1A
10-15 Associates, Inc. Historical SEC 13F Holdings & Archive (Q3 2020)
10-15 Associates, Inc.CIK: 0001511144
Diversified strategyContrarianQuality / disciplined sizing
Total reported value
$515.7M
Reporting period: 2020-09-30 · Number of holdings: 93
10-15 ASSOCIATES, INC. disclosed 93 holdings in its latest 13F filing for the period ending 2020-09-30, with total reported value of $515.7M and a quarterly turnover rate of 24.8%.
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Personality snowflake
- Concentration
- 10.41
- Portfolio Stability
- 24.84
- Momentum
- 0
- Sector conviction
- 54.26
- Diversification
- 100
- Sizing Uniformity
- 88.02
10-15 Associates, Inc.'s disclosed holdings carry a Herfindahl concentration index of 0.026 — mathematically equivalent to about 38 equally-sized positions, well below its 93 actual disclosed holdings. That gap points to a strategy built around a small core of high-conviction bets rather than broad diversification.
Position sizes are fairly uniform across the portfolio (a coefficient of variation of 1.20), suggesting a disciplined, rules-based approach to how much capital goes into each idea.
No strong tilt toward either adding to existing winners or initiating outsized new positions was observed in the latest reported quarter.
Sector classification currently covers about 60% of this portfolio's disclosed value; the remainder includes holdings (e.g. unmapped tickers, options, or other security types) not yet covered by our sector mapping.
Source and citation information
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Recent moves
View source Form 13F filing on SEC.govTrim ABBV
-83.3% -$14.3M
Trim XLNXEUR
-81.2% -$8.2M
Trim SAP
-35.0% -$3.6M
Add EEM
+193.0% $3.3M
Trim CSCO
+0.8% -$2.1M
Trim R6C2
+0.4% -$2.2M
Holdings Map
New buyAddUnchangedTrim
* This report is exclusively curated by the AlphaSMO team. AlphaSMO is the web's most authoritative 13F / Inside Trader database, delivering precise insider trading and institutional holdings insights.
Top 10 holdings by weight
Full holdings list this quarter
| # | Ticker | Issuer | Asset Subclass | Weight | Weight Change | Shares Change | 4Q Trend |
|---|---|---|---|---|---|---|---|
| 1 | VZ | Verizon Communications Inc | Stock-Comm Services | 7.59% | -0.06% | -4.35% | |
| 2 | IWM | Ishares Russell 2000 ETF | ETF-Small Cap | 4.63% | +4.63% | NEW | |
| 3 | MSFT | Microsoft CORP | Stock-Tech | 4.03% | -0.01% | +0.31% | |
| 4 | ACN | Accenture plc | Stock-Tech | 3.07% | — | -4.73% | |
| 5 | JNJ | Johnson & Johnson | Stock-Healthcare | 3.05% | -0.51% | -15.95% | |
| 6 | PEP | Pepsico Inc | Stock-Consumer Staples | 2.90% | +0.07% | +1.94% | |
| 7 | GIS | General Mills Inc | Stock-Consumer Staples | 2.90% | — | -1.16% | |
| 8 | MRK | Merck & Co. Inc. | Stock-Healthcare | 2.86% | +0.08% | +0.01% | |
| 9 | PG | Procter & Gamble Co/the | Stock-Consumer Staples | 2.80% | +0.24% | -2.16% | |
| 10 | CMCSA | Comcast Corp-class A | Stock-Comm Services | 2.76% | +0.37% | +1.04% | |
| 11 | JPM | Jpmorgan Chase & Co | Stock-Financials | 2.73% | +0.03% | +2.74% | |
| 12 | INTC | Intel CORP | Stock-Tech | 2.69% | -0.51% | +0.96% | |
