Industrials | 0.68% | — | +0.24% | |
| 32 | C | Citigroup INC | Stock-Financials | 0.65% | — | — | |
| 33 | RCL | Royal Caribbean Cruises Ltd. | Stock-Consumer Disc | 0.65% | — | — | |
| 34 | CAT | Caterpillar INC | Stock-Industrials | 0.62% | +0.12% | +0.08% | |
| 35 | HON | Honeywell International INC | Stock-Industrials | 0.62% | +0.09% | +0.21% | |
| 36 | TSLA | Tesla INC | Stock-Consumer Disc | 0.61% | -0.08% | +5.98% | |
| 37 | JPM | Jpmorgan Chase & Co | Stock-Financials | 0.59% | -0.04% | +1.95% | |
| 38 | CSCO | Cisco Systems INC | Stock-Tech | 0.56% | — | +2.40% | |
| 39 | WM | Waste Management INC | Stock-Industrials | 0.56% | — | +2.50% | |
| 40 | HD | Home Depot INC | Stock-Consumer Disc | 0.45% | — | +4.75% | |
| 41 | NEE | Nextera Energy INC | Stock-Utilities | 0.43% | +0.07% | +0.47% | |
| 42 | ABBV | Abbvie INC | Stock-Healthcare | 0.42% | +0.09% | +32.38% | |
| 43 | MAR | Marriott International -cl A | Stock-Consumer Disc | 0.41% | — | — | |
| 44 | LOW | Lowe's Companies, Inc. | Stock-Consumer Disc | 0.38% | — | — | |
| 45 | KO | Coca-cola Co/the | Stock-Consumer Staples | 0.37% | — | — | |
| 46 | AMD | Advanced Micro Devices | Stock-Tech | 0.37% | +0.13% | +56.31% | |
| 47 | SPG | Simon Property Group INC | Stock-Real Estate | 0.34% | — | — | |
| 48 | WMT | Walmart INC | Stock-Consumer Staples | 0.33% | — | +0.19% | |
| 49 | DUK | Duke Energy CORP | Stock-Utilities | 0.32% | — | +0.14% | |
| 50 | VIK | Viking Holdings Ltd | Stock-Consumer Disc | 0.32% | — | — |
Performance for Q3 2026
+2.9%
Performance Last 4 Quarters
+14.7%
Based on 77% of reported portfolio value with available pricing
Asset Planning,Inc's most significant position changes for 2026-03-31: New buy: Cvs Health CORP (CVS); New buy: Novo Nordisk A/S ADR; New buy: Sprott Physical Silver Trust (PSLV); New buy: Spotify Technology S.A. (SPOT); Trim: Eli Lilly & Co (LLY) — shares -0.12%.
| # | Ticker | Issuer | Weight Change | Shares Change | Action |
|---|---|---|---|---|---|
| 1 | COST | Costco Wholesale CORP | +0.8% | +0.50% | Add |
| 2 | O | Realty Income CORP | +0.5% | +19.75% | Add |
| 3 | CVX | Chevron CORP | +0.4% | +2.38% | Add |
| 4 | VZ | Verizon Communications INC | +0.3% | -2.86% | Trim |
| 5 | MO | Altria Group INC | +0.3% | -0.12% | Trim |
| 6 | XOM | Exxon Mobil CORP | +0.3% | +4.03% | Add |
| 7 | WELL | Welltower INC | +0.2% | +1.04% | Add |
| 8 | LMT | Lockheed Martin CORP | +0.2% | +6.78% | Add |
| 9 | JNJ | Johnson & Johnson | +0.2% | +0.32% | Add |
| 10 | SRE | Sempra | +0.2% | +0.52% | Add |
| 11 | EIX | Edison International | +0.1% | — | Unchanged |
