Purple Innovation Inc (PRPL) — Institutional Holders Breakdown (Q2 2026)

PRPL ranks #5603 out of 37696 tracked stocks by institutional interest, inside the more closely watched half of our coverage.

63 institutions disclose a position in PRPL, but none treat it as a major bet — even Coliseum Capital Management, LLC, its most concentrated holder, allocates just 1.4% of its own portfolio to it.

IFP Advisors, Inc has trimmed its PRPL position for two straight quarters, cutting it by $313.0 while still holding $245.0.

PRPL reported a net loss of $48.7M over the trailing twelve months.

• Not yet profitable — net loss of $48.7M over the trailing twelve months
• Revenue declined 0.7% year over year
• Net income improved year over year, from -$84.2M to -$48.7M
• Operating cash flow was negative, using $33.8M in cash
• Current ratio of 1.35x — below the conventional 1.5x liquidity buffer
• Total liabilities currently exceed total assets (negative shareholder equity)