| 13 | PFE | Pfizer Inc | Stock-Healthcare | 2.69% | +0.15% | -1.90% | |
| 14 | UPS | United Parcel Service-cl B | Stock-Industrials | 2.57% | — | -32.10% | |
| 15 | ELV | Elevance Health Inc | Stock-Healthcare | 2.56% | — | +0.42% | |
| 16 | AAPL | Apple Inc | Stock-Tech | 2.53% | — | +212.04% | |
| 17 | GSK | GSK plc | Stock-Healthcare | 2.48% | -0.37% | -2.18% | |
| 18 | CSCO | Cisco Systems Inc | Stock-Tech | 2.32% | -0.52% | +0.79% | |
| 19 | AMAT | Applied Materials Inc | Stock-Tech | 2.28% | +2.28% | NEW | |
| 20 | LYB | LyondellBasell Industries N.V. | Stock-Materials | 2.15% | +0.18% | +6.03% | |
| 21 | CB | Chubb Limited | Stock-Financials | 2.15% | -0.29% | +0.13% | |
| 22 | LMT | Lockheed Martin CORP | Stock-Industrials | 2.11% | +0.11% | +4.55% | |
| 23 | KKR | Kkr & Co Inc | Stock-Financials | 2.09% | +0.12% | -0.48% | |
| 24 | SPY | Ss Spdr S&p 500 ETF Trust-us | ETF-Large Cap & Growth | 2.01% | +0.29% | +11.72% | |
| 25 | GD | General Dynamics CORP | Stock-Industrials | 1.98% | -0.18% | +2.66% | |
| 26 | SAP | Sap Se-sponsored Adr | Stock-Tech | 1.82% | -0.80% | -35.03% | |
| 27 | R6C2 | Royal Dutch Shell-spon Adr-b | Stock-Other | 1.70% | -0.51% | +0.42% | |
| 28 | EPD | Enterprise Products Partners | Stock-Energy | 1.34% | -0.22% | +2.67% | |
| 29 | BA | Boeing Co/the | Stock-Industrials | 1.14% | -0.20% | -1.58% | |
| 30 | NOBL | Proshares S&p 500 Dividend A | ETF-Large Cap & Growth | 1.09% | +0.21% | +20.52% | |
| 31 | EEM | Ishares Msci Emerging Market | ETF-Emerging Markets | 0.92% | +0.62% | +193.03% | |
| 32 | AMGN | Amgen Inc | Stock-Healthcare | 0.89% | — | -3.82% | |
| 33 | AMZN | Amazon.com Inc | Stock-Consumer Disc | 0.81% | +0.05% | -2.93% | |
| 34 | GOOGL | Alphabet Inc-cl A | Stock-Comm Services | 0.79% | — | -5.31% | |
| 35 | JD | Jd.com Inc-adr | Stock-Consumer Disc | 0.75% | +0.15% | -0.03% | |
| 36 | DIS | Walt Disney Co/the | Stock-Comm Services | 0.71% | — | -11.71% | |
| 37 | FDX | Fedex CORP | Stock-Industrials | 0.66% | +0.27% | -1.17% | |
| 38 | SBUX | Starbucks CORP | Stock-Consumer Disc | 0.62% | — | -3.00% | |
| 39 | EA | Electronic Arts Inc | Stock-Comm Services | 0.62% | — | -2.63% | |
| 40 | CP | Canadian Pacific Kansas City Limited | Stock-Industrials | 0.59% | — | -5.50% | |
| 41 | CARR | Carrier Global CORP | Stock-Industrials | 0.56% | -0.10% | -35.85% | |
| 42 | OTEX | Open Text CORP | Stock-Other | 0.55% | — | -2.27% | |
| 43 | XLV | Ss Health Care Select Sector | ETF-Other | 0.55% | +0.26% | +83.66% | |
| 44 | BAC | Bank Of America CORP | Stock-Financials | 0.54% | — | -1.84% | |
| 45 | ZTS | Zoetis Inc | Stock-Healthcare | 0.54% | -0.22% | -39.27% | |
| 46 | QUAL | Ishares Msci USA Quality Fac | ETF-Other | 0.53% | +0.23% | +72.46% | |
| 47 | APD | Air Products & Chemicals Inc | Stock-Materials | 0.52% | — | -5.90% | |
| 48 | MOAT | Vaneck Morningstar Wide Moat | ETF-Other | 0.50% | — | +9.84% | |
| 49 | ✓ | Stock-Other | 0.49% | +0.49% | NEW | ||
| 50 | ABBV | Abbvie Inc | Stock-Healthcare | 0.48% | -2.90% | -83.30% |
1–50 of 93
Reported value over time
Sector allocation
Sector allocation over time
Quarterly history