| 12 | AMD | Advanced Micro Devices | +0.1% | +56.31% | Add |
| 13 | PANW | Palo Alto Networks INC | +0.1% | +1071.00% | Add |
| 14 | CAT | Caterpillar INC | +0.1% | +0.08% | Add |
| 15 | ED | Consolidated Edison INC | +0.1% | +2.47% | Add |
| 16 | ENB | Enbridge INC | +0.1% | +139.13% | Add |
| 17 | MCD | Mcdonald's CORP | +0.1% | +0.66% | Add |
| 18 | HON | Honeywell International INC | +0.1% | +0.21% | Add |
| 19 | ABBV | Abbvie INC | +0.1% | +32.38% | Add |
| 20 | SO | Southern Co/the | +0.1% | +0.02% | Add |
| 21 | BMY | Bristol-myers Squibb Co | +0.1% | -0.24% | Trim |
| 22 | MU | Micron Technology INC | +0.1% | +169.93% | Add |
| 23 | NEE | Nextera Energy INC | +0.1% | +0.47% | Add |
| 24 | SBUX | Starbucks CORP | +0.1% | -0.92% | Trim |
| 25 | CB | Chubb Limited | +0.1% | +0.31% | Add |
| 26 | ABT | Abbott Laboratories | 0% | +0.36% | Add |
| 27 | JPM | Jpmorgan Chase & Co | 0% | +1.95% | Add |
| 28 | KKR | Kkr & Co INC | 0% | -61.64% | Trim |
| 29 | IBM | Intl Business Machines CORP | -0.1% | +0.13% | Add |
| 30 | DIS | Walt Disney Co/the | -0.1% | -7.85% | Trim |
| 31 | EW | Edwards Lifesciences CORP | -0.1% | +1.10% | Add |
| 32 | BTC | Grayscale Bitcoin Mini ETF | -0.1% | — | Unchanged |
| 33 | BRK-B | Berkshire Hathaway Inc-cl B | -0.1% | -1.91% | Trim |
| 34 | QCOM | Qualcomm INC | -0.1% | +0.52% | Add |
| 35 | GOOG | Alphabet Inc-cl C | -0.1% | +0.61% | Add |
| 36 | TSLA | Tesla INC | -0.1% | +5.98% | Add |
| 37 | MA | Mastercard INC - A | -0.1% | — | Unchanged |
| 38 | HOOD | Robinhood Markets INC - A | -0.1% | — | Unchanged |
| 39 | NVDA | Nvidia CORP | -0.2% | +0.42% | Add |
| 40 | UNH | Unitedhealth Group INC | -0.2% | -69.43% | Trim |
| 41 | MSFT | Microsoft CORP | -0.3% | +7.93% | Add |
| 42 | AAPL | Apple INC | -0.3% | -0.06% | Trim |
| 43 | ALL | Allstate CORP | -0.5% | +0.54% | Add |
| 44 | AMZN | Amazon.com INC | -0.9% | -0.43% | Trim |
| 45 | TDG | Transdigm Group INC | -1% | -0.06% | Trim |
| 46 | LLY | Eli Lilly & Co | -1.4% | -0.12% | Trim |
| 47 | CVS | Cvs Health CORP | — | NEW | New buy |
| 48 | ✓ | Novo Nordisk A/S ADR | — | NEW | New buy |
| 49 | PSLV | Sprott Physical Silver Trust | — | NEW | New buy |
| 50 | SPOT | Spotify Technology S.A. | — | NEW | New buy |
| Period | Filed | Type | EDGAR |
|---|---|---|---|
| 2026-03-31 | 2026-04-23 | 13F-HR | View on EDGAR |
| 2025-12-31 | 2026-02-03 | 13F-HR | View on EDGAR |
| 2025-09-30 | 2025-10-23 | 13F-HR | View on EDGAR |
| 2025-06-30 | 2025-07-25 | 13F-HR | View on EDGAR |
| 2025-03-31 | 2025-05-08 | 13F-HR | View on EDGAR |
| 2024-12-31 | 2025-01-30 | 13F-HR | View on EDGAR |
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