| Period | Holdings | Total value | Stability | Top holdings | |
|---|---|---|---|---|---|
| 2020 Q3 | 93 | $515.7M | 25 | ||
| 2020 Q2 | 97 | $495.9M | 19 | ||
| 2020 Q1 | 93 | $429.1M | 37 | ||
| 2019 Q4 | 101 | $529.8M | 13 | ||
| 2019 Q3 | 98 | $485.9M | 19 | ||
| 2019 Q2 | 99 | $460.9M | 11 | ||
| 2019 Q1 | 98 | $465.5M | 29 | ||
| 2018 Q4 | 92 | $408.7M | 27 | ||
| 2018 Q3 | 101 | $446.4M | 44 | ||
| 2018 Q2 | 109 | $445.2M | 26 | ||
| 2018 Q1 | 104 | $420.8M | 18 | ||
| 2017 Q4 | 103 | $417.6M | 15 | ||
| 2017 Q3 | 98 | $395.9M | 25 | ||
| 2017 Q2 | 96 | $355.7M | 18 | ||
| 2017 Q1 | 101 | $365.2M | 31 | ||
| 2016 Q4 | 97 | $356.5M | 28 | ||
| 2016 Q3 | 115 | $359.7M | 28 | ||
| 2016 Q2 | 113 | $347.8M | 28 | ||
| 2016 Q1 | 109 | $321.4M | 23 | ||
| 2015 Q4 | 120 | $344.1M | 24 | ||
| 2015 Q3 | 107 | $291.7M | 28 | ||
| 2015 Q2 | 119 | $323.0M | 59 | ||
| 2015 Q1 | 118 | $299.0M | 16 | ||
| 2014 Q4 | 114 | $311.8M | 30 | ||
| 2014 Q3 | 110 | $297.3M | 40 | ||
| 2014 Q2 | 103 | $315.5M | 31 | ||
| 2014 Q1 | 101 | $306.8M | 15 | ||
| 2013 Q4 | 93 | $291.2M | 28 | ||
| 2013 Q3 | 87 | $240.6M | 13 | ||
| 2013 Q2 | 82 | $216.8M | 0 |
Holding changes this quarter
10-15 Associates, Inc.'s most significant position changes for 2020-09-30: New buy: Ishares Russell 2000 ETF (IWM); New buy: Applied Materials Inc (AMAT); New buy: ; New buy: Ishares Global Clean Energy (ICLN); Sold out: Ss Spdr Dow Jones Reit ETF (RWR).
| # | Ticker | Issuer | Weight Change | Shares Change | Action |
|---|---|---|---|---|---|
| 1 | EEM | Ishares Msci Emerging Market | +0.6% | +193.03% | Add |
| 2 | CMCSA | Comcast Corp-class A | +0.4% | +1.04% | Add |
| 3 | SPY | Ss Spdr S&p 500 ETF Trust-us | +0.3% | +11.72% | Add |
| 4 | SPIB | Ss Spdr P Int C CORP ETF | +0.3% | +203.92% | Add |
| 5 | FDX | Fedex CORP | +0.3% | -1.17% | Trim |
| 6 | XLV | Ss Health Care Select Sector | +0.3% | +83.66% | Add |
| 7 | PG | Procter & Gamble Co/the | +0.2% | -2.16% | Trim |
| 8 | QUAL | Ishares Msci USA Quality Fac | +0.2% | +72.46% | Add |
| 9 | NOBL | Proshares S&p 500 Dividend A | +0.2% | +20.52% | Add |
| 10 | LYB | LyondellBasell Industries N.V. | +0.2% | +6.03% | Add |
| 11 | PFE | Pfizer Inc | +0.2% | -1.90% | Trim |
| 12 | JD | Jd.com Inc-adr | +0.2% | -0.03% | Trim |
| 13 | KKR | Kkr & Co Inc | +0.1% | -0.48% | Trim |
| 14 | LMT | Lockheed Martin CORP | +0.1% | +4.55% | Add |
| 15 | ✓ | +0.1% | +481.93% | Add | |
| 16 | MRK | Merck & Co. Inc. | +0.1% | +0.01% | Add |
| 17 | PEP | Pepsico Inc | +0.1% | +1.94% | Add |
| 18 | NTR | Nutrien LTD | +0.1% | +2.96% | Add |
| 19 | EMR | Emerson Electric Co | +0.1% | +17.21% | Add |
| 20 | AMZN | Amazon.com Inc | +0.1% | -2.93% | Trim |
| 21 | JPM | Jpmorgan Chase & Co | 0% | +2.74% | Add |
| 22 | MSFT | Microsoft CORP | 0% | +0.31% | Add |
| 23 | VZ | Verizon Communications Inc | -0.1% | -4.35% | Trim |
| 24 | XOM | Exxon Mobil CORP | -0.1% | +5.85% | Add |
| 25 | CARR | Carrier Global CORP | -0.1% | -35.85% | Trim |
| 26 | ZBRA | Zebra Technologies Corp-cl A | -0.2% | -23.85% | Trim |
| 27 | GD | General Dynamics CORP | -0.2% | +2.66% | Add |
| 28 | BA | Boeing Co/the | -0.2% | -1.58% | Trim |
| 29 | ZTS | Zoetis Inc | -0.2% | -39.27% | Trim |
| 30 | EPD | Enterprise Products Partners | -0.2% | +2.67% | Add |
| 31 | CB | Chubb Limited | -0.3% | +0.13% | Add |
| 32 | GSK | GSK plc | -0.4% | -2.18% | Trim |
| 33 | SPLV | Invesco S&p 500 Low Volatili | -0.5% | -86.99% | Trim |
| 34 | R6C2 | Royal Dutch Shell-spon Adr-b | -0.5% | +0.42% | Add |
| 35 | INTC | Intel CORP | -0.5% | +0.96% | Add |
| 36 | JNJ | Johnson & Johnson | -0.5% | -15.95% | Trim |
| 37 | CSCO | Cisco Systems Inc | -0.5% | +0.79% | Add |
| 38 | SAP | Sap Se-sponsored Adr | -0.8% | -35.03% | Trim |
| 39 | XLNXEUR | Xilinx Inc | -1.7% | -81.23% | Trim |
| 40 | ABBV | Abbvie Inc | -2.9% | -83.30% | Trim |
| 41 | IWM | Ishares Russell 2000 ETF | — | NEW | New buy |
| 42 | AMAT | Applied Materials Inc | — | NEW | New buy |
| 43 | ✓ | — | NEW | New buy | |
| 44 | ICLN | Ishares Global Clean Energy | — | NEW | New buy |
| 45 | RWR | Ss Spdr Dow Jones Reit ETF | — | EXIT | Sold out |
| 46 | PKW | Invesco Buyback Achievers Et | — | EXIT | Sold out |
| 47 | RTX | Rtx CORP | — | EXIT | Sold out |
| 48 | IVV | Ishares Core S&p 500 ETF | — | NEW | New buy |
| 49 | EZU | Ishares Msci Eurozone ETF | — | EXIT | Sold out |
| 50 | XLI | Ss Industrial Select Sector | — | EXIT | Sold out |
Filing History
FAQ
What is 10-15 Associates, Inc. and what type of investor is it?
10-15 Associates, Inc. is an investment manager that files SEC Form 13F quarterly, disclosing its U.S. public equity holdings to regulators. As of the most recent reporting period (2020-09-30), the firm manages a tracked equity portfolio valued at approximately $515.7M, spread across 93 disclosed positions.
What are 10-15 Associates, Inc.'s largest equity positions?
Based on the latest 13F filing, 10-15 Associates, Inc.'s top holdings by market value are:
1. Verizon Communications Inc (VZ) — $39.2M (7.6%)
2. Ishares Russell 2000 ETF (IWM) — $23.9M (4.6%)
3. Microsoft CORP (MSFT) — $20.8M (4.0%)
4. Accenture plc (ACN) — $15.8M (3.1%)
5. Johnson & Johnson (JNJ) — $15.7M (3.0%)
What changes did 10-15 Associates, Inc. make in its most recent portfolio filing?
In the latest reported quarter, 10-15 Associates, Inc. made 50 notable position adjustments: 5 new positions were initiated, 23 existing holdings were added to, 17 positions were partially reduced, and 5 were completely exited. The largest of these moves: New buy: Ishares Russell 2000 ETF (IWM); New buy: Applied Materials Inc (AMAT); New buy: ; New buy: Ishares Global Clean Energy (ICLN); Sold out: Ss Spdr Dow Jones Reit ETF (RWR)
What sectors does 10-15 Associates, Inc. focus on?
10-15 Associates, Inc. is concentrated in the following sectors based on its current disclosed equity portfolio:
• Information Technology: 24.1%
• Health Care: 22.6%
• Communication Services: 20.3%
• Industrials: 10.8%
• Consumer Staples: 9.6%
• Financials: 9.3%
Investment Profile
10-15 Associates, Inc.'s portfolio is broadly diversified and moderately active.
It has added to its MSFT position over the past two quarters (+$5.1M, now $20.8M), while trimming INTC over the same stretch (-$3.9M, still holding $13.9M).
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